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Maximizing Your Brand’s Equity
Victoria Nessen Kohlasch
“And so on…..”
The Obvious Truth about Networking
“I tried Faberge Organics, and I told 2 friends”
“They told 2 friends”
“And so on…..”
The Obvious Truth about Networking
What is a brand?
Everything is a brand.
Company brands, like people, are perceived by intentions and actions.
Company brands, like places, have a history that over time elicits specific
emotions,be they good, bad or indifferent.
A brand is the personality of your
company, its products and its services
Why is a brand important?
If you don’t define your brand…
…your target audience will define it for you
Own your brand, and control the perception of your brand
What does brand equity buy you?
the opportunity to attract the attention of those you want,
BRAND EQUITY BUYS YOU…
Engaged Customers
…evangelists
How do you build brand equity?
6 simple steps
1. Figure out who your target audience is
2. Define your desired brand personality
3. Create a unique look and feel for your brand
4. Consistently apply that look over and over and over
5. Continually create meaningful brand experiences
6. Provide a way for people to share the brand
target audience brand personality
unique look
consistency meaningful brand experiences
share the brand
How can you measure brand equity?
Victoria Nessen Kohlasch617 388 9862
www.nessenkohlasch.com
Nessen Kohlasch & Associates
