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T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com TOP UNIVERSITIES .COM MEDIA PACK 2014

TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

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Page 1: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

TOP UNIVERSITIES.COM

MEDIA PACK 2014front-panels-halfsize.indd 2 29/04/2014 12:56

Page 2: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

2010 2011 2012 2013 2014

Visits to TopUniversities.com

TopUniversities.comThe candidate-facing flagship website of QS Quacquarelli Symonds, is one of the web’s top sources of information for international study, bringing together

universities, graduate colleges and business schools with highly motivated candidates from around the world looking to study at an undergraduate or

postgraduate level, helping our client institutions raise their visibility through promotion of their key brand messages and recruit for their programmes,

through targeted, cost effective campaigns.

26 million visits in 2014 , 35 million forecast in 2015

WELCOME TO TOP UNIVERSITIES.COM

Page 3: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

DIVERSE TRAFFIC, A GLOBAL REACH

Top countries unique visits to TopUniversities.com in 2013

TopUniversities.com receives significant traffic from every continent so please contact your account manager for statistics on other countries.

1. USA 2,682,544

2. UK 2,533,613

3. India 1,976,748

4. Canada 910,759

5. Malaysia 650,782

6. Australia 618,408

7. Singapore 539,712

8. Pakistan 506,450

9. Brazil 412,789

10. China 398,372

Page 4: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

Engagement

84% growth in traffic Q1 2013 – Q1 2014 18 million Unique Visitors26 million visits92 million page views*April 2013 – April 2014 750,000 registered members.

DIVERSE TRAFFIC, A GLOBAL REACH

18-24 – 50%25-34 – 29%35-44 – 9%45-54 – 6%55-64 – 4%65+ - 3%

EngineeringManagementAeronautical EngineeringHumanitiesSocial SciencesLife SciencesMedicineComputer ScienceCivil EngineeringMechanical Engineering

Age range

Top 10 subject guidesUSAUKIndiaCanadaMalaysiaAustraliaSingaporePakistanBrazilChina

Top 10 countries

Page 5: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

WORLD UNIVERSITY RANKINGS

Recognised authority on international higher education

Who Rules?QS World University Rankings®

2013/14

The QS World University Rankings®, the most established of the range of research projects that QS operates, have been in existence since 2004 and now cover not only the global rankings but regional and subject specific tables to help candidates make an informed decision on their university study.

Committed to the key values of rigorous integrity, undeniable value and charismatic presentation, QS strives to be the most trusted independent source of global intelligence on the higher education sector. QS is one of the big three rankings organisations according to The Economist.

QS Quacquarelli Symonds is the

first compiler of global and regional

university rankings to receive the

“IREG Approved” label for three of

its research outputs.

Page 6: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

WORLD UNIVERSITY RANKINGS

World University Rankings scheduled releases 2014/15

•September 2014 QS World University Rankings 10th Anniversary

•September 2014 QS Top 50 under 50•November 2014 QS Global 200 Business Schools•November 2014 QS Best Student Cities•February 2015 QS World University Rankings by Subject•May 2015 QS University Rankings Asia•May 2015 QS University Rankings Latin America

Please contact QS Online to learn how to position your brand alongside this key point in the academic calendar

Page 7: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

SITE RELAUNCH

Ê A richer user experience

Ê More adaptive design

Ê Clearing navigation

Ê Better positioning and layout of

features and articles

Ê More contextually relevant

advertising opportunites

To reflect the differing patterns of internet usage, the various means of accessing the internet and in direct response to members and clients feedback QS has redesigned www.topuniversities.com We are set to go live in July, this redesign continues a proud tradition of responsiveness and innovation to better serve our differing audiences: candidates, students, parents, educators, government agencies, and employers.

The new design brings several key benefits and features:

Page 8: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

School profiles

TopUniversities.com hosts over 2,000

university and graduate school profiles,

providing candidates with an unrivalled

source of information when considering

their options for studying abroad.

These can be upgraded to an advanced

multimedia profile to increase traffic and

improve the user experience.

There are various CTA’s that can

help you gauge the effectiveness of

these profiles and capture leads from

prospective students.

Campus Location

Multimedia

Institution/Department/programme overview

Undergraduate/graduate tabs allow separate profiles

Links through to social media platforms

Star ratings explained

Details on international campuses

Meet this institution at a QS event

Download brochures

Request more info

Rankings

SITE RELAUNCH

Page 9: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

ADVERTISING SOLUTIONS

Topuniversities newsletter

QS has built up a database of more than 200,000 candidates actively seeking

information and advice on graduate level study. They have either registered

for the QS World Grad School Tour or have joined online.

You can advertise within the newsletter via banners or a sponsored article.

If you wish to segment that audience then you can send a dedicated html to

a target group segmented by the criteria below:

They may be targeted by:

Ê Nationality

Ê Country of residence

Ê Academic background

Ê Programs of interest

Ê IELTS, TOEFL and GMAT scores

Ê ...etc

Page 10: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

ADVERTISING SOLUTIONS

Banner Campaigns

Topuniversities.com offers a wide range of content for candidates

to research their study options including program guides, country

guides, rankings sections and advice on studying abroad. This

attracts a large and highly diverse audience of prospective

international students, which in turn allows schools to run highly

targeted display advertising to promote their brand, rankings

position or programs they wish to recruit for.

Schools may target candidates by:

Ê Geo-graphical location

Ê Programs and study destination of interest

Ê Level of education

In Content

MPU

Half Page UnitTeaser ad

Page 11: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

Sponsored content As part of our commitment to provide our audience with new and

interesting content on a regular basis we welcome contributions

from our client schools who wish to write an article about a

relevant topic of their choice, whether it’s the launch of a new

program, an alumni testimonial or simply some good news you wish

to share. This acts as a more informative way of reaching out to

prospective candidates.

These articles can be viewed by anyone on the site and will feature

on the homepage for one week after publication. However, for an

additional charge we will promote the articles to our extensive

candidate database by publishing it as the lead article in one of our

monthly postgraduate or undergraduate newsletters and linking

it to posts made to our social media audience of over 55,000 on

Facebook, Twitter and Google +.

ADVERTISING SOLUTIONS

Page 12: TOP UNIVERSITIES...Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager

T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com

RATECARD

USD($) UG or PG UG and PG

6 months 4,125 6,500

12 months 6,500 11,000

Advanced Profile

Advanced Profiles

Newsletters

Banner Campaigns

USD($) Run of Site Targeted

000’s of impressions CPM

High Impact

50 – 100 58 64

101 – 250 52 57

251 - 500 46 51

1,000 + 35 38

HPU

50 – 100 41 45

101 – 250 37 41

251 - 500 33 36

1,000 + 25 27

Incontent

50 – 100 38 42

101 – 250 34 38

251 - 500 30 33

1,000 + 23 25

MPU Upper

50 – 100 38 42

101 – 250 34 38

251 - 500 30 33

1,000 + 23 25

MPU Lower

50 – 100 30 33

101 – 250 27 29

251 - 500 24 26

1,000 + 18 20

Small Leaderboard

50 – 100 30 33

101 – 250 27 29

251 - 500 24 26

1,000 + 18 20

Sponsored article published on topuniversities.com. Linking to client’s website and/or TU.com

profile. Optimised for SEO by QS online marketing. ‘Featured article’ status on homepage for 2

weeks.

1 article: $1,750 per article

2 – 3 articles: $1,500 per article

4+ articles: $11,00 per article

Leaderboard : $1650

MPU: $1400

Sponsored article: $1650

Social media marketing campaign to

promote article: $1,000

Sponsored content

Email blasts

No targeting: $0.50 per contact

1 targeting feature: $0.60 per contact

2 targeting features: $0.65per contact

3+ targeting features: $0.75 per contact

Costs

1- 50,000 Full cost

50,001 -100,000 10% discount

100,001 -200,000 25 % discount