Embed Size (px)
Citation preview
As content creation and consumption continue to ramp up, there's never been a better time to review your Digital Supply Chain - the process by which you create and deliver content to your audience.
OpenText Media Management helps you manage all your video, images and rich media for the entire enterprise in one place.
OpenText makes it easy for people to find what they need, share and collaborate, so they can use digital assets from anywhere to manage a more seamless omni-channel experience and integrated digital supply chain.
58% of surveyed IT organizations experienced improvement in working across silos since switching to OpenText Media Management.10
74% of surveyed IT organizations experienced improvement in their ability to leverage assets since switching to OpenText Media Management.11
OpenText Delivers Quick ROI: A large enterprise retail company paid back their investment in OpenText Media Management in 6-9 months.13
Creative
Production
Developers
IT
Legal
Publication
Third-party vendors
Analytics
Archive
Other
70%
55%
49%
70%
30%
43%
47%
34%
55%
9%
How many participants are in your digital supply chain?
“(Brands) must find efficient ways to create, manage, and deliver content without the wasted resources that can come from duplicating efforts. Or they risk undermining brand experiences with inconsistent messaging.”
Tracy Stokes, Forrester Research4
“Media is processed much faster. Content is easier to find and manage. Content is used in more venues.”
Businesses – on average – use at least SIX touch points to engage with their customers5
...and these channels require a huge amount of content to fill them.
Yet 57% of surveyed IT organizations admit to being challenged by siloed departments that don’t work together in their efforts to deliver a
consistent and compelling brand experience.6
Complianceconcerns
Difficulty findingthe required content
Duplication of effortsre-creating assetsthat already exist
60% of Millenials expect consistency across channels.7
This trend is only set to grow in coming years.
Controlling it: 17%
Leveraging it: 10%
Streaming it: 29%
Getting everyone towork together: 30%
Other: 10%
Top Pain Points in Digital SupplyChain Management
We asked users of OpenText Media Management what was their top pain point in managing their digital supply chain.9
It's Time to Take Controlof Your Supply Chain
Content creation is expected to continue to rise
By necessity, more and more parties will join yourdigital supply chain
Consistency is incredibly important but without an enterpriseDAM solution you can't guarantee it
Sources:
Made by
39% of businesses increased their digital marketing budgets in 20141
...and 50% of organizations plan to increase their digital marketing budgets in 20152
$
Learn more at:http://www.opentext.com/damtransformation
IT Architect at an Educational Institution12
VS
Looking Forward
An ever-growing number of
touches are involved in content
creation.
The majority of organizations
have at least 4 participantsin their digital supply chains.3
To meet customer
expectations, it's more
important than ever to work
with every content participant
to ensure consistent branding
and messaging across every
device and channel.
1 eConsultancy and SoDA, Digital Marketing Outlook Report, 2014
2 Gartner, Presentation for CMO Spend Survey 2015: Eye on the Buyer
3 TechValidate. TVID: 01E-D68-E91
4 Tracy Stokes, Forrester Research, Inc., Choose The Right Vendor Tools To Help With Content Marketing Development And Distribution, April 2014
5 Omer Minkara and Aly Pinder, Aberdeen Group, Next-Generation Customer Experience Management
6 TechValidate. TVID: 70F-504-560
7 SDL, Channels Are Irrelevant, 2014
8 comScore, The U.S. Mobile App Report, 2014
9 TechValidate. TVID: C92-125-F7B
10 TechValidate. TVID: BB7-79C-261
11 TechValidate. TVID: 881-384-563
12 TechValidate. TVID: AFF-B47-67D
13 TechValidate. TVID: E27-E5D-649
