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Torben Gammelgaard
Customer relationsYesterday Today Tomorrow
Customer relationsYesterday Today Tomorrow
Customer =Rights user
Customer relationsYesterday Today Tomorrow
Customer =Rights user
• Distrust / supervision• Enforcement• ”Copyright police”
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customers fight against copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
Customers fight against copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
• Trust• Negotiation• Rights provider
Customers fight against copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
• Trust• Negotiation• Rights provider
Customers fight against copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
• Trust• Negotiation• Rights provider
Customers fight against copyright
Costumers tolerate copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
• Trust• Negotiation• Rights provider
Customer = Ambassador
Customers fight against copyright
Costumers tolerate copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
• Trust• Negotiation• Rights provider
Customer = Ambassador
• Mutual interests• Cooperation• Business partner
Customers fight against copyright
Costumers tolerate copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
• Trust• Negotiation• Rights provider
Customer = Ambassador
• Mutual interests• Cooperation• Business partner
Customers fight against copyright
Costumers tolerate copyright
Customer relationsYesterday Today Tomorrow
Customer =Rights abuser!
• Distrust / supervision• Enforcement• ”Copyright police”
Customer = Customer
• Trust• Negotiation• Rights provider
Customer = Ambassador
• Mutual interests• Cooperation• Business partner
Customers fight against copyright
Costumers tolerate copyright
Costumers support copyright
Focus areasYesterday Today Tomorrow
• Legal affairs – defend principles• Complete accuracy and registration• Administration of rights
• Balance between legal and non-legal (legal & fair)• Registration reduced according to economic impact• Marketing and sale of rightsbased products
• Focus on communication and sale• Partnership with the customer• Simple and easy-to-use solutions for the customer
Isolated view on each case
Focus on generating revenue for the business as a whole
Simple solutions expands the market- ”licensepacks”
The day after tomorrow: Costumers = fans?
Photo: Carole Wendy-Ford
Thank you Norway
We hope to see you all in Copenhagen 2011
