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Public relations It’s the art and science of talking to the right audience in the right voice. It influences and shapes a company’s image, reputation, brand perception and culture. Today the role of public relations includes: building awareness and a favorable image for a company - PowerPoint PPT Presentation
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Public relations It’s the
art and science of talking to the
right audience in the right voice. It
influences and shapes a
company’s image, reputation, brand
perception and culture.
Today the role of public relations
includes:•building awareness and a favorable image for a company
•closely monitoring numerous media channels for public comment about a company and its products
•managing crises
•building goodwill among an organization’s
Other public relations
disciplines include:•Financial public relations
•Consumer/lifestyle public relations
•Crisis public
•Industry relations
•Government relations
Tools:There are various tools that can be
used in the practice of public relations.
A fundamental technique used in public relations is to identify the target audience, and to tailor
every message to appeal to that audience.
Targeting publics
Negative public relations, also
called dark public relations (DPR), is
a process of destroying the
target's reputation
and/or corporate identity.
The building of a dark PR campaign, also known as a dirty tricks or a smear campaign is a long and a complex operation.
Almost any organization that has a stake in how it is portrayed in the public arena employs some level
of public relations.
So, public relations is used to build rapport with employees,
customers, investors, voters, or the general public.
Thank you
for attention!