Tommy Hilfiger doc

7/27/2019 Tommy Hilfiger doc

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ancient revived


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by: SHRANKHLA AGRAWAL

UGFD LEVEL 1 SECTION B

for: TOMMY HILFIGER


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1969

1970

1982

1984

early1990s

Hilger startedout in the retailbusiness inupstate New

York

In the late 1970she moved to

New York City

landed nancial

backing to startTommy Hilger

launched his rstsignature collection of

jeans and men'ssportswear

expanded intowomen's clothing,

eyewear, jewelry,

fragrances and homeproducts

Late 1990scompany had

revenues of nearly $2billion a year

2000

brand'spopularityhit an alltime low

2007signed an exclusivedeal with Macy's tosell the company'sbest-selling lines

only at their stores.

2010,

Once-again-protablecompany sold for a

whopping $3 billion to

the clothingconglomerate phillips-van heusen

Worlds leading premium lifestyle brand.

Delivers very urban, preppy, American

styling.

Debuted in 1985 Tommy Hilfiger has

become a global brand with strong

recognition and a distribution network in

90 countries and more then thosand retail

stores throughout, North Amnerica,

Europe, Central And South America, and

Asia pacefic


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LETS GET INSPIRED


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in ancient times being a new invention telephones were the sign of royalty and so were designed in a very royal

way. those designs Had a very English feel to it. every part and element use to be highly functional. the color

pallet used to be very raw, and being prints the hot cakes of the season I planned to fuse my inspiration in an

interesting print.


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THE CONCEPT HERE IS TO REVIVE THE ANCIENT BY BRINGING BACK THE

THOSE ELEMENTS OF THE PAST WHICH HAD ITS OWN ESSENCE AND

CONTEMPORIZING IT BY FUSING IT IN THE TINTS AND TONES OF

COLORS FROM THE OLD PALLET AND CREATING A NEW AND INTERESTING

PRINT AND COMING OUT WITH SOME THING WHICH IS TOTALLY

UNCONVENTIONAL IN TERMS OF THE INSPIRATION

.

CONCEPT


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#5B2CIA


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CLIENT:

CUSTOMER : TOMMY HILFIGER

CONSUMER: AGE GROUP OF 18 -28 YEARS MEN, HAVING ALL YOUTH ORIENTED INTERESTS, WITH

CASUAL ATTITUDE AND SIMILAR SENSE OF DRESSING. SOME INTEREST AREAS TO BE MENTIONED;

TRAVELING, PARTYING,. ALSO CATERING THE COLLEGE GOING YOUTH WHO HAVE ACCEPTANCE FOR

THE UNCONVENTIONAL PRINTS AND DESIGNS AND ATTITUDE TO CARRY THEM IN THE MOST

FASHIONABLE MANNER.

THE INCOME GROUP TARGETED IS UPPER MIDDLE CLASS TO HIGH CLASS.


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rimsBUTTONS: MOTHER

OF PEARL, 2

HOLE BUTTON,

GREY

ZIPPER: BLACK

METAL ZIPPER

TROUSER BUTTON:

POLYESTER

BUTTON BLACK

THREAD:

POLYESTER

THREAD , LIME

YELLOW AND

PASTEL YELLOW

(COATS),

GREY

POLYESTER(COATS

)


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150'S COTTON,

PRINTED

COTTON SATINSUITING FABRIC

BRAND SELECTION:


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design brief:Mens wear design project:BRAND CLIENT

*customer **consumerhistory

signature stylepositioning

philosophy

story

IDEA INSPIRATIONCONCEPT

RESEARCH BRIEFconcept note + parameters

+ Technologycolor pallet +desired outputFabric/material& trimsstyle direction lookclient study

BRAND SELECTION:it is a major decision as brand is one factor influences theentire design process and the final output. The various factorswere kept in mind while selecting the brand are ; market standing philosophy signature style and the history target market financial worth. distribution

BRAND: TOMMY HILFIGERAMERICAN BRAND

widely distributed

Target market: being involved in wide range of productstommy hilfiger has caters to almost all the age groupsfalling in upper middle class income groups.for my mens wear project I am considering the age

group between 18 to 28 years .

INSPIRATION: ANCIENT TELEPHONESin ancient times being a new invention telephones were the sign ofroyalty and so were designed in a very royal way. those designs Had a

very English feel to it. and being prints the hot cakes of the season Iplanned to fuse my inspiration in an interesting print.

conceptthe concept here is to bring in back tofashion which had its own essence in thepast, and contemporizing it by fusing it inthe tints and tones of colors from the oldpallet and creating a new and interestingprint and coming out with some thingwhich is totally unconventional in terms ofthe inspiration

DESIGN DEVELOPMENT:Design development involved sketchingand designing the silhouette keeping inmind the signature style of the brand,recent collections, current trends andforecast trends. Also most importantly theseason of the collection.

print designing & silhouette designing

Finalizing the print and the silhouette andmoving on to PATTERN MAKING.pattern making includes draping and

shaping the pattern in a way to achieve thedesired silhouette .

GOING THROUGH THE PROCESS


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design development


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print designing


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RANGE

FLATS AND ILLUSTRATION


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FLAT RANGE


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ancient no more

ancient


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phot shoot


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FLAT SKETCH


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FLAT SKETCH

STITCHING DETAILS

NEEDLE : 14 NO

THREAD: POLYESTER TREAD ( COATS)

SEAM TYPE:

SHIRT

PRINCE LINES: FRENCH AND FLAT(FRONT AND BACK)

YOKE: PLAIN SEAM

SHOULDERS: PLAIN SEAM WITH TOP STITCH

SLEEVES: FRENCH AND FLAT

ARMHOLE : FRENCH AND FLAT

CUFF: PLAIN SEAM WITH TOP STITCH

HEM LINE: BIAS FACING

TROUSERS:

SIDE SEAM: PLAIN SEAM WITH BIAS FACING

SEAM: PLAIN SEAM WITH BIAS FINISH

ZIPPER: EDGE STITCH, WITH TOP STITCH

BUTTONS:

SHIRT: MOTHER OF PEARL, TWO WHOLE BUTTON, GREY

FUSUING:

SHIRT: STREACTHABLE FUSING(VOLLAR & CUFFS)

TROUSER: ITACOL (WAISTE BAND)

ZIPPER:

TROUSER: dARKEST GREY METALIC ZZIPPER


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Tommy Hilfiger doc