Top Ten Tips for

Social on Demand

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Supplement your social activities. Sourcing and setting up social content takes time. Socialondemand aims to help reduce the time you spend having to source and write your own social posts. Use Socialondemand to supplement your existing social content or use the content in its entirety to drive your complete social outreach.

Monetise social engagements. Socialondemand features a lead generation feature. You provide your logo and setup the details associated with the pop up that will appear on certain posts. When a potential customer clicks on a shared posts from you, the pop up box appears where the potential customer can add their details. Once submitted the lead goes into your socialondemand dashboard.

Choose your moments. Certain channels and audiences have timing sweet spots where messages are more effective. For example, LinkedIn posts on Tuesdays AM and Sundays PM could get you better traction than posting at any other times. Certain prosumer or technology content gains better traction on a Saturday/Sunday morning than during the week.

This free platform makes social media simple, by providing tailored content that Microsoft partners can deliver as their own.

The Microsoft Social on Demand platform provides you with free, cloud based, consumer-facing social media content from Microsoft Business, which you can easily republish on Twitter/Facebook/LinkedIn as your own.

Not only this, you also have the opportunity to generate personalised social leads that are unique to your business.

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Get the business involved. Everyone in your business can become a user of Socialondemand. Not all users need to register! You can add new users via the ‘Colleague’ option in the top right navigation.

Grow your follower numbers. As your posts are shared, you’ll reach new audiences. Perhaps look at getting your employees within your organisation to share business content through their channels.

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Try new things. Don’t be afraid to repost content with different positioning messaging. We often have posts pointing to the same location but with variation in respect to the message or images used. This is to maximise the potential for that message to resonate with audiences. We usually do this so posts are 1-2 weeks apart.

Be selective. We recommend you focus on LinkedIn and Twitter as they are primary business social channels.

Re-use content. Remember the social landscape is a big place. Even though you’re promoting the same content as other partners it doesn’t mean you’re reaching the same customers. Socialondemand provides the option for you to modify content so it fits with your own business’s tone and language. In addition, you can schedule content to go out at different times which again, can enable you to reach new audiences.

Contribute. We understand that the success of the Socialondemand is dependent on the content we’re sourcing. We’re always interested to hear if you have requirements for specific content areas. Please email socialsupport@microsoft.com.

Use hashtags. You can find popular hashtags by going on twitter and using the search box and entering ‘#insertyourhashtag’ or a topic ‘Cloud’, which will improve the chances of your content being found for popular and relevant terms.

Register here:

https://msftgosocial.com/register/ and provide your details selecting ‘Reseller’ as your partner type. Your registration is normally approved in 24 hours

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