Top Three Digital Marketing Problems & How to SOLVE

Them

July 7, 2015

There is NO DOUBT that marketing is growing.

2014 saw a 14% growth in internet

advertising as a whole.

Even with growth seem in marketing, as marketers we are faced with the decision of:

Where?PlacementsChannels

What?AudienceCreative

How?ToolsTimeframe

Bringing traffic to a website does not happen instantly. It take A LOT strategizing and

implementation.

There are few problems in digital marketing that every marketer faces:

1.Effective Targeting

2.Return On Investment

3.Access to Powerful Tools

Problem 1: Effective Targeting

Targeting the right audience is a very important aspect in digital marketing. The effectiveness of targeting depends upon the ability to collect, integrate and analyze your audience data to reach the ‘right’ audience.

Which is simply:DO YOU KNOW WHO YOU SHOULD TARGET?

Solution 1: Collect First, Target Second

Identifying your buyer and analyzing their personas isintegral to effective marketing, digital or otherwise.

Solution: Collect actionable insightson your website visitors

AND use these Insights to informmarketing decisions and strategies.

Problem 2: Return On Investment

With so many channels andplacements, it is not just about doing marketing. Marketers are expected to measure and review data but also to optimize in real-time.

Which is simply:HOW DO YOU KNOW WHETHER YOUR EFFORTS ARE ACTUALLY WORTH IT?

Solution 2: Real-time analysis

Effective online advertising requires timely analysis tomake sure you are spending money where it works.

Solution: Track conversion metricsand report on acquisitions.

AND use this analysis to optimizeyour digital advertising campaigns.

Problem 3: Access to Powerful Tools

Typically access to data management platforms and demand-side platforms has been limited to the BIG spenders brands and/or agencies.

Access to these tools can make you more effective and save you time.

Which is simply:WHAT TOOLS SHOULD I USE AND HOW DO I KNOW IF ITIS WORTH IT?

Solution 3: Access to Powerful Tools

Programmatic & Real-time bidding has opened the doors to every marketer to acquire inventory that has been limited to the BIG spenders.

Solution: PLAN & DIVE IN tocompete against the big brands

With Choozle, the SIMPLE digital marketing platform, you can take the guess work out of:

Where?What?

How?

Focus on driving traffic and conversions to understand your return on investment.

QUESTIONS?

the SIMPLE digital marketing platform

Learn more at choozle.com