ToR Hospitality Services FWC Format (3)

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    SPECIFIC TERMS OF REFERENCE

    Technical Assistance for Trainings in Hospitality Services (FoodPreparation, Food and Beverage Service) and Entrepreneurship

    FWC BENEFICIARIES 2009LOT 9- Culture, Education, Employment and Social

    EuropeAid/127054/C/SER/multi

    1 BACKGROUND INFORMATION

    1.1 Relevant country background

    Ethiopian population was estimated to reach 81.3 million in 2009/10, with half of a populationbeing females. The population below the age of 15 accounts 45%, which reflects a highfertility rate and womens need to control over their reproductive rights. The majority ofpopulation (85%) has been dependent upon the rain-fed subsistence agriculture whichaccounts 41.6% of the GDP and vulnerable to the climactic changes (GTP, MoFED, 2010).Female headed households figure 28%, of which 39% are in the urban area, this reflectswomens role as prime responsible for the economic and household support.

    In the past few years Ethiopia has successfully put in place development strategies andpolicies that brought about strong economic growth averaging 11.6 % in 2007/8 as well asreduction in poverty. This productive development cooperation partnership led to positiveresults. The PASDEP (Plan for Accelerated and Sustained Development to endPoverty2005/06 -2009/2010), has achieved important progress in reducing infrastructure gaps,accelerating income growth and reducing poverty, this has resulted in progress on human andsocial indicators as well. This is also the result of an increase in the share of poverty-targetedexpenditures in Government expenditure, which moved from 40% in 2001/2 to 60% in 2008,one of the highest shares among Sub-Saharan countries. The Government started theimplementation of the next Poverty Reduction Strategy for the period 2010/11 2014/15, the'Growth and Transformation Plan' (GTP), which will continue to focus on strengthening thehuman capital and expanding key infrastructure in the road, energy and telecom sectors. The

    main driver for growth will continue to be agriculture but greater emphasis will be placed onexpanding the industrial sector with a view to boosting growth and employment jointly with theprivate sector. Assured and timely aid availability will continue to constitute a high priority forGovernment in financing the GTP

    However, greater financial efforts are required to speed up progress in some MDGs,especially in relation to infant and maternal mortality, access to water and most importantly interms of access to and quality of service provision. These gaps affect women in particular andthey need to be addressed both with specific targeted activities by mainstreaming gender in allGovernment initiatives, policies and programs and through Gender Responsive Budgeting.

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    1.2 Current state of affairs in the relevant sector

    The Government of Ethiopia (GoE) has put the policies and programs in place to address thegender related problems. Its commitment to address the problems of gender inequality isreflected in the Constitution, the new Penal Code and the Revised Family Law (2000),proclaiming equal rights and participation of women in the socio-economic and politicalsphere. Reducing gender inequality has been contributing positively to poverty reduction and

    the growth of the Ethiopian economy, as underlined in the MDGs achievement progressreport, 2004.

    The National Policy on Women was announced in 1993 and gender issues were incorporatedin different national policies. The Womens Affairs Office under the Prime Minister Office(WAO/PMO) was established in 2003. In line with the Beijing Plan of Action, the WAO/PMOformulated a "National Action Plan for Gender Equality" (NAP-GE) that led to theestablishment of the Ministry of Women, Children and Youth Affairs (MoWCYA) in 2006.

    The NAP-GE was further developed by MoWCYA into a 'Core Plan and Action Plan onHarmonization and Alignment in 2009 and is currently being developed in a further three

    years action plan. The main outcomes of this Core & Action Plan are the pillars of futurestrategies for the entire Women's Childrens and Youth AffairsStructure.

    The current MoWCYAs approach is focused on Gender Equality and Womens EconomicEmpowerment put into action through the Womens Development and Change Package whichis a comprehensive strategy to address womens needs in the Rural and Urban areas

    The mandate of the ministry was changed in 2010. The new proclamation no. 691/2010incorporated the following mandate:

    - Create awareness and movement on the question of women, children and youth;

    - Collect, compile and disseminate to all stakeholders information on the objective realitiesfaced by women, children and youth;

    - Ensure that opportunities are created for women and youth to actively participate inpolitical, economic and social affairs of the country;

    - Encourage and support women and the youth to be organized, based on their free willand needs, with a view to defending their rights and solving their problems ,

    - Design strategies to follow up and evaluate the preparation of policies, legislations,development programs and projects by federal government organs to ensure that theygive due considerations to women and youth issues;

    - Undertake studies to identify discriminatory practices affecting women, facilitate thecreation of conditions for the elimination of such practices , and follow up theirimplementation of same;

    - Device means for the proper application of womens right to affirmative actionsguaranteed at the national level and follow the implementation of same;

    - Ensure that due attention is given to select women for decision-making positions invarious government organs;

    - Coordinate all stakeholders to protect the rights and well-being of children;

    - Follow up the implementation of treaties relating to women and children and submitreports to the concerned bodies.

    The Ministry was also restructured to deliver its mandate efficiently through three coreprocesses:

    1. Gender Mainstreaming;

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    involving, where appropriate and possible, women with special status such as Female HeadedHouseholds (FHH), women living with HIV/AIDS and women with disabilities.

    The project has two components:

    (1) Institutional capacity building carried out nationwide throughout the Womens AffairsStructure involving MoWCYA, the Womens Affairs Departments in line Ministries and

    Government Agencies at Federal level and BoWAs and WAOs at regional and districtlevel. Under this component the Womens Affairs Structure will be strengthened throughincreased capacity, competence, coordination, equipment and study results to betterdeliver its mandate and promote and respond to womens interests and needs.

    (2) An entrepreneurship component, focusing on enhancing womens skills and opportunitiesto access (self) employment that will be implemented in four pilot areas: Dire Dawa,Harar, Jijiga and needy Kebeles in Addis Ababa.

    Under this second component, Trainings in Hospitality Services (Food Preparation and Foodand Beverage Service) and Entrepreneurship will be provided, through this contract, toselected groups of women, in three of the four pilot sites, namely Addis Ababa, Dire Dawa and

    Harar.

    2. DESCRIPTION OF THE ASSIGNMENT

    2.1 Global Objective

    The present mission aims to empower women through Entrepreneurship/Business SkillDevelopment and vocational trainings. Hence, these trainings to selected groups of women inHospitality Services and Entrepreneurship will be conducted aiming to achieve the followingspecific objectives:

    2.2 Specific objective(s)

    The purposes of this contract are as follows:

    To develop the entrepreneurship/business development skills and vocational skills ofthe targeted beneficiaries on the selected training schemes for self-employment andincomegenerating activities in the pilot areas of Harar, Dire-Dawa and Addis Ababa.

    To consult and work in close cooperation with the Inter-Ministerial team, key

    stakeholders at Federal and project sites, facilitate the training program in hospitalityservices, produce vital reports and recommendations.

    The training needs in Food Preparation and Food and Beverage Service have beenidentified by the "Market Survey, Baseline Gathering and Mapping Study" that hasbeen done prior to this activity. This training will be market oriented and will allowbeneficiary women to enhance vocational skills and to engage in Income GeneratingActivities.

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    2.2.1 Geographical area to be covered

    Three pilot areas will be targeted: Dire Dawa, Hararand needy Kebeles in Addis Ababa.

    2.2.2 Target groups

    The primary beneficiaries of the entrepreneurship and hospitality service trainings are womenworking in the informal sector (in particular those who are literate, living in an urban andsuburban setting) and unemployed women registered on the Kebele lists in the selected pilotregions. The selection of target groups will take on board crosscutting issues by involving,where appropriate and possible, women with special status such as Female HeadedHouseholds (FHH), women living with HIV/AIDS and women with disabilities. The trainees inthe hospitality service and entrepreneurship activities are selected by their respectiveBoWCYAs, WADs and Kebeles.

    2.3 Requested Services

    a)Design of Training programme, drafting of manual and hand-outs

    Activities include:

    Organisation of a one day orientation workshop in each of the three pilot areas for theselected trainers in hospitality services and entrepreneurship.

    Design of relevant trainers manuals in English and Amharic and beneficiaries hand-outs and worksheets in Amharic with educative exercises and case studies on eachentrepreneurship/business skills and hospitality service training and distribution toeach training schemes and project site. The validation of the manual and the handoutsis done by the contracting authorities.

    Organization of other visibility and communication materials to the participants.

    The results foreseen are the following:

    Organization one day orientation workshop with identified trainers in Addis, in DireDawa and in Harar

    Design and Organisation training programme (60 days vocational training, 5 daysentrepreneurship training)

    Manual for trainers in English and Amharic and relevant hand-outs and worksheets

    prepared in Amharic.

    Approval of the manual and hand-outs by the contracting authorities

    Distribution of relevant handouts and organization of other visibility and communicationmaterials to the participants.

    The overall proposed training programme, consolidating realistic participation, lieu,timing, involvement of stakeholders, logistics is discussed with all relevant partners andorganisers. The final programme is than executed in the proposed timing.

    b) Training programme implementation, training evaluation, reporting

    Activities include:

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    The liaison tasks and logistics with all relevant partners in setting up large scaletraining programme.

    The provision of training is given in Amharic for the food preparation trainings and inEnglish and Amharic for the food and beverage service trainings by selected trainerswith a large assistance and quality control by the Consultant. All the relevant trainingmaterial, items to be prepared, professional uniforms for the trainees (2 per trainee),

    hair caps, gloves and venues should be provided. The uniforms, hair caps and gloveswill be provided at the inception of the training.

    Implementation of well organized and objective oriented training courses with anaverage of 60 sessions (morning or afternoon) per hospitality service training and 5sessions (morning or afternoon) per entrepreneurship training in each pilot area with atotal of 65 sessions/training.

    Training of the targeted 500 women: 300 women in Addis Ababa, 150 women in DireDawa and 50 women in Harar. Enhancement of entrepreneurship/business andhospitality service skills in their specific training schemes. It is foreseen that thetrainings onFood Preparation, Food and Beverage Service and entrepreneurship skillsare organized through 10 trainings in total, for 50 people each. It is recommended to

    organise the trainings simultaneously. For the availability of the traininginstitutions/venues, it is also recommended to plan the trainings from June up toSeptember 2013 during holiday period. Each training will be facilitated by one leadtrainer and one assistant trainer. Trainings will be implemented in 3 different locations,namely Addis Ababa, Dire Dawa and Harar, following the schedule hereunder:

    Addis:- 4 trainings in Food preparation and Entrepreneurship, 50 participants each;

    - 2 trainings in Food and Beverage Service and Entrepreneurship, 50 participants each.

    In total, 195 morning sessions and 195 afternoon sessions will be provided.

    Dire Dawa:

    -2 trainings in Food Preparation and Entrepreneurship, 50 participants each;

    -1 training in Food and Beverage Service and Entrepreneurship, 50 participants.

    In total, 98 morning sessions and 97 afternoon sessions will be provided.

    Harar:

    -1 training in Food and Beverage Service and Entrepreneurship, 50 participants

    In total, 33 morning sessions and 32 afternoon sessions will be provided.

    Final report with results of initial assessment questionnaires, results of the training out-

    puts and recommendations to be submitted to project area and national stakeholdersin order to follow-up of implementation process and to improve future trainingprograms.

    The results foreseen are the following:

    500 women are trained and have enhanced vocational and entrepreneurship skills

    Final report with results of initial assessment questionnaires, results of the threetrainers one-day workshop. Recommendations to improve MoWCYA, WAOs andBoWa capacity to respond to womens hospitality services and entrepreneurshipneeds. These elements are important to support the monitoring exercise as isdescribed in the WEGE project as a whole.

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    2.4 Required Outputs

    Output 1: Organisation of a 1 day core workshop, in the three pilot areas for selected trainersin hospitality services and entrepreneurship to assist the consultant in preparing the manualand to train the target group of 500 women. These workshops will be organised in closecooperation with the MoWCYA services.

    Output 2: A comprehensive trainer's manual in English and Amharic that includes the training

    curriculum in hospitality services, a part of the manual will include basic management skills.The manual will be a reference to the trainers so it will be easy to consult and understand.

    Output 3: Relevant handouts and work sheets will be prepared in Amharic for the participants.

    Output 4: Visibility and Communication materials will be prepared for the participants.

    Output 5: Training in hospitality services and entrepreneurship/business skills for 500 womenthrough 10 trainings during 60 days -vocational training- and additional 5 days -entrepreneurship/business skills- training for 50 people each, to be organised in threelocations, namely Addis Ababa, Dire Dawa and Harar. Two trainers (lead trainer and assistant)are provided for each training session.

    Output 6: Final Report with recommendations. The consultant will produce a Final reportincluding (a) Results of the trainers workshops, (b) Recommendations to improve MoWCYA/WAOs/ BoWa capacity to respond to women's training needs in hospitality services andentrepreneurship/business skills.

    3. EXPERTS PROFILE

    3.1 Number of requested experts per category and number of man-days expert

    The technical assistance team will consist of 1 senior expert Team Leader for a total of 67man-days. The team leader will be responsible for the overall coordination.

    3.2 Profile per expert

    Expert 1 - Team Leader/senior expert in Hospitality Services

    Key Expert 1: Team Leader (67 man days over the contract period)

    Required qualifications and skills

    Minimum of University degree in Hotel Management, Economics, BusinessAdministration, Business Management, Development Management, Social Science,Development Studies or other relevant/directly related field of studies, or havingequivalent experience in the fields of minimum 15 years.

    General professional experience

    At least 10 years of professional experience in the field of entrepreneurship/businessskill and vocational/hospitality service (food preparation and serving) trainings andsupervision.

    Specific professional experience

    Knowledge of business administration/management, development policies, strategies

    and programs/projects,

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    Having relevant action research, training and impact evaluation experience in similarprogrammes.

    Experience in the design of multi-disciplinary team training program, use of interactive

    and participatory methods and tools, and manual development skills.

    Fluency in written and spoken English.

    Fluency in written and spoken Amharic is an asset.

    Ability to manage and lead a multi-disciplinary team and various stakeholders.

    Excellent communication and interpersonal skills

    Other Qualifications and Skills

    Knowledge of sustainable livelihoods and integrated community developmentapproach;

    Good understanding of the social and economic policies of the EU and theGovernment of Ethiopia.

    At any time, the European Union will be able to ask for the replacement of an expert, if he/shedoes not meet the minimum standard requirements of technical quality required for thisproject. The consultant will provide at no additional cost to the European Union an immediatereplacement to meet the required standards.

    Note that civil servants and other staff of the public administration of the beneficiary countrycannot be recruited as experts, unless prior written approval has been obtained from theEuropean Commission.

    4. LOCATION AND DURATION

    4.1 Starting date

    The signature of the contract is expected in early May 2013.

    4.2 Foreseen finishing period or duration

    The maximum total duration is 360 calendar days including performance period, reporting,submission of comments and submission of final report.

    The assessment including the preparation period, field work, the provision and qualityassurance of the training programme and finalization of final report will take a period of 360calendar days from the date the contract is signed by both parties. The trainings will be

    conducted under close supervision of a team at the Ministry of Women, Children and YouthAffairs. On site the team will have support from the Regional Bureaus and relevant partners.The costs for the participants to attend the training workshops will be covered by the imprestcomponent of the Programme Estimate.

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    TENTATIVE TIMETABLE for team leader = senior expert

    1) 1XTravel to Addis Ababa (ifapplicable)

    1 day

    2) Briefing MoWCYA, NAO, EUD 1 day Addis Ababa

    3) Travel to pilot areas

    One-day orientation workshopwith selected food and beverageand entrepreneurship trainers, inthe three pilot areas

    4 days

    Addis Ababa, Dire Dawa and Harar

    4) Preparation of relevanthandouts and training manualsPurchase of training material andtrainees uniforms.Draft of handouts and trainingmanuals to be provided to thecontracting authority

    10 days Addis Ababa

    5) Travel to pilot areas to preparethe trainings

    3 days Addis Ababa, Dire Dawa and Harar

    6) Finalizing handouts and

    manuals and approval bycontracting authority -Printingand distribution

    2 days Addis Ababa

    7) Implementation of hospitalitytrainings and quality control (4months up to 9 monthsimplementation period oftrainings)

    10X60 sessions (morning orafternoon) of Food Preparationand Food and Beverage servicestrainings, 50 participants each

    26 days

    Addis Ababa, Dire Dawa and Harar

    14 days should be provided for inception and12 days for follow up, throughout all theimplementation period (including returns tohome country: three international travels arescheduled).

    8) Implementation ofentrepreneurship trainings andquality control

    10x5 sessions (morning orafternoon) of

    Entrepreneurship and businessskills training,50 participants each

    3 daysAddis Ababa, Dire Dawa and Harar

    Inception and follow-up

    6 days Travel daysFor points 7) and 8), up to three international

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    4.3. Location(s) of assignment

    The assignment will take place in three Ethiopian towns: Addis Ababa, Dire Dawa and Harar.

    5. REPORTING

    The assignment will produce the following reports:

    9 Relevant handouts and worksheets in Amharic and interactive Training manual with

    exercises in English and Amharic

    o Within 3 working days of receipt of the draft handouts and worksheets and ofthe manuals, the contracting authority will provide comments to the consultant.

    o The consultant will submit finalized version of the handouts, worksheets andmanuals within the 2 next working days.

    9 Final assessment report with results of trainers' workshops, training evaluation, followup recommendations

    o Within 14 working days of receipt of the final assessment report, the contractingauthority will provide comments to the consultant.

    o The consultant will submit the finalized version of the report within the next 5working days.

    o The consultant will submit 3 hard copies of the finalized version of the finalassessment report to the contracting authority.

    6. ADMINISTRATIVE INFORMATION

    6.1 Interviews

    During the evaluation of the offers the Contracting Authority might consider necessary toproceed to phone interviews with the proposed candidates for the Team Leader position. In

    that case the relevant companies will be informed three working days in advance to facilitatethose interviews.

    6.2 Language of the specific contract

    Language of the specific contract is English and Amharic for manual drafting and trainingdelivery. The language of all correspondence and reports will be English.

    6.3 Request for a succinct methodology

    Organisation & Methodology not exceeding 5 pages is needed to be submitted within theOffer. It should briefly explain the methodologies to be used for the organisation of the mission

    and include a work plan together with expected inputs and outputs of the expert.

    travels are scheduled for returns to homecountry.

    9) Overall Supervision, Reporting 10 days Addis Ababa, Dire Dawa and Harar

    10) 1xTravel to home country (ifapplicable)

    1 day

    TOTAL/Expert 67 days

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    6.4 Other authorized items to foresee under Reimbursable

    The Consultant shall ensure that the expert is adequately supported and equipped, ensuringadequate management of organizational and logistical support to the expert with strongbackstopping.

    The consultant shall also be responsible for the provision of the necessary visa for theinternational experts prior to the commencement of the assignment.

    The other reimbursable costs shall include:

    i) International and Intercity travels between the cities where the training programmestake place and International travel,

    ii) Printing and translation of manuals for trainers and hand-outs/worksheets for traineesand related documents necessary for conducting the mission.

    iii) Delivery of trainings, including organization of one day orientation workshop, provisionof items to be prepared, trainees uniforms, hair caps and gloves, trainers andassistants fees, stationery and prospective hall rent.

    7. Publicity and Visibility

    The Consultant shall take all necessary measures to publicize the fact that the EuropeanUnion has financed the Program. These measures must comply with the rules laid down andpublished by the Commission on the visibility of external operations:http://ec.europa.eu/europeaid/work/visibility/index_en.htm.