Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Unrestricted © Siemens AG 2014 All rights reserved. Smarter decisions, better products.
Maximizing PLM Value
in an Innovation Economy
Tony Hemmelgarn, Executive VP Global Sales, Service, and Marketing - Siemens PLM Software
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 2 Siemens PLM Software
What does Innovation Mean to You?
innovation quality
time
market reader
needs seeker schedule
strategic cre
ative
compliance
co
st
predictable
patent differentiated products
ideas
develop manufacture productivity
margin
profit
invention
Ma
rke
t sh
are
Aerospace
and Defense Automotive and
Transportation
Consumer
Products
Electronics and
Semiconductor
Energy
Machinery
Shipbuilding
and Marine
Healthcare
and Medical
NPI
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 3 Siemens PLM Software
What does Innovation Mean to You?
Aerospace
and Defense Automotive and
Transportation
Consumer
Products
Electronics and
Semiconductor
Energy
Machinery
Shipbuilding
and Marine
Healthcare
and Medical
“Making the right things and making things right”
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 4 Siemens PLM Software
The Manufacturing Industry is Changing
There is a new momentum
From mass production
to mass customization
Economic policy investing
in sustainable industries
Increased
personalization
supporting global
consumers
Technology is rapidly
transforming the way
goods are made
Social
Economic
Environment
Sustainable
Bearable
Viable
Equitable
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 5 Siemens PLM Software
USA
"Manufacturing Renaissance"
• Formation of a "National
Network for Manufacturing
Innovation"
• Lower cost energy
initiatives
• Smart Manufacturing
Leadership Coalition
Germany
Maintain leading industrial
position
• Sustainable investment in
innovative strength
• High level of exports
• Industrie 4.0 as new
guiding principle
China
Higher product quality by use
of high-end technology
• Rising wages
• Need for quality driven
demand for automation
• Energy efficiency
legislation
• Intelligent Manufacturing
Japan
A cohesive “innovation
program” at all levels
• Science, technology and
industry linked together
• HR development
• Retain manufacturing of
complex products
• “Innovation 25”initiative
Industry is Again Seen as an Engine of Growth and Stability
Economies around the world are investing
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 6 Siemens PLM Software
Norway
Made in Norway?
• Advanced production
technology
• Use of modern Industrial
Robots
• Adopt 3D Printers
• Increase digitalization of
production processes
Denmark
Denmark at Work
• Focus on Water, Bio and
Environmental solutions
companies.
• Protect manufacturing
• Strengthen research &
innovation in green
technologies
Sweden
Made in Sweden 2030
• Environmentally
sustainable production
• Flexible manufacturing
processes
• Virtual production
development and
simulation
• Product-Production based
services
Finland
“Innovation initiative”
Industrial Competitiveness
Approach for the 2010 decade
• Build ecosystems around
R&D and industrial
production.
• Invest in supply chains.
• Develop manufacturing
capacity
In economies around the world, industry is again seen as
an engine of growth and stability
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 7 Siemens PLM Software
One new job in industry creates two more in other segments
Industry Investment Impact – The Multiplier Effect
Direct value creation by
increased investment/output
Indirect value creation by
suppliers to the core industry
Induced value creation by
spending, taxes and dividends
Source: McKinsey Global Institute Analysis
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 8 Siemens PLM Software
Industry Growth Demands the Ability to Develop New Ideas
Source: The Future of Manufacturing
World Economic Forum, April 2012
“The ability to innovate, at an accelerated pace, will
be the most important capability differentiating the
success of countries and companies.”
“Manufacturers that accelerate innovation are far
more successful and realize greater opportunities to
participate in the global economy.” Source: Innovation is the Path to a Profitable Future
NIST Manufacturing Extension Partnership
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 9 Siemens PLM Software
Accelerating Innovation in Today’s Complex Environment
Delivering market leading
innovation is driving
manufacturers to more
complexity
A challenging decision-making environment
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 10 Siemens PLM Software
The role of PLM in the innovation economy
Turning complexity into a competitive advantage
Establish an immersive decision-making environment
• Extract value from large volumes of complex data
• Ensure everyone all stakeholders receive information in a
form best suited to their job
• Connecting the global user community with the
information they and the latest technology they need
As product complexity increases, multi-disciplinary decision-making will become even more important,
not only to improve time-to-market, but to manage and mitigate risk.
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 11 Siemens PLM Software
PLM’s Evolving Role in Accelerating Innovation
Initiatives on the path to the vision
Current and Future PLM Initiatives
Value of
Transformation Visual
Decision Making
Advanced Design
Systems Driven Product
Development
Next Generation
Manufacturing
Realizing value through deeper and broader PLM system adoption
Time
Model Based Definition
Model Based
Systems Engineering
Model Based Enterprise
Model Based
Manufacturing
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 12 Siemens PLM Software
Shift from Component to System Innovation
1980 1990 2000 2010 2020
Component Innovation
System Innovation
ABS
Electronic Stability Control
Adaptive Cruise Control
SHIFT FROM SINGLE TO SYSTEM INNOVATION
(Over 50% Innovation at System Level)
Model-based Engineering
Model-based Manufacturing
Model-based Systems Engineering
Model-based Enterprise
Integrated Driver
Experience
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 13 Siemens PLM Software
INNOVATION RISK
Innovation Occurs at the Intersections of Disciplines
COMPLEXITY
Products Process
People
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 14 Siemens PLM Software
INNOVATION RISK
Innovation Occurs at the Intersections of Disciplines
COMPLEXITY Intersections
Products Process
People
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 15 Siemens PLM Software
INNOVATION RISK
Innovation Occurs at the Intersections of Disciplines
COMPLEXITY Intersections
Products Process
People
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 16 Siemens PLM Software
INNOVATION RISK RISK
Manage
Intersections
Products Process
People
INNOVATION
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 17 Siemens PLM Software
Innovation at the Intersection of Technology
iPhone….Innovation through the
intersections of existing technologies
• Capacitive touchscreen with liquid crystal display
• Touch and gesture built on technologies from FingerWorks
• Fingerprint-resistant oleophobic coating
• Proximity sensor
• 3-axis accelerometer
• Magnetometer
• Gyroscopic sensor
• Noise-cancelling microphone
• Fixed-focus 2.0-megapixel camera
• Wi-fi radio chip from Marvell
• Bluetooth radio transmitters from CSR
• Wireless bandwidth
• GPS
• Mac OS X
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 18 Siemens PLM Software
GUIDED BY VALID PRODUCT/PROCESS CONFIGURATIONS
SET TARGETS THEN MODEL
AND SIMULATE REALITY
Systems-Driven Product Development
Requirements to Make Complexity a Competitive Edge
DECIDE BY KNOWING THE
IMPACT OF CHANGE
AGGREGATE, FILTER AND
TRANSFORM INFORMATION
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 19 Siemens PLM Software
Systems-driven Product Development
Turning complexity into a competitive advantage
• Master complexity to maximize innovation and
minimize risk
• Understand the impact of change early to avoid
later lifecycle costs
• Respond directly and immediately to market
demand
• Develop and produce with maximum flexibility
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 20 Siemens PLM Software
PLM’s Evolving Role in Accelerating Innovation
Visual Decision Making
Current and Future PLM Initiatives
Value of
Transformation
Visual
Decision Making
Advanced Design
Systems Driven Product
Development
Next Generation
Manufacturing
Time
Model Based Definition
Model Based
Systems Engineering
Model Based Enterprise
Model Based
Manufacturing
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 21 Siemens PLM Software
Making More Complex Decisions
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 22 Siemens PLM Software
Visual Decision Making
Consistent experience everywhere Visual information in context
Product-related information, presented in a rich visual context and shared across widely
accessible and easily usable collaborative interfaces
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 23 Siemens PLM Software
Visual Decision Making
A multidisciplinary decision framework and to evaluate trade-offs among critical schedule,
financial, performance, marketing, and manufacturing criteria.
Program Execution Management
Resource Utilization
Lifecycle Cost Management
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 24 Siemens PLM Software
PLM’s Evolving Role in Accelerating Innovation
Advanced Design
Current and Future PLM Initiatives
Value of
Transformation
Visual
Decision Making
Advanced Design
Systems Driven Product
Development
Next Generation
Manufacturing
Time
Model Based Definition
Model Based
Systems Engineering
Model Based Enterprise
Model Based
Manufacturing
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 25 Siemens PLM Software
Extending Model-Based Definition
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 26 Siemens PLM Software
Advanced Design
Conceptualize ideas and define models in half the time
• Intuitive user experience
• Quick, easy and precise surface
creation
• Experiment and conceptualize
ideas
Revolutionizing the way shapes are developed to easily conceptualize a design.
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 27 Siemens PLM Software
Advanced Design
Context-aware information relevant to the task being performed
• Simplifying the user experience
• Accessible from any web browser on any
device, including mobile devices
• Integration point for multiple applications
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 28 Siemens PLM Software
PLM’s Evolving Role in Accelerating Innovation
Next Generation Manufacturing
Current and Future PLM Initiatives
Value of
Transformation
Visual
Decision Making
Advanced Design
Systems Driven Product
Development
Next Generation
Manufacturing
Time
Model Based Definition
Model Based
Systems Engineering
Model Based Enterprise
Model Based
Manufacturing
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 29 Siemens PLM Software
Industrie 4.0
Leveraging the digital model for next-generation manufacturing
Services Production
execution Production
planning
Product
design
Production
engineering
The digital model is always up-to-date and is extended over the entire lifecycle
• Software / Informatics
• Mechanics,
• Electrics, Electronics
• Automation, HMI
• Safety, security
• Maintenance
Cyber-physical system (CPS)
Physical production facility Digital model
• Location,
identity…
• Status
• SW version
• Interfaces
• …
Contains all the information on …
+
R&D investment and industrial policy
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 30 Siemens PLM Software
Next Generation Manufacturing
Additive manufacturing will transform manufacturing flexibility—by allowing companies to slash
development time, minimize tooling costs, and simplify production runs.
Siemens pioneering additive and subtractive manufacturing processes and applications
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 31 Siemens PLM Software
Next Generation Manufacturing
3D dynamic simulation – process verification
Human Simulation Robotics Simulation Factory Simulation
Process Studies configured with all relevant data enabling smarter decision making
Unrestricted © Siemens AG 2014 All rights reserved.
2014-05-20 Page 32 Siemens PLM Software
The Role of Siemens in the “Future of Manufacturing”
Integrating virtual development and planning with real production
A Catalyst and
An Enabler For the
"New
Manufacturing"
And Its Values