To Hear Narration Click Slide Show and then Click From
Beginning Sample Output
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Sample Output Today we are going to review just a few examples
of the many types of output generated by IDEAS. Each of these
outputs was generated from a large, single cross-tab which
consisted of 86 brands, with Brand 12 being designated as the
target brand. Please note that all the data used to generate these
outputs are not real and are used solely for the purpose of
illustration. Please also note that the content of the outputs
generated by IDEAS are dependent upon the data source used in the
analysis and the topic areas selected by the client. Additionally,
the charts used in any IDEAS output can be modified based on the
clients aesthetic preferences. To see a complete example of each
output, go to www.research- analytics.net, click on the Sample
Output page and then click on the type of output you would like to
view.www.research- analytics.net
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Table of Contents Demographic Analyses Top 10 measures in terms
of index Top 10 measures in terms of incidence ratio Top 10 best
predictors Top 10 measures in terms of overall audience/incidence
rank Top 10 measures in terms of competitive set audience/
incidence rank Top 10 measures in terms of overall
index/composition rank Top 10 measures in terms of competitive set
index/ composition rank
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Demographic Analysis Top 10 Measures in Terms of Index
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Demographic Analysis Top 10 Best Predictors
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Definitions
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9 Table of Contents Table of Contents Brand Landscape Analysis
Based on All Brands in Analysis Top 10 Brands in Terms of Incidence
of Use Top 10 Brands in Terms of Share of Users Top 10 Brands in
Terms of Percent Loyalty Top 10 Brands in Terms of Number of Brands
Used Per Brand User Top 10 Brands Used by Target Brand Users Top 10
Brands in Terms of Their Usage of the Target Brand Top 10 Brands in
Terms of Concomitant Usage Indices Top 10 Brands in Terms of
Opportunity Indices Top 10 Brands in Terms of Vulnerability
Indices
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10 Top 10 Brands in Terms of Incidence of Use
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Brand Landscape Analysis Based on All Brands in Analysis Top 10
Brands Based on Incidence 11
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12 Top 10 Brands in Terms of Percent Loyalty
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Brand Landscape Analysis Based on All Brands in Analysis Top 10
Brands Based on Percent Loyalty 13
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Competitive Strength Analysis In a Competitive Strength
Analysis, the system evaluates up to 4,500 measures and the user
specifies up to 10 criteria for defining a competitive strength. A
measure can be defined as a competitive strength on the basis of
one or more of the following criteria: The measures base sample
size The measures target sample size The measures target's index
The measures target's incidence ratio The correlation between the
measure and target brand usage The ability of the measure to
predict target brand usage The target brand's audience rank with
respect to all brands in the analysis The target brand's index rank
with respect to all brands in the analysis The target brand's
audience rank within its competitive set The target brand's index
rank with within its competitive set
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Competitive Strength Analysis After the criteria have been
selected, all the measures in the analysis that meet the criteria
are displayed. The user then selects one of 15 media metrics to
chart (e.g., composition, coverage, audience size, index, overall
audience rank, audience rank within competitive set, index rank,
index rank within set, the measure's ability to predict brand
usage). Each chart produced will show the results for the target
brand and for each brand in the target's competitive set for the
media metric selected.
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Excel Menu Showing All Functionality
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You Can Select a Measure to Chart By Pointing & Clicking
Competitive Charts
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Resulting Chart That Was Produced Showing Targets Performance
Within Its Competitive Set Note: Function Buttons Are Located Below
& to Side of Chart
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You Can Also Use a Menu to Create a Chart You Can Also Use a
Menu to Create a Chart Note: The Chart Produced Will Be Identical
to the Prior Chart Except the Targets Performance Will Be Charted
With Respect to All Brands in the Analysis
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Chart Produced From Prior Menu Selections This Chart Can Be
Transformed into a Vertical Bar Chart With A Click of a Button
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Resulting Vertical Bar Chart Produced By Clicking Vertical Bar
Chart Button on Previous Page
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You Can Filter the Input Display Table Based on up to 10
User-Defined Criteria
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Resulting Filtered Table Resulting Filtered Table Note: Filters
Used to Create Table Are Shown in Row 6
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Once the Filtered Table is Created The User Can Select the
Metric to Chart Note: IDEAS Will Generate A Chart For Each Measure
Meeting Specified Criteria And Save it in Dedicated Directory
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An Example of a Filtered Chart Note: Up to 300 Filtered Charts
Can Be Created in 5 Minutes
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Selecting Top 10 Index Measures by Category
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You Can Ask IDEAS To Show You the Top 10 Measures for Each of
up to 30 Categories for 8 Media Metrics
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The Table That Was Created When Top 10 Demographic Index
Measures Was Selected
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Once a Top 10 Table is Created, The Data Can Be Charted with a
Click of the Graph Top 10 Button on the Previous Page
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By Clicking the Read Table Button, IDEAS Will Actually Talk to
You And Explain How To Read & Interpret the Data
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You Can Also Ask IDEAS to Show You The Top 100 Measures Across
All Categories for Each of 8 Media Metrics
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The Resulting Table That Was Created When The Top 100 Index
Measures Option Was Selected
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You Can Ask IDEAS to Create A Table And Create Charts Showing
The Targets Top 100 Strengths & Top 100 Weaknesses Vs. Any
Given Competitor
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Table Produced Showing Targets Top 100 Strengths Vs. Brand 3
Note: Strengths & Weaknesses Are Based on Compositional
Differences
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IDEAS Let You Chart the Top 100 Strengths & Top 100
Weaknesses in Groups of 10 By The Click of a Button
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If You Do Not Understand a Marketing or Statistical Term Just
Ask Ideas And The Program Will Talk to You And Explain
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By Using This Menu You Can Eliminate One or More Brands From
All Subsequent Charts That Are Produced
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Quick Insights Component The Quick Insights Component is
specifically designed to enable the user to pinpoint key consumer
insights in a matter of minutes When using this component,
crosstabs from either syndicated or custom studies are imported
directly by the user into the system The crosstab can come from any
processing system (IMS, MEMRI, New Age, Telmar, Quantum) and
contain up to 200 columns and 450 rows The Quick Insights output is
similar to the output of the Excel file just reviewed. A user
manual explaining this component and its output can be found by
going to www.research-analytics.net