Title of Submission: [*]

Submitting Company:[*]

In Case of external service company:[*]

Client: [*]

(to fill in, if the appliant is an external service company)

Category: □ Strategy □ Branding

□ small

projectbudget < 50.000,00 EUR resp. target group < 1.000 employees

□ medium

projectbudget > 50.000 EUR resp. < 100.000,00 EUR resp. target group < 10.000 employees

□ large

projectbudget > 10.000 EUR resp. target group > 10.000 employees

(please mark with a cross)

□ Submission for the Special Price “Social Media””

(in case please mark with a cross)(in case please mark with a cross)

[ Fill in Company logo type ]

SUBMISSION FORM

• Initial Situation:

• Communicative challenge:

• Definition of task:

INITIAL SITUATION

COMMUNICATIVE PURPOSE

• Strategic approach:

• Course of action / approach:

• Chosen target groups:

• Main messages:

STRATEGIC PLANNING

• Measures / instruments:

• Terms of reference (effective period / extent):

• Dramaturgy of the project (schedule/storyboard):

REALISATION / EVALUATION

• Statements to the procedure of realisation:

• Occured problems and their solution

• Valuation of the impact of measures (criteria and methods of evaluation)

Creation of value

• Valuation of the impacts measured on the communicative purpose

• Contribution of the project to organisational success

• Conclusion

PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL

PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL

PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL

PRESS ARTICLES

BUDGET PLANNING

CREDITS

Presentor

Complete name of company: [* ]

Name of contact person: [* ]

Function of contact person: [* ]

Phone number of contact person: [* ]

e-mail address of contact person: [* ]

Address: [* ]

Postcode/location: [* ]

Website: [* ]

Performance period of the project: [* ]