A SMALL BUSINESS to call your own.

Small businesses are everywhere. It’s the corner bakery or cleaners or restaurant in your neighborhood. These businesses are the driving force behind America’s economy, creating 60-80% of all new jobs.

Behind every small business is a story; the story of a man or woman with a passion to drive their own future. A person we commonly refer to as an entrepreneur.

George Petrides, Sr. is one of those people. In 1985, George followed his passion and opened the first Wild Bird Center store in Cabin John, MD. George’s vision was to serve wild bird hobbyists with quality products and expert advice in an atmosphere where customers are

treated like friends with warmth and respect; a place where everybody knows your name. “I looked forward every morning to going to work,” relates George.

Wild Bird Centers of America, Inc. (WBCA) has grown into a nationally recognized brand and a successful chain of stores offering a complete line of quality products designed to deliver a better backyard bird feeding experience. Continuing research and development assures our franchisees and their customers enjoy a better backyard bird feeding experience.

The Wild Bird Centers’ system of quality, performance and value-driven products, combined with expert advice and personal service, exists in every neighborhood Wild Bird Center store today. WBCA is recognized as an industry leader with years of experience, achievement and innovation.

Explore the opportunity to wake up every morning and look forward to going to work!

ver 30 years of successo“To be successful, you have to

have your heart in your business, and your business in your heart.”

– Thomas Watson, Sr

The American dream is alive and well at the Wild Bird Centers! Innovation is driven by small businesses and small businesses start with an entrepreneur. If you have the passion, the drive and the skills to run your own business, Wild Bird Centers can help you make your dream a reality.

Behind every great retail store is a system that creates a great customer experience. Making that experience exceptional and memorable separates a Wild Bird Center from mass retailers and ultimately builds customer loyalty and sales.

Great shopping experiences do not happen by accident. Behind the public face of the business there is a system that brings multiple factors together seamlessly. Locations that are convenient. Branding that assures quality, performance and customer recognition. A relaxing environment that invites customers to return. Loyalty programs that say “thank you.” Staff that treat customers like friends and provide expert advice and assistance. Marketing and advertising which supports and promotes your business and much more.

The “WBCA System” provides expertise and experience in all critical areas of business operations so you can focus on a major key to success—sales. While you manage the day-to-day operation of your franchise, WBCA is your support staff. We are with you from the beginning and every day to help your business prosper.

Wild Bird Centers combines resources, research and experience to develop systems and evolve products and programs to constantly maintain your edge in the market.

pportunity Knockso

Jackie & Cal Pemberton, Annapolis, MD

David Peterson, Johns Creek, GA

James & Cheryl Pellerin, Covington, LAGeorge & Nancy Mattingly, Timonium, MD Steve Pyne, Burke, VA

Tracy Rehberg, Chapel Hill, NC

Dress for successYou only get one chance to make a first impression and Wild Bird Center’s trade dress sets the tone from the moment your customer crosses the threshold. Natural cedar and wood fixtures combine with our trademark river rock entrance, custom fixtures and color scheme to make your customers feel at home and make your store memorable.

Wild Bird Center stores are designed to provide a customized fit and finish for each location. This spectacular look is low-cost and does not require extensive construction. Our trade dress and store fixture program is functional and versatile, giving each franchisee the ability to maximize their store’s high visual impact at all times.

Custom fixtures are versatile and reflect merchandising needs of the moment. Fixtures and walls can be arranged in an infinite

array of patterns to fit your merchandising needs and maximize sales.

WBCA’s signature seed display creates a primary focal point for shoppers. Open seed bins are reminiscent of days gone by and invite your customers to see, touch and smell the quality difference.

Our river rock entrance announces our brand and sets the right mood from the moment customers enter your store.

“Dressing well is a form of good manners.” – Tom Ford, Designer

The Wild Bird Center brand supports your business long after the sale is over. Our exclusive private label line of bird seed, suet, feeders, nest boxes, seed cakes and hardware brings your identity home with your customers and markets your store 24/7. Our primary product, bird seed, is the top tier in the industry and is supported by extraordinary brand identification.

Wild Bird Centers has raised packaging to a new level. Our exclusive seed blends feature the art of Charley Harper, providing the most unique and consumer recognizable brand in bird feeding. The brand look continues with feeders, nest boxes, suet and hard-ware and is reinforced in marketing and advertising from newsletters to postcards to gift cards to signage.

Branding makes your Wild Bird Center a household name and destination!

The Leading Brand

“Your brand is the single most importantinvestment you can make in your business.” – Steve Forbes

The power of the Wild Bird Center brand is on every bag of bird seed you sell, constantly reminding customers that your store is their source for bird feeding supplies. Wild Bird Center blends are formulated with the latest scientific and consumer research in mind to provide the best backyard bird feeding experience possible. Seed blends and premium single grains are designed to attract a wide variety of birds or be more attractive to specific species or meet a specific customer need.

Popular images from Charley Harper art work adorn a wide variety of Wild Bird Center products. Our suet utilizes unique candy wrapper packaging for no-mess handling and all-season, high-performance formulas are user friendly.

Our wide range of feeders fill every customer’s needs. Traditional Cedar provides quality construction, high performance and durability in a time-tested design.

Green roofs highlight our “Fashion Cedar” line. These beautiful feeders add color and interest to any backyard feeding station.

Going GreenTM is the most durable and easy-care feeder line in the industry. Constructed from recycled milk jugs, Going Green feeders serve the environment while serving your birds.

These products are a sample showcase of products sold in our stores every day. WBCA continually evaluates and evolves key products to increase your sales volume. You can sell the Wild Bird Center brand with confidence with our 100% Satisfaction Guaranteed warranty.

Wild Bird Centers’ marketing department is your advertising agency! We provide the tools, programs and support to bring customers to your door and keep them coming back.

The power of the Wild Bird Center brand is supported by a wide and diverse ‘tool-kit’ to meet the needs of every franchisee. Loyalty programs work in conjunction with newsletters, postcards and electronic marketing to bring in new customers while retaining loyal clientele.

Coordinated marketing campaigns keep your store looking fresh and inspire customers to buy. On-demand postcards, electronic media and custom advertising empower our franchisees to fill every need, every day to drive their business and bottom line.

Call to Action!

“Marketing is no longer about the stuff that you make,it’s about the stories you tell.”

– Seth Godin

Quarterly Posters

Custom Counter Cards

Doorhangers

Banners of all sizes

Ads & Promotional Materials

In-Store Collateral Every newsletter is supported by in-store posters, counter signs and coordinating postcards along with holiday and special occasion marketing materials.

Customer Loyalty ProgramsReward your customers and keep them coming back with a Birdie Bucks® check in the mail, our exclusive loyalty program based on customer purchases.

Wild Bird News ®

Published quarterly, Wild Bird News combines human interest stories and interesting and fun bird facts with products which enhance the bird feeding experience. Each newsletter includes two offer panels that can be customized to fit your needs.

Postcards Print-on-demand postcards empower franchisees to market to their customers any time and with the message or offer that meets the needs of their specific marketing campaign.

E-MarketingWBCA’s electronic marketing program delivers news, special events, product information and special offers via email with minimal cost.

Every market offers unique opportunities. WBCA is here to help you get the most out of local advertising media. The WBCA tool kit provides an array of options to meet the specific needs of each franchisee. Whether it is a custom newspaper ad or insert, a coupon magazine or your own custom mailer, you are in good hands with Wild Bird Centers.

Tools of the Trade

Extensive support is an integral part of the Wild Bird Center franchise system. Behind every Wild Bird Center franchisee is a team of professionals working every day to make your business a success.we’ve Got Your Back!

Location AssistanceLocation! Location! Location! WBCA uses extensive demographic information and market analysis to help you find the best location for your store, an essential element for long-term success.

Store DesignMake the most of the shopping experience with store layouts that promote buying. Wild Bird Centers’ interior layouts assure the best use of space with stores designed to enhance the customer experience.

TrainingGet off on the right foot! Comprehensive training in store operations, merchandising, sales skills, inventory control, marketing and advertising, financial manage-ment and more prepare you to operate your own store. But train-ing is just the beginning – WBCA’s team of experts is there for you every day.

Core InventoryAlong with you, merchandise is the public face of a Wild Bird Center franchise. Wild Bird Center’s Core Inventory is the basis of every store’s product assortment. We combine the power of the Wild Bird Center brand with key products which keep each store at the top of the industry. We continuously research product and market trends to assure your store is always fresh and exciting – the destination in your neighbor-hood for bird feeding enthusiasts.

Mission ControlIn the rapid-paced world of retail, technology is a critical tool. Wild Bird Centers’ customized POS system is mission control for your business. Your POS system makes ordering proficient and keeps up to the minute control of your inventory. Customer purchases are tracked with every sale, translating into the critical data needed to grow your business. Wild Bird Centers’ exclusive Birdie Bucks® customer loyalty program inte-grates seamlessly in your POS. Customer data drives marketing and advertising campaigns. Sales, inventory, customer and KPI reports are key management tools.

Net Power!Stand out among the crowd with your Wild Bird Center website, part of the Wild Bird Center tool kit. Every franchisee is empowered to make their store’s site a unique promotional vehicle. WBCA’s internet system encourages every franchisee to promote their store, their programs, their promotions and their passion.

Partners in Your SuccessSuccess in retail is a combination of many factors. WBCA’s staff continuously evaluate the factors which affect your business and develop new programs to keep our franchisees operating in the most efficient and effective manner possible.

www.wildbird.com

he Path to OwnershipWild Bird Centers of America’s reputation and growth are directly determined by the franchisees that represent us everyday in their communities. The investment you make in your future is extremely important to both you and the Wild Bird Center family. As such, we carefully select candidates we determine have the abilities, drive, resources and commitment to work within our system and have the greatest potential to make their franchise a success. Our recruiting process gives both of us time to evaluate, analyze and consolidate information to ensure that we are a good fit.

Your first steps:• Complete and return the enclosed Candidate Questionnaire. This helps us determine your strengths, goals and skills and how

they fit the Wild Bird Center program.

• Contact George Petrides, Sr., Founder of WBCA (301-841-6404) or george@wildbird.com. This is an ideal opportunity to ask initial questions, explore your goals and discuss your market.

• Review the Demographic and Disclosure Documents. Once your Questionnaire is received and approved, WBCA will send you our Franchise Disclosure Document (FDD) covering all aspects of the WBCA system and business operations. This federally- regulated document gives you all the tools necessary to fully evaluate the Wild Bird Centers franchise system.

• Schedule Your Discovery Day. A crucial part of the process, this important day gives all parties the opportunity to meet face-to-face. This is the time to review in-depth details of the WBCA system and an opportunity to interview each other.

Upon successful completion of the evaluation and approval process, a Franchise Agreement is signed and the process of opening your Wild Bird Center franchise moves to the next stage – preparing to open!

T

NOTES

Illustrated art images courtesy and © Charley Harper Estate. For prints and other Charley Harper merchandise, visit participating Wild Bird Center

stores or www.CharleyHarperArtStudio.com.

Wild Bird Centers of America, Inc. 7370 MacArthur Boulevard, Glen Echo, MD 20812

877.945.3247 (toll-free) 301.841.6404 301.320.6154 (fax) www.wildbird.com