Top 5 watches by brand value

8/7/2019 Top 5 watches by brand value

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Established In:- 15 November 1915, by Wilsdorf brother¶s.

CEO:- Bruno Meier.

CFO (Chief financial officer) :- Michael Elms.

Punch Line:- "A Crown For Every Achievement"

Lowest price:- R s. 3,999.

About company:-

R olex is Private held company. It is manufacturingWristwatches, accessories. It has revenue up to US$3 billion (according to surveyof 2003). In this company 2800 employee are working.

In 1905 Hans Wilsdorf and his brother -in-law Alfred Davisfounded "Wilsdorf and Davis" in London. Their main business at the time wasimporting Hermann Aegler's Swiss movements to England and placing them inquality watch cases made by Dennison and others. These early wristwatches weresold to jewelers, who then put their own names on the dial. The earliest watchesfrom Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.

In 1908 Wilsdorf registered the trademark "R olex" and openedan office in La Chaux-de-Fonds, in Switzerland. "R olex" was registered on 15

November 1915. The word was made up, but its origin is obscure. Wilsdorf wassaid to want his watch brand's name to be easily pronounceable in any language. He also thought that the name "R olex" was onomatopoeic, sounding like a watch

being wound.



In 1914 Kew Observatory awarded a R olex watch a Class A

precision certificate, a distinction which was normally awarded exclusively tomarine chronometers. In 1919 Wilsdorf moved the company to Genev, Switzerlandwhere it was established as the Rolex Watch Company. Its name was later changedto Montres Rolex, SA and finally Rolex, SA. The company moved out of the UnitedKingdom because taxes and export duties on the silver and gold used for the watchcases were driving costs too high.

Upon the death of his wife in 1944, Wilsdorf

established the Hans Wilsdorf Foundation in which he left all of his R olex shares,making sure that some of the company's income would go to charity.

The company is still owned by a private trust and shares are nottraded on any stock exchange. In December 2008 the abrupt departure of Chief Executive Patrick Heiniger, for ³personal reasons´, was followed by a denial bythe company that it had lost of approx $900 million, invested with Bernard

Madoff.

Innovations:-

The first wrist watches with an automatically changing date on the dial

R olex Date adjust, 1945.

The first wristwatch with an automatically changing day and date on the dial

R olex Day-Date, 1950.

The first wristwatch case waterproof to 100 m (330 ft)R

olex Oyster Perpetual Submariner, 1953.

The first wristwatch to show two time zones at once R olex GMT Master,

1954.



Established In:- 1884, By Léon Breitling .

Chairman:- Scott W. R othstein

CEO:- Defunct R othstein.

Punch Line:- Instruments For Profrssionals.

Lowest price:- R s. 2,600

About Company:-

Breitling is private watch company. Breitling is a brandof Swiss watches. The watchmaker offers Certified Chronometers (Aninstrument for measuring time; a timekeeper.) designed primarily for aviation use, though most frequently worn as high-end luxury watches.

They typically have a large face, for better visibility and

to allow display of more information on the analog dials. Many Breitlingwatches are equipped with additional functions such as the flyback function,split-second, moon phase, date display and other complications. AllBreitling watches are manufactured in Switzerland and are made fromSwiss components.

In the 1940s, Breitling added a circular slide rule to

the bezel of their chronograph models for use by aircraft pilots. In 1961,



Scott Carpenter, one of the original astronauts in the Mercury space program, approached Breitling with idea of incorporating a 24 hour dialinstead of the normal 12 hour dial. This was needed because of the lack of day and night during space travel. Breitling complied, and produced the 24hour Navitimer which Carpenter wore on his 1962 space flight. Breitlingthen proceeded to produce the 24 hour version as the so-called Cosmonaute

Navitimer - under both Breitling and AOPA logos.

1936, Breitling becomes the official supplier to the

R oyal Air Force. This difinatively marks the start of its longstanding ties toaviation. Like many Swiss watch companies, Breitling was hit hard by thequartz revolution, and in 1979, former pilot Ernest Schneider was hired as itsnew CEO. Schneider cleverly conducted a public relations campaigndesigned to influence people's attitudes about the bulky, oversized watch.

The campaign was a huge success, coming as it did on

the heels of a renewed interest in wearing mechanical wristwatches. By thelate 1980's, the Breitling wristwatch, with its large case and distinctive bezel,was a recognizable status symbol all over the world and widely copied byother companies, making the "Breitling look " even more fashionable.



Established In:- 1848, by Louis Brandt.

Chairman:- Nicolas G. Hayek.

Precident:- Stephen Urquhart.

Punch line:- The sign of Excellence.

Lowest price:- R s. 975.00

About Company:- Omega SA is a Swiss luxury watchmaker based on

Switzerland. Omega is one of the most known and recognized watches in theworld. Omega watch was the choice of NASA and the first watch on the

Moon in 1969. ³Omega was the official Time Keeping device of the 2010Vancouver Winter Olympics´. Omega become Tread mark in James

Bond films since 1995. The forerunner of Omega was founded at La Chaux-de-Fonds, Switzerland in 1848 by 23-year -old Louis Brandt. He sold hiswatches from Italy to Scandinavia by way of England, his chief market.

After Louis Brandt's death in 1879, his two sons Louis-Paul and César,troubled by irregular deliveries of questionable quality, abandoned theunsatisfactory assembly workshop system in favour of in-house



manufacturing and total production control.Due to the greater supply of

manpower, communications and energy in Biel (it is city which based inSwitzerland), the enterprise moved into a small factory in January 1880, then

bought the entire building in December. Two years later the company movedinto a converted spinning-factory in the Gurzelen area of Biel/Bienne, whereits headquarters are still situated today. Their first series-produced

calibres, Labrador and Gurzelen, as well as the famous Omega calibre

of 1894, would ensure the brand's marketing success.

Louis-Paul and César Brandt both died in 1903, leaving one of Switzerland's largest watch companies, with 240,000 watches producedannually and employing 800 people, in the hands of four young people, theoldest of whom, Paul-Emile Brandt.

Brandt was the great architect and builder of Omega. Hisinfluence would be felt over the next half -century. In 1909 OMEGA is

responsible for timekeeping the Gordon-Bennett cup, an international

ballooning race. Also in 1934 when Amelia decided to attempt the firstequatorial flight in history, she instead having OMEGA chronographsonboard. Amelia successfully completed the journey & become first female

pilot to cross Atlantic.



Esatablished In:- 1860 by Edouard Heuer.

Precident:- Jean-Christophe Babin.

CEO:- Jack W. Heuer.

Puncline:- What are you made of?

Lowest price:- R s.1,100

About company:-

TAG Heueris a Swiss luxury watchmaker knownfor its sports watches and chronographs (watch with both

timekeeping and stopwatch f unctions). In addition to watches TagHeuer produces sunglasses and cell phones. 1985, Heuer joins

"TAG" group and the famous watch name and logo are changed

from HEUER to TAG-HEUER . Since then the company hascraftily built one of the most recognized watch names in the world.Tag-Heuer becomes a very popular and fashionable status symbol.

In 1887 Heuer patented an 'oscillating pinion' stillused by major watchmakers for mechanical chronographs. In 1911,Heuer received a patent for the "Time of Trip", the first dashboardchronograph. Designed for use in automobiles and aircraft, two large





Established In:- 1983.

CEO:- Nick Hayek, Jr.

Punch Line:- Time is what you make of it.

Lowest price:- R s. 1,401

About Company:- The Swatch Group Ltd. is a Swiss company and

the biggest watch manufacturer in the world. It was formed in1983 through the merging of the two Swiss watch manufacturersASUAG and SSIH, and took its present name in 1998 (formerly SMHSwiss Corporation for Microelectronics and Watch making Industries

Ltd). The company is led by G. Nicolas ( Nick) Hayek, Jr., son of thelate co-founder and chairman Nicolas Hayek.

In 2007, gross sales were 5.94 billion. The

Swatch Group has around 23,600 employees. In the mid-seventies,

the Swiss watch industry was in the midst of its worst crisis ever.Technologically speaking, the Japanese competition had beenoutclassed in 1979 with the launch of the "Delirium," the world s



thinnest wristwatch with a limited number of components. But theevent that marked the upturn in the industry s fortunes was thefounding of SMH, the Swiss Corporation for Microelectronics andWatch making Industries. And its answer to the crisis was Swatch-aslim plastic watch with only 51 components (instead of the usual 91

parts or more) that combined top quality with a highly affordable price. It first went on sale in 1983. Since this time, it has gone on to

become the most successf ul wristwatch of all time, and The SwatchGroup, the parent company, is the largest and most dynamic watchcompany in the world.

Outstanding technical capabilities and advances in the fields of science and technology were already proven by Swatch during its roleas the Official Timekeeper in several Olympic Games and Ski and

Snowboard World Cup competitions. In light of the economic state

of the Swiss watch industry at the time of the introduction of theSwatch, its directors understood that it was not enough to offer a goodwatch. The watches needed to be attractive, cheeky and good fun,daring in design and aggressively priced, with high quality andinnovative flair . The Swatch watches were high-tech and came in a

variety of fashion and art design.

The first meaning of the name "Swatch" was "Second Watch" -- because the new watch was introduced with a new concept of watchesas casual, fun, and relatively disposable accessories. However Franz

Sprecher Who is consultant of marketing of Swiss company, conceived it as the contraction of Swiss (Made) Watch: "S'Watch",

soon became "Swatch" as it is today perceived worldwide.











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Top 5 watches by brand value