To my IBCM Participants for CREAM Ratings: Knowledge Transfer.

The Audience, and International Study on CREAM Ratings.

The Book of Changes - An Intro Jayaraman Rajah Iyer

Hello friends, I am Jayaraman Rajah Iyer, aged 78, living in India. I have recently published my Book:

Corporate Citizenship and Sustainability: Measuring Intangible, Fiscal and Ethical Assets.

Briefly let me explain what I intend to take you on the journey of INTANGIBLE.

1] CREAM Ratings - CREAM is an acronym for:

Corporate Governance, Risk Management, Earnings, Accounting Quality, and Management Quality.

CREAM Ratings is the first ever rating system for corporate, as you will learn rating the qualitative elements of management.

2] An Introduction - Please do have a look at the video I have posted: IBCM - CREAM Ratings Academy - An Introduction.

3] Knowledge Transfer - Knowledge is the Goal of Ethics. Rule expresses the truth and justifies its conduct. We have knowledge of the rules but we lack the knowledge of their conduct. Hence knowledge base is empty. The knowledge base of each company needs to be filled by their conduct of the set rules. So the participants of CREAM Ratings first learn the knowledge transfer technique and help companies to fill up their knowledge base.

4] The Course Modules: There are 9 Modules as specified hereunder.

1.Module 1: Causality 2. Module 2: Who are you?, 3. Module 3: The Root Cause of Economic Collapse, 4. Module 4: Intangible Defined - Enabler for a Vaccine FDA Certification, 5. Module 5: Measuring the Intangible - Project SEED - Social, Environmental, Economic Development, 6. Module 6: Inactivity Based Cost Management [IBCM], IBCM © Research 2021 The Audience Page /2 45

The Book of Changes - An Intro Jayaraman Rajah Iyer

7. Module 7: Board of Directors the Corporate Proton, 8. Module 8: The CEO Practices and CREAM Report for Corporate Electron, 9. Module 9: Society for Corporate Neutron.

5] The key takeaways: Each Module specifies the following:

• WHAT YOU WILL LEARN • SKILLS YOU WILL GAIN • ABOUT THIS SPECIALIZATION • COURSE ASSESSMENT • AFTER COMPLETION OF THIS MODULE YOU WILL BE ABLE TO: • TIME REQUIRED FOR THIS MODULE

For each Module I shall attach my video presentation on the subject matter and further materials from my book. Course Assessment would be on the basis of your report on the subject under study and I shall respond to each of your reports and evaluate the same.

6] Course Certification: At the end of the course I shall issue the Course Completion certificate. You will find how valuable the fishing rod would be for you. You will also learn at the end of the Module on CREAMchain based on Blockchain a lifetime record of self-governance.

7] The Audience; I give below the companies who have evinced interest in looking at my posts relevant to this course searching for my profile:

Please see: Annexure 1. For the full list: Sample

Please see the full list as per Annexure 1: The list includes corporate who had evinced great interest in several of my articles pertaining to my book, before and after.

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The Book of Changes - An Intro Jayaraman Rajah Iyer

8] Pricing: CREAM Ratings is a pioneering work and I shall establish facilities for International Studies. Considering my age I would like to group, possibly from University students, group of Managers within a single company or government. I shall be checking on the pricing and shall announce while posting the Modules 1 to 9. In the meantime based on what I have posted here on CREAM Ratings - Video, please do respond.

9] International Studies on CREAM Ratings: The best of the reports submitted by the participants would pave the way from publishing a journal of top rated articles from time to time.

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The Book of Changes - An Intro Jayaraman Rajah Iyer

9] About the Author

About the Author Jayaraman Rajah Iyer, Chartered Accountant (ICAI, New Delhi, 1966), has a unique insight into major changes in accounting, culled from experience with firms across the globe. He interned at Hindustan Lever (1966) and held key positions at Automobile Products of India (API) and Mafatlal Services. As Forestry Operations Accountant at Wimco (1972), he introduced “Likely Ultimate Cost.” In 1977 he was General Manager of ITI, Lagos,

Nigeria. Sir William Castell, who later became Chairman of the Wellcome Trust, selected him to join the Wellcome Foundation, UK, specifically to set right the dysfunctional accounting at Wellcome, Nigeria. During the 1990s he was engaged in corporate consulting. He had been visiting faculty at SIES School of Management, where he taught balanced scorecard and strategic cost management on the basis of the Proprietary IBCM (inactivity based cost management, 2006, copyright © Jayaraman Iyer). He has been a crusader against corruption and business malpractice all through his life. His mission is to convert corporate to adopt return on intangible for accelerating growth and profits. He believes the utilization of men and women employed as of now amounts to nothing, knowing their amazing capabilities that are immense. Intangible is a powerhouse that when triggered would bring prosperity and happiness to all around. Value System is crucial to bring the abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless. A Sustainable Value System within corporate would bring in sustainable profits, he avers. A well-managed corporate will have no chance of getting muddled with NPAs and interest defaults. For this return on intangible is the only solution, he emphasizes. His call for Change, Change, Change Corporate, Change the Denominator is to usher in people’s energy as the basis for measuring development and well-being. India’s culture should be carried forward, forever, as it is intangible, he says.

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The Book of Changes - An Intro Jayaraman Rajah Iyer

Annexure 1:

The Book Of Changes

The-Book is now available for sale: Corporate Citizenship and Sustainability: Measuring Intangible, Fiscal, and Ethical Assets

US: BEP: http://bit.ly/32nBVep & Amazon US:  http://amzn.to/3kkTHpb http://Amazon.in India: http://amzn.to/3ihuYA8

Introduction

The book of Changes: Corporate Citizenship and Sustainability: Measuring

Intangible, Fiscal, and Ethical Assets. [The-Book] My posts in Slideshare/LinkedIn

e.g., Who failed Volkswagen, is it Corporate Governance or Management Quality?

attracted and continues to attract several views [10421]. So is the case for a similar

article on, Who failed Infosys, Corporate Governance, or Management Quality?

[2409] and Who failed big 4 audit firms, is its corporate governance or management

quality? [381]. The main reason is the differentiating Corporate Governance from

Management Quality and providing a relevant slot for each that makes the

management structure well defined. In LinkedIn, several such organizations have IBCM © Research 2021 The Audience Page /7 45

The Book of Changes - An Intro Jayaraman Rajah Iyer

evinced interest in searching for the profile that I have presented in Table 1. Thanks,

guys! You are my inspiration to launch The Book of Changes that is a consolidation

of many an idea brought about in this form, via LinkedIn.

Book of changes

Many of us are aware of I-Ching known as Book of Changes. Confucius was said to

have commented well of I-Ching and it is said no major decision is ever taken in China

without consulting I-Ching. Looking a the way China is being run, China consulting I-

Ching is indeed doubtful. In 1976, while on a professional tug-of-war of conflict of

interest vs. conflict of conscience, before posting letters I had written, I would check

with I-Ching. After procedural follow-up, I would land in one of the 64 hexagrams of I-

Ching. Going through what I had written and compared it with the possible steps it

would take as illustrated in I-Ching I could analyze the consequences of such an

initiative. I would not take further steps without correcting myself. I found I-Ching a

powerful tool that optimizes one’s synapses and neurons. I had not used I-Ching since

then. However, it occurred to me while writing The-Book, the six stages of Strategy

Planning would warrant such an intensive Analysis in stage 5 before the last stage of

presenting a Strategy Plan. Hence, The-Book is the modern-day I-Ching without which

no decision for corporate or government shall ever be undertaken. Let me explain

here.

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The-Book

The title reads thus: Corporate Citizenship and Sustainability: Measuring Intangible,

Fiscal, and Ethical Assets. Corporate Citizenship is the subject that relates to the

creation of Ethical Assets, whereas Corporate Sustainability is of the Object that relates

to the creation and sustainability of Fiscal Assets; both with a common denominator

Intangible, the one and the only resource of pulsating energy an organization has. The

subject-object distinction of qualitative and quantitative elements of management, The-

Book propounds, is the unique

formula applicable for all

organizations, corporate and

government. Corporate rating is

t h e r e s u l t a n t r a t i n g s o f

individual performance and not

separa te . Two impor tan t

parameters any organization

would look for are i. Metrics

and ii. Benchmarks, that the

readers would find compelling

to admit as everlasting.

The-Book is listed under the

Business Ethics and Corporate Citizenship category of Business Expert Press, the IBCM © Research 2021 The Audience Page /9 45

The Book of Changes - An Intro Jayaraman Rajah Iyer

publisher, with Prof. David Wasieleski , as the Editor. Prof. David helped me with his 1

wise suggestions and add-ons which were truly valuable.

LinkedIn connects

Let me briefly explain how would be of use to the LinkedIn viewers who are familiar

with The-Book through some of the posts, as listed in Table 1.

1. Education

25 Education-related Universities and Institutions are listed in Table 1.

Babson College, Miami,

Ben-Gurion University of the Negev  Be'er Sheva,

Carnegie Mellon University,

HEC Paris Executive Education, Jouy-en-Josas,

Indian Institute of Foreign Trade  Education Management,

Indian Institute of Management, Indore,

Kodaikanal International School (KIS),

New Jersey University,

New York University School of Medicine,

Panjab University,

Durham University,

Universidad de Castilla-La Mancha Ciudad Real,

Universita Bocconi, Milano,

David M. Wasieleski, Ph.D.Albert Paul Viragh Professor of Business Ethics 1

Executive Director, Institute for Ethics in Business, Duquesne University, Affiliate Research Professor of Management, ICN Business School, Nancy, France Editor-in-Chief, Business and Society Review

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University of Chicago,

University of Houston,

Wake Forest University,

are some who had shown interest in viewing my posts/profile, in LinkedIn. Quite

encouraging on account of the interest from the educational institutions, very

important for taking my research work forward.

Three important points that would be relevant for educational institutions to look into

are.

1. Immanuel Kant (1724–1804) raised the question of whether a science of

metaphysics with a logical structure, like that of the well-established mathematical and

natural sciences, was possible. That call was made nearly 250 years back, now The-

Book has made it possible. I would like the university students, professors, and

research scholars to raise the question, Is it so? and find the answer from The-Book.

2. The binary value derived from the equation Return on Intangible [RoI] is

comparable to the zero when found as a number on its right. The other famous binary

system deployed in computers depends on speed as it is quantitative whereas RoI

relates to qualitative data, compressed at the root level.

3. Reverse Mentoring. Students would find The-Book a companion to effect changes

toward application in industry, commerce, and government.

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2. Accounting

CROWE, UK,

Grant Thornton Bahrain,

KPMG India,

PWC,

were the viewers of my posts/profile, as in Table 1. The accounting profession where I

belong to is an admirable set of people and a formidable force adhering to ethical

practices. The-Book describes them as nearest to the Society. The-Book establishes

Corporate/Government Atomic Structure, where the Society takes a crucial position in

the Board room, with a special slot for the Auditors. Tracking the profession from 1979,

looking at its glory reflecting GRACE – governance, responsibility, authority, credibility,

enabled fiscal and ethical assets that were of an impeccable standard and then leading

to GRACE-2 as to why the profession lost its shine completely as on today. The-Book

offers a solution for the Accounting profession, CFOs inclusive to regain its status. I

strongly recommend The-Book for the Accounting profession as The-Book of Changes.

Measuring Ethical Assets is going to be crucial for the corporate and government

sustainability that the Accounting profession has a major role to play.

3. Banking and Financial Services group

19 Banking and 33 Financial Services as listed in Table 1 are a force to be reckoned

with. To name a few,

Credit Suisse, Zurich,

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HDFC Bank,

ICICI Bank,

Indian Bank,

Indusind Bank,

ISBANK AG, Frankfurt,

Kotak Mahindra Bank,

Noor Bank, Dubai,

RAKBANK Banking Ras Al Khaimah, Ras Al Khaimah,

RBS,

Samba Financial Group,

Standard Chartered Bank,

State Bank of India,

Yes Bank, Mumbai,

and from Financial Services:

3i Group plc, London,

Anand Rathi Financial Services, Mumbai

Bank of America Merryl Lynch, Charlotte, NC

Barclays Investment Bank, New York

BNY Mellon  Financial Services, New York,

BNY Mellon - Eagle Investment Systems, New York,

CARE Ratings Ltd., Mumbai,

CITI also CITIBANK, New York,

CRISIL Global Research & Analytics  Financial Services  Mumbai,,

Deutsche Bank, Frankfurt,

Edelweiss Financial Services, Mumbai,

Euronet Worldwide, Leawood, Kansas,

Fidelity Investments, Boston, MA,

HSBC, Financial Services London,

Morningstar  Financial Services Chicago, IL

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Motilal Oswal Mumbai,

MSCI Inc., New York, NY,

New York Life Insurance Company,

Ostrum Asset Management   Financial Services, Paris,

Peak6 Investments, Chicago, IL,

PrismFP London,

PrismFP London,

S & P Global Market Intelligence, Financial Services  New York,

TVS Capital Funds, Chennai,

Volkswagen Financial Services, Braunschweig,

are some of the viewers of my post/profile as listed in Table 1. Let me take two entities,

State Bank of India [SBI], from Banking and BNY Mellon [BNY[, from Financial

Services for reference here.

SBI states: Our legacy ranges back to the British era through the Imperial Bank of

India, founded in 1806. With over 24,000 branches, we are a conglomerate

employing skilled professionals who are successfully taking the legacy forward

through our specialized and customized financial services designed to cater to the

needs of Corporates, SMEs, NRIs & Retail customers.

BNY Mellon states: A proven steward for more than 235 years, BNY Mellon helps

its clients manage and service their financial assets throughout the investment

lifecycle. As of March 31, 2020, BNY Mellon had $35.2 trillion in assets under

custody and/or administration and $1.8 trillion in assets under management.

From The-Book - CREAM Report: The-Book facilitates preparing a CREAM Report –

CREAM an acronym for – Corporate Governance, Risk Management, Earnings,

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The Book of Changes - An Intro Jayaraman Rajah Iyer

Accounting Quality, and Management Quality. There are 170 open-ended process

blocks as illustrated in The-Book from where the CREAM Report is prepared.

CREAM Ratings are for individuals and collectively for Corporate, measuring

individual performance. There’s no separate Corporate Rating is done. Repeat, there

is no separate corporate rating is done.

Performance rating is done for a team of 5 who are yoked together but work

independently. The rating matrix would consist of process areas synced to the

respective resource areas. The only resource is people.

Illustratively, how SBI would handle 24,000 branches or BNY Mellon would

manage $1.8 trillion assets under its management are rated with a CREAM Report.

The-Book guides one to prepare a CREAM Report that is the performance rating of

each individual, each branch, and collectively the organization - SBI or BNY

Mellon as the case may be. The CREAM Report would be extended to the client

companies that any NPA would affect the ratings for the bank concerned.

Effectively the entire gamut of performers on both sides would be the energy force.

Inactivity refers to the fault lines or non-performance of a single person that in

course of time would be brought to nil. The banking and Financial Services sector

when they all go for CREAM Report would reflect performance of each person.

More importantly, the ratings are done on a pro-active basis. Check The-Book.

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4. Pharmaceuticals

Pharmaceuticals 11, Biotechnology 2, Medical Device 1, Health Care 3, are referred

in Table 1. Some of the viewers were:

Alembic Pharmaceuticals Limited,

ASSAY Clinical Research, Peterborough, Cambridgeshire,

Bayer Pharmaceuticals, Berlin,

Biophore India Pharmaceuticals Pvt. Ltd., Hyderabad,

Cliantha Research Limited, Ahmedabad,

Dr. Reddy’s Laboratories, Hyderabad,

Lantheus Medical Imaging, North Billerica, MA,

Novartis, Basel,

Sun Pharma, Mumbai,

Torrent Pharmaceuticals Ltd, Ahmedabad,

Thermo Fisher Scientific  Biotechnology  Waltham, MA,

Amgen, Thousand Oaks, CA,

Essilor, Charenton le Pont Cedex,

IQVIA, Danbury, CT and Durham, NC,

Johnson & Johnson Health Care Systems Inc.  Hospital & Health Care  Piscataway, New Jersey.

Having worked for The Wellcome Foundation I found the company was run by its

employees since Sir Henry Wellcome passed away in 1936. With a few Nobel Prize

winners the company dedicated to medical research and The Wellcome Trust as a

charity had been doing a great job.

I have been looking at the pharma units and almost all of them listed in Table 1 are

exceptionally good. However, among the pharma units Ranbaxy was progressing well

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but the owners Singh brothers brought the company to ruins. A Wellcome Model

would have been more appropriate.

After Covid-19 fiasco, there is an urgency to usher in the Ethical Responsibility among

biotechnology and pharmaceutical firms. CREAM Report for such companies shall be

made mandatory.

5. Manufacturing and allied industries, Insurance.

There are about 102 entities referred to in Table 1. Some of the ones who viewed the

posts/profile, are:

BMW Group,  Automotive  Munich,

Airbus  Aviation & Aerospace  Blagnac Cedex,

Benetton Group, Ponzano Veneto, Treviso,

Impactiva  Apparel & Fashion  Dongguan City, Guangdong Province, China,

VF Corporation  Apparel & Fashion: Denver, CO,

Goel Scientific Glass Works Ltd, Vadodara,

SABIC  Chemicals  Riyadh,

Mota-Engil  Construction  PORTO, PORTO,

PI INSTALL  Construction  Montrevel-en-Bresse, Auvergne-Rhône-Alpes,

Samsung C & T Corporation, Seoul, Construction,

Abaj World  Consumer Electronics  Ahmedabad,

Apple, Consumer Electronics  Cupertino, California,

General Mills  Consumer Goods Minneapolis, Minnesota,

PROflex, Bucharest,

Godrej & Boyce Mfg. Co. Ltd., Mumbai,

Etisalat Facilities Management LLC,  Dubai,

Sodexo Facilities Services, 92866 Issy les Moulineaux Cedex 9,

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Srinivasa Hatcheries Group, Hyderabad,

OYO  Hospitality  Gurugram,

SoftInWay Inc.  Mechanical Or Industrial Engineering, Burlington, Massachusetts,

Weir Minerals Australia Ltd.  Mechanical Or Industrial Engineering  Artarmon, New South Wales,

Allstate  Insurance, Northbrook, Il,

HDFC Life, Mumbai, Insurance,

Liberty Group South Africa  Insurance  Braamfontein, Gauteng,

LIC, India, Insurance,

Max Life Insurance Company Limited Insurance  Gurugram,

Munich Re (Group), Munich,

Tata AIG General Insurance Company Limited, Mumbai,

Logistics & Supply Chain,

DHL Global Bonn, North Rhine-Westphalia,

DTDC Express Limited  Logistics & Supply Chain  Bangalore,

J.B.Hunt Transport Services Inc. Logistics & Supply Chain, Lowell, AR,

ABB, Electrical & Electronic Manufacturing,

Anglo-Eastern Ship Management, Maritime,   Hong Kong,

Bernhard Schulte Shipmanagement  Maritime  Hamburg, Hamburg,

Dania Ship Management A/S  Maritime  Hellerup, Copenhagen area,

Fleet Management Limited, Maritime Wong Chuk Hang, Hong Kong,

Information Security Media Group (ISMG)  Online Media  Princeton, NJ,

ProSiebenSat.1 Media SE  Broadcast Media  Unterföhring, Bayern,

Parallel Wireless,  Wireless Nashua, NH,

Singapore Press Holdings  Newspapers,

Aramco  Oil & Energy  Dhahran,

EDF Trading, Oil & Energy  London, London,

GE Power  Oil & Energy  Schenectady, NY,

HPCL-Mittal Energy Limited Oil & Energy Noida,

Indian Energy Exchange Limited  Oil & Energy  New Delhi,

Mun Siong Engineering Limited  Oil & Energy Singapore,

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Petrofac  Oil & Energy  London,

PETRONAS  Oil & Energy  Kuala Lumpur,

Reliance Industries Limited Oil & Energy Navi Mumbai,

Greif, Inc.  Delaware, Ohio  Packaging & Containers,

Penguin Random House, New York,

Springer Nature, Berlin, Publishing,

Kalpataru Limited, Mumbai, Real estate,

Knight Frank India, Mumbai,

Kout Food Group, Kuwait City,

Inorbit Malls (India) Pvt. Ltd.  Retail  Mumbai,

Reliance Retail, Retail  Mumbai,

airtel  Telecommunications  Gurgaon,

Colt Technology Services, London, 

Jio  Telecommunications  Navi Mumbai,

Nokia  Telecommunications  Espoo, Southern Finland

STL - Sterlite Technologies Limited  Telecommunications  Pune,

Vodafone  Telecommunications  Newbury, Berkshire,

Vodafone Idea Limited  Telecommunications  Mumbai,

National Grid, Utilities  Warwick, Warwickshire,

TATA Power  Utilities  Mumbai,

were a few who viewed my posts/profile in LinkedIn.

The-Book discusses Volkswagen, Boeing, Lockheed, Bayer, Monsanto, Tesla, Tata

Group, Toshiba, Infosys etc. under different contexts. Three important aspects

management shall adopt are:

1. Corporate Atomic Structure, enables management to operate at an optimized level

of performance, aligning fiscal responsibility with ethical responsibility that is crucial

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in bringing the abstractions into reality, acknowledge value where value is due, and

deconstruct what is valueless. Policies and the Society are brought together in the

structure as part of the nucleus with the CEO Team spinning around it, establishing

what Kant had raised the issue of metaphysics with a logical structure, being addressed

effectively.

2. Measuring cost consequence is the pro-active management philosophy, eliminating

the cost of inaction, expounded, and measured appropriately. The metrics and

benchmarks provided enable n-dimensional problems are converted to n-problems of

a single dimension.

3. Change the denominator is the mantra adopting corporate yoga and becoming fit as

a fiddle outfit. The denominator is the energy force, obtaining a binary value of action

or inaction in the numerator. Return on Intangible will be the formula for decision-

making.

6. Human Resources, NGO, Management Consulting

Reference Table 1, Human Resources 13, Legal Services 2, NGO 8, Philanthropy 2,

Political Organization 1, and Management Consulting 20, are included under this

heading, covering to name a few,

Alchemus,  Costa Mesa, California,

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The Book of Changes - An Intro Jayaraman Rajah Iyer

Gujarat International Finance Tec-City  Human Resources  Gandhinagar,

Indian Academy of Management (IAM), Mumbai,

MIND GYM, London,

Spider - Retained Executive Search Retained Executive Search Egypt,

Transearch, Staffing & Recruiting London,

AIESEC  Non-profit Organization Management  Montreal, Quebec,

Ashoka  Civic & Social Organization  Arlington, VA,

Confederation of Indian Industry,

FICCI, The Federation of Indian Chambers of Commerce and Industry,

Forbes Coaches Council  Civic & Social Organization,

TiE  Non-profit Organization Management Santa Clara, Californi,

Chan Zuckerberg Initiative, Redwood City, CA,

Bharatiya Janata Party,

Bain & Company, Boston, MA,

BeardedEagle, Dallas, Texas,

CLASSIC MOBILES LIMITED  Management Consulting  LEICESTER,

Egon Zehnder, Zurich, Management Consulting,

Francorp, Inc. Management Consulting,

Herren Associates  Management Consulting  Washington, DC,

Kinduz Consulting, Houston, Texas,

KPMG India,

LatentView Analytics, Princeton, NJ,

Manohar Chowdhry & Associates, Chartered Accountants,

Sheladia Associates Inc. Rockville, Maryland,

Spencer Stuart, Chicago, IL,

The Catalyst Group and The Catalyst Group Resources Inc., Spring House, PA,

This group is the lead indicator of Industrial growth. There are three factors The-Book

shall add value to the efforts put in by those who as Ulysses put it: To strive, to seek, to

find, and not to yield. IBCM © Research 2021 The Audience Page /21 45

The Book of Changes - An Intro Jayaraman Rajah Iyer

1. Accountability: The-Book expounds the theory of Subject-Object distinction of

Qualitative and Quantitative elements of management, by forming a team of five

people yoked together but acts independently. A single task performed by a single

person enabling the accomplishment of an infinite succession of finite purposes by

controlling each goal is traced back from data presented by say The Worldbank or

OECD.

2. Ethical Assets: This group of HR, corporate trainers, NGOs, Philanthropies,

Management Consultants are responsible for ushering in a Value system in corporate

and government, what The-Book classifies under Management Quality. Code of

conduct, code of business principles, UNGC 10 principles under 4 issue areas of

Human Rights, Labor Rights, Environmental Rights, UNCAC, conflict of interest,

conflict of personal interest, conflict of conscience, insider trading, whistleblowing,

FCPA Act, HACCP, FDA rules, and many more are the efforts put in by this group. They

are extensions to corporate self-governance as well as third-party assurance. A

successful action process forms the basis of calculating ethical assets of an

organization.

3. A Corporate entity is personified in human form, with six main limbs and four

auxiliary limbs as to what each limb represents. This way corporate citizenship is

identified as of people not a non-entity. Corporate citizenship and ethical assets go

hand in hand. Creamchain a record of CREAM Ratings of each person with a secured

slot under blockchain right through one's lifetime is maintained. Gross National

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Happiness [GNH] Index is extracted from add-ons to the CREAM Report. This group

should find The-Book very absorbing.

7. GDP and country ratings

Table 1: Government Admin 3,

I n t e r n a t i o n a l T r a d e &

Development 5.

Indian Revenue Service,

NITI Aayog, New Delhi, Skill

C o u n c i l f o r G r e e n Jo b s 

Renewables & Environment are

some of the viewers of my

posts/profile from LinkedIn.

The three factors that shall

highlight the importance of this group vis-à-vis The-Book:

1. Planning for GDP, GNH Index: In response to my Letter to the Indian Prime

Minister, Measuring India’s Development and Wellbeing, GDP, and religious Harmony,

as seen here, many like Care Ratings, CRISIL, Gujarat International Finance Tec-City,

Chan Zuckerberg Initiative, NITI Aayog responded. NITI Aayog is India’s prime GDP

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The Book of Changes - An Intro Jayaraman Rajah Iyer

planning body. GDP and country ratings coupled with GNH Index is the hallmark of

The-Book that would give direction to planning bodies, ratings agencies world over.

2. Tracking commitment: Subsequently, I had sent another letter to Prime Minister

Modi, Economic Revival Measures - Stimulus Package - Cost of Inaction, after releasing

a stimulus package of Rs 20,97,053 Crore, for the revival of Indian economy on

account of the Covid-19 disruption. Also, we see, US lawmakers had agreed on the

passage of a $2 trillion stimulus bill called the CARES (Coronavirus Aid, Relief, and

Economic Security) Act in March 2020, to blunt the impact of an economic downturn

set in motion by the coronavirus pandemic. The-Book makes it possible by converting

CAGR to CDGR [D-Daily] to every economic sector, tracking the commitment made

and action taken.

3. EPP - Efforts per person: The-Book brings out the way to create GNH Index, GDP

Plans by way of EPP-Efforts Per Person concept. Coupled with Creamchain concept our

collective commitments to the United Nations Millennium Declaration of

sustainability of economic, social, environmental protection, and development goals

can be sustained. The-Book describes Project FISCAL - Farmer - Industry - Society - &

Consolidate - Agri - Leadership. Agriculture is the crucial aspect of managing India

during COVID-19 pandemic that Prime Minister Modi by extending till November

2020 free grains distribution to 800 million people of India had ensured the very

stability of the country. Project FISCAL as illustrated in The-Book underlines the

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importance of each farmer tracking by EPP. So would be for others who makes to

contribute to the national GDP

8. Technology Direction, Honey, I shrunk the kids

Computer & Network Security, 3; Computer Software, 15; Design, 2; Networks, 1;

Internet, 5; Semi-conductors, 1; Technology & Transformation Services, 1; Information

Technology & Services, 48, make this group.

Palo Alto Networks,

Microsoft,

Ramco Systems,

SAP,

Siemens PLM Software,

Achronix,

Accenture,

Alibaba Group Information Technology,

Amazon Web Services,

Capgemini,

CGI,

Cognizant,

HCL Technologies,

Infosys,

MAIT: Manufacturers' Association for Information Technology,

Nexient,

NSDL - e-governance Infrastructure,

SISA Information Security,

SITA Information Technology & Services,

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The Book of Changes - An Intro Jayaraman Rajah Iyer

Tata Consultancy Services,

Tech Mahindra,

Thomson Reuters  Information Technology & Services,

Zoho Corporation  Information Technology & Services

are but a few that appear in Table 1.

The-Book highlights the famous movie, Honey, I shrunk the kids. Data is shrunk, a

single task accomplishment is identifiable to a single person ensuring accountability of

data, collectively to a single company and then on to national GDP or GNH Index, on

a pro-active CDGR [Daily] basis. How data reflected in WorldBank or OECD could be

traced to the single data, Qualitative and Quantitative, as The-Book is structured? Data

is shrunk at the root level. It is the recap of what St. Augustine encounter with a boy at

the beach asking how he would be emptying the ocean drop by drop in a little hole he

had dug?

9. RFP - Digital Transformation of CREAM Report

I am happy with my association with the publisher. The next step is to assist companies

and individuals to measure their performance. The preparation of a CREAM Report

should be simple, negligible cost as in India as per the official estimates, there are

about 63.05 million micro industries, 0.33 million  small, and about 5,000 medium

enterprises in the country. By EPP all planning must be done and performance tracked.

IBCM © Research 2021 The Audience Page /26 45

The Book of Changes - An Intro Jayaraman Rajah Iyer

Then a database for GDP and GNH Index, then Creamchain. Why not all LinkedIn

members are brought under Creamchain? RFP details are available from The-Book.

I am pleased to attach The Table of Contents, Index after Table 1.

10] IBCM: Published via IBCM - The Audience

This note is the write-up on the points indicated in the video on CREAM Ratings Intro.

Jayaraman Rajah Iyer

31st January 2021

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The Book of Changes - An Intro Jayaraman Rajah Iyer

Table 1

# LinkedIn Ref. Industry

1 CROWE, UK, Accounting: Accounting

2 EY

2 Grant Thornton Bahrain  Accounting  Seef District Accounting

3 KPMG India Management Consulting : Also KPMG, Accounting Accounting

4 PWC, Accounting, Accounting

5 Benetton Group, Ponzano Veneto, Treviso, Apparel & Fashion Apparel & Fashion

6 Impactiva  Apparel & Fashion  Dongguan City, Guangdong Province Apparel & Fashion

7 VF Corporation  Apparel & Fashion: Denver, CO Apparel & Fashion

8 BMW Group,  Automotive  Munich Automotive

9 CarShop  Automotive  Northampton Automotive

10 Gulf Advantage Auto ( Suhail Bahwan Group) Automotive Automotive

11 KUBOTA AGRICULTURAL MACHINERY INDIA PRIVATE LIMITED : Automotive

12 Mahindra First Choice Wheels Ltd, Mumbai, Maharashtra, Automotive Automotive

13 Airbus  Aviation & Aerospace  Blagnac Cedex Aviation & Aerospace

14 ADIB - Abu Dhabi Islamic Bank  Banking  Abu Dhabi, Abu Dhabi Banking

15 Axis Bank, Mumbai, Banking, Banking

16 Bank Nizwa  Banking  Muscat Banking

17 Credit Suisse, Zurich,Banking Banking

18 Dubai Islamic Bank  Banking  Dubai Banking

19 First Abu Dhabi Bank (FAB)  Banking  Abu Dhabi, Abu Dhabi Banking

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The Book of Changes - An Intro Jayaraman Rajah Iyer

20 HDFC Bank, Mumbai, Banking: Banking

21 ICICI Bank, Banking Mumbai , Maharashtra Banking

22 Indian Bank  Banking  Chennai, Tamil Nadu Banking

23 Indusind Bank, Banking  Gurgaon, Haryana Banking

24 ISBANK AG, Frankfurt, Banking Banking

25 Kotak Mahindra Bank  Banking  Mumbai, Maharashtra Banking

26 Noor Bank, Banking Dubai, Dubai Banking

27 RAKBANK Banking Ras Al Khaimah, Ras Al Khaimah Banking

28 RBS, Banking Banking

29 Samba Financial Group, (Formerly Saudi American Bank), Riyadh, Banking 1001-5000 Employees Banking

30 Standard Chartered Bank, Banking London, England Banking

31 State Bank of India, Banking Banking

32 YES BANK  Banking  Mumbai, Maharashtra Banking

33 Amgen, Thousand Oaks, CA, Biotechnology Biotechnology

34 Thermo Fisher Scientific  Biotechnology  Waltham, MA Biotechnology

35 Asit C. Mehta Investment Intermediaries Ltd., Mumbai Capital Markets: Capital Markets

36 Kotak Securities, Capital Markets, 1001-5000 Employees Capital Markets

37 Goel Scientific Glass Works Ltd  Chemicals 11-50 employees : Chemicals

38 SABIC  Chemicals  Riyadh Chemicals

39 Palo Alto Networks Computer & Network Security SANTA CLARA, California 5,001-10,000 employees :

Computer & Network Security

40 Western Digital, Computer Hardware, San Jose, CA Computer Hardware

41 CISCO, Computer Networking , San Jose, CA Computer Networking

42 Accountants World, Hauppauge, NY, Computer Software, 51-200 Employees: Computer Software

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

43 ALEPT CONSULTING PRIVATE LIMITED  DELHI, Delhi Computer Software

44 Applied Visions, Northport, NY, Computer Software, 11 - 50 Employees Computer Software

45 BeeHyv Software Solutions Private Limited Computer Software Hyderabad, Telangana Computer Software

46 Entelect Computer Software501-1,000 employees Computer Software

47 Euthenics IT Services Pvt. Ltd.  Computer Software  Ahmedabad, Gujarat Computer Software

48 Gateway TechnoLabs Pvt. Ltd. (Gateway Group of Companies)  Computer Software  Ahmedabad, Gujarat Computer Software

49 Gramener, Princeton, NJ, Computer Software Computer Software

50 HIDDEN BRAINS INFOTECH PRIVATE LIMITED  AHMEDABAD, Gujarat Computer Software

51 LeadSquared  Computer Software  Bangalore, Karnataka Computer Software

52 Microsoft  Computer Software  Redmond, Washington Computer Software

53 PTC  Computer Software  Boston, Massachusetts Computer Software

54 Ramco Systems Computer Software  Chennai, Tamil Nadu Computer Software

55 SAP, Walldorf, BW, Computer Software Computer Software

56 Siemens PLM Software Computer Software Plano, TX Computer Software

57 TatvaSoft  Computer Software  Ahmedabad, Gujarat Computer Software

58 Mota-Engil  Construction  PORTO, PORTO Construction

59 PI INSTALL  Construction  Montrevel-en-Bresse, Auvergne-Rhône-Alpes Construction

60 PSP Projects, Construction  Ahmedabad, Gujarat Construction

61 Rajesh Power Services Pvt. Ltd.  Construction  Ahmedabad, Gujarat Construction

62 Samsung C & T Corporation, Seoul, Construction Construction

63 Abaj World  Consumer Electronics  Ahmedabad Consumer Electronics

64 Apple, Consumer Electronics  Cupertino, California Consumer Electronics

65 Born Bright Products: Creators of DoYou  Consumer Goods: Mumbai, Maharashtra 11-50 employees Consumer Goods

# LinkedIn Ref. Industry

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66 Catalyst ® , Consumer Goods, 11 - 50 Employees Consumer Goods

67 General Mills  Consumer Goods Minneapolis, Minnesota Consumer Goods

68 PROflex, Bucharest, Consumer Services 201-500 Employees Consumer Services

69 Freelancing,  Toronto , Design Design

70 The Dunes Oman LLC (FZC), SALALAH Design

71 Academic & BGS Committee, IMT - Ghaziabad  Education Management  Ghaziabad, Uttar Pradesh Education

72 Babson College, Miami, Higher Education 501 - 1000 Employees Education

73 Ben-Gurion University of the Negev  Be'er Sheva Higher Education: Education

74 Carnegie Mellon University - Integrated Innovation Institute Higher Education : Education

75 HEC Paris Executive Education, Jouy-en-Josas, Education Management Education

76 Indian Institute of Foreign Trade  Education Management 1,001-5,000 employees Education

77 Indian Institute of Management, Indore, MP Education

78Jaipuria Institute of Management  Education Management 201-500 employees Lucknow, Noida, Jaipur, Indore

Education

79 Jaipuria Institute of Management, Higher Education Indore, Madhya Pradesh 51-200 employees Education

80 Karunya Institute of Technology and Sciences Higher Education:  501-1,000 employees : Education

81 Kodaikanal International School (KIS), India, Education Management Education

82Marian College KuttikkanamEducation Management51-200 employees

Education

83 New Jersey City University  Higher Education Jersey City, NJ 1,001-5,000 employees : Education

84 New York University School of Medicine, Higher education Education

85 Packt, e-learning, Colmore Business District, Birmingham Education

86 Panjab University, Educational Institution, Chandigarh  Higher Education 1,001-5,000 employees : Education

87 School of Engineering and Computing Science, Durham university, Durham, England Education

# LinkedIn Ref. Industry

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88 Sethu Institute of Technology  KARIAPATTI, Tamil Nadu Higher Education Education

89 Shishuvan School, Matunga Mumbai, Education Management, 201-500 Employees Education

90 The Association of International Wealth Management of India (AIWMI), Mumbai, Education Management Education

91 The Centre for Social Impact and Philanthropy, New Delhi, Academic Centre, Education Education

92Universidad de Castilla-La Mancha  Ciudad Real, ciudad real Higher Education:  1,001-5,000 employees :

Education

93 Universita Bocconi, Milano, Education Management, 501 - 1000 Employees Education

94 University of Chicago, Chicago Education

95 University of Houston, Houston, tx Education

96 VIT-AP Education Management1,001-5,000 employees Education

97 Wake Forest University  Winston-Salem, nc Education

98 Al Nasser Industrial Ent. LLC., Abu Dhabi, Electrical & Electronic Manufacturing

Electrical & Electronic

Manufacturing

99 TBEA Energy (India) Private Limited  Electrical & Electronic Manufacturing  Karjan, Gujarat

Electrical & Electronic

Manufacturing

100 RAGMET ENGINEERS PRIVATE LIMITED  Mumbai, Maharashtra Engineering

101 Godrej & Boyce Mfg. Co. Ltd., Engineering & Consumer Products

102 Goquest Media Ventures, Mumbai Entertainment

103 Let’s Recycle - NEPRA Resource Management pvt. Ltd., Environmental Services, 51 - 100 Employees

Environmental Services

104 Etisalat Facilities Management LLC,  Dubai, Facilities Services, 5001 - 10000 Employees Facilities

105 Sodexo Facilities Services, 92866 Issy les Moulineaux Cedex 9 Facilities

106 Srinivasa Hatcheries Group, Hyderabad, Andhra Pradesh, Farming, 1001-5000 Employees Farming

107 3i Group plc. London, Financial Services Financial Services

108 Anand Rathi Financial Services Ltd, Mumbai, Financial Services, 1001 - 5000 Employees Financial Services

# LinkedIn Ref. Industry

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109 Arval BNP Paribas Group Financial Services Rueil-Malmaison Financial Services

110 Aye Finance Pvt. Ltd, Gurgaon, Haryana, Financial Services: Financial Services

111 Bank of America Merryl Lynch, Charlotte, NC, Financial Services Financial Services

112 Barclays Investment Bank  Financial Services  New York Financial Services

113 BNY Mellon  Financial Services: : New York Financial Services

114 BNY Mellon - Eagle Investment Systems, New York, Financial Services, 501 - 1000 Employees Financial Services

115 CARE Ratings Ltd., Mumbai, Financial Services Financial Services

116 CITI, Financial Services, New York Also Citibank, India Financial Services

117 CRISIL Global Research & Analytics  Financial Services  Mumbai, Maharashtra Financial Services

118 Deutsche Bank, Frankfurt am Main, Hessen, Financial Services Financial Services

119 Edelweiss Financial Services, Mumbai, Financial Services, 5001 - 10000 Employees Financial Services

120 Euronet Worldwide, Leawood, Kansas, Financial Services, 1001 - 5000 Employees Financial Services

121 Fidelity Investments, Boston, MA, Financial Services Financial Services

122 Finzapp - The Loan App  Financial Services  Chennai, Tamilnadu Financial Services

123 HSBC, Financial Services London Financial Services

124 India Accelerator  Venture Capital & Private Equity Gurgaon, Haryana 11-50 employees : Financial Services

125 Indiabulls Asset Management  Financial Services  Mumbai, Maharashtra Financial Services

126 Morningstar  Financial Services Chicago, IL 1,001-5,000 employees : Financial Services

127 Motilal Oswal Mumbai Financial Services Ltd, Financial Services Financial Services

128 MSCI Inc., New York, NY, Financial Services Financial Services

129 Multi-Act Financial Services Mumbai, Maharashtra Financial Services

130 New York Life Insurance Company, Financial Services Financial Services

131 Nine Rivers Capital, Mumbai, Financial Services, 11 - 50 Employees Financial Services

# LinkedIn Ref. Industry

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132 Ostrum Asset Management    Financial Services, Paris, Île-de-France Financial Services: 501-1,000 employees Financial Services

133 Paul Merchants Ltd, CHANDIGARH, Financial Services, 1001 - 5000 Employees Financial Services

134 Peak6 Investments, Chicago, IL Financial Services, 51-200 Employees Financial Services

135 PrismFP  London  Financial Services 11-50 employees : Financial Services

136 S & P Global Market Intelligence, Financial Services  New York, New York Financial Services

137 SAS Partners Corporate Advisors  Financial Services 11-50 employees Financial Services

138 TVS Capital Funds, Chennai, Financial Services, 11 - 50 Employees Financial Services

139 Vivro Financial Services, Ahmedabad, Gujarat, Financial Services Financial Services

140 Volkswagen Financial Services, Braunschweig, Niedersachsen Financial Services

141 Chai Point  Food & Beverages  Bangalore, Karnataka Food & Beverages

142 Srinivasa farms, Hyderabad,Food Production, 1001 - 5000 Employees Food Production

143 Indian Revenue Service  Government Administration Governement Admin

144 NITI Aayog, New Delhi, Government Administration Governement Admin

145 Skill Council for Green Jobs  Renewables & Environment Governement Admin

146 IQVIA, Danbury, CT and Durham, NC, Hospital & Healthcare Health Care

147 Johnson & Johnson Health Care Systems Inc.  Hospital & Health Care  Piscataway, New Jersey Health Care

148 Moolchand Healthcare  Hospital & Health Care  New Delhi, Delhi Health Care

149 JSM Corporation, Mumbai, Hospitality, 501 - 1000 Employees Hospitality

150 OYO  Hospitality  Gurugram, Haryana, India Hospitality

151 Alchemus,  Costa Mesa, California , Human Resources Human Resources

152 CareerNet Technologies, Bangalore, Staffing & Recruitment, 1001-5000 Employees Human Resources

153 ElDorado Consultants Pvt. Ltd.  Staffing & Recruiting  Gurgaon Human Resources

154 Executive Search India Ltd., Mumbai, Human Resources, 11 -50 Employees Human Resources

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

155 Gujarat International Finance Tec-City  Human Resources  Gandhinagar, Gujarat Human Resources

156 Indian Academy of Management (IAM), Mumbai, Professional Training & Coaching Human Resources

157 Jobtune Staffing & Recruiting  Mumbai, Maharashtra Human Resources

158 MIND GYM, London, ProfessionalL Training & Coaching Human Resources

159 naukri dot com Internet Human Resources

160 Spider - Retained Executive Search Retained Executive Search Egypt Human Resources

161 TalentAhead India Pvt. Ltd.  Staffing & Recruiting  Mumbai, Maharashtra Human Resources

162 Transearch, Staffing & Recruiting London Human Resources

163 ZodiaAc Executive Talent Solutions  Human Resources  Mumbai, Maharashtra Human Resources

164 Utthunga Technologies, Industrial Automation  Bangalore, Karnataka Industrial Automation

165 SoftInWay Inc.  Mechanical Or Industrial Engineering  Burlington, Massachusetts  51-200 employees : Industrial Engineering

166 Weir Minerals Australia Ltd.  Mechanical Or Industrial Engineering  Artarmon, New South Wales Industrial Engineering

167 Accenture, Information Technology & Services  Dublin

Information Technology &

Services

168 Accutech Power Solutions, Mumbai, Information Technology & Services

Information Technology &

Services

169Akrivia Automation pvt Limited  Information Technology & Services 51-200 employees Visakhapatnam, Andhra Pradesh

Information Technology &

Services

170 Alibaba Group  Information Technology & Services  Hangzhou

Information Technology &

Services

171 Amazon Web Services (AWS)  Information Technology & Services:

Information Technology &

Services

172 Atna Technologies, Coimbatore., Tamilnadu, Information Technology & Services

Information Technology &

Services

173 AutoFacets (A Gateway NINtec Company)  Information Technology & Services  Zoetermeer

Information Technology &

Services

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

174 Brightstar India, Information Technology & Services  Gurugram, Haryana

Information Technology &

Services

175 C-Cubed Solutions, Information Technology & Services, Bangalore 201-500 Employees

Information Technology &

Services

176 Capgemini, Paris, France, Information Technology & Services

Information Technology &

Services

177 CGI, Montreal, Quebec, Information Technology & Services

Information Technology &

Services

178 Chudova, North Rhine-Westphalia, Information Technology & Services

Information Technology &

Services

179 Cognizant, Teaneck, NJ, Information Technology & Services

Information Technology &

Services

180Collabera Technologies Private Limited (CTPL), Information Technology & Services, Vadodara, Gujarat, India

Information Technology &

Services

181 Conduent, Information Technology & Services, Florham Park, New Jersey

Information Technology &

Services

182 Crossover for Work  Austin, TX  Information Technology & Services 1,001-5,000 employees :

Information Technology &

Services

183 Cubic Logics India pvt. ltd., Bangalore, Information Technology & Services

Information Technology &

Services

184 Cygnet Infotech  Information Technology & Services  Ahmedabad, Gujarat

Information Technology &

Services

185 Dhyey Consulting Services Pvt. Ltd., Vadodara, Gujarat, Information Technology and Services

Information Technology &

Services

186 Enkay Converged Technologies LLP Information Technology & Services  Pune, Maharashtra

Information Technology &

Services

187 EventBank, Tysons, Virginia, information Technology & Services

Information Technology &

Services

188 Fund Platform  Information Technology & Services  Москва

Information Technology &

Services

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

189 HCL Technologies  Noida, Uttar Pradesh   Information Technology & Services:

Information Technology &

Services

190iFocus Systec (India) Private Limited  Information Technology & Services Bangalore, Karnataka 201-500 employees :

Information Technology &

Services

191 IndaPoint Technologies Pvt. Ltd  Information Technology & Services  Vadodara, Gujarat

Information Technology &

Services

192 Infosys, Information Technology & Services Bangalore, Karnataka

Information Technology &

Services

193 MAIT, Manufacturers' Association for Information Technology , New Delhi, India

Information Technology &

Services

194 Maximus Infoware (India) Pvt. Ltd Information Technology & Services

Information Technology &

Services

195 Nexient  Information Technology & Services  Newark, CA

Information Technology &

Services

196 NSDL e-Governance Infrastructure Limited, Mumbai, 201 - 500 employees

Information Technology &

Services

197 NTT Data Services, Plano, Texas, Information Technology & Services

Information Technology &

Services

198 Numentica LLC  Information Technology & Services  Torrance, CA

Information Technology &

Services

199P e o p l e L i n k U n i fi e d C o m m u n i c a t i o n s P v t . Ltd. Hyderabad, Telangana Information Technology & Services 201-500 employees :

Information Technology &

Services

200 Photon, London, UK, Information Technology & Services, 1001 - 5000 Employees

Information Technology &

Services

201 Plutomen  Information Technology & Services  Ahmedabad, Gujarat

Information Technology &

Services

202 Prime Database Group, New Delhi,  Information Services, 51 - 200 Employees

Information Technology &

Services

203 SISA Information Security, Bangalore, Information Technology & Services,, 51 -200 Employees

Information Technology &

Services

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

204 SITA Informat ion Technology & Serv ices  International , Global

Information Technology &

Services

205 Site2host, Thane, Maharashtra, Information Technology & Services

Information Technology &

Services

206 Software Development  Information Services  London, England

Information Technology &

Services

207 Tata Consultancy Services, Mumbai Information Technology & Services, 450,000+ Employees

Information Technology &

Services

208 Team Computers,  New Delhi, Information Technology & Services

Information Technology &

Services

209 Tech Mahindra, Pune, Maharashtra, Information Technology & Services

Information Technology &

Services

210 Thomson Reuters  Information Technology & Services  Toronto, ON

Information Technology &

Services

211 Virtusa  Information Technology & Services  Southborough, MA

Information Technology &

Services

212 Wayra, Madrid, Information Technology & ServicesInformation

Technology & Services

213Worldline GlobalInformation Technology & ServicesBezons, Île-de-France

Information Technology &

Services

214 Zensar Technologies  Information Technology & Services  San Jose, California

Information Technology &

Services

215 Zoho Corporation  Information Technology & Services  Chennai, Tamil Nadu

Information Technology &

Services

216 Allstate  Insurance, Northbrook, Il Insurance

217 HDFC Life, Mumbai, Insurance Insurance

218 Liberty Group South Africa  Insurance  Braamfontein, Gauteng Insurance

219 LIC, India, Insurance Insurance

220 Max Life Insurance Company Limited Insurance  Gurugram, Haryana Insurance

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

221 Munich Re (Group), Munich, Bavaria, Insurance Insurance

222 Tata AIG General Insurance Company Limited, Mumbai Insurance

223 Crescendo Worlwide, International Trade & Development  Pune, Maharashtra

International Trade & Development

224 NYK SHIP MANAGEMENT PTE LTD International Trade & Development,  SINGAPORE

International Trade & Development

225The International Egg Commission (IEC), Church Stretton, International Trade & Development, 11-50 Employees

International Trade & Development

226 Tradohub Ahmedabad, Gujarat International Trade & Development 11-50 employees :

International Trade & Development

227 VNKC Agrocom pvt. ltd., Ahmedabad, Gujarat, Import & Export, 2-10 Employees

International Trade & Development

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

228 Amazon Internet Seattle, WA Internet

229 Facebook  Internet : Menlo Park, CA Internet

230 LinkedIn, Internet  Sunnyvale, CA Internet

231 matrimony.com Limited, Chennai, Internet, 1001 - 5000 Employees Internet

232 OutboundWorks - ACQUIRED in 2019 (details to be announced soon)  Internet  San Francisco, California Internet

233 Angelo Gordon Investment Management 201-500 employeesInvestement Management

234 Arsenal Capital Partners  Investment Management 51-200 employees :

Investement Management

235 Brown Advisory  Baltimore, Maryland Investment Management 501-1,000 employees :

Investement Management

236 Ladderup Wealth Management Private Limited  Investment Management  Mumbai, Maharashtra

Investement Management

237 Opulence Business Solutions Pvt Ltd.  Investment Banking 51-200 employees : Investment Banking

238Saffron Capital Advisors Private Limited (SEBI Registered Category 1 Merchant Banker) Mumbai Investment Banking

Investment Banking

239 Indialaw llp, Mumbai, Legal Services, 201 - 500 Employees Legal services

240 SPCM & Associates, Pune, Legal Services, 51 - 200 Employees Legal services

241 Blue Dart, Mumbai, Logistics & Supply Chain Logistics & Supply Chain

242 DHL Global Bonn, North Rhine-Westphalia Forwarding Logistics & Supply Chain :

Logistics & Supply Chain

243 DTDC Express Limited  Logistics & Supply Chain  Bangalore, Karnataka

Logistics & Supply Chain

244 Gordon Woodroffe Logistics Ltd., India, Logistics & Supply Chain

Logistics & Supply Chain

245 J.B.Hunt Transport Services Inc. Logistics & Supply Chain, Lowell, AR

Logistics & Supply Chain

246 SABAH SHELL PETROLEUM COMPANY LIMITED

Logistics & Supply Chain

247 AIRA Consulting Pvt. Ltd.  Management Consulting 11-50 employees :

Management Consulting

248 ANB, Mumbai,  Management Consulting Management Consulting

249 Avyanta Techno Solutions, Management Consulting Management Consulting

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

250 Bain & Company, Boston, MA, Management Consulting

Management Consulting

251 BeardedEagle, Dallas, Texas, Management Consulting Management Consulting

252 CLASSIC MOBILES LIMITED  Management Consulting  LEICESTER

Management Consulting

253 Egon Zehnder, Zurich, Management Consulting, 1001-5000 Employees

Management Consulting

254 Francorp, Inc. Management Consulting, 51-200 Employees:

Management Consulting

255 Herren Associates  Management Consulting  Washington, DC

Management Consulting

256 ICMG Management Consulting, 51-200 Employees Management Consulting

257 Kinduz Consulting, Houston, Texas, Management Consulting

Management Consulting

258 KPMG India  Management Consulting: Management Consulting

259 LatentView Analytics  Management Consulting Princeton, NJ 501-1,000 employees

Management Consulting

260Manohar Chowdhry & Associates, Chartered Accountants  Management Consulting 201-500 employees :

Management Consulting

261 Nexdigm (Formerly SKP) Mumbai, Maharashtra, Management Consulting 501-1,000 employees :

Management Consulting

262 Salmon Leap Associates India Pvt. Ltd  Management Consulting

Management Consulting

263 Sheladia Associates Inc.  Management Consulting  Rockville, Maryland

Management Consulting

264 Spencer Stuart, Chicago, IL, Management Consulting Management Consulting

265The Catalyst Group and The Catalyst Group Resources Inc., Spring House, PA Management Consulting. 51-200 Employees

Management Consulting

266 TQM International Pvt. Ltd. Management Consulting  Gurgaon, Haryana

Management Consulting

267 ABB, Electrical & Electronic Manufacturing Manufacturing

268 Jasch Industries Ltd, SONIPAT, Delhi, Plastics Manufacturing

269 Anglo Eastern Ship Management, Maritime,   Hong Kong Maritime

270 Bernhard Schulte Shipmanagement  Maritime  Hamburg, Hamburg Maritime

271 Dania Ship Management A/S  Maritime  Hellerup, Copenhagen area Maritime

# LinkedIn Ref. Industry

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272 Fleet Management Limited, Maritime Wong Chuk Hang, Hong Kong Maritime

273 SYNERGY MARITIME PRIVATE LIMITED,  Chennai, India Maritime

274 Edelman India, Marketing & Advertising Marketing & Advertising

275 Granth Creations Pvt. Ltd  Marketing & Advertising  Ahmedabad, Gujarat

Marketing & Advertising

276 Madison World, Mumbai, Marketing & Advertising Marketing & Advertising

277 De Mode,Kolkata,  Media Productions Media Productions

278 Information Security Media Group (ISMG)  Online Media  Princeton, NJ Media Productions

279 News Corp VCCircle Publishing Noida, UP Media Productions

280 ProSiebenSat.1 Media SE  Broadcast Media  Unterföhring, Bayern Media Productions

281 Essilor, Charenton le Pont Cedex, Medical Device, Medical Device

282 Parallel Wireless,  Wireless Nashua, NH  201-500 Employees Networks

283 ABP News India  Newspapers Newspapers

284 Singapore Press Holdings  Newspapers 1,001-5,000 employees : Newspapers

285 AIESEC  Non-profit Organization Management  Montreal, Quebec NGO

286 Ashoka  Civic & Social Organization  Arlington, VA  : 501-1,000 employees NGO

287 Confederation of Indian Industry, Non-profit Organisation Management, 1001 - 5000 Employees NGO

288FICCI Non-profit Organiza2on Management New Delhi, New Delhi

NGO

289 Forbes Coaches Council  Civic & Social Organization 11-50 employees : NGO

290 Helping Hands Mumbai NGO NGO

291 Indian Achievers Forum Delhi, Delhi  Events Services 51-200 employees : NGO

292 TiE  Non-profit Organization Management Santa Clara, California 2-10 employees : NGO

293 Oil&Gas-Inc, Oil and Energy, 11 -50 Employees Oil

294 Aramco  Oil & Energy  Dhahran Oil & Energy

# LinkedIn Ref. Industry

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295 EDF Trading, Oil & Energy  London, London Oil & Energy

296 GE Power  Oil & Energy  Schenectady, NY Oil & Energy

297 HPCL-Mittal Energy Limited Oil & Energy Noida, Uttar Pradesh Oil & Energy

298 Indian Energy Exchange Limited  Oil & Energy  New Delhi, Delhi Oil & Energy

299 Mun Siong Engineering Limited  Oil & Energy Singapore 1,001-5,000 employees : Oil & Energy

300 Petrofac  Oil & Energy  London Oil & Energy

301 PETRONAS  Oil & Energy  Kuala Lumpur Oil & Energy

302 Reliance Industries Limited Oil & Energy Navi Mumbai, Maharashtra Oil & Energy

303 SandMartin - Outsourcing Experts  Outsourcing/Offshoring  New Delhi, Delhi

Outsourcing Offshoring

304 WNS Global Services, Mumbai, Maharashtra, Outsourcing/Offshoring

Outsourcing Offshoring

305 Greif, Inc.  Delaware, Ohio  Packaging & Containers Packaging & Containers

306 Alembic Pharmaceuticals Limited  Pharmaceuticals 5,001-10,000 employees : Pharmaceuticals

307 ASSAY Clinical Research  Pharmaceuticals 11-50 employees : Pharmaceuticals

308 Bayer Pharmaceuticals, Berlin, Pharmaceuticals Pharmaceuticals

309 Biophore Ind ia Pharmaceut ica l s Pv t . L td .  Pharmaceuticals  Hyderabad, Telangana Pharmaceuticals

310 Cliantha Research Limited  Pharmaceuticals  Ahmedabad, Gujarat Pharmaceuticals

311 Dr. Reddy’s Laborator ies , Pharmaceut icals  Hyderabad, TS Pharmaceuticals

312 Lantheus Medical Imaging  , North Billerica, MA, Pharmaceuticals 201-500 employees : Pharmaceuticals

313 Novartis, Basel,  Baselstadt, Pharmaceuticals: Pharmaceuticals

314 Rusan Healthcare pvt. Ltd., Mumbai, Pharmaceuticals, 201 - 500 Employees Pharmaceuticals

315 Sun Pharma, Mumbai, Pharmaceuticals Pharmaceuticals

316 Torrent Pharmaceuticals Ltd  Pharmaceuticals  Ahmedabad, Gujarat Pharmaceuticals

317 Chan Zuckerberg Initiative, Redwood City, CA, Philanthropy 201-500 Employees: Philanthropy

# LinkedIn Ref. Industry

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The Book of Changes - An Intro Jayaraman Rajah Iyer

318 SVP India, Bangalore,, Philanthropy, 11 -50 Employees Philanthropy

319 Bharatiya Janata Party, Political Organization Political Organization

320 Glocal Infomart Pvt.Ltd.  Mumbai, Publishing 11-50 employees : Publishing

321 Harvard Business Review Publishing Publishing

322 Penguin Random House, New York, Publishing Publishing

323 Springer Nature, Berlin, Publishing Publishing

324 Kalpataru Limited, Mumbai, Real estate Real Estate

325 Knight Frank India, Mumbai,, Real Estate Real Estate

326 Omkar Realtors & Developers, Mumbai, Real Estate, Real Estate

327 Rustomjee, Mumbai, Real Estate, 1001 - 5000 employees Real Estate

328 Shivalik Group  Real Estate  Ahmedabad, Gujarat Real Estate

329 Kout Food Group, Kuwait City, Restaurants Restaurants

330 Inorbit Malls (India) Pvt. Ltd.  Retail  Mumbai, Maharashtra Retail

331 Reliance Retail, Retail  Mumbai, Maharashtra Retail

332 Achronix Semi-conductor Corporation, Santa Clara, California, Semiconductors Semi-conductors

333 Ayan Tech Solution, technology & transformation services

Technology & Transformation

Services

334 airtel  Telecommunications  Gurgaon, Haryana India Telecommunication

335 C o l t T e c h n o l o g y S e r v i c e s , L o n d o n ,  Telecommunications 5,001-10,000 employees : Telecommunication

336 Jio  Telecommunications  Navi Mumbai, Maharashtra Telecommunication

337 Nokia  Telecommunications  Espoo, Southern Finland Telecommunication

338 S T L - S t e r l i t e T e c h n o l o g i e s L i m i t e d  Telecommunications  Pune, Maharashtra Telecommunication

339 Vodafone  Telecommunications  Newbury, Berkshire Telecommunication

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The Book of Changes - An Intro Jayaraman Rajah Iyer

Table of Content

Preface...................................................................................................xi Acknowledgments.................................................................................xvii

Chapter 1 Causality............................................................................1 Chapter 2 Who Are YOU?...............................................................19 Chapter 3 Intangible Assets..............................................................41 Chapter 4 Intangible Defined...........................................................55 Chapter 5 Measuring the Intangible.................................................67 Chapter 6 Inactivity Based Cost Management..................................81 Chapter 7 The Board of Directors the Corporate Proton..................99 Chapter 8 The CEO Practices and CREAM Report for Corporate

Electron........................................................109 Chapter 9 Society for Corporate Neutron.......................................121

About the Author.................................................................................139 Index..................................................................................................141

340 Vodafone Idea Limited  Telecommunications  Mumbai, Maharashtra Telecommunication

341 SAI Consulting Engineers - SYSTRA Group  Transportation/Trucking/Railroad  Ahmedabad, Gujarat

Transportation/ Trucking/Railroad

342 National Grid, Utilities  Warwick, Warwickshire Utilities

343 TATA Power  Utilities  Mumbai Utilities

344 Author, Writing and Editing Writing & Editing

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