FUNDRAISING MADE EASYLearn how to set up your Facebook donation page and

drive donations via smartphones, tablets and PCs

Facebook

Dear Nonprofit Leader,

The days of posting on your organization’s Facebook wall and expecting followers to see your post on their feed and then donate are long gone. Due to changes to the Facebook algorithm over the past few years, your followers now see less than 7% of your posts.

To compensate for Facebook’s new formula for determining what gets shown and to whom, it’s now more important than ever for your organization to shift its social media strategy to ensure you are reaching your audience and making it easy to give.

This resource contains step by step instructions to:

1. Create a donation page on your Facebook homepage.

2. Implement a mobile-friendly donation form that is specifically designed to capture donations via smartphones and tablets.

3. Promote a shortlink to your donation page to monitor campaign performance.

Remember... Facebook, like all social media, is a viral network between people. Facebook fundraising is powerful when you can motivate your followers to promote your fundraising campaigns to their friends, families and fans.

The MobileCause Team

Step 1 Ensure that you are an Admin on your organizations Facebook page

Step 2 Ensure that you are logged into your Facebook account

Step 3 From Facebook, in the top search bar, search for “Static HTML: iframe tabs”. (see below) You will need to do this from a computer because you can not complete this step from a smartphone or tablet.

Step 4 Click the blue “Add Static HTML to a Page” button

How to Create a Donation Page on Facebook

Step 5 Click the blue “Facebook Pages” drop down menu and select the organization page on which you would like to install a donation page Click “Add Page Tab” button

Global Green USA

Step 6 You will be redirected to your organization’s Facebook page with the new “Welcome” tab selected.

Click the green “Edit tab” button.

Step 7 You will be redirected to the “Content” tab. Copy and paste the iFrame embed code into the “index.html” section for the donation form you would like to add to your Facebook. You can find this link in your fundraising platform.

Tip: The “src=” link in your embed code cannot be a shortlink.

Step 8 Click the “Tab name & image” tab and type “Donate” as the tab name

Click “Save tab name”

Click “Save & Publish”

Step 9 Go back to your organization’s Facebook page and click the “More” drop down menu and select “Manage Tabs”

Step 10 Drag the “Donate” tab into the second position (see below)

Click “Save”

Your donation page and button are now live on your Facebook!

Donation Form Design Recommendations

Recommendations fordonation form onFacebook

Organization logo

Background image

Suggested amounts

Recurring gift options

Custom donor data fields

Simple payment fields

Custom submit button

Tip #1 Make it as easy foryour followers to give by keeping your donation formas simple as possible. Capture important donor data for future engagement.

Tip #2 Create/embed a unique Facebook specificdonation form so that youcan meaure how manydonations are made fromyour page.

Donation Link Sharing Recommendations

Recommendations for donation page link sharing on Facebook

Step #1 Organizations should create a shortlink (with a service like bit.ly) to their donation page that is embedded on Facebook.

See safedonate.us/globalgreen shortlink example below that links to the long URLhttps://app.mobilecause.com/public/campaigns_keywords/23132/donations/new

Step #2 Instruct volunteers, donors and staff to share your shortlink with friends, family and fans. Mobile-friendly donation pages ensure that people can easily donate from any device.

Step #3 Monitor shortlink analytics to find out how many people are clicking your donation link.

AT&T 12:34 PMAT&T 12:34 PM

Please join me and become a monthly Global Green donor and help to foster a global value shift toward a sustainable and secure future. Give here safedonate.us/globalgreen

Tip: Facebook restricts smartphone and tablet users from clicking in-app donation page URLs.Be sure to use shortlinks, as directed above, to ensure followers can give on any device.

Mobile-friendly donation forms increase giving 38% because they automatically resize to fit any device.

MobileCause is a cloud based fundraising platform for nonprofit organizations that is designed to help

you increase donations and engage donors.

Please call (888) 661-8804 to speak to a fundraising expert.

Visit mobilecause.com to learn more about MobileCause solutions.

© MobileCause 2015, Facebook Fundraising Made Easy, All Rights Reserved