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Topic 2 – The Global Economy. A – Genesis of the Global Economy B – Multinational Corporations C – International Trade and Transportation. B – Multinational Corporations. Corporations in the Global Economy The Structure of Multinationals Impacts of Multinationals - PowerPoint PPT Presentation
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GS 1 – Introduction to Global StudiesProfessor: Dr. Jean-Paul Rodrigue
Hofstra University, Department of Global Studies & Geography
Topic 2 – The Global Economy
A – Genesis of the Global EconomyB – Multinational CorporationsC – International Trade and Transportation
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
B – MULTINATIONAL CORPORATIONS
Corporations in the Global EconomyThe Structure of MultinationalsImpacts of MultinationalsLarge Multinational Corporations
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Corporations in the Global Economy
■ Context• The global economy is organized by trade and infrastructures
supporting these exchanges.• Corporations:
• Separate legal entity, usually used to conduct business.• Main agents generating trade and using the international transport system.• Some are generators of movements (producers).• Some are attractors of movements (retailers).• Some are involved in transportation and distribution.• Some provide services (law, accounting).• The great majority combine elements of the above.
• The territory over which a corporation exercises its influence took a new dimension facing globalization.
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
The Corporation as a Decision, Management and Planning Unit
Management Unit Decision Unit Planning Unit
Nature Maintain operational conditions.
Decisions about the allocation of resources.
Anticipate market changes and opportunities. Allocate its factors of production.
Scope Production, sales, marketing, payroll, distribution.
Financial, labor, raw materials, etc.
Economic, technological, social and political change.
Time frame
Short term (production cycles).
Short to long term (product cycles).
Medium to long term (business cycles).
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Conflicting Elements of a Corporation: Reconciling the Needs of Shareholders, Employees, the Society and Customers
• Lowest price.
• Highest quality.
• Tax collection.
• Regulations (wages, benefits, environment, etc.)
• Highest compensation.
• Various benefits.
• Highest dividend possible.
• Share value growth.
Shareholders
Employees
Customers
Society (State)
Explain the conflicting elements a corporation is trying to reconcile.
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
The Structure of Multinationals
■ Multinational corporation (MNC)• Provides goods and/or services.• A corporation that takes a global approach for:
• Its inputs (raw materials, parts).• Its outputs (customers).
• Different parts of the industrial system are located in places where they are the most productive.
MNCInputs Outputs
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
What Multinational Corporations Do?
Foreign production• Through affiliates located in several countries• Exploitation of comparative advantages
Direct control• Policies and activities of affiliate• Different forms of ownership (often stocks)
Business strategies• Production, marketing, finance and labor
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Types of Multinational Corporations by Strategy
Raw Materials Seekers• Lower input costs• Resource acquisition• First MNCs to emerge
Market Seekers• Achieve economies of scale• Expand market• Large investors in retail and marketing
Minimal Cost Seekers• Look for comparative advantages• Lower production and distribution costs• Remain competitive
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Globally Integrated and Multidomestic Corporation
Globally Integrated Corporation
Production system located in several
countries.Complex products or
resources.Interdependency in
productivity.Importance of logistics.
Multidomestic Corporation
Independent operations.Simple products.Production can be
integrated globally, while the marketing is
multidomestic.Better answer the needs
of every market.Independency in
productivity.
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
How Multinational Corporations are Competing?
Lower production costs• One of the main goals of a corporation. Exploitation of
comparative advantages.
Stability of prices and deliveries• The rationale of low costs must also take account of price
changes of raw materials and parts. Risky to relocate (long-term investment) to take advantage of conditions that can change on the short term.
Product quality• Performance, service and maintenance. A quantitatively
competitive product has limited advantages if not qualitatively competitive.
Production and distribution flexibility• Facing changes in the demand confers a notable
advantage.
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
The Growth of Large Multinationals: Three Main Options
New
mark
et
op
port
un
ity• Resource,
technology, product
• Technology and Innovation
Bett
er
manag
em
ent • Less
innovative sectors
• Mostly financial (holdings)
• Outsourcing S
tate
su
pp
ort • Regulatory
support or coercion
• Large government contracts (e.g. defense corporations)
• Corporate socialism
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
The World’s 20 Largest Corporations by Market Value, 2013 ($US millions)
AppleExxon Mobil
Berkshire HathawayPetroChina
Wal-MartGeneral Electric
MicrosoftIBM
NestleChevron
Industrial & Commerical Bank of ChinaJohnson & Johnson
SamsungChina Mobile
GoogleProcter & GambleRoyal Dutch Shell
PfizerChina Construction Bank
Roche
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000
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How can the size of a corporation be measured?
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Short Assignment: The Impacts of Multinationals
Positive
Favor economic growth (employment)
Provision of investment capitalProvision of goods and servicesTransfer of technology and skills
Increase export opportunities
Negative
Balance of payments (repatriation of profits)
High influence over governmentsCompete with local businesses
Oligopoly / monopoly on local marketLeverage (can relocate / threaten to)
"(A corporation has) neither body to jail nor soul to damn." - Lord Edward Thurlow (1731-1806)
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
C – INTERNATIONAL TRADE AND TRANSPORTATION
Trade and the Global EconomyGlobal Trade PatternsInternational Transportation
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
International Trade: A Definition
Exchange across national jurisdictions• Goods or services.• Trade between US states is not international trade.
Directional• Inbound trade: imports.• Outbound trade: exports.
Regulatory oversight• Customs and tariffs.• Nations control what crosses their borders.
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Trade and the Global Economy
Economic efficiency• Sell what is produced in surplus and acquire what is lacking.• Lower productions costs (cheaper inputs).• Achieve economies of scale (larger markets).
Accessibility to capital, labor and resources• Large variety of resources being made accessible.• Raw materials, energy, goods, food and labor.• Exchanges of capital, merchandises, raw materials and services.
Interdependencies• Spatial interdependencies between elements of the world-system.• The more integrated economies are, the more they trade.• Indirectly promote harmonious relations.
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Economic Rationale of Trade
Cou
ntr
y 1
Cou
ntr
y 3
Cou
ntry
2C
ou
ntry
4C
ou
ntr
y 1
Cou
ntr
y 3
Cou
ntry
2C
ou
ntry
4
Without TradeSmall national
markets.Limited economies
of scale.High prices and near monopoly.Limited product
diversity.Different
standards.
With TradeIncreased
competition.Economies of
scale.Specialization.Lower prices.
InterdependenciesRead this content
Explain the economic rationale of trade
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Trends Shaping International Trade
Ongoing Growth• Value of exports: 48 times in current dollars. GDP 22 times and
population 1.8 times.
Containerization• Grows at a rate faster than trade and GDP growth.
Export-Oriented Economies• Imbalances in trade relations.
Multinational Corporations• Vectors of international trade.
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Share of Product Groups in World Merchandise Trade, 1900-2012
190019251938195519631970198019902000200820120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
57.054.243.6
31.726.1
18.113.110.7 7.8 7.9 9.2
40.040.045.0
44.752.3
61.055.0
70.474.866.564.1
5.0 5.1 4.5 3.4 4.5 3.7 3.1 3.6
OtherManufacturesFuelsMining ProductsNatural ResourcesAgricultural Products
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Modal Shares of World Trade by Volume and Value, 2008
89.79
0.25
9.96
Volume
SeaborneAirborneOverland
72.71
12.97
14.32
Value
SeaborneAirborneOverland
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
World’s 20 Largest Exporters and Importers, 2013
China
United States
Germany
Japan
Netherlands
France
Korea, Republic of
United Kingdom
Hong Kong, China
Russian Federation
Italy
Belgium
Canada
Singapore
Mexico
United Arab Emirates
Saudi Arabia
Spain
India
Chinese Taipei
0 500 1000 1500 2000 2500
Im-ports
Billions of USD
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
American Foreign Trade by Maritime Containers, 2010 (in TEUs)
Wal-MartTarget
Home DepotLowe's
Sears HoldingDole FoodHeineken
PhilipsChiquita
SamsungLG GroupIkea Intl.
JC PenneyCostco WholsaleAshley Furniture
JardenGeneral Electric
Red BullNike
Whirlpool
0 200,000 400,000 600,000 800,000
696,000
455,500
296,700
221,600
212,800
211,200
129,000
127,200
117,100
109,100
101,900
95,700
89,900
83,000
77,300
77,100
76,700
74,000
72,300
64,100
Importers
America Chung NamKoch IndustriesWeyerhaeuserDow Chemical
DupontNewport CH Intl
JC HorizonShintech
Allenberg CottonPotential Industries
ExxonMobilDelong
BASFMeadwestvaco
Cedarwood-YoungSDDC
Sims Metal ManagementCargill
ScoularEastman Chemical
0 200,000 400,000 600,000 800,000
300,800
122,400
113,900
109,300
93,600
93,100
82,700
79,800
78,700
78,600
75,500
75,300
70,200
63,700
60,400
60,200
52,200
51,200
50,200
48,100
Exporters
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Cumulative Waves of Transport Development Read this content
Explain the main transport developments since the 17th century
Sailships Steamships Containerships
Canals Railways Highways
Maritime
Land
Air
17-18th Century 19th Century 20th Century21st Century
Airports
Empires and global trade networks
Punctual inland access
Inland and national accessibility
National mobility systems
Global distribution systems
Global mobility systems
International trade and mobility
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Maritime Shipping Routes and Strategic Locations
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
World’s Major Container Ports, 2012Read this content
© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Passenger Traffic at the World’s Largest Airports, 2010
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Freight Traffic at the World’s Largest Airports, 2010
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© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue© Dr. Jean-Paul Rodrigue
Global Transport
Using the maps on the previous slides, provide an overview of the global transport system such as its main hubs and flows.