TOP10 BENEFITS OF CRM SOFTWARE FOR SALES MARKETINGAND

IMPROVED PRODUCTIVITYCRM software helps sales and marketing departments to streamline and automate key processes, leading to increased efficiency.

A Nucleus Research study shows that sales reps experienced an increase of productivity by 26.4%, particularly when adding social networking and mobile applications to CRM software.

ENHANCED SALES AND MARKETING ALIGNMENTCRM solutions offer sales and marketing departments improved visibility of information regarding one another’s activities, making it easier for them to coordinate their efforts.

Studies have revealed that CRM applications can account for decreased sales and marketing costs of 23%.

CRM solutions offer organisations an all-encompassing view of their customer’s interactions with their company, making it easier for them to understand the needs and desires of their customers.

According to 2005 study, around 63% of companies regarded themselves as ‘extremely customer driven’. It is thought that today this figure has reached a level of more than 80%.

Prod

uctiv

ity

26% Increase

££23% CostDecrease

1

2

3 360 DEGREE VIEW OF THE CUSTOMER

63% 80%extremely

customer driven

BETTER USE OF BUDGETS 4The information and insights offered into marketing activity and campaign results allows organisations to make the most of their marketing budgets.

In the United States, CRM offers an average return of $5.60 for every $1 spent.

CRM$1

$5.60

5 INCREASED CUSTOMER RETENTION

Having better access to more customer data allows companies to tailor their activities and strategies more effectively. This makes firms with well implemented CRM systems better equipped to retain customers and inspire loyalty.

Increasing customer retention by just 5% can increase profits by 25% to 95%.

Customer Retention

Profits

INCREASED

= INCREASED

EASIER PERFORMANCE MANAGEMENT 6Intuitive business intelligence tools offered by CRM software allow sales and marketing departments to easily monitor and manage their own performance.

Some studies suggest that successful implementation of a CRM solution can increase lead conversion rates by over 300%.

Conversion Rates

CRMIncrease Lead

By over 300%

7 QUICKER AND BETTER OPPORTUNITY IDENTIFICATIONIntegrated and up to date data allows sales departments to more quickly and accurately identify new sales opportunities.

30% of marketers say that having disparate data sources is a key reason why they can’t glean useful insights from customer data.

30%

can’t glean useful insights

IMPROVED ACCESS TO INFORMATION AMONG MOBILE WORKFORCES 8For companies who have geographically diverse or mobile workforces, the ability to access vital information, whether they are at a desk or on a mobile device, is crucial.

Sales reps saw productivity increase by 15% when they had mobile access to CRM applications.

Mobile access to CRM applications

15 % productivity increase

9 BETTER ONGOING INTERACTIONS WITH CUSTOMERSStaff with access to customer data provided by CRM solutions are able to answer customer queries, solve problems, and generally cultivate better customer relationships.

Ill-informed staff is a customer’s biggest bugbear when it comes to customer service and research has shown that 55% of consumers would pay extra to guarantee better service.

DOVETAILING OF SALES AND CUSTOMER SERVICE EFFORTS 10CRM allows your customer service professionals a better understanding of the sales department’s activities, therefore making them better equipped to answer customer’s queries and solve their issues.

Patronage by loyal customers yields 65% of a typical business’ volume.

65%

55%Would pay

better servicemore for

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(Statistics drawn from three online resources:http://www.bigcontacts.com/news/5-surprising-stats-about-increasing-sales-productivity-with-crm-softwarehttp://blog.getbase.com/18-surprising-crm-statisticshttp://www.smallbizcrm.com/crm-reading-lounge/crm-market-statistics/)