Inspiring people to use creativity to help relieve stress and ill health

TLC information pack

Health & Wellbeing BusinessCreativity

Tré La Creativity aims to inspire people to use cre-ativity to help relieve stress and ill health. We run as a social enterprise with a quarterly magazine, com-munity forum, creative fair showcasing handmade items and directory of creative services and suppli-ers.

We have both male and female contributors rang-ing from 20 to 60 years+ and the demographic for Tré La Creativity reaches out to this wide range of readers.

Our readers have varied skills from the absolute beginner looking for something new to try to the more experienced crafter looking to gain further knowledge in their craft.

To be creative doesn’t have to mean that you are a published writer or a talented artist. Creativity can be found in our everyday actions. We aim to show people their creative sides and walk alongside them as they grow and develop. We will cover all types of creativity from knitting and baking to body art and illustration.

Welcome!

Siobhan

Contents

Our ethos, aims and readers pg 3

Regular magazine features pg 4

Promotional opportunities pg 5

Stockists pg 6

File format, data and production pg 7schedule

Creative fair pg 8

Directory pg 9

Coffeehouse pg 10

Other ways to get involved pg 11

Projects Competitions

Printed Circulation: 2,500 Followers: 1,188Online views: 5,000

Our ethosTré La Creativity ia a social enterprise aiming to inspire people to use their creativity. Our articles show what daily stress can do to a person’s health and we aim to help people start new crafts or pick up old crafts to help relieve daily stress. We offer encouragement to people that are ill with stories of how others have used their creativity to cope.

Our readersAll age ranges suffer from stress, from younger chil-dren being bullied in school to adults struggling with daily life, to the elderly struggling with debili-tating illnesses.

Our articles and tutorials are aimed at 20 years+

Tutorials are aimed at beginners to advanced crafters. Advanced tutorials will have information directing a beginner to our collaborator Polkadot-creative’s workshops for advice on where they can get started in the craft.

Our children’s projects are aimed at parents of chil-dren in the age range of 2 - 10 years old.

We have a growing community forum called the Coffeehouse on the website which offers a place to share ideas and photos and to swap materials & skills.

Our followers on twitter and facebook interact daily and are very supportive.

Aims• The social enterprise aims to offer the community a place to come together to create, learn, network, sell their craft and source supplies.

• To work with the community advancing the understanding of mental health issues and offering a way of using creativity to relieve stress.

• To help those who have become unemployed due to illness on their road to recovery and paid work.

• To encourage skills swapping and sharing of tools and materials.

Our ethos, aims and readers

Competitions

Pagination: 92 Format: 297mm x 210mmFrequency: Quarterly

Craft talesA contributor’s story of how they started with their craft covering practical tips and advice on start up costs and what materials and equipment are needed.

Health and wellbeingContributors’ stories of stress or ill health affecting their lives and how creativity has helped them carry on.

Diary of a creative businessEach issue we take a peek at a creative business’ diary giving readers an idea of what it’s like to run a creative business.

TutorialsEach issue will have tutorials aimed at adults covering many different crafts ranging from beginner to interme-diate to advanced skill level. There will also be a project aimed at children aged around 5 - 10 years old with a colouring in page for younger children.

BusinessHow to start and run a creative business with advice on rules and regulations, life/work balance, selling from various outlets, marketing etc.

MoodboardsThe magazine has two moodboards, each over a 2 page spread. The work of crafters selling in our creative fair and supplies from our directory members.

TrendsetterA guide to the latest trends in crafts, colour, fashion and accessories.

NewsWhat’s going on with creativity, crafts and health in the world.

CoffeehouseSharing our readers’ news and ideas.

Giveaways and competitionsEach issue will have a start up kit to give away to help a reader start a new craft alongside other prizes such as books, relaxation cds and products, craft materials and equipment, andhandmade gifts. There will be a mixture of prizes for adults and children.

ReviewsEvents, workshops, websites, products and much more.

Regular features and magazine details

DetailsFrequency: QuarterlyPagination: 92Format: 297mm x 210mmOnline views in first 3 months: 5,000Printed circulation of first issue: 2,500Followers in first 3 months: 1,188

My Honeybunch Cake pops

Ceardannan Jewellery

Emilylovesbagpuss

Format: 297mm x 210mm We are a social enterprise aiming to help you reach your customer

Eight page £15

Quarter page £35

Half page £55

Full page £75

Inner front full page £280

Inner back full page £260

Back full page £300

Sixteenth of a page £15

Eighth of a page £30

Quarter of a page £60

Half page £120

Full page £240

Advertising rates and data

DiscountsLook out for discounts and offers on advertising prices throughout the year on our website, twitter and facebook.

We will also be running various competitions for advertising spaces.

If you would like to be emailed with news and updates you can subscribe for notifications in the Coffeehouse ‘TLC news and updates’ board.

Promotional opportunitiesOther possible promotional opportunities

CovermountsSupplementsInsertsGiveaway and competition prizesAdvertSponsorship

Sixteenth

ArtworkArtwork can be created for you.

Eighth Quarter Half

Promotional opportunities

With an online and printed version, our words can be found everywhere

Independent shops, galleries etcHelp us cover the whole of the UK by stocking our magazine in your shop.

The magazine’s recommended retail price is £4.50. 20% profit sale or return.90p delivery charge.

Online shops Sell our printed and online versions of the magazine in your online shop and help us cover all over the world.

The magazine’s recommended retail price is £4.50. Order your own copies to sell at the discounted price of £3.15 with a 90p delivery charge.Sell and pass the order on to us to process with a 10% profit.

Craft fairsOrder a few copies of the magazine and sell them from your stall.

The magazine’s recommended retail price is £4.50. Order at the discounted price of £3.15 with a 90p delivery charge.

Stockists

Illus

trat

ion

cou

rtes

y o

f Ka

tie

Chap

pell

File format, data and production schedule

Eighth page £15

Quarter page £35

Half page £55

Full page £75

ArtworkArtwork can be created for you.

Inspiring people to use creativity to help relieve stress and ill health

Inspiring people to use creativity to help relieve stress and ill health

Autumn Issue 2012

We offer a design service for advert art work

File formatPDF files are the preferred format for any supplied advertisement.

Other accepted formatsAdobe InDesign: All versions, Native file with asso-ciated images, logos and fonts.

Photoshop: EPS, TIFF, or JPEG.

Illustrator: All versions, Native file with associated images, logos and fonts.

Images must be 300dpi CMYK.

Formats not acceptedRGB files, 72dpi images, Word, Word Perfect, Power-point, Entourage, Excel, CorelDRAW, Quark Xpress Pagemaker, Publisher.

General notes Please allow 3mm bleed on all sides of the ad, no text should fall within 10mm of page trim.

Fonts not supplied or held with us will be substi-tuted to the nearest available.

When creating the JPEG compressed images please ensure maximum quality is checked. Do not apply colour management or ICC profiles to images.DCS (5 file EPS) files, 72dpi images and RGB files may appear acceptable on your screen but will reproduce poorly, these cannot be accepted.

Production scheduleAutumn issue 1Ad booking and copy deadline 1st AugustArticle deadline 1st of JuneOn sale date 6th September 2012

Winter issue 2Ad booking and copy deadline 1st NovemberArticle deadline 1st of SeptemberOn sale date 6th December 2012

Spring issue 3Ad booking and copy deadline 1st FebruaryArticle deadline 1st of DecemberOn sale date 7th March 2013

Summer issue 4Ad booking and copy deadline 1st MayArticle deadline1st MarchOn sale date 6th June 2013

A variety of handmade craft items for sale to people all over the world

Creative fair

Ceardannan Jewellery Faith Adelaide Haylees Hats

What our Creative Fair will offer youA banner on our Creative Fair page amongst others which would then link to your own ‘stall page’.

Your stall page includes- your banner or logo- blurb- contact details- up to 3 links- up to 12 products with description and price, link-ing to your own site- chances to win a free space in a future Creative Fair- a challenge, make some new items to fit within the month’s chosen theme- our ongoing support throughout the month

CostsStalls cost £15 for a 4 week slot

Win a free showcase spaceEach month there will be 3 ways for you to win a month’s free showcase.

What is the Creative FairWe will run an online creative fair every 4 weeks to showcase and promote handmade crafts. Each fair will cover a huge variety of handmade items. There will be a monthly challenge for crafters to get involved in with chances to be showcased in the magazine.

Showcase in the magazineTo have your name added to the list of craft fair sell-ers in the magazine you must book your slot by the following dates:

September, October, November fair stall holders will be listed in the Autumn 2012 issue.Booking and copy deadline 1st August

December, January, February fair stall holders will be listed in the Winter 2012 issue.Booking and copy deadline 1st November

March, April, May fair stall holders will be listed in the Spring 2013 issue.Booking and copy deadline 1st February

June, July, August fair stall holders will be listed in the Summer 2013 issue.Booking and copy deadline 1st May

Each month’s fair will have a theme. Items that fit in with the theme will have the chance to be show-cased in the magazine’s moodboard pages.

Directory

We are a social enterprise aiming to help you reach your customer

Haylees Hats

What is the directoryOur directory is filled with quality craft supply shops and creative services such as photographers, illus-trators, face painters, tattoo artists and many others. Banners will be randomly featured on the directory page, home page and Coffeehouse.

What our directory will offer you:A listing under two categories with your banner featured at random on the homepage, directory main page and in the Coffeehouse. There will also be special offers available for adverts to be placed in the magazine.

Your directory listing includes- your banner or logo- blurb- contact details- up to 3 links- our ongoing support throughout the year

CostsA directory listing will cost £5 for a year. You can add your creative service now and the year will be-gin on the 1st of September when we launch.

DiscountsOnline directory members can book an eighth of a page advert for free or recieve £30 discount on a larger advert.

Share photos and ideas, swap skills, equipment and materials

Coffeehouse

CoffeehouseThe Coffeehouse is a growing community of people sharing their creative projects and ideas.

General creative chatShow and tell - Creative projects, When crafts go wrong, Your studio, Your craft stallsCreative challenges ResourcesCreative activities

General health & wellbeing chatResources

General business chatRunning a creative business

Swap shopLooking for...SwapsFor sale

What’s on

How to get involvedHelp us build a supportive community. Share your creative projects and ideas with us. Swap items and skills in the swap shop. Add resources you’ve found useful and join in with the general chat.

You could also help out in the Coffeehouse by becoming a moderator. Pick a board or two that interest you and help us fill it up with great topics. Email us to chat more about this.

Photos posted in the Coffeehouse by Redportfolio

Other ways to get involved

http://trelacreativity.com : @TreLaCreativity : Tre La Creativity

CompetitionIf you have a product, service or a discount offer you could be part of a give away competition. This would be promoted with your logo, info about you and links.

SponsorIf you would like to support us you could become our official sponsors.

Creative expertIf you are experienced in a craft and would like to help our readers by answering questions and giv-ing advice both in the magazine and in the Coffee-house please do get in touch.

Twitter & Facebook - Send me info about your craft events or work-shops and I will retweet them on twitter.-If you are looking for materials for a craft project or a particular creative service let me know and I will retweet it for you or pass you on if I know someone that could be of help.-Keep in touch, I’d love to hear your ideas and experiences

t:TreLaCreativity f:Tre La Creativity

ColumnistIf you enjoy writing you could become part of the team as a columnist. Your name and a link to your blog or business would be included in each article and you would be added to our team members’ page with a bio, photo and links.

If you don’t want to commit to at least two articles an issue but have a great story or tutorial to share, you could be a guest contributor. Your name and one link would be included in your article.

Article subjectsCreativity-Inspirational stories and pictures.

Health and wellbeing-Stories about how working on a creative project has helped you deal with stress and illness.-Articles about various therapies using creativity.

Projects-Craft tutorials with step by step instructions and pictures

-Patterns

Business-Articles about running a creative business

Reviews-Products, books, workshops, shops etc

Competition prizes provided by wall envy art and MaryJean UK

t f