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T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
TOP UNIVERSITIES.COM
MEDIA PACK 2014front-panels-halfsize.indd 2 29/04/2014 12:56
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
2010 2011 2012 2013 2014
Visits to TopUniversities.com
TopUniversities.comThe candidate-facing flagship website of QS Quacquarelli Symonds, is one of the web’s top sources of information for international study, bringing together
universities, graduate colleges and business schools with highly motivated candidates from around the world looking to study at an undergraduate or
postgraduate level, helping our client institutions raise their visibility through promotion of their key brand messages and recruit for their programmes,
through targeted, cost effective campaigns.
26 million visits in 2014 , 35 million forecast in 2015
WELCOME TO TOP UNIVERSITIES.COM
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
DIVERSE TRAFFIC, A GLOBAL REACH
Top countries unique visits to TopUniversities.com in 2013
TopUniversities.com receives significant traffic from every continent so please contact your account manager for statistics on other countries.
1. USA 2,682,544
2. UK 2,533,613
3. India 1,976,748
4. Canada 910,759
5. Malaysia 650,782
6. Australia 618,408
7. Singapore 539,712
8. Pakistan 506,450
9. Brazil 412,789
10. China 398,372
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
Engagement
84% growth in traffic Q1 2013 – Q1 2014 18 million Unique Visitors26 million visits92 million page views*April 2013 – April 2014 750,000 registered members.
DIVERSE TRAFFIC, A GLOBAL REACH
18-24 – 50%25-34 – 29%35-44 – 9%45-54 – 6%55-64 – 4%65+ - 3%
EngineeringManagementAeronautical EngineeringHumanitiesSocial SciencesLife SciencesMedicineComputer ScienceCivil EngineeringMechanical Engineering
Age range
Top 10 subject guidesUSAUKIndiaCanadaMalaysiaAustraliaSingaporePakistanBrazilChina
Top 10 countries
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
WORLD UNIVERSITY RANKINGS
Recognised authority on international higher education
Who Rules?QS World University Rankings®
2013/14
The QS World University Rankings®, the most established of the range of research projects that QS operates, have been in existence since 2004 and now cover not only the global rankings but regional and subject specific tables to help candidates make an informed decision on their university study.
Committed to the key values of rigorous integrity, undeniable value and charismatic presentation, QS strives to be the most trusted independent source of global intelligence on the higher education sector. QS is one of the big three rankings organisations according to The Economist.
QS Quacquarelli Symonds is the
first compiler of global and regional
university rankings to receive the
“IREG Approved” label for three of
its research outputs.
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
WORLD UNIVERSITY RANKINGS
World University Rankings scheduled releases 2014/15
•September 2014 QS World University Rankings 10th Anniversary
•September 2014 QS Top 50 under 50•November 2014 QS Global 200 Business Schools•November 2014 QS Best Student Cities•February 2015 QS World University Rankings by Subject•May 2015 QS University Rankings Asia•May 2015 QS University Rankings Latin America
Please contact QS Online to learn how to position your brand alongside this key point in the academic calendar
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
SITE RELAUNCH
Ê A richer user experience
Ê More adaptive design
Ê Clearing navigation
Ê Better positioning and layout of
features and articles
Ê More contextually relevant
advertising opportunites
To reflect the differing patterns of internet usage, the various means of accessing the internet and in direct response to members and clients feedback QS has redesigned www.topuniversities.com We are set to go live in July, this redesign continues a proud tradition of responsiveness and innovation to better serve our differing audiences: candidates, students, parents, educators, government agencies, and employers.
The new design brings several key benefits and features:
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
School profiles
TopUniversities.com hosts over 2,000
university and graduate school profiles,
providing candidates with an unrivalled
source of information when considering
their options for studying abroad.
These can be upgraded to an advanced
multimedia profile to increase traffic and
improve the user experience.
There are various CTA’s that can
help you gauge the effectiveness of
these profiles and capture leads from
prospective students.
Campus Location
Multimedia
Institution/Department/programme overview
Undergraduate/graduate tabs allow separate profiles
Links through to social media platforms
Star ratings explained
Details on international campuses
Meet this institution at a QS event
Download brochures
Request more info
Rankings
SITE RELAUNCH
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
ADVERTISING SOLUTIONS
Topuniversities newsletter
QS has built up a database of more than 200,000 candidates actively seeking
information and advice on graduate level study. They have either registered
for the QS World Grad School Tour or have joined online.
You can advertise within the newsletter via banners or a sponsored article.
If you wish to segment that audience then you can send a dedicated html to
a target group segmented by the criteria below:
They may be targeted by:
Ê Nationality
Ê Country of residence
Ê Academic background
Ê Programs of interest
Ê IELTS, TOEFL and GMAT scores
Ê ...etc
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
ADVERTISING SOLUTIONS
Banner Campaigns
Topuniversities.com offers a wide range of content for candidates
to research their study options including program guides, country
guides, rankings sections and advice on studying abroad. This
attracts a large and highly diverse audience of prospective
international students, which in turn allows schools to run highly
targeted display advertising to promote their brand, rankings
position or programs they wish to recruit for.
Schools may target candidates by:
Ê Geo-graphical location
Ê Programs and study destination of interest
Ê Level of education
In Content
MPU
Half Page UnitTeaser ad
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
Sponsored content As part of our commitment to provide our audience with new and
interesting content on a regular basis we welcome contributions
from our client schools who wish to write an article about a
relevant topic of their choice, whether it’s the launch of a new
program, an alumni testimonial or simply some good news you wish
to share. This acts as a more informative way of reaching out to
prospective candidates.
These articles can be viewed by anyone on the site and will feature
on the homepage for one week after publication. However, for an
additional charge we will promote the articles to our extensive
candidate database by publishing it as the lead article in one of our
monthly postgraduate or undergraduate newsletters and linking
it to posts made to our social media audience of over 55,000 on
Facebook, Twitter and Google +.
ADVERTISING SOLUTIONS
T: +44 (0) 207 284 7287 | E: [email protected] | www.topuniversities.com
RATECARD
USD($) UG or PG UG and PG
6 months 4,125 6,500
12 months 6,500 11,000
Advanced Profile
Advanced Profiles
Newsletters
Banner Campaigns
USD($) Run of Site Targeted
000’s of impressions CPM
High Impact
50 – 100 58 64
101 – 250 52 57
251 - 500 46 51
1,000 + 35 38
HPU
50 – 100 41 45
101 – 250 37 41
251 - 500 33 36
1,000 + 25 27
Incontent
50 – 100 38 42
101 – 250 34 38
251 - 500 30 33
1,000 + 23 25
MPU Upper
50 – 100 38 42
101 – 250 34 38
251 - 500 30 33
1,000 + 23 25
MPU Lower
50 – 100 30 33
101 – 250 27 29
251 - 500 24 26
1,000 + 18 20
Small Leaderboard
50 – 100 30 33
101 – 250 27 29
251 - 500 24 26
1,000 + 18 20
Sponsored article published on topuniversities.com. Linking to client’s website and/or TU.com
profile. Optimised for SEO by QS online marketing. ‘Featured article’ status on homepage for 2
weeks.
1 article: $1,750 per article
2 – 3 articles: $1,500 per article
4+ articles: $11,00 per article
Leaderboard : $1650
MPU: $1400
Sponsored article: $1650
Social media marketing campaign to
promote article: $1,000
Sponsored content
Email blasts
No targeting: $0.50 per contact
1 targeting feature: $0.60 per contact
2 targeting features: $0.65per contact
3+ targeting features: $0.75 per contact
Costs
1- 50,000 Full cost
50,001 -100,000 10% discount
100,001 -200,000 25 % discount