Top fair ish 15

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The official trade fair magazine | ISH 2015

Advertising list no. 7 | effective from 09/01/2014

›› ABOUT ›› DISTRIBUTION›› PRODUCTS & MEDIA

ABOUT

Print magazine

e-magazine

Blog

News

THE TOP FAIR MEDIA

About TOP FAIR TOP FAIR – Messe Frankfurt‘s official magazine is a bilingual publication (English/German) with issues devoted to eight different Messe Frankfurt events. In each issue, you will find all the information of rele-vance to the industry concerned:

trends product news market reports company profiles highlights of the fair

Your advantage The benefits we offer you: Through the trade fair magazine, you don’t just reach visitors to the ISH fair. In addition, multiple contacts and publication via all three channels (print, online, mobile) guarantee very high visibility within the entire international industry. Take advantage of this cross-media presence to:

win new customers consolidate your ties with existing customers increase your turnover

The TOP FAIR media for ISH The themes of the ISH range from ‘The Bathroom Experience’ to the world of installation technology, building and energy technology, efficient systems and renewable energy to embrace Aircontec, the trade fair for air-conditioning, cooling and ventilation equipment, and reflect the wealth and diversity of the offerings on display. Whether sustainable sanitary installations, innovative bathroom designs, energy efficient heating equipment or environmentally friendly air conditioning systems – the world’s leading trade fair covers forward-looking building solutions in depth and from all angles.

Be there – in the TOP FAIR media that accompany ISH and enjoy all these advantages:

Print magazine: The trade fair magazine, which offers convincing, journalistic reporting and a high quality layout, is distributed free of charge to the international trade fair participants.

e-magazine: The digital edition appears BEFORE the fair and offers additional features such as videos and photo galleries.

Informed at all times: The website, with its integra-ted blog, presents news and products all year round.

TOP FAIR News: Six times a year, the newsletter provides information on subjects of interest to the industry as well as your products.

Total reach of all four media: 79,949

With a single booking, you can be present in all four media!

›› POSITIONING TOP FAIR

Total reach

Print magazine

Blog / Website

News****

App downloads

e-magazine**

e-magazine downloads App downloads

2,500

3,000

2,000

1,500

1,000

500

0Nov. 2012

April2013

Sept.2013

Feb.2014

June2014

Page impressions

Visits

Blog / Website***

Print

Distributed to hotels

Distributed to exhibitors*

Distributed to visitors

TotalPrint

15,648

42,116

55,000 51,064

2,4361,500

55,000

15,648

6,7532,548

DISTRIBUTION

Print + Online + Mobile Through TOP FAIR media, you don’t just reach visitors to the ISH fair, but also achieve extremely high visibility throughout the entire international sector thanks to multiple contacts and distribution through three separate channels (print, online, mobile).

* Number of exhibitors 2014** Accumulated total TF app downloads iOS and Android*** Access figures for 1 year**** Average recipients of each newsletter(as of June 2014)

4 MEDIA ON 3 CHANNELS:

Print

Online

Mobile

TOTAL REACH TOP FAIR MEDIA:

79,949

NEWS BLOG / WEBSITE

PRINT EDITIONE-MAGAZINE

PRODUCTS & MEDIA

ADVERT, PRODUCT NEWS

OR PROFILE:WITH A

“PLUS” BOOKING, YOU WILL RECEIVE

THIS UPGRADE:

GALLERY VIDEO

or

To the film about the TOP FAIR rate cards

Gallery or Video in the e-magazine

Announcement in the Blog

+ Gallery or Video

Announcement in TOP FAIR News

+ Gallery or Video

WITH A “PLUS” BOOKING, YOU WILL RECEIVE

IN ADDITION:

Products & Media Combine your advert with a strong digital presence and take advantage of our “PLUS” booking offer for your advertising appearance. Here you will find an overview of our cross-media offer:

✓

✓

✓

✓ ✓

✓

✓

✓ ✓

✓

✓

✓ ✓

✓

✓

✓ ✓

✓ ✓

✓ ✓

✓

AdvertPLUS

Product News PLUS Profile PLUS

Weblink to the booked

advertising format

Advert Product News Profile

TOP FAIRPrint

magazine

Advert Product News Profile QR Code Advert Product

News Profile

TOP FAIR e-magazine

Advert +

Gallery or Video

Product News

+Gallery or

Video

Profile +

Gallery or Video

Weblink Advert Product News Profile

TOP FAIR Blog

Announce-ment

+Gallery or

Video

Product News

+Gallery or

Video

Profile+

Gallery or Video

Weblink

TOP FAIR News

Announce-ment

+Gallery or

Video

Product News

+Gallery or

Video

Profile+

Gallery or Video

Weblink

4 media –– 1 price! 2 media –– 1 price!

+

+

=

@

+

PRINT ADVERTISING FORMATS

FormatsBleed formats *

Width Height

Prices „PLUS“

b/w, 4c

Prices

b/w, 4c **

1/1 Page 210 mm 297 mm 5,900 € 5,650 €

1/2 Page, portrait 105 mm 297 mm 3,840 € 3,590 €

1/2 Page, landscape 210 mm 145 mm 3,840 € 3,590 €





2/1 Double page spread 420 mm 297 mm 9,950 € 9,700 €

Cover 420 mm 297 mm 15,740 € 15,490 €

Cover page 2 + 3 420 mm 297 mm 13,050 € 12,800 €

Cover page 3 210 mm 297 mm 6,600 € 6,350 €

Cover page 4 210 mm 297 mm 9,700 € 9,450 €

Profile 1/1 page see format examples 3,940 € 3,690 €

Profile 1/2 page see format examples 2,240 € 1,990 €

Product News see format examples 1,200 € 950 €

Special advertising on request on request on request

* Format in the bleed area + 4 mm trim allowance above, below and to the side; magazine format 210 mm × 297 mmDiscounts: • First booking discount: 10 % (for new customers only!) • Loyalty discount (3rd insertion onwards) 10 %** These prices apply to a booking in the print magazine (incl. repetition of the booking in the e-magazine). „PLUS“ booking + 250 €All prices are subject to VAT at the prevailing rate.

Print Advertising Formats Whether through an advert, product news item or company profile: reach your target group and enjoy the advantages of a “PLUS” booking!

Our products for you:

Advert With an image or product advert, you can address your customers using your corporate design and exploit its high recognition value.

Product News Place an item in our product news section to tell visitors what’s new on your stand. This will take the form of a picture of the product, a short text and contact information, laid out magazine-style in the editorial section.

Profile Through a profile (i.e. a company profile), you can make a fuller presentation (1/1 or 1/2 page) of your company or one of your products. You supply the text as well as the image material and we build the profile into the magazine layout.

YOU REACH EVEN MORE WITH “PLUS” BOOKING:

With a “PLUS” booking, you will receive in addition:

Gallery or Video in the e-magazine

Announcement in the TOP FAIR Blog including Gallery or Video

Announcement in TOP FAIR News including Gallery or Video

Your advantage – whether it’s an advert, product news or profile “PLUS”!

“PLUS” 250 €

4 media, 1 price

›› TECHNICAL DATA

›› FORMAT EXAMPLES


DIGITAL ADVERTISING FORMATS

Your Advert,

Product News or

Profile also for Online and

Mobile: complement your

Advert with a Gallery, a

Video or Weblink!

Gallery Your upgrade for online and mobile: complement your advert with a photo gallery (up to eight product images).

250 €

Video Digital video appeals in particular to users of mobile platforms and tablet devices. Complement your ad with a video.

250 €

Weblink Extend the reach of your ad into the online and mobile domains: add a weblink to your ad and reach users of digital platforms.

100 €

All prices are subject to VAT at the prevailing rate.

Digital Advertising Formats Through TOP FAIR, you can also reach customers via notebook, tablet, desktop or smartphone. Take advantage of the synergy of print and digital media for your advertising appearance. Complement your advert with a gallery, a video or a weblink and be present in all four TOP FAIR media!

YOUR ADVERT

YOUR ADVERT

YOUR ADVERT

Extend your

booking to

digital content!


Attract visitors

directly to your stand

with the

TOP FAIR magazine

DATES

Dates

Booking deadline: Profile / Product News 01/30/2015

Booking deadline: Adverts 01/30/2015

Deadline for photos and text: Profile / Product News 02/04/2015

Deadline for advertising data: Adverts 02/13/2015

Publication date: digital version 03/02/2015

Publication date: print version 03/09/2015

ISH in Frankfurt am Main 03/10–03/14/2015

Dates 2015

Order confirmation and invoicing through Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany • Managing directors: Klaus Reinke, Dr. Andreas Winckler • Local court Frankfurt am Main, HRB 24768 The general terms and conditions for advertisement orders in magazines and newspapers apply (state 07/2013).

PublisherMesse FrankfurtMedien und Service GmbHLudwig-Erhard-Anlage 160327 Frankfurt am Main, Germanyphone: +49 69 7575-5515fax: +49 69 7575-6802e-mail: [email protected] Co-PublisherFritsch PublishingReinhold FritschSt.-Paul-Straße 980336 München, Germanyphone: +49 89 538598-04fax: +49 89 538598-03e-mail: [email protected]

Editor-in-ChiefEditorial DepartmentDipl-Ing. (FH) Claudia HilgersPausitzer Straße 3b04828 Altenbach, Germanyphone: + 49 3425 854688fax: +49 3425 817804e-mail: [email protected]

Editor Airconteccci Dialog GmbHEditorial Department AircontecPostbox 21105376160 Karlsruhe, Germanyphone: +49 721 56514-31fax: +49 721 56514-35e-mail: [email protected]

CONTACT

AdvertisingHere you will find your contact partners

TOP FAIR

ISHBooking dea

dline:

01/30/2015

AdvertisingGreater ChinaMr. Gino ZhaoAssistant Sales ManagerMesse Frankfurt (HK) Ltd35/F China Resources Building26 Harbour Road, Wanchai, Hong Kongphone Hong Kong: +852 2238 9203phone China: +86 21 6160 8428fax: +852 2519 6800e-mail: [email protected]

Other CountriesBESTSELLER GmbH, Daniel BölitzKarl-Hammerschmidt-Straße 3285609 München, Germanyphone: +49 89 90119-508fax: +49 89 90119-308e-mail: [email protected]

›› TO THE GTCs

The

TOP FAIR Media

Your marketing partner

for a successful trade

fair appearance!

We‘d be happy to advise you!

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Top fair ish 15