TMM and BrightSign digitize the ˜agship stores of BUY PARIS DUTY FREE Case Study · 2016-03-24 · TMM and BrightSign digitize the ˜agship stores of BUY PARIS DUTY FREE Case Study

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TMM and BrightSign digitize the �agship stores of BUY PARIS DUTY FREE Case Study

SUMMARY

The Société de Distribution Aéroportuaire (SDA), a joint venture between Aéroports de Paris and Aelia (Lagardère Services), has chosen BrightSign and TMM Communication to implement its strategy for digital communication at BUY PARIS DUTY FREE, the retail brand created by SDA.

The �agship store at Charles de Gaulle airport in Paris opened March 27, 2012 and is equipped with seven double horizontal ceiling-mounted screens, and a wall of screens spanning 9 square meters.

A second store opened June 28 in the new departure lvounge of Terminal 2E at Charles de Gaulle, and was exclusively equipped with high-impact formats: a pair of display walls covering 14 square meters apiece, and a column comprised of 36 synchronized screens.

KEY FACTS

Design/Integration Company: TMM Communication, France

Industry: Airport Retail Stores

Location: Paris, France - Charles de Gaulle International airport

Project: Point-of-Sale Digital Communications at Buy Paris Duty Free stores

BRIGHTSIGN SOLUTION

The technical study, project management, content integration

and installation of the digital signage solution was conducted

by TMM Communication. The company selected BrightSign

players because they o�ered the reliability to withstand the

24/7 nature of an airport setting, and the ability to synchronize

HD video �awlessly, across multiple video walls.

photo by Carlo Cardello, Vienna


THE iNSTALLATION

A combination of more than 110 BrightSign HD210 and HD1010 players in four airport store locations.

POS messaging and imagery is delivered on synchronized video walls, positioned in unique and challenging con�gurations throughout each store location.

Advanced interactivity triggered by IR detector enables e�cient and surprising signage that runs only when a person enters area in front of the display.

Networked management of multi-store project.

“BrightSign’s players deliver high-quality video content, perfectly synchronized to the 46- and 70-inch Samsung displays in massive video walls, as well as the architectural arrangement of 36 43-inch Hyundai screens situated in a circular column. This impressive installation truly captivates the attention of travelers as they make their way through the duty-free shopping area."

– Michel Baronnier, President of TMM Communication

photo by Hans Engels, Munich


THE CHALLENGE

Limited space behind screens and within video wall columns required a compact player with low heat emissions.

Large displays required video content to be played at Full HD quality.

The all-day, every-day nature of airport tra�c required a reliable player that would run consistently 24/7.

Many video walls required perfect synchronization of video �les.

“After the successful installation at FNAC, we were con�dent in using BrightSign products for this innovative and incredibly high-impact installation. In addition to a quick deployment timeline, we also appreciated the players’ low consumption of electricity, because you can imagine the result behind a 36-screen video wall had we used 36 400w PCs!”

– Michel Baronnier, President of TMM Communication

photo by Carlo Cardello, Vienna


BRIGHTSIGN SOLUTION

BrightSign players allowed TMM to create a unique and technically complex installation showcasing the mastery of the company’s technological innovation.

The video wall synchronization features Full HD video quality to attract customers into the store, and further, to engage them with the brands carried in-store.

BRIGHTSIGN BENEFITS

Compact player �ts in tight places behind screens.

Full HD video resolution for high-impact HD video walls.

Perfect synchronization of video �les.

Solid-state, non-PC device with very low power consumption emits almost no heat.

Industrial-grade player with proven 24/7 reliability never fails to deliver content to all day, every day airport tra�c.


THE PLAYERS

TMM CommunicationTMM Established in 1992, TMM has played a pioneering role in digital signage, contributing directly to the establishment of this market in France. Now, with a track record of more than 10,000 screens installed at over 1500 sites, TMM can justi�ably claim to be one of the most experienced players in this sector. Global experience of project issues, allied with expertise in the latest technology, enables TMM to o�er solutions that last: innovative solutions today that will become standards tomorrow. TMM builds its know-how into every element of a project, ensuring the maximum reliability and performance for customers. To facilitate this, TMM operates its own internal research & development department, alongside editorial and graphics studios.

BrightSignBrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign’s solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, a�ordability, ease of use and interactivity. Online information about BrightSign is available at www.brightsign.biz. For US sales inquiries, please contact [email protected] or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: [email protected] or call +44-1223-911842. You can follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.

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TMM and BrightSign digitize the ˜agship stores of BUY PARIS DUTY FREE Case Study · 2016-03-24 · TMM and BrightSign digitize the ˜agship stores of BUY PARIS DUTY FREE Case Study