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Top 10Transformative Analytics Scenarios in Retail
The retail industry has been revolutionized.In today’s retail landscape, the pace of change and level of competition are staggering. Beyond any other industry, retail is undergoing transformation so significant that the way consumers buy products and interact with brands has been changed forever.
Omni-channel retail is now the norm. Consumers expect a seamless, effortless experience on- and offline. To make that a reality, brands must provide consistent, contextual interactions across multiple touchpoints—including social, mobile, and now voice assistants, too.
Top 10 Transformative Analytics Scenarios in Retail 1
Omni-channel Market DriversToday’s retail transformation is driven by three forces:
The Empowered ConsumerConnected, informed, and more empowered than ever, today’s consumers use mobile and social media to compare and buy anywhere, anytime.
The Agile Supply ChainOmni-channel retail requires a supply chain that’s efficient in both directions, so you can ship products within hours of purchase and offer flexible returns.
The Changing Role of the StoreStill the primary sales channel, physical stores are transforming into customer collection centers and critical supply chain hubs.
Top 10 Transformative Analytics Scenarios in Retail 2
Analytics: Mission-Critical for Competitive EdgeHow can you meet the demands of today’s customers, keep up with the pace of change, and find ways to maintain a competitive edge? By empowering everyone in your organization with visibility and insight into your data.
By grasping consumer behavior patterns from multiple channels, you can:
Achieve higher conversion rates and bigger basket sizes
Ensure efficient supply chains and faster fulfillment
Drive improved customer service and store performance
83% of consumers are willing to share their data to enable a personalized experience.*
91% of consumers are more likely to shop with brands that recognize,remember, and provide relevant offers and recommendations.*
* “Pulse Check 2018: Moving from Communication to Conversion,” Accenture Interactive.
Top 10 Transformative Analytics Scenarios in Retail 3
The Top 10 Transformative Analytics ScenariosMore than 1,100 retailers around the globe rely on Qlik® to transform raw data into actionable insights – and transform their businesses for leadership in the digital era. Many of them use one, several, or all of these 10 high-impact solutions:
1
6
2
7
3
8
4
9
5
10
Digital Consumer Analysis >
Omni-channel Analytics >
Market Basket Analysis >
End-to-End Supply Chain Visibility >
Returns and Reverse Logistics >
Supplier Performance >
Store Performance >
Margin Erosion >
Internet of Things >
Geo-Analysis and Site Selection >
Top 10 Transformative Analytics Scenarios in Retail 4
1 Digital Consumer AnalysisToday, every retailer is striving to find new ways – and the right
ways – to appeal to the digital consumer. Analytics help you
uncover what works, helping drive engagement and increase
overall sales.
With Qlik, you can analyze sales data from digital channels and
other touchpoints to better understand consumer behavior,
reduce abandoned shopping carts,
improve conversions, and boost
marketing campaign lift.
Connect visitor browsing behavior with demographics and purchasing patterns
to better understand customer behavior.
Hub
Qlik Sense
The Empowered Consumer
Top 10 Transformative Analytics Scenarios in Retail 5
The Empowered Consumer
2
Create a complete omni-channel view of sales, inventory, and returns across all shopping channels.
Omni-Channel AnalyticsIt’s a challenge to make sure that every customer – on any channel – has a
seamless experience with your brand. From marketing to fulfillment, dozens
of systems are involved in consumer engagement, distribution, and sales.
Qlik helps you harness the data from every one of those systems, bringing all
of it together into one platform. Finally, you can connect the dots between
sales, returns, and customer data across all channels – store, e-commerce,
call center, app, and catalog – to improve customer
intelligence and marketing impact.Cloud - Consumer Goods
Top 10 Transformative Analytics Scenarios in Retail 66
3 Market Basket AnalysisWhen you’re trying to drive sales, cross-selling and upselling
are essential, both online and in your store. And insights into
product pairings can give you a significant boost.
With Qlik, you can analyze point-of-sale transactions to
identify which products have affinity with one another and
which customer segments buy the combinations. With these
insights, you can build tailored product
assortments and increase margins by
pairing discounted items with highly
profitable ones.
Isolate buying patterns to identify trends – and capitalize on opportunities to increase basket size,
improve margins, and boost customer satisfaction.
Hub
Qlik Sense
The Empowered Consumer
Top 10 Transformative Analytics Scenarios in Retail 7
4 End-to-End Supply Chain VisibilityTo deliver the seamless omni-channel experience that customers are
demanding, optimizing your entire supply chain is key. You’ll want the
capacity to deliver products within hours of purchase – and nimbly reverse
the flow to allow flexible returns.
Qlik gives you visibility into your entire supply
chain, connecting the dots so you can boost
efficiency while working to meet consumer
expectations. By harnessing data from disparate
systems, Qlik helps you see into inventory flows,
in-store fulfillment, product logistics, and vendor
contracts – with owned and unowned data.
Tie together every aspect of your supply chain to locate and reroute merchandise at any point – including during the plan, source, make, deliver, and return processes.
Cloud - Consumer Goods
Agile Supply Chain
Top 10 Transformative Analytics Scenarios in Retail 88
5 Returns and Reverse LogisticsManaging and minimizing returns is one of the most challenging issues
in retail. In fact, according to one source, merchandise bought online is
often returned at rates of 30%* or higher. It’s an expensive process that
requires great agility and timely action.
Qlik helps you design an effective reverse-logistics process. With insights
from multiple systems, you can determine when to send products back to
the supplier; identify how to refurbish,
repackage, and restock goods for
resale; evaluate which products
are returned most; and pinpoint
acceptable write-off rates for
products that can’t be resold.
Remove costs from the returns process – and list returned products for sale faster – with agile analytics.
Hub
Qlik Sense
Agile Supply Chain
Top 10 Transformative Analytics Scenarios in Retail 9
* CNBC 2016: A $260 billion 'ticking time bomb': The costly business of retail returns.
6 Supplier PerformanceTo sell the brands that customers like most, you have to maintain
healthy, mutually profitable relationships with vendors.
With Qlik’s vendor portals and supplier scorecards, you gain quick
access to vendor insights – so you can identify potential supplier risks,
verify that suppliers are compliant with contractual terms, and make
sure that inventory is available when needed. Vendor insights give
you the leverage you need to acquire desired
brands at the right price and get them on
shelves as quickly as possible.
Streamline supplier relationships and empower suppliers with a governed view of sales, stock, and performance.
Cloud - Consumer Goods
Agile Supply Chain
Top 10 Transformative Analytics Scenarios in Retail 1010
7 Store PerformanceFor any retailer with multiple locations, understanding store
performance is crucial. And uncovering insights requires two
things: first determining the relevant metrics and then analyzing
that data.
Qlik provides insights into sales, profitability, order procedures,
customer satisfaction, and sales management. With store
performance scorecards, you can analyze comparable sales from
one year to the next and align bonuses for managers based on
the performance of their stores.
Drive store performance and benchmarking for the store manager, district manager, regional director, zone vice president, and corporate.
Hub
Qlik Sense
Agile Supply Chain
Top 10 Transformative Analytics Scenarios in Retail 1111
Agile Supply Chain
8 Margin ErosionFor fresh-food retailers, wasted food and pricing markdowns quickly eat
into profitability. The challenge is in balancing the need to keep products
available with not over-ordering perishables.
Qlik helps you avoid margin erosion by analyzing markdown transaction
data, isolating where markdowns are occurring, and emphasizing
discounting near sell-by dates to drive sales.
These insights help you make sure that shelves
are stocked with fresh food that sells quickly,
before discounts are necessary.
Manage markdowns and product waste by empowering employees with mobile analytics in the store.
Top 10 Transformative Analytics Scenarios in Retail 12
9 Internet of ThingsData from the Internet of Things plays a role in nearly every industry
today. For retail, IoT data brings greater visibility into supply chain
operations, helps alleviate out-of-stocks, and allows you to optimize
selections based on customer preferences.
Qlik gives you real-time visibility into all
data from any IoT devices – including
security sensors, inventory tracking
sensors, in-store cameras, customer
footpath sensors, and beacons for
location-based marketing. With insights
gleaned from this data, you can reinvent
your supply chain and improve the
customer experience.
Analyze and act on sensor data to better understand traffic, dwell time,
staffing, and sales conversions.
Agile Supply Chain
Top 10 Transformative Analytics Scenarios in Retail 13
Agile Supply Chain
10 Geo-Analysis and Site SelectionGeography is a critical dimension of any retail business. Beyond
evaluating customers within driving distance, geo-analysis enables you
to determine the optimal placement of distribution centers, reveals
the demographics of particular zip codes, introduces the potential to
cannibalize sales, and more.
With Qlik GeoAnalytics®, you can analyze volumes of
diverse geographical data to make informed, site-
specific decisions. Determine the optimal location of
a new store. Discover the most effective distribution
of products to that store. Predict expected customer
behavior in that store. And more.
Leverage geo-analytics to determine the best location for a store or distribution center based on customer demographics, drive times,existing store footprint, and weather.
Hub
Qlik Sense
Top 10 Transformative Analytics Scenarios in Retail 1414
Just a few of many Qlik success stories:
Genuine Parts Company
used to have multiple reporting
platforms, each requiring a
different skill set. Now they use
a single system – Qlik – and can
finally uncover insights that help
them lead. Whether through
product, customer, or owner
analysis, they start with an
executive dashboard and
allow users to drill down
into greater detail.
Read the story >
Design Within Reach
promises to bring customers
modern design anywhere,
anytime – so inventory
accessibility is key. Store and
area staff use self-service data
analytics to view and shift
inventory, spot sales trends by
item and vendor, make fast and
effective purchase and restock
decisions, and track product
issues before they develop.
Read the story >
LUSH
Global beauty retailer LUSH
transformed a collection of
stitched-together spread
sheets into an inventory
management app powered by
Qlik, balancing production with
sales to keep stock 100% fresh.
The result was £1+ million in
savings in two years – and a new
source of competitive edge.
Read the story >
Akindo Sushiro
fits a billion plates of sushi with
RFID tags in its 430 stores each
year – and uses Qlik to empower
retail employees to monitor key
metrics like freshness and
sales trends.
Read the story >
Top 10 Transformative Analytics Scenarios in Retail 15
“We achieved 100% ROI within two months after implementing Qlik. We consistently find outliers and adjust our supply chain . . . We’ve reduced our processing and cost per unit and decreased our transportation spend with just two simple apps. Qlik is a game-changer for us.”IT DIRECTOR, S&P 500 APPAREL RETAILER
Qlik has helped LUSH deliver a central point for live data analysis, contributing to savings of over £1 million in stock loss within two years. It’s . . . giving our people instant access to the information they want . . . very quickly and easily online.” SCOTT SILVERTHORN, HEAD OF DATA SERVICES, LUSH FRESH HANDMADE COSMETICS
We presented Qlik to store general managers. They unanimously wanted the deployment immediately. This level of dashboard and data discovery was difficult prior to Qlik, as managers depended on multiple static reports to follow up KPIs.” SHAHRUKH DASTUR, GENERAL MANAGER BUSINESS ANALYTICS AND HRMS, MAF CARREFOUR HYPERMARKETS
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The Transformative Power of Qlik
Top 10 Transformative Analytics Scenarios in Retail 16
Qlik is on a mission to create a data-literate world, where everyone can use data to solve their most challenging
problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organization’s
data from any source, enabling people at any skill level to use their curiosity to uncover new insights. More than 1,100
retailers across the globe use Qlik to see more deeply into customer behavior, reinvent business processes, discover
new revenue streams, and balance risk and reward.
Discover how to lead with data – and transform your retail business – at qlik.com/retail
A BOUT QLIK®
© 2019 QlikTech International AB. All rights reserved. Qlik®, Qlik Sense®, QlikView®, QlikTech®, Qlik Cloud®, Qlik DataMarket®, Qlik Analytics Platform®, Qlik NPrinting®, Qlik Connectors®, Qlik GeoAnalytics®, Qlik Core®, Associative Difference®, Lead with Data™, Qlik Data Catalyst™, Qlik Associative Big Data Index™, Qlik Insight Bot™ and the QlikTech logos are trademarks of QlikTech International AB that, where indicated by an “®”, have been registered in one or more countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.