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8/8/2019 TOPIC- FMCG TYCOONS IN INDIA
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TOPIC- FMCG TYCOONS IN INDIA
8/8/2019 TOPIC- FMCG TYCOONS IN INDIA
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8/8/2019 TOPIC- FMCG TYCOONS IN INDIA
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INTRODUCTION FMCG refers to goods of daily use like
food products & beverages, skin care
product, soaps & detergents andothers household products.
Some of the renowned FMCGproviders are Big Bazaar, Subhiksha,
Walmart, Easy Day.
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Top 10 Indian FMCG Companies
1. Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8 Britannia Industries
9. Procter & Gamble Hygiene and Health Care 10. Marico Industries
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OBJECTIVE TO RESEARCH Big Brand and their reason of successful
consistency in the Indian market.
Increasing market share and turnover.
Influencing living standard & effectingeconomy.
Promoting socio-economy structure.
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INDIAN TOBACCO COMPANY COMPANY¶S NAME : In 1910-1970 as Imperial
Tobacco company.
In 1970-1974 as India
Tobacco Company.In 1974-2001 as I.T.C.Limited.
In 2001-2010 as ITC
Limited.CORPORATE PRESENCE :24th Aug 1910 to 2010.
(100 years)
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VISION & MISSION Sustain the ITC position one of the most
valuable corporation through the worldclass performance, creating and growing
value for the Indian economiesstakeholders.
To enhance the wealth generatingcapability of the enterprise in a globalizing
environments, detivenning superior andsustainable stakeholders value.
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Contd«. Employee Strength: Over 26,000
Turn-over: US $3.5 billion (Rs.3166 cr.).
Product range:Cigarettes, Hotels, Paperboards &SpecialtyPapers, Packaging, Agri-Business, PackagedFoods & Confectionery, Branded Apparel,Greeting Cards etc.
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MAJOR STRATEGY ADOPTED BY ITC
Distributors network.
Cost control strategic.
Diversification of product. Extensive advertisement.
Regular introduction for new product.
Innovations.
Maintenance of freshness andhygienic.
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HINDUSTAN UNILEVER LIMITED
Formed in Nov.1956. India¶s fast movingconsumer goods company with 80 factories
across India. In 1931 1st subsidiary, Hindustan
Vanaspati Manufacturing Co. followed byLever Brothers India Ltd. (1933) United
Traders Ltd. (1
935) The Anglo ±Dutch Co. Unilever Owns amajority stake in Hindustan employeesstrength over 15000
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VISION & MISSION OF HUL Vision :To meet consumer needs they will
respect the concerns of their consumers & of society To make injury free organization.
Mission :To add vitality to life. Bring safetyon top of mind for employees & willintegrate it with all business processes & ensuring a safe & healthy workenvironment
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MARKETING STRATEGIES For Urban India Focuses on short supply
chain for distribution
Meet every need of people everywhere
Build segments & market for the futurewise Unilever has strong expertise
Emphasis on Direct selling ,Franchisee to
reach everyone
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SWOT ANALYSIS OF ITC LIMITED STRENGHT
-Brand
-Management
WEAKNESS-Unrelated diversification
OPPORTUNITY
-Rural market
-E-chaupal.
THREATS-Increasing the tax in cigarettes
-Health hazard.
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SWOT ANALYSIS OF HUL STRENGHT
-Innovation aspect-Strong R&D-Highly Skilled HR
WEAKNESS-Strong Competitors-Low Export Label-Changing Consumption Pattern
OPPORTUNITY-Large Domestic Market
-Untapped Rural market. THREATS
-Tax & Regular Structure-Increasing the Cost of raw material.