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engaging people, creating experiences, activating brands
TOTAL BRAND ACTIVATION
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A global leader in Total Brand Activation, we specialise in engaging people, creating experiences and activating brands.
We bring brands to life, from strategy to execution, creating immersive audience engagements that harness the power of innovative ideas.
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Interior and Retail
Sports
EXPERIENCE DESIGN
Visual Branding Experiences
Event Marketing
World Expo
Museum and Themed Environment
Exhibition Marketing
Engaging people, experiences and brands
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Creating experiences that matter
Digital and Social
Experiential Marketing
Public Relations and Communications
Brand StrategyInteractive Technology
BRAND ENGAGEMENT
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In today’s shifting marketing landscape, the many opportunities
presented by emerging technologies are matched by an equal number
of challenges.
Through integrated engagement methodologies, Pico+ seamlessly
blends digital, mobile, social media and other technology-based
modes of engagement with real-life experiences.
We provide innovative and results-oriented solutions that help brands
engage with their target audiences.
We create meaningful experiences through a series of clear touch
points that surround every face-to-face interaction.
BRAND ENGAGEMENT
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We operate in the space where brand meets demand
We apply our unique insight-based approach to everything we do, which
+ inspires target audiences
+ creates interest in brands
+ delivers innovative solutions
Insight
Inspire
Interest
Innovative
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Crafting immersive experience designs and inspired brand engagements
Meeting sophisticated needs
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Crafting immersive experience designs and inspired brand engagements
Delivering promising returns
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We plan, conceptualise and execute impactful, world-class events, conferences, product launches and media events around the globe.
Experiential Marketing
We conduct market research, formulate marketing strategies, reposition brands, design visual identity solutions and create experiences that tell the compelling stories of our clients’ brands.
Brand Strategy
Digital and Social
We leverage multimedia, online and mobile solutions alongside more traditional channels – ensuring 360 degree brand engagement and total audience interaction.
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Technology and creativity are an unstoppable combination. By unleashing their power, we connect brands and people on a deeper level. Creating deep, emotional engagements with audiences is the ‘holy grail’ for event organisers and planners. Harnessing emotion is the key to bringing brands to life, and through cutting-edge digital, social and interactive technologies like augmented reality, virtual reality and artificial intelligence, we enhance immersive engagements and deep learning, and inspire pure delight to our clients’ audiences everywhere.
Interactive Technology
Our experienced public relations and communications specialists help companies interface with the public, create social marketing solutions and generate lasting attention in target audiences.
Public Relations and Communications
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Brand Strategy
We conduct market research, formulate marketing strategies, reposition
brands, design visual identity solutions and create experiences that tell the
compelling stories of our clients’ brands.
An ‘ambitious’ omni-channel strategy elicits consumer needs and raises brand profiles by creating a wide choice of interrelated brand experiences.
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Yonex Asia Pacific: Creative Lead Agency
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Explorium: an Omni-Channel Business Research Laboratory
A versatile retail lab that enables business strategies to be realistically tested and perfected before real-world implementation and investment.
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Continental: Integrated Marketing Services
Bringing sharp clarity and consistent communications to a German tyre-maker’s brand to boost awareness and raise the profile of new product launches in China and APAC.
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Experiential Marketing
We plan, conceptualise and execute impactful, world-class events,
conferences, product launches and media events around the globe.
View Video
Brand values and product virtues distilled into a single, never-before-seen visual spectacle that imprinted the Evoque into hearts, minds and history.
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Land Rover Evoque Guinness World Records - The See-Saw Event
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Think with Google
Integration of project management, design and multimedia creation set the stage for a future-focused conference and a high-tech ‘brand experience within the experience’.
View Video
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The 17th Annual Conference of Yabuli China Entrepreneurs Forum
Focusing every element of the event – from planning, design and execution to VIP hospitality and vehicle management – on creating an immersive experience for an influential audience.
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Digital and Social
We leverage multimedia, online and mobile solutions alongside more
traditional channels – ensuring 360 degree brand engagement and
total audience interaction.
The excitement of one of the world’s great sporting tournaments digitised into a popular online presence.View Video
23HSBC Singapore Rugby 7s
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Star Alliance Travellers WeChat Community
A new platform where thousands of business travellers connect and converse with the brand, creating data-driven sales and retention opportunities.
myswitzerland.com
Traffic and conversion rates for the official Swiss Tourism website were boosted through a social media campaign that included interactive augmented reality elements.
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Didi: Digital Driver Campaign
A multi-channel campaign for a driver’s festival with a spectrum of content designed to inform, entertain and invite prospective audience members to participate.
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Interactive Technology
Technology and creativity are an unstoppable combination.
By unleashing their power, we connect brands and people on a
deeper level.
Creating deep, emotional engagements with audiences is the ‘holy
grail’ for event organisers and planners. Harnessing emotion is the
key to bringing brands to life, and through cutting-edge digital, social
and interactive technologies like augmented reality, virtual reality and
artificial intelligence, we enhance immersive engagements and deep
learning and inspire pure delight to our clients’ audiences everywhere.
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ALIPAYAlibaba Buy+ VR App
Buy with a nod: New VR payment tech completes the VR shopping experience.
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‘Into the Wild’ at ArtScience Museum
The New Tango tech from Google creatively transforms an exhibition space into an enchanting rainforest where visitors can trek through using a smartphone.
Indoor Retail Mapping and Data Optimisation
Technology helps connect shoppers to their desired products more quickly and easily – and rewards them along the way.
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Indoor Airport Mapping and Data Optimisation
From drop-off to take-off, this turn-by-turn navigation enhances travellers’ airport experiences, while adding value by boosting concession sales opportunities.
State Grid Corporation Virtual Business Hall
VR tech enhances the business hall experience. A virtual assistant helps users choose services with a sound or a look.
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Public Relations and Communications
Our experienced public relations and communications specialists help
companies interface with the public, create social marketing solutions and
generate lasting attention in target audiences.
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NBA 5v5 Basketball Tournament in China
Transforming a tournament series into a powerful national brand with a strategy of supporting, cultivating and cooperating with targeted media organisations.
BAIC BJEV EC180 Launch
Generating national and local press buzz and connecting the key virtues of an innovative new car with a huge mainstream target audience.
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We have our heads in the clouds but our feet firmly on the ground.
Our exceptionally talented network of strategists, industry experts,
technologists and creative directors are backed by a powerful delivery
team, producing unique through-the-line solutions for our clients.
We fearlessly explore every possibility, identifying creative opportunities
that others cannot.
We leverage the strength of half a century of experience, trailblazing
technology and our vast production capabilities to transform concepts
into solid, tangible reality and deliver extraordinary brand experiences
to millions around the world.
EXPERIENCE DESIGN
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We create and oversee all aspects of events, from initial concept through to meticulous planning and execution and full on-site operations management.
Event Marketing
We have a long history of delivering excellence at exhibitions, whether they are world-class auto shows, international trade shows or smaller niche exhibitions for important global, national or local organisations. Our turnkey, concept-to-knockdown services make anything and everything possible for clients wishing to bring their exhibition presence to life.
Exhibition Marketing
We design and build unique, stylish and functional interiors and façades that make powerful statements for brands and organisations.
Interior and Retail
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We build engaging environments that connect with audiences through exceptionally creative storytelling, comprehensive visitor engagement and full technological integration.
Museum and Themed Environment
Our highly experienced design, engineering, carpentry and lighting teams have delivered countless interior and exterior signage and wayfinding solutions for global brands and infrastructure corporations in China, ensuring that the core brand values make a strong visual impact and hit home with target markets.
Visual Branding Experiences
World Expo
From the earliest phase of participation strategies, through creative development, flawless implementation and meticulous operational support; our teams have turned world expo visions into unique realities for more than three decades.
For years, our teams have played key roles in world-class sporting events and delivered complex project management services for venues across the world, in all types of environment and all types of weather.
Sports
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Exhibition Marketing
We have a long history of delivering excellence at exhibitions,
whether they are world-class auto shows, international trade shows
or smaller niche exhibitions for important global, national or local
organisations. Our turnkey, concept-to-knockdown services make
anything and everything possible for clients wishing to bring their
exhibition presence to life.
Transforming an empty space into a fully supported venue for art display and event sponsor platform – creating a defining experience within Hong Kong Art Week.
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Art Central Hong Kong
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View Video
The 38th Bangkok International Motor Show
Providing the vital on-site service infrastructure of a major regional motor show while creating an in-show Mercedes-Benz experience from the ground up.
Lexus at Shanghai Auto Show
Classic Japanese architecture redefined with modern tech expresses the essence of the Lexus marque and its newly launched NX model.
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Huawei Connect
Focusing project management, design and fabrication expertise to create an interactive 10,000 sq. m. journey into the innovative spirit of a telecoms giant.
ITU Telecom World
Crafting the soul of the world’s essential telecom industry event, from turnkey design, construction and management of major pavilions and support spaces, to social function management.
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Event Marketing
We create and oversee all aspects of events, from initial concept
through to meticulous planning and execution and full on-site
operations management.
View Video
Incredible artistic concepts burst to life, fuelled by an integrated approach to event planning, sponsorship marketing and management.
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i Light Marina Bay
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Google AlphaGo Challenge
Integrated multimedia, AI and livestreaming provided a platform for tomorrow’s tech, marrying futuristic technologies to a game with over 2,500 years of history.
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BMW at FIA Formula E HKT Hong Kong ePrix
Engaging BMW and the public in a celebration of a brand during an innovative international racing series.
YO’HOOD
A hub engaging 60,000 fans and more worldwide in street cultures with street dance, digital interactive element, graffiti master Futura via five-million views on livestreaming and significant number of media coverage.
View Video
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Interior and Retail
We design and build unique, stylish and functional interiors and façades
that make powerful statements for brands and organisations.
Successfully defining the brand at a global level through a data-driven strategy.
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Huawei G1 Showroom
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Lush at Bahrain City Centre and Seef Mall
Displaying a boutique personal care brand’s green ethos with a striking vintage interior design incorporating reclaimed wood, certified eco-friendly paint and materials, and energy efficient tech.
Rolls-Royce VIP Lounges
Interiors with a flawless quality to everything the customer sees, hears and touches – the essence of Rolls-Royce extended to the dealership.
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Samsung Galaxy Studio
Creating a striking high tech showcase environment that invites customers to interact with products and experience every dimension of the brand’s spirit.
Hub Zero Game Park
Creating VR attractions that seamlessly fuse the real and the virtual – and enable gaming enthusiasts to not just play the game, but live it.
View Video
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Museum and Themed Environment
We build engaging environments that connect with audiences through
exceptionally creative storytelling, comprehensive visitor engagement
and full technological integration.
Interactive tech transforms WWII history into vividly living experiences for visitors to a landmark former motorcar factory.
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Memories at Old Ford Factory
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National Gallery Singapore
A networked, interactive 16-screen LCD table gives visitors a breathtaking new way to explore and experience a museum’s collections at a visual arts institution.
Wanda Movie Parks
Attractions and games that stir all the senses take visitor interaction to a new level at one of the world’s most innovative theme parks.
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Yangtze River Civilisation Centre
A seamless blend of interactive tech and video content immerses visitors in a historical edutainment experience.
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Visual Branding Experiences
Our highly experienced design, engineering, carpentry and lighting
teams have delivered countless interior and exterior signage and
wayfinding solutions for global brands and infrastructure corporations
in China, ensuring that the core brand values make a strong visual
impact and hit home with target markets.
A well-presented and consistent corporate image to give a world-famous brand a winning edge.
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IKEA
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Chongqing Jiangbei International Airport
Meeting the need for user clarity and a unique brand identity in the design and delivery of signage for a new 870,000 sq. m. airport terminal and transport hub.
Pullman
Every detail and experience makes an impact during a business or holiday trip – and each experience is an opportunity to deeply engage a customer.
Jiading Public Bus
Refreshing the image of a city’s public bus service with an expressive new visual identity applied to everything from vehicles to uniforms to corporate materials.
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Mercedes-Benz Pop-up Cubes
Formulating retail strategies to create unique shopping experiences with pop-up modular showrooms.
TOTAL and SINOPEC
Attention to detail at the highest levels, along with a commitment to zero defects in production, is the key to meeting and exceeding a brand’s needs at the highest possible standards.
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Sports
For years, our teams have played key roles in world-class sporting
events and delivered complex project management services for venues
across the world, in all types of environment and all types of weather.
Pico’s mega-event specialists provided first-class design, fabrication and overlay work and management at two major venues for Baku 2015: Road Cycling and Triathlon.
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Baku 2015 European Games
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HSBC World Golf Champions
Creating double-storey hospitality suites at several courses for this longtime client’s high-profile golfing tournament.
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Rio 2016 Olympic Games
The BBC, one of the world’s largest broadcasters, commissioned Pico to design and build their studio at the Rio Olympics’ International Broadcast Centre.
Sochi 2014 Winter Olympic Games
We installed temporary overlays for all venues at the Sochi Olympics’ coastal cluster, meeting stringent Games requirements in spite of extreme weather conditions.
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Expo 2017 Astana
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World Expo
From the earliest phase of participation strategies, through creative
development, flawless implementation and meticulous operational
support; our teams have turned world expo visions into unique realities
for more than three decades.
View Video
With its theme of ‘Energy of Creation’, the Israel Pavilion was rich with sights, sounds, and wow factors. AV technology, theatrical performances and a reflective infinity room created highly polished and immersive experiences for visitors and won the “Best Presentation Award” from the US-based EXHIBITOR magazine.
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View Video
Expo Milano 2015
Expo 2010 Shanghai
Creating the UAE Pavilion’s memorable multimedia show using 48 projectors, over 200 multifaceted projection surfaces and precisely orchestrated lighting, sounds and moving screens. It was a marvel of sophistication with an impressive ‘Pepper’s Ghost’ effect.
A digital wall hub enabled visitors to the Philippines Pavilion to explore and download information on the country’s coastal resources and investment opportunities. A variety of uniquely Philippines scents wafted through the pavilion to complete the experience.
At the stunning 2,000+ sq. m. Malaysia Pavilion, visitors explored Malaysia’s versatility, dynamism, economic transformation and sustainable development within a themed journey entitled ‘Towards a Sustainable Food Ecosystem’.
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Expo 2012 Yeosu Korea
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To remain a leader in a competitive and disruptive business environment,
we are continuously transforming ourselves.
P3 Innovation – a pioneering strategic business platform.
P3 Space A start-up incubator which creates a powerful, supportive ecosystem to
nurture innovation in marketing. P3 Space incubates innovation-based
start-ups focusing on virtual and augmented reality, big data tools and
applications, Internet+ services, creative visual applications, the Internet
of Things and Artificial Intelligence+.
We are a leader to drive change and lead with innovation.
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E3 (www.e3-expo.com) A one-stop online-to-offline (O2O) platform adopting an innovative convention and exhibition internet+ approach which matches exhibitors, designers and fabrication contractors in a unified digital space.
Venue ManagementWe actively invest in exhibition and event facilities in China and Asia and provide professional management services on a consultancy or turnkey management basis. Across the spectrum – from design development, pre-opening and post-opening services to daily operations, selling space, booking events and developing ancillary revenue sources; our hands-on approach creates success and delivers a healthy ROI for our partners.
SSWIFT A group of supply chain finance experts who leverage technology and their in-depth knowledge of supply chain dynamics to provide win-win solutions to buyers and suppliers.
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Our commitment
We love our planet and are dedicated to its protection. Sustainability is
central to the processes we employ and the solutions we create for our
clients in every corner of the world.
Each of our global offices strives to exceed our clients’ expectations by
constantly upgrading and improving their capabilities. The majority of
our offices have received several professional accreditations for quality,
environmental management and other areas of excellence.
Our numerous awards and accreditations reflect the global recognition
of our many endeavours.
We have been on the winner’s podium every year since 2015 for the
Agency of the Year Awards, organised by Marketing magazine.
From 2014 to 2017, CEI Asia magazine voted the Pico Group the Best
Event Agency in Asia Pacific for four consecutive years.
In North America, the Pico Group has been listed as one of Special
Events magazine’s 50 Top Event Companies since 2012.
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Copyright © 2018 Pico Global Services Limited (a member of Pico Group). All rights reserved. No part of this work may be reproduced in any form by any means, graphic, electronic or mechanical, including but not limited to photocopying, recording, taping or information storage and retrieval, without the written permission of Pico Global Services Limited. Any unauthorised use of this publication will result in immediate legal action.
Disclaimer
The photos and videos shown in this literature were taken by photographers commissioned by Pico, courtesy of our direct and indirect clients, and were chosen to highlight Pico’s part in our clients’ projects and to place it in context. While care has been taken to select the most appropriate photos and videos, no implication is intended that all elements in the projects shown in the photos and videos were executed by Pico.
2www.pico.com
