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Today’s Objectives
Women In Agriculture Education Annie’s Project
Background Curriculum Outcomes and Impacts Follow-up classes: Grain Marketing, Financial
Management and Spreadsheets Benefits
Women In Agriculture Education
*2007 Estimated
Iowa Women Farm Operators
3.8134.618
6.2047.011
012345678
1992 1997 2002 *2007
Tho
usan
ds
Source: USDA NASS Census of Agriculture
Women In Agriculture Education
Underserved Audience Unique Learning Needs Safe Learning Environment Mentoring, Nurturing
WHY?
What is Annie’s Project?
Background
Based on the life a of farm woman Grew up in a small town Goal - to marry a farmer Spent a lifetime learning how to be
an involved business partner Together they did great things Challenges
three generations living under one roof Low profitability Changing farm enterprises Raising a family
Background – cont.
Annie’s Project - founded out of need Farm women have diverse backgrounds Being married to a farmer or being a woman in a
male dominated business has its challenges Some women handle this responsibility very well In Annie’s Project, farm women find answers,
strength, and friendship In Annie’s Project, farm women grow in
confidence, business skills, and community prestige.
Background - cont.
Began in 2003 Women and men impassioned for the role of
farm women have expanded the program to seven states
Describe Annie’s Project to farm women and watch their eyes light up.
Instructors as well as students seem to find a piece of Annie in his or her lives.
Annie’s Project is designed to fill an educational need for risk management
Background - cont.
Background – cont.
February, 2003 – First Class held at Kaskaskia College, Centralia, IL
February, 2004 –Washington County, IA April, 2004 –Mahaska County, IA November 2004 to March 2005-Classes Held
(size) Iowa 11 (189) Missouri 3 (53) Illinois 20 (264) Indiana 1 (18) Nebraska 2 (26) Wisconsin 1 (5) Total 38
(555) Scheduled Summer 2005 Classes
Iowa 5 Missouri 1 Nebraska 1 Indiana 1 Illinois 4 Wisconsin 2 Ohio 2 Kansas 2
Mission Statement
To empower farm women to be better business partners through networks and by managing and organizing critical information
Annie’s Project Objectives
Annie’s project is designed to empower farm women to manage information systems used in critical decision making processes and to build local networks throughout the state.
The target audience is farm women with a passion for business and involvement.
Curriculum Objective
Fill the desire to become a better person Understand the common needs and conditions Easily adapted to local audience Provide a network of support Discover a yearning for learning Legitimize learner’s role Build skills, confidence, purpose and control Interesting and rewarding A clear purpose of farm management tools and
skills
Curriculum – Cont.
Production Risk Crop and Livestock Insurance Enterprise Diversification Natural Disasters Grain Storage Loss
Curriculum – cont.
Market Risk General Marketing Commodity Programs Market Analysis and Pricing Marketing Plans Marketing Tools Production Contracts Value Added Ventures
Curriculum – cont.
Financial Risk Strategic Planning FSA Documentation and Programs Financing Business Plans Financial Management Policy and Trade Global Impacts
Curriculum – cont.
Legal Risk General Legal Risk Environmental Liability Contract Arrangements Business Structure Tax Liabilities and Law
Curriculum – cont.
Human Resources Risk Personnel Management Health Family Issues Life, Health, and Long Term Care Insurance Safety
Class Structure
Six - 3 Hour Seminar Classes 10 – 25 Participants Classroom and Computer Lab
Community College, High School, Library Participant and Instructor Team-Taught Flexible Course Structure Networking and Mentor Development
Class Outline
Session One Human Resources and Time Management Course Introduction Risk Assessment Survey Colors What is Management?
Class Outline – cont.
Session Two Women and Money Business Plans Mission Statements and Goals History and Tradition of Your Farm How Property is Titled: Who Else is in
business with you? Cash and Crop Share Leases
Class Outline – cont.
Session Three Financial Documentation Balance Sheet Income Statement Cash Flow Retirement & Estate Planning Using Spreadsheets
Class Outline – cont.
Session Four Risk Management Developing Marketing Plans Developing a Risk Management Strategy Ten Habits of Profitable Farmers Types of Insurance - Life Insurance, Crop
Insurance, Health & Disability
Class Outline – cont.
Session Five Fast Tools Financial Records and How to Interpret
Information Discussion on topics for the next meeting
Class Outline – cont.
Session Six Your topics End of class evaluation
Follow up evaluation Newsletters Web-site Continuing activities
Expected Outcomes
Increased knowledge, skills and abilities Risk management Computers and the internet Spreadsheets and databases Financial software Marketing and crop insurance Human resource skills of communication,
negotiation and interpersonal skills
End of Class Impacts
Participants increased knowledge, skills and abilities
Importance of goal setting Increased interpersonal skills Increased organizational and time
management skills Increased skills working with
professionals to meet individual and farm business skills
Documented Long Term Impacts Behavior changes in management
techniques Increased confidence in decision making
skills Implementation of whole farm risk
management plans Become better farm managers and
business partners
What they Say
“Annie’s Project has opened my eyes to the complexity of farming, helping me to understand the importance of strategic and purposeful planning. The respect I have for all farmers as true businessmen has grown significantly.” Julie Birky, Parnell
What they Say
I have completely enjoyed Annie’s Project. It made me realize that I am on task with some aspects of my record keeping and that I need to improve in others. These meetings have sparked a “drive” in me to challenge myself “to do better.” Jane Janecek, Washington
What they Say
This project has opened up communication and information shared between my husband and myself. I work full time in town and I have learned so much from this project that will help me help my husband with our farm business. Luetta Greene, rawfordsville
What they Say
This class has allowed me to meet other farm wives who have the same interests and goals that I do. We have formed a network of “farm wives” who can help to support each other. I have also been exposed to many new topics and feel like I have been able to carry on an intelligent conversation with my husband, and understand his worries and concerns. Mary Miller, Winfield
What they Say
I’m very glad I came. Because I’ve only been into the farming situation for three to four years and am a city girl to start with, I had no idea of the depth of the farming process as a business. This class has really started me thinking about how little I truly know – it has also wetted the desire to learn more… Dianne Hayes, Lone Tree
What they say
I was surprised by - The number of farm women interested in this
class and the wide age range How much information we were taught
I never knew that - I am like a lot of other farm women who take
pride in their family farm There were other farm women truly trying to
understand
What they say
I enjoyed trying to – Figuring out what my personality traits are Help my spouse market our grain
I changed my mind about - There is a real need for a marketing plan My role in farming, I learned more ways that I
can be a very active part of the farm
What they say
I wish I had known – About so much of these topics – 25 years ago How great this class was going to be – I would
have convinced some other people to join I appreciated –
The binder and all the handouts That classmates helped each other
understand different topics
What they say
I now understand – Grain marketing and crop insurance Farming records can be kept easier with the
use of a computer, and now I can help make decisions more confidently
I plan to – Try and be a better partner Get the books more organized
Demographics
Iowa Classes – 189 Range Average Age – 42.6 24 to 76 Average Years Farming – 17 0 to 42 Average Children – 2.32 0
to 6 Average Acres Owned – 396 40 to 973 Average Acres Crop Share – 363 163 to 576 Average Acres Cash Rented – 387 157 to 651 Average Acres Custom Farmed–132 0 to 436
Demographics
Marital Status
Married Single Divorced Widowed
143 33 6 7
Form of Business
Sole Owner Partnership S-corp or Corp LLC or Other
163 17 7 2
Gross Farm Sales
Less than $50,000
$50,001 to $150,000
$150,001 to $300,000
Over $300,000
8 57 72 19
189 Iowa Participants
Program FundingParticipant
Fees15%
Partnership Contributions
50%Grant Funds
35%
Our Extension Partners
From Here
USDA-RMA/Annie’s Project Advisory Council Seeking partnerships (public and private) to
sustain and expand the program AMES On-line Resources Women Marketing Grain (coming winter ‘05) Financial Management Resources:
http://www.extension.iastate.edu/annie
Benefits
Provides an opportunity to be involved in educational opportunities for farm women
Is an essential piece in the overall educational opportunities for farm women
Provides farm women with the skills, confidence and ability to assume leadership roles in agriculture
Sustains the viability of agriculture
THANK YOU
QUESTIONS Bob Wells
Field Specialist Agriculture Economics
Iowa State University Extension
641.673.5841
