Top 7 Ways To Generate Mortgage

Leads

• The old saying goes….Don’t put all your eggs in one basket• Chad has spoken to us at length about having a diversified mortgage

business• We have covered many different ways to grow your mortgage

business• Here are 7 things you can be doing to create mortgage leads in your

business

• Facebook Fan Pages: If you haven’t set up a Facebook Fan Page branded to you as an individual Loan Officer, you need to do it today. (Assuming your compliance department will allow you to.)• Fan Pages offer a fantastic way for you to celebrate your mortgage

successes • Do to much on our personal profile can make people feel like you are

“Spamming” their Walls

• People can Like and Unlike your page anytime• People know if they like your Business Fan Page, they will probably

see some mortgage business related items on the page• Work hard to grow your page, and it can be a great way to remind

people what you do and why they should use you

• What to post on your Fan Page: Pictures of Happy buyers at closings Events you are going to Events you are hosting Photos of the events Referral Partners smiling at lunch • People want to work with experts and if they see you are busy, they

will assume that you are the Loan Officer for them

• Mobile Voice Routing: New system of capturing leads with a “call for information” phone number. This technology converts to a conversation at a much higher rate than 800-Call-Capture• A fantastic reason to call listing and buyer agents• Implies a partnership right off the bat• Gives you continued follow up with partners

www.proquesttechnologies.com

• Tracking allows you to view: How many calls a listing received Whether or not they said “yes” to speak with someone How long they were on the call for• There is a cost with this one..

• LinkedIn Stalking: Linked In is the “business” social network.• A lot of top professionals hang out on Linked In• Everyone knows you can target real estate agent and other referral

partners for list building• What not everyone does is comb the comments for opportunities

• Connect with local business professionals as well as possible referral partners• Just like on Facebook browse through the posts of your connections• The more connections you have, the possibilities • You are bound to find a lead or two buried within your Linkedin

Contacts

• Networking: You can not hide behind your desk all day and expect to get referrals from others in the community. If you want to build your referral business you will need to be visible to others• Networking allows you to develop relationships with other like minded

professionals• You provide them leads for their profession and they reciprocate by

referring you• Many times you will do loans for other members of your networking

group

• Networking is confined to groups like BNI• Those are great networking groups and should be part of this strategy• What about:

Your child's school PTA Local clubs of interest to you (gardening, fishing, birding) Church groups Leader in the local little league or pop warner Gourmet cooking club• Don’t be afraid to put yourself out there, you may be surprised at what some

new people in your life can do for your business.

• Past Clients: Probably the single best source of referrals and leads you have. • Homeowners move or refinance every 3 to 7 years• Burrowers also have friends, family, co-workers• These people who already know, trust and like you• Even though this is the best source of leads, it is the least used. 90%

of Loan Professionals do not have a system for staying in touch with past clients

• Send them something every month News letter Greeting card Joe Gerrardi’s “I like you” card Video• Use Ed Naworols Birthday strategy

Send a card with a $1 scratch off and a couple business cards Call to wish them a Happy Birsthday

• FSBO: For Sale By Owners need a Loan Professionals help. They can talk about the features and benefits of their home, but they can NOT structure a loan. • None of your competition is approaching the FSBO seller only the

agents are• Any buyers you pre-approve who do not purchase the FSBO home,

you can now refer to a realtor you would like to woo

• Use the FSBO Marketing Tools to show the seller you are offering to help them sell their home

http://mortgagemastermindgroup.com/fsbo-marketing-tools/• Also brands you as an expert in selling By Owner• Drop off your Marketing Tools with an “attention getter”

• Facebook Ads: Very inexpensive and very effective way to get a message in front of any audience• Be in front of your audience all the time• Target referral partners and consumers• Build your fan page faster

• Use Custom Audience to upload emails of past clients and keep your name and face in front of them• Use Website Custom Audience to serve ad’s continuously to people who

visited your site (follow your visitors)• Use Boosted posts to get friends of your fans to see your content• Use the demographics to target niche programs

VA Loans – Veteran in Home FHA – Renters Reverse mortgage – baby Boomers

• We discussed each one of these strategies• Do not try to implement all of these at the same time

• Implement 1 all the way to completion, then decide on what the next will be

• The point is to implement a strategy in your business, and start today!!