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COMMIT TO BEING A 2017 SPONSOR TODAY!• 7 ready-made sponsorships

• 10 turbo-boosted specialized opportunities

Or let us customize a package just for you!

SPONSORSHIP OPPORTUNITIES BROCHURE

TO WIN IT

MOTHER’S DAY, MAY 14, 2017

KomenPhiladelphia.org/Race

Susan G. Komen Philadelphia | RACE FOR THE CURE®

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YOU TELL US: WHAT CAN OUR RACE DO FOR YOU?

Just as our Race for the Cure holds something uniquely special for every participant, it can offer something uniquely powerful for every sponsor!

While we do offer ready-made sponsorships, we’d much rather work with you in order to customize a package that speaks directly to your corporate objectives and community mission. Tell us what you’re looking to achieve, and we’ll find the perfect place for you at the event as well as during Race season.

SPONSORS HAVE LEVERAGED OUR RACE TO:• Introduce a new business, product or service in the community• Establish and build a brand• Drive sales and/or store traffic • Elevate company image• Connect with new customers and clients• Advance community service missions • Boost employee morale

GET STARTED TODAY.Take a look at our ready-made sponsorships and turbo-boosted opportunities, starting on page 8. We can enhance any of these or build something uniquely yours from the ground up. Call Elaine at 215-238-8900.

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WHOM YOU’LL REACH AS A RACE SPONSOR*

Total number of people on-site on Race day (approximate): 100,000

Percentages of registered participants:

STATE OF RESIDENCE

PROFILES

REASON FOR PARTICIPATING

76%

20%

2%2%

And these are just Race-day participants alone! From December through May, we reach even larger populations through our Race advertising, digital communications, social media and PR efforts.*Based on 2016 Komen Philadelphia Race for the Cure statistics.

SUBMIT YOUR SPONSORSHIP BY DECEMBER 1 TO HAVE YOUR LOGO ON THE 2017 RACE T-SHIRT.

Delaware New Jersey Pennsylvania Beyond the tri-state area

Male Female Breast cancer survivors Under age 12 (Average age 41.9)

Family member has/had breast cancer Fitness Support the cause Other

74%

9%

26%12%

27%

21%

10%

42%

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WHO COUNTS ON YOU AS A RACE SUPPORTER?

Komen Philadelphia is responsible for breast-health initiatives for communities in 15 counties in the states of Delaware, New Jersey and Pennsylvania.

Approximately 7.4 million people—including 3.8 million women—count on us. And we count on every one of our Race sponsors to help ensure we have the resources to serve them.

Since our first Race for the Cure in 1991, Komen Philadelphia has:

• Provided 165,000 free mammograms• Distributed $56.6 million in grants to local hospitals and organizations• Contributed $23 million to research

While our community has made great progress in increasing early-detection practices, too many women continue to be diagnosed with breast cancer at late stages, when treatment is less effective and more invasive. In some populations we serve, the number of late-stage detections is actually on the rise.

ALL THESE PEOPLE ARE COUNTING ON YOU:• Our growing family of survivors• Women and men living with metastatic breast cancer and in need of a cure• Populations “in the shadows” that are in need of education, free mammograms and treatment support• Researchers

CALL ELAINE AT 215-238-8900 TO SECURE YOUR SPONSORSHIP TODAY!

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HOW SPONSORS MAKE AN IMPACT

The generosity of our sponsors drives Race revenue, which is used to support Komen Philadelphia mission work throughout the year as well as the services of our community grantees.

Over the next year, the Komen Philadelphia Community Grants Program alone is expected to provide breast-health services to more than 14,100 people in our service area via the following:

• 2,872 screening mammograms• 1,964 clinical breast exams• 1,319 other diagnostic services• 6,370 education services• 1,570 additional support services

2016–2017 KOMEN PHILADELPHIA GRANTEESAbington Hospital – Jefferson HealthBayhealth Medical CenterBeebe Healthcare’s Tunnell Cancer CenterChristiana Care Health ServicesCrozer-Chester Foundation/Crozer-Chester Medical CenterDelco Memorial Foundation/Delaware County Memorial HospitalDrexel UniversityEinstein Medical CenterFox Chase Cancer Center – Temple HealthHealth Promotion CouncilLancaster General HospitalMD Anderson Cancer Center at CooperPenn MedicinePenn State Health – St. JosephPhiladelphia Department of Public HealthSacred Heart HospitalSEAMAACThe Sidney Kimmel Cancer Center at Thomas Jefferson University

126 TOTAL NUMBER OF BREAST CANCERS DETECTED BY OUR GRANTEES LAST YEAR.

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“We take great pride in having been media sponsor for this

Race for the Cure for all 27 years. This is a cause that impacts every person and corner of

our community. Every year our team is truly moved and

empowered that we have the opportunity to share the hope

of the Race and reach millions with life-changing, lifesaving messages.”

CBS 3/The CW PhillyBrien Kennedy, President and General Manager

“From our corporate offices to stores, our associates are

inspired by the Race and take pride in joining with participants

in the name of finding a cure. At Wawa, we exist to bring

fulfillment to the lives of our customers, associates and

communities—sponsoring and volunteering at events like this

allow us to do just that.”

WawaChris Gheysens, President and CEO

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“When we first saw the opportunity to get involved and support this wonderful cause,

we didn’t hesitate for a second. Through the years, the Komen

Philadelphia mission and this Race have become part of who we are – they define a major role for

us in the community. Through our involvement we are saving

lives, we make an impact!”

Dietz & WatsonCindy Yingling, CFO

“We’re a small design firm in a very remote suburb that—like the founders of the Race—believes in big dreams. I cannot place a value on the opportunities the Race gives

us to make business connections as well as, most importantly, to leverage our talents and

resources to help see this fight through to the finish.”

PLACEScott Rothenberger, Owner

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“We’d just opened our new office in Philadelphia, and the Race

for the Cure was there waiting! The Race was—and continues to be—a powerful way to introduce ourselves to the Komen family,

Race participants and the Philadelphia corporate

community.”

ab+c Creative IntelligencePaul Pomeroy, Managing Partner and

Director of Marketing

Mother’s Day | May 14KomenPhiladelphia.org/Race

“People may think a brand as well known as Macy’s is only about mega events such as

parades, but we’re also about supporting local communities through charitable giving and employee volunteerism. This

Race is an amazing way for us to stay in touch with our customers and workforce, remain involved

with what matters to them, and maintain the hometown

relationships that make a difference to everyone.”

Macy’sMelissa Ludwig, District Vice President

“Our customers value us because we value what is important to them—this Race for the Cure

and its cause rank very high on the list! We’re grateful to Komen

Philadelphia for the many opportunities to give back to

our community.”

Jay Roberts Jewelers

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GETTING STARTED: READY-MADE SPONSORSHIPS

Take any of these seven standard packages as is, or let us enhance one to better suit your needs.

PLATINUM: $25,000• Logo: Race brochures and T-shirts (second-tier placement), website thank-you page• Finish line area banners: 3• Sponsors Expo table: 6x8• Name in PA announcements• Race-day breakfast: 6 tickets• Kickoff party: 6 tickets

GOLD: $15,000• Logo: Race brochures and T-shirts (center-tier placement), website thank-you page• Finish line area banners: 2• Sponsors Expo table: 6x8• Name in PA announcements• Race-day breakfast: 6 tickets• Kickoff party: 6 tickets

DIAMOND: $10,000• Logo: Race brochures and T-shirts (center-tier placement), website thank-you page• Finish line area banners: 2• Sponsors Expo table: 6x8• Name in PA announcements• Race-day breakfast: 4 tickets• Kickoff party: 4 tickets

MAKE YOUR IMPRESSION! • Printed Race brochures: 100,000 • Race T-shirts: 30,000 • Race posters: 1,000 • Race stage banners: 100,000+ • Race site signage: 100,000+ • Sponsors Expo visitors: 10,000+ • Runner bibs: 25,000 • Website, average monthly users (January–May): 7,350 • Social media following: 11,000+

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READY-MADE SPONSORSHIPS (CONTINUED)

Sign up for any of our standard packages as they are presented, or take their power further by letting us customizing one for you! $5,000 minimum sponsorship required for Sponsors Expo presence.

SILVER: $7,500• Logo: Race brochures and T-shirts (lower-tier placement), website thank-you page• Finish line area banner: 1• Sponsors Expo table: 6x8• Name in PA announcements• Race-day breakfast: 2 tickets• Kickoff party: 4 tickets

SILVER HEALTHCARE: $7,500• Logo: Race brochures (dedicated healthcare sponsor page), T-shirts (top-third placement), website thank-you page• Finish line area banner: 1• Sponsors Expo table: 6x8• Opening Ceremonies “Companions in Survival” honor guard: sign and announcement from stage• Name in PA announcements• Race-day breakfast: 2 tickets• Kickoff party: 4 tickets

BRONZE: $5,000• Logo: website thank-you page• Finish line area banner: 1• Sponsors Expo table: 6x8• Name in PA announcements• Race-day breakfast: 2 tickets• Kickoff party: 2 tickets

FRIENDS OF THE RACE: $500–$2,500• Benefits commensurate with donation

IN-KIND CONTRIBUTIONS AND SAMPLING• In-kind donations deemed as essential for the Race (e.g., water) are categorized at 100% of their retail value for determining sponsorship benefits.• All other in-kind contributions are categorized at 50% of their retail value.• Product sampling must include a financial sponsorship and meet certain criteria.

Call Elaine at 215-238-8900 to learn more about in-kind contribution needs and sampling.

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TURBO-BOOST YOUR SPONSORSHIPS: 10 HIGH-PROFILE OPPORTUNITIES

The power of these opportunities comes from unique exposure, a diversity of benefits and added flexibility for customization. Call Elaine at 215-238-8900 to get started on building your turbo-boosted Race presence! Exclusive sponsorships listed below are available on a first-come, first-served basis.

LOCAL PRESENTING SPONSOR: $100,000Be nearly as prominent as the name “Komen Philadelphia Race for the Cure” itself! Local Race sponsorship doesn’t get any bigger or better than this—and the possibilities are endless.

LOCAL RACE CHAMPION: $50,000Second in prominence only to our Local Presenting Sponsors, you’ll enjoy a plethora of special opportunities and prime visibility before, during and after Race day.

FINISH LINE SPONSOR: $65,000Every year, all eyes and cameras are on the finish, and your name, logo and team can be right there in the middle of it all. Exclusive sponsorship.

KIDS FOR THE CURE PRESENTING SPONSOR: $60,000Offering a very unique opportunity to rally behind youngsters and their parents, Kids for the Cure sponsorship centers on our cherished Dash to Make a Difference and builds from there! Exclusive sponsorship.

THE BIG PINK FOOTPRINT TENT: $50,000—SOLD! THANK YOU, MACY’SConnect in a very special way to a very special audience! The Big Pink Footprint is a party-and-friendship tent for all breast cancer survivors, especially Gen Xers and millennials. Exclusive sponsorship.

TEAM ALL-STAR: $50,000More than 700 teams sign up for our Race, and you can be visible, memorable and valuable to all of them—all Race season long! Exclusive sponsorship.

FUNDRAISING SPONSOR: $40,000Race fundraising is the power behind our lifesaving work, and your name can be out front on every message encouraging donations and fundraisers, as well as at collection points. Exclusive sponsorship.

PARK N RIDE SHUTTLE AND SECURITY: $30,000Be seen, and thanked, for providing a very popular Race-day convenience for thousands of participants. Exclusive sponsorship.

RACE-WEEKEND REGISTRATION SPONSOR: $30,000Thousands of people flock to our last-chance registration opportunities to sign up for the Race, pick up Race materials and more. Exclusive sponsorship.

FIRST-AID STATION SPONSOR: $10,000Two opportunities available to provide this vital Race-day service.

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MILLIONS ARE STILL COUNTING ON YOUR FIGHT!Become a 2017 Race for the Cure sponsor today.

OUR RACE NEEDS YOUR SPONSORSHIP. THESE COMMUNITIES NEED YOUR FIGHT. So please, Get In It. To Win It. with Komen Philadelphia. Sign up for your 2017 Race for the Cure sponsorship today.

• Be sure to do it by December 1 to have your logo on the T-shirt!

• Email info@komenphiladelphia.org for a contract, or visit KomenPhiladelphia.org/Sponsor17

• Call Elaine at 215-238-8900 to discuss a customized package.

KomenPhiladelphia.org • 215-238-8900info@KomenPhiladelphia.org125 South 9th Street, Suite 202 • Philadelphia, PA 19107

Thank you! You and all those fighting with Komen Philadelphia have done great things in the breast cancer movement. The thousands of survivors overwhelming the Art Museum at our Race for the Cure attest to that.

But the hope of survival still eludes millions of women and men in our community and beyond.

Too many — far too many—are still being diagnosed with breast cancer at advanced, less treatable stages. We fight this Race sea-son and every day to reach them, to teach them, to connect them with lifesaving early de-tection and treatment resources.

There’s also an entire population living with metastatic breast cancer, whose diagnoses come

with a median survival rate of just three years. We fight this Race season and every day for these Forever Fighters. We fight to help them be heard and endure. We fight to accelerate the work of researchers to find their cure.

Komen Philadelphia enters this Race for the Cure season with a bold new vision focused on bringing more of these women and men into the community of survivors, while also supporting survivors in their lives after breast cancer. Simply stated …

… Komen Philadelphia is In It. To Win It.

And we won’t stop until every person diagnosed with breast cancer is certain to survive breast cancer.

NATIONAL SPONSORS

LOCAL PRESENTING SPONSORS