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Written by Dr. Michael Wilson
Wilson Orthodontics
Top 10 Things To Know Before
Choosing Your Orthodontist
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TABLE OF CONTENTS
Introductory Letter From Dr. Wilson ................................................................................................. 2
Number 1: Are They A Specialist?.................................................................................................... 3
Number 2: Is The First Visit Free? ....................................................................................................... 4
Number 3: Do They Offer Any Guarantees? If So, What Are They? .......................................... 5
Number 4: Are They Using The Latest Technology And Treatment Options? .......................... 6
Number 5: Do They Give Back To The Community? .................................................................... 7
Number 6: How Well-Trained And Educated Is The Staff? .......................................................... 8
Number 7: Do They Offer Same-Day Appointments, Short Wait Times, And Flexible
Scheduling? .................................................................................................................. 9
Number 8: Do They Offer Family Discounts? ............................................................................... 10
Number 9: Do They Make Treatment A Fun And Pleasant Experience? ................................ 11
Number 10: Do They Have A Great Reputation? ....................................................................... 12
Bonus: Do They Offer Flexible Payment Options And Accept Most Insurances? ................. 13
Closing Letter From Dr. Wilson ........................................................................................................ 14
INT
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INTRODUCTORY LETTER FROM DR. WILSON
Dear Friend,
Whether you are seeking orthodontic treatment for
yourself or your child, you are in the right place.
Personally, I have had braces myself and I noticed my
self-esteem improve greatly after treatment. I
decided to become an orthodontist because I love
helping my patients experience a similar
transformation. Just as all mouths are different, every
orthodontist is different. In your search for the right
orthodontist, you will probably find similar treatment
options, some even with the same name or by the
same manufacturer.
At Wilson Orthodontics, we give you the most advanced
treatment options available to ensure you faster, more
comfortable, and more accurate treatment. We will consult
with you and guide you on which treatment is best for you or
your child.
To help support our mission and help you choose the right
orthodontist, even if it isn’t us, I put this report together: “Top 10
Things to Know Before Choosing Your Orthodontist.”
To Your (or your child’s) Spectacular Smile,
Dr. Michael Wilson & the Wilson Orthodontics Team
P.S. When you are ready to learn about the treatment options available, I invite you to
give us a call at 919-690-8100 or visit us online to schedule your Wilson Smile Analysis. Click
here to download your $249 Savings Certificate and receive an initial consultation, exam,
x-rays, and more at your first appointment 100% free.
If you are researching orthodontists for a child, you may be wondering at what age a child
should get their first exam. The American Association of Orthodontists recommends that
children be screened starting at the age of 7 to rule out potential problems that may occur
later. Though this may seem early, it allows us to guide the growth of the permanent teeth
and make future treatment much easier, if it’s even necessary.
If you’re scheduling the exam for yourself or your child is older than 7, that’s alright, too!
Wilson Orthodontics has helped over 2,000 patients get spectacular smiles in the Oxford,
NC area. Your treatment is backed by 100% Satisfaction Guarantee as well as technology
to make treatment up to 35% faster. When you’re ready to learn more about your
treatment options with us, we’re here to help you.
Our mission is to change lives,
support our community, and
make treatment fun. Our
biggest reward is seeing how
happy our patients are after
we transform their smiles.
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AR
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Y A
SP
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IAL
IST
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NUMBER 1: ARE THEY A SPECIALIST?
Orthodontists are specially trained dentists who go through additional training for two or
more years in order to straighten teeth. While all orthodontists are dentists, only about 6%
of dentists are orthodontists. Look for the seal of the American Association of Orthodontists
– only orthodontic specialists can belong to the AAO.
Another sign of a specialist is if they have received awards or commendations. Wilson
Orthodontics was selected as the Top Orthodontist of 2015 by Durham Magazine as well
as having many 5-star reviews from happy patients.
Even though every mouth is different, there’s a good chance that a specialist will be able
to show you examples of previous patients who have had similar treatments to those you
are considering. The more experience an orthodontist has, the more likely he or she is to
be able to show you before and after photos of smiles they have previously transformed.
With the help of a wonderful staff and state of the art technology, your smile is in
exceptional hands.
Dr. Wilson has had the pleasure of helping over
2,000 patients achieve spectacular smiles over
the course of 15 years.
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2:
IS T
HE
FIR
ST
VIS
IT F
RE
E?
4
NUMBER 2: IS THE FIRST VISIT FREE?
Your initial consultation should be free of charge. This is typically when the orthodontist will
do an initial exam and talk to you about treatment options that best fit your unique needs.
To get the most from this first appointment, you should ask any questions you may have
and get to know the staff and the orthodontist. A digital x-ray should also be included at
no charge, as this helps in determining your best possible treatment options.
At Wilson Orthodontics, we offer a comprehensive consultation, digital 3D x-rays, initial
exam, and more.
Call 919-690-8100 or click here to receive your
$249 savings certificate so your first visit is
100% free, guaranteed.
NU
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3:
DO
TH
EY
OF
FE
R A
NY
GU
AR
AN
TE
ES
?
IF S
O,
WH
AT
AR
E T
HE
Y?
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NUMBER 3: DO THEY OFFER ANY GUARANTEES?
IF SO, WHAT ARE THEY?
A great orthodontist should stand behind their treatment. Not only does this ensure that
they do a good job, it also helps safeguard your treatment and offers peace of mind.
Whether you’re researching orthodontists for yourself or a loved one, a guarantee should
be included in all treatment options.
We believe in serving our patients and we stand behind our work so you don’t have to
worry about anything.
At Wilson Orthodontics,
our service is backed by a
100% satisfaction guarantee.
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AR
E T
HE
Y U
SIN
G T
HE
LA
TE
ST
TE
CH
NO
LO
GY
AN
D T
RE
AT
ME
NT
OP
TIO
NS
?
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NUMBER 4: ARE THEY USING THE LATEST
TECHNOLOGY AND TREATMENT OPTIONS?
Technology plays an important role in orthodontia and is essential for diagnostics, efficient
treatment, number of visits, comfort, and accuracy. Many advances have been made in
the last 20 years, which is why it’s important to find out whether your potential orthodontist
uses the latest technology for their patients’ benefit.
Here at Wilson Orthodontics, we use the latest technology throughout your treatment
process, starting with the very first appointment. From extremely accurate imaging to
accelerated orthodontic treatment, our technology helps make the experience faster,
easier, and even fun!
To learn more details about the specific types of technology used in our office, please visit
our website for more information.
At Wilson Orthodontics,
you have options.
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DO
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GIV
E B
AC
K T
O T
HE
CO
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UN
ITY
?
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At Wilson Orthodontics, we are proud to give back
to the local community, especially when it comes to
helping children and young adults.
NUMBER 5: DO THEY GIVE BACK TO THE
COMMUNITY?
All businesses should give back to their community in one way or another, whether it be
by donating to charity, supporting a community event, or doing volunteer work. On a
smaller scale, giving back to the community could also mean having events for patients
or celebrating with them when they complete treatment.
For our patients, we love making you feel special... whether that means bringing you to
work or school in a limo or giving you $50 for winning one of our contests. Ultimately, we
aim to make you feel special before, during, and even after treatment. When you choose
Wilson Orthodontics, you become part of the Wilson Orthodontics family forever.
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HO
W W
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AIN
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AN
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ED
UC
AT
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IS
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E S
TA
FF
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At Wilson Orthodontics,
we aim to make you feel special
and like you’re in great hands.
NUMBER 6: HOW WELL-TRAINED AND
EDUCATED IS THE STAFF?
In any orthodontic practice, a well-educated team is important to the success of
treatment and patient satisfaction. Though education is important, experience also plays
a part and the staff’s ability to relate to patients is critical, especially when it comes to
children. Lastly, the longer a team is together, the more likely they are to function and
coordinate on all patients’ treatments, making the entire process fun, easy, and smooth.
At Wilson Orthodontics, our team consists of highly-trained individuals who have also
worked together for 8+ years. This allows us to offer a comfortable environment and
provide you with friendly and professional service throughout your treatment.
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DO
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R S
AM
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PP
OIN
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EN
TS
, S
HO
RT
WA
IT
TIM
ES
, A
ND
FL
EX
IBL
E S
CH
ED
UL
ING
?
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NUMBER 7: DO THEY OFFER SAME-DAY
APPOINTMENTS, SHORT WAIT
TIMES, AND FLEXIBLE SCHEDULING?
In today’s world, everyone is busy! Making the decision to get orthodontic treatment
shouldn’t interrupt your entire schedule, which is why orthodontists should implement
flexibility for scheduling appointments, such as same-day appointments, flexible hours, and
short wait times. With today’s technology in a fast-paced world, this is a necessity for any
successful orthodontic practice to run efficiently.
Wilson Orthodontics offers all three of these scheduling options. Our office is highly efficient,
so wait times are minimal. Oftentimes, we can schedule your appointment for the same
day, work around your school or work schedule.
We can even start treatment the very same day you
come in for your initial consultation.
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8:
DO
TH
EY
OF
FE
R F
AM
ILY
DIS
CO
UN
TS
?
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NUMBER 8: DO THEY OFFER FAMILY DISCOUNTS?
Crooked teeth can be hereditary, so there are times when multiple people from the
same family would like to undergo orthodontic treatment. Because it encourages
customer loyalty, some orthodontists offer family discount programs. Unfortunately not
everyone does, but it certainly helps when there are three or four people in one family
who all need braces.
Our Family Discount Program
is designed with you in mind!
To learn more, please give
Wilson Orthodontics a call at 919-690-8100.
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DO
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MA
KE
TR
EA
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EN
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A F
UN
AN
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AS
AN
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XP
ER
IEN
CE
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NUMBER 9: DO THEY MAKE TREATMENT
A FUN AND PLEASANT EXPERIENCE?
Not all orthodontists are the same; after all, they’re people just like everyone else. Some
orthodontists certainly know how to make treatment a fun experience, though! If you’re
looking for an orthodontist, especially for a child, it’s important that the patient feels
comfortable, relaxed, and has some fun during treatment, too.
That’s why we have things like contests, parties, and I’m even known to play the drums
from time to time when a patient finishes treatment. By creating games and programs
around orthodontics, we help you feel at ease and have fun throughout your treatment.
Wilson Orthodontics often drives patients to
work or school in a limo, celebrates with music,
and has contests where you can win cash prizes.
Call us at 919-690-8100 to learn more!
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: D
O T
HE
Y H
AV
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EP
UT
AT
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NUMBER 10: DO THEY HAVE A GREAT REPUTATION?
While word of mouth is still important, the internet has a lot of different review websites and
membership associations that businesses can be a part of to ensure their reputation is a
good one. Many businesses are working harder than ever to keep their customers happy
because bad reviews are never good.
To make sure that the orthodontist you choose is reputable, you can read their online
reviews and check their website. Check to see if they’re a member of the Better Business
Bureau and whether they have a good rating on Angie’s List. Though these ratings aren’t
the be-all end-all, they certainly do help people like you who are in the research phase of
finding an orthodontist.
Here at Wilson Orthodontics, we’re happy to say that we have
an A+ rating with the BBB, an A rating with Angie’s List, and
countless 5-star reviews on HealthGrades, Google, Yelp, and
Facebook. You can read what patients have to say about us
on our website.
BBB Rating A+
BO
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T M
OS
T I
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UR
AN
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S?
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BONUS: DO THEY OFFER FLEXIBLE PAYMENT
OPTIONS AND ACCEPT MOST INSURANCES?
This report was only supposed to include 10 crucial questions to consider when looking for
an orthodontist, but affordability is so important that we’ve included this section as a
bonus.
A common concern for those who have insurance is whether or not orthodontic treatment
will be covered, and if it is, whether a certain orthodontist will accept the insurance or not.
Please note that even if Wilson Orthodontics is not within your network, our staff can still file
insurance claims on your behalf.
Sometimes people don’t have insurance and need to find a good payment plan option.
Not all orthodontic practices offer the same types of payment plans, so this is another
aspect where a phone call would be beneficial so you can get all of your questions
answered.
Wilson Orthodontics is straight-forward when it comes to insurance and payment plans.
We accept most types of insurance and, if you don’t have insurance, we offer 0% interest
monthly payment plans on a case-by-case basis.
If you like flexibility, convenience, and that
we’re here to serve you, then give us a call to
find out more about how we can help you with
your unique needs! Call us now at 919-690-8100.
CL
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FR
OM
DR
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CLOSING LETTER FROM DR. WILSON
Dear Friend,
I hope you found this report to be informative. If you have seen another orthodontist prior
to reading this material, I encourage you to follow up if you have any questions or concerns
that have yet to be addressed. Additionally, I encourage you to take advantage of Wilson
Orthodontics’ initial consultation, whether it’s your first time at an orthodontist or you want
a second opinion.
We would love to answer all of your questions, go over treatment options, and help you
make the best possible decision when choosing an orthodontist, even if it isn’t us. During
your consultation, we may even find out that you or your loved one don’t need treatment!
I know that there are probably more things you should know
before choosing an orthodontist. In fact, I’m sure I could have
easily doubled the length of this report, but I am confident that
the information you have now will help you in choosing the right
orthodontist. More importantly, please know that we are
always here to answer your questions.
As always, I wish you the best!
Dr. Mike Wilson
P.S. I invite you to take advantage of all Wilson Orthodontics has to offer by beginning with
your Wilson Smile Analysis, a $249 value, 100% free, guaranteed. Call us today to set up an
appointment at your convenience: 919-690-8100.
I certainly recommend that you do your research, because
ultimately, you have to feel comfortable and trust your
orthodontist and the type of treatment he or she recommends.
