Tips For Times Publicity ChairmenVacation days are over and

the lOOrodd Scotch Plains-Fan-wood community organizationsare busy with new plans for"the coming year."

This is the time when the in-creasing number of news itemsin the editorial mailbox evidencesthe return of publicity chairmento their important, posts as in-formation officers of their r e -spective local, clubs, societiesand, other associations,

To them. The Times and In-dependent extends a hearty wel-come and, in. its own interestas well as their's, offers herein,a few suggestions to make theirwork more productive and thispaper's coverage of the newsmore effective,

When you write a news story{or release) ask: yourself: "Isthis news 7 — or is it a, type offree publicity properly obtainableonly through, paid advertising.

Cub Pack 34Inducts 18

Eighteen new Bobcats wereinducted at the initial meetingof Cub Scout Pack 34 which washeld a, r M u i r S ch 0' ol M onda y n i ght.

The new members were: BillyBar an, David Comer, Sal vat oreFerrara, Paul Ferris, PeterGraham,, Bobby He ring, MarkHoffman, Roddy Kemp, WilliamKo'Cot, John Kuiesz, Gary Miller,Peter Minde, Bert Olsson, CarlReed, Edward Reilly, Robert Sei-bert, Paul Salomone, and ScottSummers.

Scott Nickers on was welcomedto the Pack as a transfer from,Pennsylvania.

An inspiring performance ofauthentic Indian, dances was puton by boy scouts of the "Men-dota" tribe of Troop 203 underthe leadership of Stephen Sedilo."Mendota" in, the Indian languagemeans '"Quiet Waters,"

In, the "Dance of the ThreeBrothers", the scouts depicted,three braves who sought to prove "their worthiness as a hunter, amedicine man and a great chief-tain by scaling mountains cross-ing the Mend ota, and tracking on,the plains,

The "Deer Dance" represent-ed, a battle io the. death between

printed circulars or posters."News is what interests people.

Its value is in proportion, to thenumber of people who considerit interesting and significant.Thus the decisions made at atowns1 hip committee meeting arerelatively of .greater interest tothe general reader than whathappened at last night's PT.A orat the annual dinner of the Men'sCollege Club though both arelegitimate news items.

News was once defined by theNew York Times as "the recordof action,*" A good news story Isone that tells the reader, in thevery beginning, or •lead", WHAThappened; WHO1 was involved;WHEN it happened; WHERE ithappened, and WHY it happened.A simple example of this wouldbe the following:

A resolution commending thepolice department for "excell-ent detective work" in runningdown, and apprehending a gangof sneak thieves which, hasplagued downtown merchants,was adopted by the Chamber ofComme'rce at l a s t week's

.^meeting.To the veteran, publicity chair-

man this is elementary; yet to thenewcomer just "breaking in' * theprinciples behind the construc-tion of a, news story should behelpful.

'The care with which, you pre-pare your news release is im-portant because the paper oftenreceives more contributions thancan be printed, in a, given issue.This means that as between, twoitems of equal value (other thingsbeing equal) the one written more

nearly in conformity with news-paper practice stands the better1

chance of public at ion-It will pay you to make several

practice drafts of the introduc-tion of your release; then studythem carefully to determinewhich one in your opinion, bestreports the facts with, brevityand clarity. A crisp, cl.ean.cut,well 'written account of a. news-worthy oiccuren.ee is one of thebest introductions to the newscolumns of your paper and "ajoy forever" to the editor. Re-member1, however, that he r e -serves the right to rewrite yourstory or not to print it at all,.because of special developmentsin, the news of the week or otherreasons.

Now a few pointers on styleand usage:

Avoid adjectives. A trip is atrip, not a "glorious" trip. A,dinner is a dinner, not: a "de-licious" one.

Keep your own opinion out ofyour copy — as for example,•'the speaker kept the audienceenthralled by his magnetic de-livery"'. Just the facts, please!

Lower case most titles, as"chairman,'', "manager,"' "d i r -ector," etc.

Punctuation: When- in doubt,DON "T, Punctuate chiefly to makethe meaning clear. Always usefull proper names. Better toleave her name out altogetherthan to call her "Mrs. C.Jones"Always use a woman's marriedname rather than her maidenname.

The way in, which your copyis presented Is important to the

editor in preparing it frr theprinter. Follow these simplerules:

Type it if at all possible —on one side only,DOUBLE S P *VC E,using standard letter-size paper

Put the date, the name uf j urorganization and, your own nameand, telephone number in the uopprleft hand corner of the page

Start the release about threeinches below the top of the sheetand leave approximately cneinLhmargins on the sides. This gi ethe editor space to makeicrretions when, necessary and to gi einstructions for typesetting Theeditor will always write the head-ings.

If your story runs over a singlepage,, write "more" at the bottomand on, following pages if neL_es-sary. This helps to proteLt

Ifofordatheletthe

of a second or third sheet shouldthe1' bet. me separated

Ha e our release delneredb 1 and t the editrrs ffn-e orrn lied first las - in timet meet the paper <5 deadline

j u e peLt imp rtant ne sur rganizati n t o cur,

breat * as late as theTues-b frre pubh ati n e plainsituati n I the editrr andhim d ide h imp rtantn s ma be and ho it

sh aid be handledThe r fa u bend th1^ paper

ah pub' bit chairm r is -s lrn-p rtant t it pdit rs as to ur-self In fatt it is the lifebl dcf their business Ue tr togi e adnquate cc raae t allc mmunit a s s L i a t i c n s andr ups e therefore elc me

rhe ntnbjtior uf all pjbliLitchairmen r [her ffii_ers and

ill he 4a t di us=ne spr b\itb then at a timeis the first f a series

of arri les Has it been helpful^nuther ill apFfiar in a future

Self Help Classes

When disaster strikes; at homeor in your neighborhood, it Is agood Idea, that you know what todo till a. Doctor or police or therescue squad comes. The life ofa loved one or friend, may thusbe saved.

•UI adults are Invited to attendthe Civil Defense Rescue Squad,Self Help classes held in theFanwood Boro Hall beginning Oct.,, 1965 at 8 p.m. and running

k r ten weeks,, each Thursdaynight.

Those completing the ten weeksL ourse will receive the Red CrossStandard Card in First Aid.

Call Mrs. Ruth Wegman, Sec-etary of the Fanwood Rescue

Squad 889-7586 or contact anymember of the Squad,, You will,be taught by qualified First AidInstructors of the squad,, 'Thinkit over - it is an Importantfa rep you, will take.

two stags.During the d a n c e of the

1 * T r a c k, e r "', a war ~b onnettedbrave in war paint realisticallyportrayed an Indian on the trailof his enemy. When he gave a warwhoop and, lunged into the aud-ience he sent chills down thebacks of the cubs as he tri-umphantly came up with a scalpin his hand!

An announcement was madeof an upcoming Pack: trip inOctober to see the Princeton-Brown Football game,

Cubmaster Charles Sweet In-troduced the new Den mothers.They are: Mrs. M, Berwick,Mrs. I, Bruce, Mrs. Ken, Hoff-man, Mrs. Carol, Hut chin son,M r s., B, 01 s s on, M r s,. I,., Sob ran o,Mrs. D. Summers, Mrs, C, V.Sweet and Mrs. L, Taylor,

The new committeemen forthis year were also announced:Chairman, Frank Regenthal; As-sistants, Ted Minde and, BertOlsson; Treasurer, Eugene Sat-tler; Secretary, Ron Wellem;Cubmaster, Charlie Sweet; As-s i st ants, j a ke Be r gma n, Ken H of -fman and Hank,Mi 1 ler; Activitles,Edward Kocot; Awards, Jim Gra-ham; Assistant, Joe Comer; Pub-licity, Israel, Gazek; and Webelosleader, Don Sutherland,

The new Pack meeting will beheld on Monday, October 11 atMuir School.

T Women HoldFirst MeetingThe first meeting of the "Y's

Women's Club** of the Fan wood-Scotch, Plains YMCA, was heldon Sept. 2.1 at 1 p.m. at the Y,

Anxious members waiting tohear the new president, weresoon relieved when her addressto the club proved, her to be notonly a person with strength ofleadership, but friendly and un-derstanding as well.

Mrs. Jacobs stressed that theclub is primarily a social one,where members are free to ren-der assistance to the "Y' * when-ever possible, for it's improve-ment and betterment to thecommunity,..

Mr. John Page, director ofthe "Y" thanked, the membersfor the toys and. gam.es whichthey recently donated to thechildren. They were, nok hock-ey, gym hockey, two basket balls,a, "whirly bird" and a slidingboard.

Membership in the Club isopen, to all Fan Wood and ScotchPlains women, dues are two dol-lars and fifty cents a year. Thoseinterested in joining may contactMrs. Roy Bellamy Jr., 889-6803;Mrs. Jacobs, 322-4084; o:r Mrs.Harry A- Daniels, 889-1,684.

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