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The competitors lurk you at every turn. In the niche of internet marketing their

density is maximal. Any company has to carefully analyze the performance of

competitors to stay afloat and have a steady income. It doesn’t matter: is it already

taken its niche in the market and debug processes on internet marketing or only

planning to go online.

WE should necessary to think about it at the level of development of the strategy

when we consider the role of competitive analysis in the general scheme of the

process of e-marketing.

This means that the use of such analysis is meaningful only after the company has

formed clear business objectives, positioning and worked selling proposition. It is

also important to have responsible managers have developed an understanding of

how communication will take place with each of the segments of the target

audience.

You can develop a strategy for e-marketing company only by bringing together all

the marketing data.

You have to understand that internet marketing is a model study of competitors and

cannot be it. It wouldn’t have helped each company. It is necessary In each case to

form an individual set of parameters studied. Consider the major ones.

So what the research competition can give to us ?

Positioning of the competitors. We need to understand what image they form

among the target audience. In particular, we can know:

- who is their target audience;

- how competitors present their products (goods and services);

- what unique characteristics they emphasize.

Customer Service. We can figure out how a customer service competitors build,

and understand how to improve ours.

Pricing and product range. We can find out what competitors offer and how

different set of options and price.

Website competitors (point of contact). We can understand how they involve the

CA in communication on the site, how it converts into customers and fans of the

brand. This also applies to other points of contact - groups in social networks,

emails, blogs, pages of a directory of organizations and so on. D.

Internet marketing strategy. We can find out what tools are used and what

competitors are investing in the promotion budgets.

Positioning competitors. What to look for?

What competitors are doing emphasis? Examples of positioning:

Distinguishing features - "Our company has been working around the clock, 7 days

a week."

Focusing on the benefits to consumers - "You do not just buy our roof, but we'll

assemble it professionally."

An unusual way to use - "This mobile phone can work also as a flashlight."

Under the narrow segment - "We sell shoes only for running."

A comparison with a competitor - "Unlike our competitors, we offer another set of

winter tires and a gift."

There are other ways of classifying, but almost always comes down to the choice

of one or more elements of the business model and compelling story about why the

proposal is unusual in this respect.

Investigation of positioning is usually carried out by analysis of the site (and other

contact points) competitors and secret buyer.

Analysis Service. What to look at?

Competitive markets must invest not only in the number of potential customers

involved, but in the quality of interaction with them. In this case it is possible to

ensure that the potential customers in real turned more than possible number of

visitors. It would therefore be useful to analyze our colleagues in the shop on the

following criteria:

The reaction rate to apply to your company - how quickly your manager answers

the call, respond to a request from the site, to order calls back, sends e-mail, and so

on. D.

Are these conditions online real - whether the goods in stock, what is the cost and

terms of delivery.

The manner of communication managers - whether polite, trying to solve the

problem of the client or sell anything at any price, observe whether the promises

and so on. D.

On schedule - call 5 minutes before the start and end of the working day.

Is CRM - try to order, provide the buyer, who has allegedly made the order, and

refer to the fact that there is no time or uncomfortable now fill out the form on the

site.

Provision of services / delivery of goods - observing the data to the client promises.

Idle Crawler is equipped program with the analysis of competitors' content. This

will help you to make a clear analysis of the marketing competition and find the

strengths of your business. You will easily understand what your edge in the

market; you will find your customer and come to him before the competition. To

know more about Idle Crawler please visit here: - http://idlecrawler.com