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tothepoint Property

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A collection of branding and design work completed by tothepoint in the property sector.

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hi

tothepointproperty

about us

•DesignConsultancyestablishedin1991•Independentlyowned•12full-timestaff•Top100UKdesignconsultancy•Clientsrangefromstart-upstocorporates•Weconsidertheenvironmentinallthatwedo

Ourethos,asournameimplies,isallaboutclear,concisecommunication.Thishasrealvalueintoday’sbusinessenvironment,whereorganisationsareconstantlycompetingforattentioninanincreasinglycrowdedmarketplace.Wehelpourclientsdifferentiatethemselvesthroughinnovativebrandingandmarketingmaterialsthatproviderealbusinessbenefit.

our offer

Ourbrandingexperienceanddigitalmediaexpertiseguaranteesaconsistentlocalandglobalpresence,reaching,informingandultimatelyinfluencingyouraudience,whetherinternalorexternal.

Fromasimpleidentityandwebpresencetocorporateinteractiveandvideopresentations,weprovidetechnologicallyappropriatesolutions,designedtoexcite,clarifyandstrengthenyourmessage,ensuringyougettheresultsyouwant.

Client

QA

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Richardsons Capital LLP / Palazzo Dorottya

QA

Howdidwecreateinterestandexcitementaboutaluxurydevelopmentinadepressedglobalmarket?

Bysellingalifestylethatcommunicatedtheultimateinluxurylivingandcreatinginnovativesalesmaterialstoreflectthis.

Palazzo Dorottya / creating a luxury brand

making a statement / exterior signage & lighting

window graphics

making an entrance / interior signage

materials that sell the lifestyle / marketing literature

materials that sell the lifestyle / marketing literature

materials that sell a lifestyle / marketing literature

innovative interactive sales tools / iPad sales tool

link:PalazzoDorottyaiPadsalestooldemo

built in search facility to encourage sales / website

visit:http://www.palazzodorottya.com

Carillion and Richardsons / St Martin’s Quarter

QA

HowdidweconvincethecommunityandretailsectorofWorcesterthatapreviouslyrun-downareaofthecityshouldchangebeyondallrecognition?

Bycreatingabrandthatwasbothsympathetictothecity’srichhistoryandmanufacturingbase,whilstforwardthinkinginitsapplicationandmarketingmaterials.

a brand for the community

informing the public and retail clients / hoardings

selling the opportunity to potential retail clients / retail brochure

a website communicating the unique retail opportunity / website

visit:http://www.stmartinsquarter.co.uk

commissioning local artists / main entrance to development

commissioning local artists / rear gateway to the development

bespoke innovative lighting and signage solutions / lamposts and flags

commissioning bespoke signage solutions

commissioning bespoke signage solutions

commissioning bespoke signage solutions

commissioning bespoke signage solutions

commissioning bespoke signage solutions

CBRE

QA

HowdidwebrandthenewUKheadofficeoftheworld’slargestrealestatecompany,toreflectitsstatureandpositioninginthemarketplace?

Bypractisingtheartof‘lessismore’.Anexerciseinultimaterestraintwasessentialinordertocreateanenvironmentthatexudedqualityandgravitas.

making an entrance / signage

exterior signage / interior lumisty signage / animated lighting installations

visit:iColourTilesanimatedlighting

wayfinding / glass manifestations / wall graphics

A

Land Securities

QA

WhydidLandSecuritieschooseustobeontheirdesignrosterwiththeirreputationforcommissioningonlythemostcreativedesignagencies?

Becausewesharethesamevisionintermsofcreativeleddesignsolutionswithequalemphasisonquality,attentiontodetailandinnovation.

literature

exhibitionsand hoardings

branding - Christ’s Lane

• Reopening of Historic Christ's Lane

• Setting a new benchmark for Cambridge

www.christslane.co.uk

• Zara, H&M and Bank confirmed• 15 stylish apartments in the heart of the citywww.lovecambridgeshopping.co.uk

branding

hoardings

website

literature

display

case bound books

Hammerson

QA

HowdidwehelpHammersonwinapitchtenderforSwanseaCouncilforthedevelopmentofalargeareaoftheirseafrontandcitycentre?

Withastriking‘nocompromise’conceptthatclearlycommunicatedhowHammersonwoulddeliverthebestsustainableschemeforthearea.

Hammerson

tender document

tender document

nocompromise...

dim cyfaddawdu…ar ddathlu abertawe

nocompromise...

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...in celebratingswansea

My birthday began with the water –Birds and the birds of the winged trees flying my nameAbove the farms and the white horsesAnd I roseIn rainy autumnAnd walked abroad in a shower of all my daysDylan Thomas

Harnessing Swansea’s true potential – its waterfront location, its cultural heritage, its people’s ambitions and its status as a destination city. A unique celebration of Welsh identity and creative spirit.

Harneisio gwir botensial Abertawe – ei lleoliad glan môr, ei hetifeddiaeth ddiwylliannol, uchelgeisiau ei phobl a’i statws fel dinas gyrch. Dathliad unigryw o hunaniaeth Gymreig ac ysbryd creadigol.

nocompromise...

dim cyfaddawdu…ar gyfer manwerthu 11

...for retail

Karen Millen, Jigsaw, Hobbs, Zara, French Connection, Heals, House of Fraser and Hermes, are just some of the aspirational brands we will excite with Swansea’s vision for a complete retail destination.

Karen Millen, Jigsaw, Hobbs, Zara, French Connection, Heals, House of Fraser a Hermes, dyma rai o’r brandiau rhagorol y byddwn yn eu cyffroi gyda gweledigaeth fanwerthu Abertawe.

nocompromise...

dim cyfaddawdu…am y rhodfa Ewropeaidd

boulevardwidth: 7.5mlled y rhodfa: 7.5m

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...on the europeanboulevard

A generous, tree lined thoroughfare for leisurely travel, bicycles and peoplethat prefer to walk. With relaxed window shopping, creative studios,cafés and simply watching the world go by. Day will transform into nightwith a spectacular light wave undulating down the footways.

Ffordd lydan â choed o boptu iddi argyfer teithio’n hamddenol, ar gyfer beiciau a phobl y mae'n well ganddyntgerdded. Gyda chrwydro siopau ymlaciedig, stiwdio greadigol, caffis amwynhau gwylio’r byd yn myndheibio. Bydd y dydd yn troi’n nos gydathon drawiadol o olau yn ymdonni ilawer y troedffyrdd.

British Land

QA

HowdidwehelpBritishLandraiseawarenessofit’splansforasignatureofficebuildingintheheartofBirmingham?

Bycreatinganiconicbrandandmaterialsthatreflecttheheight,eleganceandnaturallightthatwillbetheessenceofthissuperstructure.

103 Colmore Row

103 Colmore Row

103 Colmore Row

QA

Legal & General

QA

HowdidwehelpLegal&GeneralInvestmentManagementcommunicateitscoreservicesmoreclearlytoitsvariedclientsandaudiences?

Bydesigningandproducingmaterialsthatarespecificallytargetedtoitsparticularneedswhilstalsoreflectingthestrengthandstabilityoftheorganisation.

fund brochures

core services brochure

QA

digital media

Howdowedeterminewhatformofdigitalmediawillmeetyourneedsbestandachievemaximumreturnoninvestment?

Byhavingdialogue,understandingyoursector,youraudienceandthecompetitivelandscape,weensurethemediumsuitsthemessage.

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for further information

Simon HuttonManaging [email protected]

Kevin CoxCreative [email protected]

tothepoint5MaidstoneBuildingsMews,72-76BoroughHighStreet,London,SE11GN,UKt +44(0)2073786999f +44(0)2073787399www.tothepoint.co.uk

thank you