32
TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy

TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

TIPS AND TOOLS TO MAKE YOUR SITE BETTERStephanie M. ScottDirector of Digital Marketing & Strategy

Page 2: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

REMINDERS

Image approvalsCheck for copyright and brandingAre you not sure if your image is copyrighted?

Use google.com/images

Reminder of our Approval Queue processIn by 11 a.m. M-F and live on the website by EODIncludes images approvals

Need T4 Help?Email [email protected] us ext. 6538

Page 3: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

TODAY’S FOCUS

When to use a table to organize contentHow to style a mobile-responsive table

When to add a call-to-action (CTA)How to add a CTA button

When to break up your text with dash spacerHow to add a dash spacer

When to add an image slideshow with caption How to create an image slideshow

QuestionsWeb Rockstar winners

Page 4: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

WHEN DO I USE MOBILE-RESPONSIVE TABLES

Page 5: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

MOBILE-RESPONSIVE TABLES

What are they? A good way to structure your pagesWill automatically respond on mobile devices

When do I use them? Faculty/ staff pagesHub pages

Page 6: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

EXAMPLE – MOBILE-RESPONSIVE TABLE

Page 7: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

HOW DO I ADDA MOBILE-RESPONSIVE TABLE

Page 8: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 1: SELECT “CLASS” AS “(VALUE)”

Page 9: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 2: TYPE IN “responsive-table”

Page 10: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

WHEN DO I USE A CALL-TO-ACTION

Page 11: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

CALL-TO-ACTION

What are they?Your strongest ask of our usersEx. Register Now, Give Now, Apply Now, Send Me Info

When do I use them?When you have a strong action you need from our users

ExamplesRegister Now for Fall Courses, Summer Courses, for an event

Page 12: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

HOW DO I ADDA CALL-TO-ACTION BUTTON

Page 13: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 1: CONTENT TYPE “BUTTON”

Page 14: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 2: NAME, SELECT IMAGE & LINK

Page 15: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

KNOW YOUR BUTTON ICONS

Apply à

Blackboard à

Calendar à

Chat à

Dollar à

Download à

Go à

Page 16: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

KNOW YOUR BUTTON ICONS

Idea à

Info à

Pencil à

People à

Talk à

Ticket à

Video à

Page 17: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

WHEN DO I USE A DASH-SPACER

Page 18: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

DASH-SPACERS

What are they?A designed line break made of dashes

When do I use them?To break up long pages of contentTo create a divide between two topics

Page 19: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

HOW DO I ADDDASH-SPACERS

Page 20: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 1: SELECT “LINE BREAK”

Page 21: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 2: ADD “LINE BREAK” CONTENT

Page 22: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

WHEN DO I USE AN IMAGE SLIDESHOW

Page 23: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

IMAGE SLIDESHOW WITH CAPTIONS

What are they?A slideshow to represent images with captions

When do I use them? To tell a story with imagesEx. Housing

Page 24: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

HOW DO I ADDAN IMAGE SLIDESHOW

Page 25: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 1: ADD “IMAGE SLIDESHOW” FIRST

Page 26: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 2: START YOUR IMAGE SLIDESHOW

Page 27: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 3: THEN ADD EACH SLIDE

Page 28: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

STEP 4: ADD SLIDE CONTENT

Page 29: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

QUESTIONS?

Page 30: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

ROCKSTAR WINNERS!

Page 31: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

AND THE WINNERS ARE…

Wiley Lindsey, 49 website updatesAmber Coronado, 41 website updatesStacy Dissinger, 9 website updates

Page 32: TIPS AND TOOLS TO MAKE YOUR SITE BETTER · TIPS AND TOOLS TO MAKE YOUR SITE BETTER Stephanie M. Scott Director of Digital Marketing & Strategy. REMINDERS Image approvals Check for

THANKS!