Todays Agenda The 2 types of video marketing Basic not being in the video period but providing a benefit that is going to create an huge emotional connection Advanced Video sandwich, equipment and Youtube Next Week Advanced / Advance getting your feet wet with Adobe Premier Elements to edit your using the Sandwich Video Where to get daily video ideas, free content (but have somebody else doing 90% of it for you) How and why to overcome the fear of video marketing This isnt an option my friends.. Why you should absolutely be doing videos on a weekly basis They want to work with you but cant remember you? Some Video Ideas Video Business Cards Post url on Social Media Sites send in anto new clients who youve just met Add it in your listing flip book Build your YouTube channel Happy Birthday Wish your Facebook clients happy birthday And post on their Facebook wall Promotes good feelings that you thought enough to do this And their 200+ average friends will see your post. Listing Video Another way to promote your listings Sellers love this idea Ask them to post on their Facebook wall Add to your Facebook and Listing fan page Build your YouTube channel. Why Video??? Wouldnt it be silly to have to read a commercial? Wouldnt you rather just watch a story? Free reports are like reading a commercial Video marketing is telling a story When was the last time you actually read a newsletter that wased to you???? Overview of Strategy Find a Viral Video Insert in an intro End with a call to action Your Intro Viral Video Your Call To Action How You Benefit Your Intro Viral Video Your Call To Action Eliminates camera shyness Eliminates Dont Know What To say Odds are it will be more interesting than anything else you do You Still Get Bonding & Trust Super cool to do in combination with your loan officer Do Video Sandwhich with your loan officer & Then send to Insurance company database.. Things Youll Need Kodak Zi8 or Flip Cam Web Cam Things Youll Need Video Extraction Software $39 Things Youll Need Editing Software $60-$99 Things Youll Need Websites to get sounds and viral videos YouTube.com Lets Start With The Intro Video Your Intro Viral Video Your Call To Action Time To Grab The Camera Kodak Zi8 or Flip Cam Web Cam Intro Video Needs To Be You People do business with people they know, like, and trust Video creates bonding and trust better than anything (other than 1 on 1 appointments) You want you in the video so they bond & trust you so that they want to work with you The Intro Video Try to get out of office Let them get to know you Include friends and family Puppy dogs rule The Intro Video Wear what you normally wear around town (so youll be recognizable) Dont try to be CNN newscaster Be yourself Talk like you are talking to a friend (pick your best friend, and talk to that person) Heres Your Script For Intro Video Hey, this is. Check this out (Keep it short!!) That Was The Intro Video Your Intro Viral Video Your Call To Action Picking A Viral Video This Will Be The Middle Video Your Intro Viral Video Your Call To Action What Kind Of Videos Are Best Humor Reigns King That Ray Of Sunshine What Kind Of Videos Are Best What Not To Post People Getting Hurt. What Not To Post For sure NOT!!! Where To Find Viral Videos Funny Video Strange But True Funny People Funny Animals What If The Video Has Been Seen Already By A Lot Of People? Many people still havent seen it Viral Videos get more viewers every day How many times have you watched a video more than once? Use it and send it out, How To Extract The Viral Video RealPlayer.com Downloading Click Convert All Choose WMV Converting You Now Have 2 Formats This Is Where RealPlayer Stores Your Extracted Videos My Sample Of Videos in RealPlayer Downloads The One Problem The Viral Video has been downloaded as an FLV file and needs to be converted to a WMV file. This Will Be The Call To Action Video Your Intro Viral Video Your Call To Action Time To Grab The Camera Web Cam Heres Your Formula For Call To Action Video 1.That was pretty cool wasnt it 2.Heres what I got 3.Heres how it will benefit you (so that) 4.Heres what I want you to do next Heres What I Got This is the thing that you do well, your unique selling proposition Examples: 40,000 eyeballs that will see that your home is 4sale Your own personal website just for your home Credit challenged OK because you know of a great credit repair company list of homes for sale for pennies on the dollar, etc That Was The Call To Action Video Your Intro Viral Video Your Call To Action Its Time To Put The Pieces Together With A Twist Your Intro Viral Video Your Call To Action Its Time To Put The Pieces Together Where To Have Your Video Hosted YouTube.com FaceBook.com How To Upload In YouTube.com Go to YouTube.com Fill In The Blanks Sign In To Your New Account Get To Your Channel (this is my example) Go To Your YouTube Channel Upload Your Video Pick Which Video To Upload (this will be your completed video sandwich) Your Video Options on YouTube Just Beneath Your Video Are The Goodies Where To Post Facebook Chamber of Commerce Fan Page Your Fan Page Your Personal Page With Referral Partners Popular fan pages of your prospects Where To Post LinkedIn (groups) Your websiteout Put a link on your newsletter Put a link on referral partners newsletters (insurance companies, local business) YouTube.com TubeMogul.com I Hear This All The Time Its not good enough I hate the way I look Uploading Your Video To Facebook Go To Page You Want To Upload Your Video To Review 1.Record Intro Video 2.Pick out viral video on YouTube, Google, or Break.com 3.Download viral video using RealPlayer.com 4.Record Call To Action Video 5.Put 3 videos together and fuse them together using Adobe Premier Elements 6.Place new fused video everywhere 7.Rinse and repeat with insurance and title company referral partners in conjunction with your loan officer.