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From job hunting to business building
Marketing– Lead generation
• DirectAds
– Research• Ask questions• Watch Competitors
– Brand building (for some)• Get involved with groups• Building credibility and awareness
Sales– Connecting with peers, clients
and prospects– Lead nurturing and conversions
Who?
Profiles
You are what you say, read, write
More Applications
Discover and Be Discovered
Finding the people you know, lead generation for those you don’t
Build complete profiles of target
organisations
Build complete profiles of target
organisations
Companies
Follow clients and prospects
Groups
Join
• Engage with your target audience
• Share posts• Create
discussions• Search for
members
Create
• Use as lead generation tool
• Groups take time to build
• Find a great story
Learn from groups, engage with them and use for lead generation
Moderate / Curate
• Vet everyone: – Take a 10 second
look at their profile, • Have rules:
• It is easier to warn them and if necessary dump them.
• Praise and punish:• Praise those who
post well and punish those who don’t.
Build credibility and become a recognised expert
Questions & Answers
Advertising
DirectAds - When keywords are just too loose
• By geography• By job function and seniority• By industry and company size• By gender and age
Business Account
The Added Extras - A Great Sales Force Tool
• InMail – Contact anybody– Don’t get spammy
• OpenLink – the Linkedin Open network• More introductions • Profile Organiser
– Organise your contacts (leads, hot leads etc.)• Email alerts
– addition
Business Account
The more you use it, the stronger it gets