Tom RilesFounder, Life of Dad

Tom vs.

The World

The Rise

My Story

Young kid from New Jersey

Communications Major at TCNJ

Internship at Late Night with Conan O’Brien

PA gig on The Ananda Lewis Show in NYC

First chance at Audience Warm-

up

Tomvs.

Tom vs.

The World

The Fall

Hired by many major brands to run lucrative digital marketing campaigns

Hired dad bloggers as subcontractors

Hired a staff of 2-4 to run social media pages

Brought on other dads to create content

Started blog about daughter’s health

The Evolution of

Achievements

& Successes:

Reach 10-20 Million People

Weekly

Tripled Revenue from 2015-2016

Aggressive and Innovative Content Strategy

Hollywood Agencies and

Venture Capitalists

Won Industry Awards for Marketing

Campaigns

#CheerioChallenge

You vs.

The World

You vs. The World

1. Competition

2. Changing Industry/Technology

3. Market Awareness

4. Changing Consumer

5. Brand Awareness

6. Taking Risks

7. Evolving

Competition

Tom Hollywood You

Be Positive Dance to Your Own Tune

Think Different

Make It BiggerThan Yourself Leave Your Mark Be Genuine

Changing Industry/Technology

Tom Hollywood YouBlogs

Social Media Video

From Disney to Buzzfeed

Distribution is changing.Are you?

Life of Dad App From Commercialsto Tweets

Market Awareness

Tom Hollywood YouCreate the Market From Radio

to RealityKnow Your Market

Influencer Marketing Listen toYour audience

Listen to Your Customer

Changing Consumer

Tom Hollywood You95% on Mobile Entertainment

From all AnglesInformation

From all angles

Short Attention Spans Sony’s Gone Digital Shopping Patterns are Changing. Are You?

Brand Awareness

Tom Hollywood YouBelieve You

Are The BestThere’s a Story

of a Man Named BradyRe-invent Yourself

Facebook App The FonzNever Rests

Be Genuine

Take Risks

Tom Hollywood You

Just Do It. Be Vulnerable Changing Markets = New Approaches

Dear Son, It Was an Honor to Hold You

The Passionof Deadpool

Be Fearless

Evolving

Tom Hollywood YouFacebook LIVE The Rise of Netflix Be Adaptable

Instagram Stories Satellite RadioTakes Over

Iterate

Tom RilesFounder, Life of Dad

Q & A