Topic: Dubai Duty Free Tennis Championship Presented by ...emdiworld.ae/.../Lecture-07_Dubai-Duty...Ahmed-Hany_16th-Decembe… · Topic: Dubai Duty Free Tennis Championship Presented

Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat


HOW DID IT ALL STARTED?

DUBAI DUTY FREE

• Responsible for the duty-free operations at Dubai International Airport and Al MaktoumInternational Airport.

• One of the biggest travel retail operator in the world.

• Main sponsor of the Dubai Tennis Championships.

• Currently employs 6,100 staff from over 45 nationalities, including 27 of its original 100 staff recruited in 1983.

• By the year 2020, it expects business to be in excess of US$3 billion a year, employing between 9,000 and 10,000 people.

• Sponsoring local & international sports events as part of their marketing strategies since 1983.


HISTORY TIMELINE

1993

1988

1985

1983

1992

Dubai Duty free opens.

The sales hits $44,000

On the 1st day of business .

DECEMBER 20

Emirates airlines has been

established

Dubai sales turnover pass

$100 million

Dubai Duty Free masters

Snooker tournament

launched with £ 200,000

The 1st Dubai Duty Free

Tennis open takes place

with &1 million prize

money ATP 250


2012

2001

1999

1996

2005

• The New Dubai Tennis

Stadium was introduced by

H.H Sheikh Mohamed Bin

Rashed Al Maktoum &

officially named as Dubai

Duty free tennis stadium

• First Dubai World Cup

takes place with a purse

of $4 million

• The Irish Village opens

• First Dubai Shopping

Festival generates $ 400

million

Dubai population passes

860,000 and the emirate

attracts 3.4 million hotel

guests

• Roger Federer &

Andre Agassi played a

friendly game on the

helipad of Burj Al Arab

which was organized

by Dubai Duty Free &

Jumeirah Group

• Dubai Duty Free

Women’s Open

reached $1 million

prize money

First Dubai Duty free Women’s

Open begins with $600,000

prize money

H.H Sheikh Mohamed Bin

Rashed Al Maktoum

attend the final of Dubai

Duty Free Tennis

Championships, the year

of 20th Anniversary.

HISTORY TIMELINE


H.H Sheikh Mohamed Bin Rashed Al Maktoum

Vice President & prime minister of UAE and Ruler of Dubai, Patron of DDF

H.H Sheikh Ahmed Bin Saeed Al Maktoum

President of the Dubai Civil Authority, Chairman of DDF

Colm Mcloughlin

Executive Vice Chairman & CEO, DDF

Steve Simon

CEO & Chairman, WTA

H.H Sheikh Hasher Bin Maktoum

President of Tennis Emirates

Alison Lee

ATP Executive Vice-President

Founders & Owners


The Dubai Tennis Stadium & The Aviation Club

1993 : 3,500 capacity1996 : 5,000 capacity

Leading concert venue having played to acts such as Sting, Gerri Haliwell, Bryan Adams, Enrique Iglesias, Gloria Gaynor, Coolio, Shaggy, Sash, Boy Zone & many more

DUBAI TENNIS STADIUM

Situated in Garhoud, between the Creek & Dubai International Airport

1993 : 1 center court, 2 Main courts & 2 back courts1996 – 2010 : 1 center court & 5 courts2011 : 1 center court & 6 courts2015 : 1 center court & 12 courts


DDF Tennis Championship: Mid of Feb – 1st Week of March

THE AVIATION CLUB

The Aviation Club open its door in 1991 & is now one of the top sports & leisure club

Irish Village & Century Village

Jumeirah Creekside Hotel in 2012

Dubai Tennis Stadium


GLOBAL ORGANIZATION FOR TENNIS


TOTAL PRIZE MONEY PER TOURNAMENT CATEGORIES


POINTS DISTRIBUTION

ATP SINGLES WTA SINGLES


TOTAL PRIZE POT FOR DDF TENNIS CHAMPIONSHIP 2018

TOURNAMENT ACHIEVEMENTS

▪ 1999 : Dubai won the ATP world tournament of the year.

▪ The tournament won 12 ATP tournament awards of the year to-date.

▪ 2002 : DDF Tennis Championship was elevated to the ATP international series gold which is the games 3rd highest tier after the 4 grand slams tournament.


DUBAI DUTY FREE TENNIS CHAMPIONSHIP WINNERS HISTORY


TOURNAMENT OPERATIONS

TOURNAMENT DIRECTOR

Hospitality & Transportation

Medical Team

Technical Team

SecurityAdmin

Department

Sales & Marketing


Media & Advertising

Customer Service

Volunteers

WTA Supervisor

ATP Supervisor

Ticket Sales & Systems

GRANDSTAND TICKET▪ WTA EVENT (Opening three days to

Finals)AED 55 – AED 370

▪ ATP EVENTAED 80 – AED 375

*Grandstand tickets are free seating except for dedicated areas for media and sponsors. Prime A,B & VIP seats are avaible on a day to day basis.

▪ Dubai Tennis Stadium Box Office▪ Online Ticketing Website such as

(Time Out Tickets & 800Tickets)▪ DDFC Official Website:

www.dubaidutyfreetennischampionships.com

The Prime A seats on the baseline directly behind the players and the Grandstands are great spots. For the sake of clarity, the seating zones are categorized as follows:

Prime A Seats - the first two rows of seating around Centre Court located on the East and West stands and are on a first come first served basis

Prime B Seats – located in the North stand are also available on a first come, first served basis.

Grandstand Seats – located on East and West sides of the Centre Court high up the stadium.


• 3DB• 800TICKETS• ACCESS SECURITY• AFRICAN + EASTERN (STELLA BEER)• AL NABOODA AUTOMOBILES LLC (AUDI)• ALRR CONTRACTING LLC• AMS• ARABIAN RADIO NETWORK• ATP WORLD TOUR• AURORA MEDIA WORLDWIDE UK LTD.• AVENUES ADVERTISING• BRANDPLUS INC.• BYRNE EQUIPMENT RENTAL LLC• CF TENNIS ACADEMY• CORPORATE CONNECTION (NASHUATEC)• DUBAI AIRPORTS – COMMERCIAL & MARKETING• DUBAI CIVIL DEFENCE• DUBAI DUTY FREE STAFF• DUBAI FESTIVALS & RETAILS ESTABLISHMENTS• DUBAI MEDIA INCORPORATED (AL BAYAN)• DUBAI MUNICIPALITY• DUBAI POLICE• DUBAI SPORTS CHANNEL;

• RAVE AUDIO• ROLEX• RTA• TENNIS EMIRATES• THE IRISH VILLAGE• UM MENA• WICKED TENTS• WTA• ZIQITA GULD MEFICAL

RESPONSE & AMBULANCE SERVICES

• DUBAI SPORTS COUNCIL• DUBAI TOURISM & COMERCE

MARKETING (DTCM)• EMIRATES• EMIRATES FACILITY MANAGEMENT• EMIRATES INTEGRA MEDICAL &

SURGERY CENTRE• FANCY TRANSPORT• FEDEX• FP7/DXB• GULF ARENA• GULF NEWS• HANY EL KHAFIEF & LINESPEOPLE• INTERNATIONAL REGIONAL & LOCAL

MEDIA• J.P MORGAN• JACOB’S CREEK• JENNY FLOWERS• JUMEIRAH CREEKSIDE HOTEL• LACOSTE• MASAFI• MOET & CHANDON• PROLAB DIGITAL• PROMOSEVEN SPORTS MARKETING

SPONSORS & SUPPOTERS


SPONSORS & SUPPOTERS


PROMOTION: LOCALLY & GLOBALLY

LOCALLY

GLOBALLY

➢ Thru Marketing & Public relations such as:Press conference, interviews, iconic photo shoots with the stars as well as tennis clinics, entertainment and special events such as Catch and Win, Fantastic Fan Day, Round Tables, Presentations, Draws etc.➢ Raffle promotion (E.g Guess & win promotion)➢ Thru Local Tournaments

➢ Commercials➢ Prize marketing such as giveaways, rewards &

contest➢ International Tournaments


How the tournament secure it’s star players?

▪ Appearance fee (but not anymore)

▪ By providing free airline tickets (roundtrip)

▪ Offering special services such as customized & private tours before the tournaments starts, complimentary transportation & access to VIP locations such as Burj Al Arab, Burj Khalifa, Luxurious tourist spots and the likes.

▪ Commercial Exposure▪ Private Security & safety

control


SUCCESS FACTORS

Outcome

Character

Development

Plan

Mindset

1.Teamwork2.Creativity3.Ambition4.Proactivity5.Connections6.Motivation7.Quality




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Topic: Dubai Duty Free Tennis Championship Presented by ...emdiworld.ae/.../Lecture-07_Dubai-Duty...Ahmed-Hany_16th-Decembe… · Topic: Dubai Duty Free Tennis Championship Presented