Top 10 Reasons to Love & Sell

#10 – The Original, Ungrafted Rootstock

What makes Root: 1 an Original? For starters, the authentic ungrafted root stock is the foundation for Root: 1's outstanding quality, pure fruit aromas and flavors. Now that's the start to one beautiful - and delicious - story!

• Chile is a true rarity in the wine world

• One of very few regions in the world where original European rootstocks have survived, unaffected by Phylloxera – the disease that forced grape growers worldwide to graft vines onto generic rootstocks

• Root: 1 wines crafted exclusively from grapes grown on original, ungrafted root systems

#9 – Location, Location, Location

Many have said that location is everything, and when it comes to Chilean wine, we tend to agree! If you can't be there in person, enjoying Root: 1 wines are the next best thing. So grow your familiarity with our renowned wine-growing regions: the Colchagua and Casablanca Valleys.

The Colchagua Valley: Home to Root: 1 Cabernet Sauvignon & Carmenere • Located between Andes and the low

coastal mountains of the Pacific Ocean• World-renowned for producing

outstanding red wines with rich color, full body and varietal character

• Steep and rocky soil maintains moisture for vines during the intense summer heat, while coastal mountains temper the cool maritime influences of the Pacific

The Casablanca Valley: Home to Root: 1 Sauvignon Blanc & Pinot Noir • Located along the Pacific coast of Chile• Widely recognized as one of the best

locations in the world for growing Sauvignon Blanc and Pinot Noir

• Maritime breezes keep temperatures cool, while bright daytime sun encourages a lengthy growing season

• Sandy clay loam soils allow naturally low-vigor vines to produce bright, tropical fruit flavors, while slow ripening ensures development of natural sugars to balance characteristic acidity

#8 – Sustainable Viticulture

Treehuggers unite! Root: 1 is proud of its longstanding philosophy of sustainable viticulture, approaching our natural environment with the utmost respect so we can all enjoy Root:1 for many years to come.

• Root: 1 producer Viña Ventisquero awarded 100% Sustainable Certification by Wines of Chile in 2011

• Today, Viña Ventisquero ensures all farming and winemaking practices are tailored to nurture each vineyard, the environment, and the local community

• Root: 1 production process begins with a gravity-flow system ensuring reception of blemish-free grapes

• Continues with sorting tables to transport fruit to stainless steel fermentation tanks

• Environmental care is a key objective; energy conservation is a priority and water used is recycled for irrigation.

#7 – Renowned Producer & Famed Winemaker

The perfect location and optimal conditions can only take you so far. Fortunately for us, Root: 1 has partnered with some of the finest winemaking talent Chile has to offer.

• Viña Ventisquero, the winery behind Root: 1, has been producing high quality Chilean wines for nearly 15 years, continually researching Chile’s unique terroirs, while refining winemaking practices

• Sergio Hormazábal, the current President of Chile’s Association of Winemakers, joined Root: 1 as Head Winemaker in January, 2009

• Master’s degree in Viticulture and Enology from the ENSA in Montpellier, France

• Previous experience includes 7 years at Viña William Fèvre in the Maipo Alto region and several years in France, Northern Italy and Portugal

#6 – There’s a Root: 1 for Everyone

The $8-$12 price point is incredibly competitive across both import and domestic categories, and consumers want a brand they recognize and trust. Root: 1 offers four varietals with incredible quality and value for every wine lover.

• Root: 1 is the top selling premium Chilean Cabernet Sauvignon AND the #1 IMPORTED Cabernet over $10

AC Nielsen US Food and Liquor 52wk ending 1/4/14, 750ml only

• FOUR other outstanding varietals: Pinot Noir, Sauvignon Blanc and Carmenere are perfect wines for retail shelves -- no section is complete without all four

• Root: 1 wines also make ideal BTG selections with on-premise accounts

#5 – Award-Winning Design & New Updates

Nobody can deny the stunning design of the Root: 1 bottle; the screen-printed label and colorful tag on the capsule grab attention on the shelf and inspire consumers to share it with friends and family. And this spring, we’re making several exciting updates to enhance our packaging even further.

Root: 1 continually honored for outstanding package design, including:• International Food & Beverage Creative Excellence

Award• Nominee for outstanding packaging design by the

Global Association for Creative Advertising & Design Awards

• Featured on Forbes.com and Step inDesign NEW Packaging Update – shipping mid-March• Zip-Top Cartons

• Easy zipper opening for display• New designs for each varietal

• Screw caps for all varietals• QR codes on bottle

• Links to brand videosSell sheet available on Trade Tools!

#4 – More Than Just a Pretty Face

We certainly invite people to judge our bottle by its cover (er, label), but don’t forget it’s the fantastic wine inside that really counts. The high quality of Root: 1 wines – both inside AND out – is what sets us apart from the competition.

• A rich history of acclaim and accolades:

• 8 x 88+ point ratings from major wine publications

• 11 awards from the Critic’s Challenge, including three “Gold” awards

• Numerous features for food and wine pairings in notable lifestyle publications (e.g. Food & Wine Magazine)

• Not your typical budget wine! • High and frequent acclaim• Incredibly food-friendly• Consumers love to spread the word once they’ve tried it!

#3 – Root: 1 & The New Yorker

Now that we’ve demonstrated the outstanding origins, quality and value of Root: 1, let’s spread the gospel! This spring, we’re reaching millions of consumers nationwide with an exciting ad campaign and partnership with the New Yorker Magazine.

Why the New Yorker?• Thriving across all platforms (print, web,

tablet/smartphone and social media) • Read across the US, over one million subscribers

nationwide and 3.5 million readers in all channels• Perfect pairing for wine consumers; top publication

among several wine categories

Root: 1 National Ad Campaign Details• Exclusive cartoons featuring Root: 1• 6 issues – March thru June• Luxury Square Placement • Print and digital versions

New Yorker Value Added Promotions• “On The Town” feature (print & digital)• Cartoon caption contest• New Yorker Twitter posts (2.9M followers)

#2 – Springtime Fun with Root: 1

NOW is the time to set Root: 1 on the road for success in 2014 with our exciting Springtime Fun with Root: 1 program. Showcase the many layers of this activity with your distributors and supply them with the tools they need to make it effective.

Point-of-Sale Support• Header cards featuring the

New Yorker cartoon ad partnership

• Neckers including New Yorker cartoon cocktail napkin offer

• New Yorker cartoon cocktail napkins available for on-premise

National Gaming Incentives• Every incremental 10 cases = 1 video game title for Xbox or

Playstation• 50 incremental cases = choice of Xbox One or PS4• April - May

#1 – Character Comes From Your Roots

But don’t just take our word for it, see for yourself…

• Root: 1 Brand Video• Visit winebow.com/video.php to view all

Root: 1 videos, including one for each varietal

TOP TEN RECAP:#10 – The Original, Ungrafted Rootstock#9 – Location, Location, Location#8 – Sustainable Viticulture#7 – Experience & Talent#6 – There’s a Root: 1 for Everyone#5 – Award-Winning Design & New Updates#4 – We’re More Than Just a Pretty Face#3 – Root: 1 & The New Yorker – The Perfect Pairing#2 – Springtime Fun with Root: 1 National Program#1 – Character Comes From Your Roots THANK YOU for making Root: 1 a success in 2014 and beyond!