JEANNINE KLEINDisplay Marketing Manager, Totallymoney.com

Before we started with Taboola, we knew that content was powerful, but had found it challenging to get it in front of the right audience. Now it’s a primary driver of traffic to our site. The ability to convert consumers on mobile, at our CPA target, gives us access to a vast audience of potential card sign ups.

CASE STUDY | Totallymoney.com

TOTALLYMONEY.COM CRACKS THE CODE ON MOBILE ADVERTISING, CONTENT BEATS DISPLAY FOR CPA TARGETS

www.taboola.com | Kings Court 2 - 16 Goodge Street, London W1T 2QA | Tel: +44 (0)203 034 0150

TotallyMoney.com, the UK’s leading credit-focused comparison website, uses technology to drive a fairer consumer credit market. The company’s advanced eligibility checker helps users find the card that is most likely to accept them. By delivering personalised results for users, TotallyMoney.com helps consumers avoid rejection, and ultimately protect their credit rating.

Great content can be evergreen. If it works, it can run for a long time. Taboola’s dashboard makes it easy to better understand, analyse and optimise campaign performance. Content discovery has proven to be more effective than traditional display advertising, consistently converting at a lower CPA.

To continue growing their business, TotallyMoney.com turned to Taboola to reach new prospective customers across the web. Consumers viewing content on their devices proved unlikely to click on an interruptive banner ad; however, they were more likely to click on a link to a piece of content that was relevant and interesting, especially when promoted through a native placement.

Taboola’s discovery platform promotes content through mobile-optimised native placements that seamlessly integrate with the mobile browsing experience. Due to Taboola’s strength on mobile, TotallyMoney.com has been able to convert at scale on smartphones, with 90% of their content conversions happening on mobile. Most importantly, Taboola consistently hits the assigned cost per acquisition (CPA) targets.

FINDING NEW CUSTOMERS ON MOBILE

WHY DOES IT WORK SO WELL?

WHAT THEY LIKE ABOUT USING CONTENT DISCOVERY TO DRIVE CONVERSION

TotallyMoney.com is an informative destination that makes choosing a credit card simple.

The landing page is clear and easy to navigate.

The site looks great on mobile.

The site is optimised for mobile and appealing to read on smaller screens.

The calls to action are clearly labelled and easy for the consumers to understand.

Taboola’s account managers have optimised the creatives and headlines to engage the target audience.