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THIS IS EMI ITALIANA

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Volume 7

Issue 43

Umbel 571990

£3

US$5

ECLI 4

The European

Music

Broadcast

Trade MagasIne

AmericanRadioHistory.Com

ON COMPACT DISC ALBUM CASSETTE

MUSIC

MEDIA

Volume 7

Issue 43

October 27

990

L3

US$ 5

ECU 4

The European

Music 8,

Broadcast

Trade Magazine

The Sun Sets On CBS,Rises On Sony Music

by Hug Fiekder

CBS Records is changing its the Columbia Recordsname to Sony Music Enter- name, which was acquired!ailment from January 1. for an undisclosed figureConcurrently the CBS from EMI (Music & MediaRecords label identity is be- June 9). EMI had rights toing phased out in favour of the name for the world out-

side the US, Japan and

Houston To Launch Spain.The change is required

Campaign In Munich under the terms of Sony'sby Mach,' Bakker purchase of CBS Records in

BMG plans to spend f 3 January 1988 which allowedmillion on the European Sony to use the CBS namemarketing for the new only until January 1991.Whitney Houston album, The CBS Records Inter -I'm Your Baby Tonight. national Division headed byThe LP will be launched at Robert Summer will bean invitation only party in renamed Sony Music Inter -Munich on October 29, national. CBS UK will bewhere European media and called Sony Music UK butretailers will meet the artist. the names of the other

The two-day Munich foreign operating com-launch will be hosted by panics have not yet beenMonti Lueftner, president finalised.BMG Ariolako-chairman "We will be registeringBMG Music, and Arista the official name in eachpresident Clive Davis. country as Sony MusicHouston will give a short Entertainment but the nom -address which will be fol- panics will probably trade aslowed by a six -track album Sony Music France or Sonyplayback. Photo sessions Music Germany as the wordand a press conference are 'entertainment' doesn't

continues an page 7COnnnues on page 7

BROADCASTERS AIM FOR CONSISTENT RESEARCH

BBC/IR Plan '92 Ratings Mergerby Howard Shannon

The UK could have a single &niers in Advertising (IPA)set of audience figures representative Richard Eyre,covering BBC and IR stn- and BBC Audience Ac-tions by "early 1992". The search head Peter Meneer.proposal stems from an Oc- Negotiations were describ-tober 12 meeting held by the ed by Meneer as "talksAssociation of Independent about holding talks" andRadio Contractors (AIRC) centred on the need toresearch sub -committee chair- change the current position,man Nigel Walmsley (also where the BBC and inde-MD of London's Capital pendent stations financeRadio), Institute of Practi- and issue separate, often

t

pi w 4) Rir

Wolf -Dieter Ring, president of the Bavarian state commission fornew media (BLAB, opening the organisation's ammal broad-casting congress, part of Munich Media Days. It was the first ma-jor meeting of Garman media figures since reunification.See BOP a

Bavarian AuthorityApplies To Join MA

by Paul Andrews

BLM, Bavaria's private me- private, and the publicdia authority, has applied to Bayerischer Rundfunk (BR)join the national Media already subscribe to MA onAnalyse (MA) radio ratings an individual basis.system. If accepted, BLM The national surveywill scrap its own annual would also for the first timeregional survey, Funkana- provide ratings for Bavarianlyre Bayern. local stations comparable

The authority hopes to with those for otherssubscribe to MA on behalf throughout the country. Un-of the regional and local eta- Oil now, the differing metho-tions it licences. This would dologies of the two studiesbe the first time an entire have produced contradic-state's private radio system tory information on Ger-has joined MA - most many's highly developedmembers are large privates radio market.and public broadcasters. According to BLM spokes -Both Antenne Bayern, person Monika Fendt, theBavaria's only statewide con..., on pager

contradictory research."In addition to ratings

consistency, the forthcom-ing emergence of Indepen-dent National Radio (INR)is without any doubt astrong motivation for mer-gefi" says Meneer. "I feelINR will match BBC na-tional radio transmissionareas, which is not alwaysthe case with BBC localradio and IR.

"What we are concernedabout principally is that ifwe don't do something asan industry, in a year's timewe'll spend the whole timequarelling in public!

However, industry obser-vers say the proposal is fur-ther motivated by hefty,across-the-board, cost-cutt-ing measures at the statebroadcaster.

Meanwhile, IR itselflooks set to benefit from anincreased frequency in au-dience research. The BBCpublishes figures monthlywhile IR has only two fullsets of research a year. Bothsides agree a compromisecan be reached.

However, the plan facesserious financial implica,tions. For more details, seepage 6. 0

CONTENTSSoviets Get Their MTV 7

Talkback -Benny Brown 8

Capital Sets Up

Evaluation Panel 9

Munich Media Days 13

Belgian TV Applies ToLaunch Radio Station IS

Focus OnItaly 25-35

FrtyGram

JON BON JOVITHE NEXT SINGLE MIRACLE

BLAZE OF GLORY - YOUNG GUNS IIAmericanRadioHistory.Com

MUSIC

MEDIA Double -Digit Radio GrowthProjected For EuropeRadio broadcasters in four of fivemajor European countries can an-ticipate annual growth in revenuesexceeding 10% through 1994, ac-cording to figures compiled by themedia analyst firm of Veronis,Suhler & Associates. The com-pany has projected radio revenues,growth percentages, and radio'sshare of media advertising forFrance, Germany, Italy, Spain,and the UK.

Highlights: Spurred by a whopping 16.711sIncrease forecast for 1992, Ger-

by Jeff Green

many will experience the highestaverage level of growth, with an11.6% compound annual rate,followed by Italy (11.4%), Spain(10.9%), France (10.6%), and theUK (9.1.7o).

Spain is predicted to widen itslead as the top country in terms ofrevenues, becoming in 1994 thefirst European nation to break theUS$ 1 billion barrier. However,Spain is the only one of the fivewhose share of advertising dollarsis expected to decrease each year.Between 1990 to 1994, it will have

Forecast Of Radio Advertising1990 091 1992 1993 1994

FranceRevenues 590 660 740 800 880Growth ("o)Radio Ad Sham rut

10.97.7

1197.8

12.1

798.17.9

10.079

GermanyRevenues 540 600 700 no 860GrowthRatio Ad Share

8.95.1

11.1

5.416.75.5

11.4

5.710.35.7

ItalyRevenues 230 260 290 315 350GrowthRadio Ad Share

enrers

12.717

670100

13.03.9

75011.9

11.5

3.9

86014.7

8.6Sr

9308.1

11.1

39

10209.7

Radio Ad Share 10.0 8.9 7.2 6.9

UKRevenuesGrowth

2906.2

3106.9

3409.7

380Its

42010.5

Radio Ad Share 2.2 22 22 2.3 21

Revenue figures in US$ millionsSource: Veronis, Suhler & Associate, Inc. The firm is headquanetedat 150 Ihni, Avenue, New York, NY 10022; (212)935.4990.

European Airing ExpectedFor Billboard AwardsA two-hour end of year TV music

secial presented by Billboardagazine is expected to be aired

on European TV early next year.The '1990 Billboard MusicAwards Show' will feature perfor-mances from artists includingPhil Collins, Janet Jackson,Sinead O'Connor, MC Hammerand New Kids On The Block, aswell as award presentations inover 20 categories, based on USrecord sales and airplay.

For the first time, a WorldChart award will also bepresented, compiled from salesand airplay charts worldwide

Other winners will come fromspecialist music categories in-cluding rock, pop, black, country,rap and AC.

The show, to be recorded in ahangar at Santa Monica airport,California, is being aired in theUS on December 10, by the Foxnetwork. According to GeorginaChallis, VP of Billboard parentcompany BPI Communications,"distribution in Europe is defini-tely planned for early in the NewYear, although no stations haveyet been confirmed". API Com-munications is also the parentcompany of Music & Media. 0

dropped from 11.3% to 5.9%. Although the UK's share of addollars is expected to barely in-crease (see the BBC/JICRARstory this week for insights as towhy), the expansion of commer-cial radio in the UK will generateEurope's biggest jump in annualrevenue growth over the next fouryears, rising from 6.2% in 1990 to10.5% by 1994.

Predicted revenuegrowth leaders:

1990: Italy1991 Italy1992: Germany1993: Germany1994: Italy

World MusicConference

by Howard Shannon

There should be a free pan-European exchange of worldmusic programme material andstronger links formed with broad-casters in Africa, decided dele-gates at the fourth World MusicWorkshop held in Berlin October17-19.

Thirty programmers from 12,anntries attended the EuropeanBroadcasting Union (EBU) spon-sored seminars, organised byNMW chairman/Danish Natio-nal Radio producer Ole Reitovand Berlin -based SFB programmestaff Joachim Hellbig and VolkerPrakelt. SFB acted as host station,though the event was staged al theHaus der Kulturen der Welt in thecity.

The event, which does notcharge a registration fee, is onlyopen to EBU members, usuallystate broadcasters. Spanish na-tional radio was the only Euro-pean station not to send adelegate

Workshops included: SSRSwiss Radio producer MarianneBerns talking about her work inCameroon; YLE Finnish Radio/Institute of Workers Music(Helsinki) researcher Phillip Don-ner looking at recording contem-porary music in Eastern Africa;and Reitov on his three months inBotan. 0

e traie A tra

PolyGram-owned MetronomeMunk MD Klass Ebert has leftthe German label for unspecifiedreasons. It is not known if he hastaken up a post elsewhere. Poly -Ems" OerrnanY President Wolf-gang Gramalke is taking overLberes job until a successor is ap-pointed. Eben joined the label in1974.

* * *Dominique Emma, formerlyassismnt programme director atRTL France, has joined NRJ inParis as station director, with abrief to mama the staion'ssound...The format needs a newbroom:. says Earran."Thestationhas had the same type of formatfor a long while and it needs someadjustment to keep up with the15-25 rear -old target audience. Vicneed a more modern wine'

* *BMG Ariel& Belgian, MD Jan'Dims and publishing managerLinda non Viambeme are to leavethe company on December 31.They will join a new, as ym un.teamed.Pe...na involved inEuropuan talent management andpublishing. Theys declines toreveal funher details, however, hesays that DID Productinm, pro-ducer of the popular Flemishchart show 'Tien Om Te Lien' oncommercial Ts/ channel VTM, isa partner in the new COMP.,.Theys says he will step dawn asVP of IPF1 Belgium when heleaves BMG Ariota.

* * *Sources say TV syndicator Radio

loteroollorial Sr movingahead with its plans to get intoradiolM&M July Ns. Details maybe revealed edit his thc next fewweeks.

* *David Lams has resigned as CEOof Souilseni Radio Holdins, theparent group of Southern Soundand (keen Sound in the UK,following a clash with chairmanBob Sperriog over the restructur.ing of the company. His replace -

is Rory McLeod, currentlyMD at Southern Sound.

* *A liar performance by the AlanPoisons Project ix set to be one ofhe highlights of Belgium's sixthannual 'Night Of The Proms', tobe held al Antwerp's Sponpaleison October 25-27. The perfor-mance, which will be backed by afull symphony orchestra, will berecorded to promote his upcom-ing concerts

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AmericanRadioHistory.Com

MUSIC

MEDIA

Agencies' Support Crucial ToUK Ratings RestructuringCrucial to the hoped -for start inearly 1992 of a single set of au-dience figures for the UK coveringBBC and IR is a substantialchange of heart by the Britishadvertising industry, which it ishoped will agree to shoulder partof the cost of radio research (seefront page).

Both Association of Indepen-dent Radio Contractors (AIRC)research sub -committee chairmanNigel Warmsley and BBC Au-dience Research head PeterMeneer had put up for discussionwith the Institute of Practitionersin Advertising (IPA) represen-tative Richard Eyre the idea of theadvertising industry funding partof the cost. The IPA already paysaround 25% of the cost of televi-sion audience research.

IR spends £ 1 million annuallyon its JICRAR figures, while theBBC estimates it has to budget£ 750.000. Neither system is direct-ly comparable, with JICRARspokesman James Galpin sayingIR is more "detailed" and adver-tiser -led and Meneer counteringthat the BBC's figures are"programme -led" and part of alarger department which includestelevision.

However, while Eyre confirmsthe idea of joint funding was onthe table and carries a certain"moral" grounding, "it is notone the IPA is picking up - for themoment at least

"If it comes down to it, the

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channels are all there for me to goback to the media policy group ofthe IPA and maybe even pollmembers to see if they are pre-pared to pay, and in what num-bers.

"But at the moment, thepressure on budgets in agencies issuch that there are few IPAmembers prepared to walk intosomething which involves mem-bers spending mom money onradio research. As things stand,we am being asked to pay forsomething that at present we getfor free'

Eyre says Meneer and Walmsley"took on the chin" the simplefact that agencies were not at pre-sent prepared to pay for research.But he expects them to be "moresubtle [in future meetings] and toplay a longer game".

Neither Walmsley or Meneerwas available for comment on theIPA's decision.

Eyre claims to have "no ideareally" of the amount of moneythe IPA is being asked to invest."The discussion has not gone thatfar!"

Mencer describes as "far tooearly yet" any agreement on howmuch a jointly funded budget willbe. But he expects substantial sav-ings on his current expenditure

Eyre describes as a "half -wayhouse and step in the right direc-tion" an agreement reached thatagencies would from now on payf 300 for JICRAR researchvolumes, which at present aregiven away free. This, says Eyre,will generate around f 35.000 forJICRAR.

"But there are some smalleragencies who have given me aterrible time even ushering in this£ 399 charge What's even moreworrying is that quite a lot of theagencies are simply not preparedto buy

"lblevision is so much moreimportant to the revenue of thecompanies. To say radio is not im-portant is to put a slightly unkindgloss on what is essentially thetruth.

"But there are agencies thatbelieve unless we put some moreserious money in radio research,then we have no right to try andinfluence and ultimately call onthe way the research is done.

"Maybe an elegant solution iswhere agencies pay for theamount of access they want. At

the moment, there is an issueabout the degree of access we areallowed to data:'

As for plans to produce jointindustry research, Eyre says: "Ivery much hope they will. That'swhat is really in it for the agen-cies: a single source piece ofresearch. And I would like to see itextended to cover some of themore tricky areas like [Ireland -based] Atlantic 252. This is acompany spending its own moneyon audience research. This shouldgo through JICRAR.

On bringing in cash fromadvertising agencies, Meneer says:"It is the ambition of both broad-casters that they [the IPA] willjointly fund this exercise just asthe BARB (British AudienceResearch Bureau) do!'

A letter sent by Walmsley toMeneer earlier in the year set theagenda for the October 12 ex-ploratory meeting. It detailed theneed to: "bring in new moneyfrom advertisers and new nationalnetworks; create a proper cogen-cy [comparable ratings] based ondiaries; provide additional valu-able [though unspecified] infor-mation to those who with to haveit; and reduce BBC and ILRcosts!'

Representatives of the threeorganisations have already agreedto adopt a seven-day diary systemfor audience research.

Meneer says the BBC concedesits 'recall' method of randomhouse -to -house visits, where inter-viewees are simply asked "haveyou listened to such -and -such astation today?" could not pro-duce half-hour audience break-downs.

AIRC spokesman James Gal -pin describes these 30 -minuteblocks as a "vital currency onwhich to sell advertising".

It is also felt in some radioquarters that the BBC's methodproffers leading questions whichcan often favour the state -runbroadcaster.

As head of audience research atthe BBC, Meneer was involved ina similar merger exercise in 1978,when he pooled resources withUK independent television. Fromthis, advertisers now shoulder25% of the annual £ 4 millioncost for TV audience research.

"It may be worth noting;'warns Meneer, "that althoughtalks began in 1978, TV didn't

begin joint operations until threeyears later!'

The next working party meet-ing is planned for December 11.13

Media: Jeremy Loyd has been pro-moted to MD of Capital Radio(London)Ud. Loyd became GM in1986 and director operations in1989. He also serves on the AIRCcopyright committee and is a non -executive director of Fox FM andDevonAir. He will report toCapital Radio Group MD NigelWalmsley* Morgan Cross returnsto BBC Radio Leicester after an 18month 'refinement' to presentSunday 'Crosstalk' show at 10.00-12.00 * Roger Hotdom joinsWolverhampton's Beacon Radio ashead of promotions. He has pre-viously worked at Greater LondonRadio, HMS, Fssex Radio andPPM Radios...re * Clare Mac-Donald has been promoted to salesoantroller at Broadcast MarketingServices; she was formerly agencyWm manager, a pan which hasnow been filled by Pam Glenn *Also in the UK, Choice FM has

/hired 19 -year -old Mania Jay topresent a Soca music show everySunday at 20.00-22.00 * In Genmany, Ingrid Rosen and AngellkaHirschhorn have joined the news/features department at Hambum-based Klassik Radio. Rosen waspreviously with Radio Hamburgand Hirschkom with RIAS rnBerlin. MeanwhilA Joachim Sarno.from Radio Beton., and PeterBrandt, from Radio In Berlin. havejoined the station's music depan-meat *Musk brdukrys Lionel Conwayhas been appointed president ofthe newly established PolsCiranreIsland Music Publishing Group in

Conway

be US. He was president of theIsland group of publishing com-panies em the last 21 years * PaulRomp. previously head of A&R atIsland Musin has been made GMof Circa Music * Island MD MarcMarra has announced two new

,'direrectre to the board; marketingmanager Alan Matisse. who join1 three years ago, and head ofA&R Mat Angel, who came fromPhonogram last month *

1211111EMIIM

Soviets Get Their MTVMTV Europe has finally securedSoviet airtime, with a deal tosupply one hour of music pro-gramming weekly for broadcastvia Gostelemdio's first TV chan-nel. This will be seen during thepopular youth show, 'Vzglyad'(Glance), the first segment airedOctober 12.

The Soviets are paying for theprogramming in roubles, butMTV has eight minutes of adver-tising time in the hour, which it isselling for hard currency.

MTV Europe CEO Bill Roedyreports that Benetton, Renault,LA Gear, Wrangler and Stimorolare among advertisers alreadysigned up. They will air spots cur-rently seen elsewhere in Europe.

MTV will sell two of the eightminutes on behalf of Vid, the

company which actually produces'Vzglyad' and with which MTVhas its deal. "This represents hardcurrency for both sides:' com-ments Roedy, although hedeclines to say how much.

Gosteleradio's first channel isviewed terrestrially by 88 millionhouseholds in the Soviet Union,with a potential audience of morethan 200 million. Roedy says thatsince there are no TV ratings inthe USSR, he does not know au-dience numbers `Vzglyad' speci-fically attracts.

The MTV segment will be anadaptation of MTV's Europeantop 20 countdown show, dubbedin Russian. MTV Europe VIsMaiken Wreo and KristianBacker will alternately host theshows in future.

MTV Europe has been discuss-ing Soviet airtime for about ayear, but Roedy says original pro-posals would have seen no incometo the chancel.

"We were concerned that wemight have been setting a prece-dent by giving the programmeawa)I1 Enthusiasm for the projectwarmed up again this year withthe prospect of hard currency op-portunities.

Roedy would like to have /J4rVon a 24 -hour basis in the SovietUnion, and says the company isexploring getting on a couple ofsmall cable services in Moscowand Leningrad hotels.

In a prepared statement, MTVNetworks chairman Tom Frestoncalled the new deal "another nailin the coffin of the Cold War".

Bavarian Authoritycontinued from page Itwo organisations are to meet thisweek, with a decision on the ap-plication expected within weeks."They are just talking about theformalities. There may be somedifficulties because the BLM isn'ta programme maker itself. We arealso trying to change the MAmethods in Bavaria so that thelocal stations are better repre-sented!'

The Funkanalyse Bayern pro-vides a detailed breakdown oflistening habits in Bavaria, districtby district. Currently MA publi-shes only statewide figures.

Fendt: "The MA is good forlarge agencies, but if we join wewill still make surveys because wewill still need local informationfor the local marketplace'

A spokesman for Media Ana-lyse compiler AGMA confirmedthat the organisation may makespecial arrangements to cater forthe Bavarian locals. "We plan toenlarge our study in Bavaria sothat we can get special regionalinformation!'

Although he admitted that MAwould be unable to compiledetailed local breakdowns, it maybe possible to provide informa-tion for groups of locals - for in-stance the 'packages' of regionalsales combinations.

MA, published annually inJuly, is compiled from informa-tion collected nationally by eightmarket research companies usingabout 22.800 face-to-face inter-views.

The Sun Sets On CBScontinued from page Itranslate easily in every language'says CBS Europe president JurgenLarsen.

The Columbia identity will beused for all artists currently on theCBS label and its design will bethe same as the US Columbialabel. "The advantage of havingthe same label around the worldmeans that we can take specialistproduct from a country like theUS without having to press it upourselves!' says Larsen. "On theother hand, it will be harder todistinguish between our ownhome -produced product andparallel imports!' The Epic andSony Classical labels are not af-fected by the changes.

In Spain, CBS product will ap-pear on the CBS/Sony labelbecause the Columbia trademarkis owned by BMG Ariola, whichsays it has no intention of sellingthe name. The label is used forlocal Spanish artists and Larsenforesees no problems over exportsinto the rest of Europe. "Our onlyproblem is that we shall need aspecial run at our CD plant inAustria to manufacture CDs forSpain. But Spain has its own vinyland cassette manufacturingfacilities!'

Larsen adds that CBS had thechance to buy the Columbia labelin Spain 13 years ago when it sign-ed Julio Iglesias and bought hisback catalogue off the label "Itwould have been the most far-sighted strategic decision in thehistory of the record indostry!"0

Houston In Munichcontinued from page Ischeduled for the next day. AnI8 -day promotional tour of Ger-many, UK, France, Switzerland,Holland, Italy and Spain null thenfollow.

Radio advertising campaignsfor the Arista -label album willrun in Italy and Germany. BMGItaly will advertise the album untilChristmas on Radio DimensioneSuono, DeeJay Network and Rote105. Also, TV advertising spotsare booked on Italia 1, Rete 4 andCanale 5.

The German company will kickoff with advertising in fashionand entertainment magazinescombined with in-store and fly -posting campaigns, before begin-ning radio and TV advertising.Details are still being finalised.

More TV advertising in France(Canal Plus, Mfi, La Creep,Belgium (VTM, RTL-TVO and theUK (in conjunction with retailchain Woolworths) is planned.

In addition, all European BMGcompanies will be running exten-sive national press advertisingcampaigns, often in conjunctionwith local retailers. BMG hasdeveloped a diverse range ofpoint -of -sale material, includ-ing 3-D centrepieces, mobiles,posters, window stickers andballoons.

Her first self -titled album in1985 is, says BMG, the most suc-cessful debut album ever withmore than 15 million copies soldworldwide; 8.5 million of thesewere sold in the US.

March 1990

50.000LP'ssold

April 1990

90.000LP'ssold

M,vyI )90

130.000LP'ssold

June 990

150.000LP'ssold

July 1990

180.000LP'ssold

August 7990

230.000LP'ssold

September 1990

280.000LP'ssold

MUSIC

MEDIA

6 MUSIC O MEDIA - October O. 1.0 MUSIC a MEDIA October 27, 1990 7AmericanRadioHistory.Com

MUSIC

J.F.0MEDIA

TALKBACK

"Good Jocks Are Real People"Counting down America in the UK

Benny Brown's UK -produced 'American

Countdown' show hasshaken off US

competition and is nowaired on 32 stations across

the UK, making it thecountry's most syndicated

programme next to the'Network Chart Show!

Chris Fuller plots theTexan approach towards

successful Europeanbroadcasting.

Q: You have referred to ABC's'American Top 40' as the grand-daddy of at chart showsA: The 'American Top 40' is themost listened -to show in theworld, bar none. It is on the air innearly 100 countries in 20 -pluslanguages, It has just had its 20thbirthday. That legacy really meanssomething. And you can tell it isput together by radio people in-stead of marketing people. The'American Top 40' and 'AmericanCountdown' are radio shows,built by radio people, which arethen marketed, as opposed tomarketing people going out to aproduction company and saying"build this for us so we can sell it".

1:1: US syndicator DIR last yearlaunched an edited version ofRick Dees's 'US CountdownShow' onto the UK market. Doyou regard this as seriouscompetition?A: I can say that Rick Dees is oneof my better students. I wish himwell, he is a talented broadcaster.But we do this programme in theUK for the UK - I am a Europeanbroadcaster of 18 years residencein this part of the world. I do notfeel that Rick's programme,emanating as it does from LosAngeles, has any real UK ap-plicability and is not valid for anindependent, British radio stationto give to its listeners. And unlikeRick, I can also back my show upwith local promotional activity. 1have been to Scotland, I have beento Wales, I have visited these radiostations and I think that has beenessential to the success of theshow. Nothing beats getting outwith the people. When was thelast time Dees ever went toBristol? Ask Rick Dees where

Bristol is and he will tell you thereis one in Tennessee.

Q: How do you consider thegeneral standard of presentationon UK independent radio?A: I think there is a shortage oftalent. As more stations come onair, so do younger and youngerjocks, in many cases too soon.This is where the role of pro-gramme controller as coach, pro-fessor and big brother is crucial.They have to know how to bringthis talent on and then nurture it.Good jocks are not born, it takesyears of coaching.

A programme controller hasgot to be more than a guy who us-

ed to work for the local news-paper and perhaps did someamateur drama. He has got to bea broadcaster. He cannot be ajudge that sits at a desk. He hasgot to have done it. In a perfectrole the programme controllerwould be on air, daily.

Q: What makes a good DI?A: Good jocks are real peopleThey talk to people instead of althem. They are not stage per-formers, nor are they employeesof the Royal Shakespeare Com-pany. They are real people whosweat, whose kids need nappiesand whose cars break down.

Q: What are the most commonDJ faults you have come across?A: Not knowing when to shut up.Some DJs think they are gettingpaid by the word and the morethey talk the more money theymake. That's not the way it is.When you open your mouth youhad better have something to saythat is either informative or dom.

In this sense preparation isvital. You can figure that in thecourse of a three hour radio pro-gramme a presenter is going toopen his or her mouth between 30and 40 times. Now if you genuine-ly have 30 or more valid things tosay without any kind of show -prep or any kind of work prior to

going into the studio, you are tootalented to be on the radio. Youshould be doing something elseThat is not to say you cannotmake use of a periodic burst ofbrilliance. If, all of a sudden, youare inspired by something trulywonderful to say then, OK roll it.But as a guide, for every hour youare on air, it takes an hour's worthof prep.

I go through a large notepadevery three weeks. 1 use thehumour and celebrity services, gothrough the papers, talk to theguy at the filling station whosewife is pregnant. Day to day con-versations and observations can

be adapted for great radio butthey have to be written down.

That record which you aregoing to play in a minute costthousands to produce. And youhad better have something asgood as that record to say. Youneed more than lime andtemperature. And it is no goodsaying 'oh well, I will insult thenews reader again. How manytimes can you insult the newsreader?

What about the tendency for Msto copy other IDs, prevalent in theUK?

A: There is nothing wrong withcopying, as long as you outgrowit. I have got guys copying me. Iam complimented by il.

If you are copying at 01.00 inthe morning, then that's cool, solong as it leads and inspires youinto the development of your ownon -air personality. If somebody

Brown, the best he is ever going tobe is second best. There is onlyone Benny Brown.

Benny Brown is the lceart7born host of Unique Broad-casting's weekly syndicatedshow 'The American Count-down' which is broadcastacross the UK. He alsopresents the German -languageversion of ABC Watermark's'American Top 40' for the Gee.man, Austrian and Swissmarkets in coproduction withLos Angeles -based syndicatorRadio Express. And he hostsshows on Italy's Magic Net-work, Manchester IR stationKey 103 plus country musicprogramming for the BritishForces Broadcasting Service(BFBS).

Based out of AlligatorStudios in Frankfurt, Brownhas twice been judged Bill-board magazine's Internatio-nal Radio Personality Of TheYear (1981 and 1985).

A former US army tankcommander, Brown hosted theAmerican Fumes Network(AFNI breakfast show fromFrankfurt before moving toRadio Luxembourg for sixyears (197945),

UK & IRELANDCapital Sets Up Evaluation PanelLondon's Capital Radio is satingup a permanent panel of 10.M0Londoners for advertisers toevaluate their campaigns on thestation's FM and AM services.

The Capital Radio CampaignEvaluation Service will be manag-ed by Continental Research andthe panel is representative of thestation's marketing area. "Thismeans we can provide fast, effec-tive feedback from any particulartarget group the advediser wants:.

says Continental Research MDDebbie Walters.

"It's the largest exclusive con -

by Hugh Fielder

sumer access panel available toadvertisers in the UK. And thepurpose is to help advertisersmake the best use of radio. We can

offer full validation ranging frompre -campaign copy tests throughto full campaign evaluation.

"It will always be cheaper thancommissioning research withoutusing the panel and the cost-effectiveness brings it within thereach of any company that wantsro advertise on Capital. Smallercompanies may just want aqualitative assessment of oneadvertisement rather than a whole

First Meeting ForChart Supervisory PanelThe record and retail industrieshave equal represention on ChartInformation Network's (C1N)new chart supervisory committeewhich met for the first time lastweek, just after M&M went to

The British Phonographic In-dustry (BPI) and CIN have stillnot reached a formal agreementover the BPI's participation in theCIN chart, which was set up byUK trade magazine Music Weekwith BBC Radio I and compilersGallup in July to replace the BPIchart.

But plans to establish a BPI/CIN joint venture company tomarket the chart are far enoughadvanced for the BPI to nominate

PolyGram chairman and CEOMaurice Oberstein, MCA MDTony Powell and Beggars Banquet

Maurice Obestein, nominated ontocommittee

MCA MD Tony Pm.

MD Martin Mills to sit on thechart supervisory committee.

"We want to get on with help-ing to make the chart work whilethe legal formalities are beingcompleted;' says a BPI spokes-person.

The British Association ofRecord Dealers is represented byOur Price MD Richard Handover,Replay Records MD Brian Laird -Mack and Andy's Records chair-man Andy Gray. They are joinedby the BBC's head of radio recor-ding services David Price andchairman Adrian Wistreich,CIN's CEO.

The committee is separate fromboth CIN and the joint BPI/CINcompany and the first meetingwas due to include discussion ofthe recent furore when SteveMiller's The Joker pipped DeeeLite's Groove Is 1r The Heart tothe no 1 spot, although bothsingles registered the samenumber of panel sales. 0

campaign, while larger companies

may want to test the impact ofradio in their advertising mixt'

Capital Radio Sales sales direc-tor David Lees says the servicebuilds on Capital's experience inhandling research for blue chipadvertisers. ''It underlines ourdesire to work closely with clientsto validate the role of radio fortheir brands and services. We havealready generated many fullyquantified case histories and icelsure that with Continental's a-pertise many more clients canlook forward to tightly definedresearch studies!'

Last year, Capital carded outr surveys on campaigns forclients such as British Airways,The Daily Telegraph, Bovril,Duckhams, Allied Dunbar andKodak. And Lees says that manyadvertisers have scheduled regularbrand campaigns for radio as aresult.

Coast Close ToSuperGold DealInvicta Radio's Coast -AM oldiesstation is close to signing a deal totake Chiltern's SuperGold serviceovernight.

Coast's programme controllerRoger Day says that if the agree-ment goes ahead he will bepresenting a new Sunday after-noon oldies countdown show forSuperGold which will run againstthe 'Network Chart Show' carriedby 60 independent FM stations.

Neither Invieta FM or Coast -AM were affected by the recentclosure of the Radio Radio over-night sustaining service Butamong those who were, ScottishMoray Firth Radio will be takingSuperGold as an overnight feed.:i

To contactMusic & Media

Tel:31 20 669 1961Fax: 31 20 669 1951

Paragon And PiersonUnite For Europe AssaultUS research company Paragonand UK radio consultant BobPierson have formed an allianceto work in the European radiomarketplace.

Paragon Research of Denver,Colorado, has grown over the past10 years to become one of thelargest radio research companiesin the US with clients that includeNationwide Communications,Susquehanna Broadcasting andCox Broadcasting.

Executive VP Chris Porter seesParagon's move into Europe as anatural progression. "As a stu-dent of international broad-casting for many years I'm thrill-ed that Paragon has provided thebacking and support to expandour operations outside the UT'

Pierson, who was programmedirector and MD at Wolverhamp-ton's Beacon Radio before mov-ing into consultancy in 1987, says:"There is a great deal of synergybetween Paragon and my con-sultancy. The range of serviceswe're able to offer the radiobroadcasters of the UK and theContinent is extensive'

Paragon and Pierson have beenworking together on an informalbasis for some months and one of

their first clients is the GWRGroup which operates FM andAM stations in Bristol, Swindon,Reading, Bournemouth and Ply-mouth.

Pierson says that Paragon willbe carrying out music research forGWR's new Classic Gold AM ser-vice "We will be doing audito-rium testing as well as other musicresearch to enable GWR to take avery close look at what music toplay.

"We'll be doing the tests everysix months to avoid 'burn -out'.We've found that while peoplemay like a particular record whenwe first test it, they might notwant to hear it as often, if at all,on a subsequent test. While somepeople may argue that this kind ofresearch can result in predictableprogramming, it's up m the pro-grammers to interpret the results:.

Pierson is also involved withsouth-east London communitystation RTM Radio Thamesmeadwhich was relaunched as an FMstation earlier this year. But thestation relies on a large number ofvolunteer workers and Pierson .says he is "simply providing helpto try and make it work:' 0

MUSIC

MEDIA

PIUS. s MEMO October 27. MO MUSIC MEDIA - October tr. IMM 9AmericanRadioHistory.Com

MUSIC

EDIA

10

UK & IRELANDForth Manages CentreSoundEdinburgh's Radio Forth is pro-viding management services forneighbouring Stirling stationCentreSound. This follows thedismissal last month of stationmanager Colin Lamont and hisdeputy Alistair Smith, after thestation had been on air just threemonths.

Caretaker manager Sandy Wil-kie from Radio Tay (which is own-ed by Forth) has handed over toForth's marketing manager BrianHawkins who has now taken overas station manager. He puts thestation's problems down to poor

management and programmingexpertise.

"CentreSound is the result of aromantic notion that well-mean-ing volunteers can take on themight of commercial radio andthe BBC. Quite simply, they werenot up to standard to competeand it says a lot about the stationthat it ran out of money after only14 weeks on air!'

Hawkins says his job is to"stem the flow of blood" andrestructure, refinance and relaunchthe station which he believes canbe turned around.

Radio 3 Starts Mixing ItBBC Radio 3 has launched aclassicalladult rock crossover pro-gramme called Mixing It featur-ing music which is not usuallyplayed on other UK network,

The fortnightly programme,which first aired on October 1, ispresented by rock critic RobertSandall and Mark Russell, a key-

board player who was previouslyin Tanita Tikaram's band.

The first programme includedtracks from Peter Gabriel's Pas-sions album, the soundtrack forMartin Scorcese's The Last Temp-tation Of Christ, The KronosQuartet, Markus and SimonStockhausen, and Jinn Hendrix. 0

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MUSIC 6 MEDIA - 7, 1090

IF YOU HAD A NEW ALBUM FROM

(WHO HAVE SOLD IN EXCESS OF 12 MILLION ALBUMS)

IF THE ALBUM WAS A

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IF IT INCLUDED A PREVIOUSLY UNRELEASED TRACK "NEVER

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IF THE SECOND SINGLE FROM THAT ALBUM

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WAS ALREADY ONE OF THE UK'S HOTTEST CLUB TRACKS ...

WHAT WOULD YOU CALL IT?

ANWAR TOBER 1990ON MC 847 099 4 CO 841 099 2 LP 847 099 1

AmericanRadioHistory.Com

RADIOP ORTUGAL 3 I OCTOBER - NOVEMBER

THE BROADS NARROW VIEW

Now that eve entered the '90s just where is Radioheaded,

How local is local radio,With INR arriving, what about theBBC, Mas Jazz FM seta pattern for the development of

!re= rr te'rry'ohnerr;and17179g:net nterre'n=t'asks the questions- and provides theca nswers.

Speakers like Michael Parkinson. Lord Chalfont andRichard Findlay introduce the key issues facing broadcaster. advertiser alike. With the arrival of Me new

B roadcuting 11111,james Gordon asks where we Raie andwhere we're going. Is it a good time to Invest in do,Nywel Jones has some answers.

Mow do people listen to radio! Are multistations working.now that we have so many? And what's being done finda new way &researching and planning radio, Nigel

to

Richard Eyre and erry Fielder give their views.

Five different advertisers show case studies which providefascinating insights on how to create success on radio. ChrisWilkins takes you on a round-Me.world trip of the best adson radio.

Radio MO has all this -and a lot more besides.

So why not spend acouple ofdays at the conference to takea close.up look at the medium and get yourself right up todaten exactly what is happening in Radio in 1990-and beyond,

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16.50 Co,c v dy No SEapressNeuspapers11.05 'n C995119me To19955110 Radio,"

1500 "Opine. VI ,,5-41 Radio Port31135 aw People Listen),Nadio-Thel0319515051." ProgrammingStory12.00 Case Study No I Hen. 1725 cases tly12.15 55115111.Station11.110"

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G E R M A

Munich Convention Predicts More Competitive Radioby Paul Andrews

German radio will be characteris-ed in the 1990s by increasedtechnical diversification, intodistribution means such as cableand satellite, and by more intensecompetition for listeners andadvertising revenue. Consequent-ly, the marketing and formattingof radio, and audience research,are set to take centre stage in thenation's industry.

Those were the major issuesdiscussed when participants in theMunich Media Days turned theirattention to radio. Althoughdebate at this year's event, heldfrom October 8-12, wasdominated by TV issues, par-ticularly regulation questions andthose arising from Germany's re-cent reunification, radio did cometo the fore timing the second dayof the Bavarian state media com-mission's radio congress (BLM-Rundfunkkongress) on Thursday,October 11.

Over four sessions, delegatesconsidered radio trends in the

1990s, radio marketing ideas,listener analysis, and radioregulation.

According to consultant AdRoland, MD of European MediaServices, addressing the workshopon radio trends, the advent ofprivate stations has already madeGerman radio more 'listener -friendly'. "Market competitionwill play an important role in thefuture' said Roland, "and deter-mine the target groups for for-mats. Many stations need tobecome more sharply defined,because 'something for everyone'no longer works.

"In the 1990s, only diversifica-tion of programmes can be suc-cessful. If one station works with'more music, less talk', com-petitors should react with, for ex-ample, 'different music, less talk'or 'no music, just talk'."

But Manfred Buchwald, dire,tor -general of SaarlandischerRuudfank (SR), warned publicservice stations against format

wars. "Pigeon -holing programmesever mom narrowly is destructive,and encourages corporate ghetto -building. The future of ARDradio surely cannot lie in endlesslyrepetitive programming!'

Meanwhile, another partici-pant, Angela Strothe of StoriesUnlimited Inc, New York, predict-ed that to remain competitive overthe decade, German stations willfollow the US trend of becomingmore orientated towards servicetolisteners. Dietrich Neuhaus, MDof ad agency Neuhaus Communi-cations, also called for a betterservice to advertisers.

However, according to consul-tant Scott Lockwood, who is cur-rently advising Bavaria's Chari-vari group, few new ideas weretabled in the workshops. "Servicewas basically a new topic for Ger-man ears, and well received. Butunanswered were the vital ques-tions of satellite, DAB, automa-tion - and how to make a profitwith a radio station. We heard

too many generalisations:'Colleague Gerd Benninger, pro-

gramme director at Radio Chad-vari Regensburg, added: "Theevent gets a little bigger and bettereach year, but my hope is that theSeminars will get more focused in-to basic things like programmedirector meetings. It would bemore useful to have a better con-nection with the panellists fortwo-way dialogue. As it is, we havevery little time to ask questions:'

The BLM congress was one of12 separate conventions takingplace in Munich during the mediadays. Topics covered in otherevents ranged from satellitetechnology and public relations tosex on television. According to theco-ordinator, the city's 'cable com-munication enterprise' (MGK), atotal of about 1.800 delegatesregistered for this year's events,th about 30% coming from the

radio industry. 0

RTL Uses Call -Out Research For Playlistby Howard Shannon

RTL Hoerfunk has become thefirst station in Germany to beginusing an established US playlistresearch programme to help com-pile its playlist. This coincideswith major programming changesat the station.

The playlist research hinges ona five -second hookline from 25songs played down a telephoneline to a random selection of 125volunteers per week. A score isthen awarded.

The polling in Europe is con-ducted by Pule, a Nuremberg -based company. Neither RTL orPule will disclose financial details.

Suprisingly, an early RTL casu-alty has been the DNA/SuzarmeVega hit Tom's Diner. "Researchtested it very says assistanthead of music, Lori Granger. "Weare continuing to play it, but notvery much:'

German radio consultant KurtBartel, at HarteL Consulting,welcomes the research system andsays he will recommend the ideato other stations. "Used in theright way, it can be a very power-ful tool.

"While yet to be proved andcertainly quite new to Germany, Ican imagine it's very convenient,though maybe 125 people are too

few. You must also select themvery carefule

Pals MD Irid Kapolke saysRTL is the company's fourthclient, though the only one cur-rently subscribing. Three othermajor German stations havepreviously tried out the idea andare currently evaluating the cost-effectiveness of the research.Kapollce declined to name the sta-tions, although Antenne Bayern isknown to have tested.

"The system is based on thatused in the US. I flew over andtalked to research firms. It runs anAmerican computer programmeSPSS (statistical package for,social sciences):'

To target 125 suitable listeners,Puts works closely with each con-tracted station. Costs are based on

the number of interviews, lengthof song hook and the specifics ofan audience profile "We test newreleases, oldies and recurrentsradds Kapolke.

Pals presently has no competi-tion in Germany and has beentrading since the beginning of theyear. Its main shareholder isBroadcast Consulting Interna-tional and employs 35 telephoneresearch staff.

"These staff are very carefully

selected and trained, with con-tinual monitoring of their perfor-mance;' says Kapolke.

Antenne Bayern programmedirector Michael Haas: "We havealready done a test call -out. Themarea lot of idiosyncrasies, especial-ly in the German marketplace, andthe smarter radio is alreadybudgeting for qualitative research!'

Known as "call -out research"in the US, the system there hasbeen running for at least 20 years.Stations select a pm -screenedgroup of listeners representingtheir target audience.

To avoid listener fatigue, thetape is limited to between five andseven minutes. Scoring rangesfrom nought (not known), to one(hate) through to seven (favour-

ite). Listeners are not paid, thoughmight receive theatre tickets, CDsor station merchandise.

This is one of several playlistresearch systems adopted in theStates. Mom recently, US research

companies are developing "fitness"tests to establish a record's com-patibilky in context with its format.

Other radio stations invest inauditorium music tests which sur-vey opinions, either electronicallyor by written form, of hundredsof people simultaneously. Here aflat fee is paid to participants.

A degree of anonymity is usedby stations. It is felt this avoidsany bias, either favourable ornegative Observers.say a samplesize of that used by the Nurem-berg firm is adequate.

$DpiAlus

MUSIC

MEDIA

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VTM Applies To Launch Commercial Radio Stationby Marz Maes

Flemish commercial TV channelVTM has applied for permissionto launch a commercial radio ca-tion which would serve Flandersand Brussels. The application wasmade on October 1 - the date thatpublic broadcaster BRT beganairing ads on its radio outlets(M&M October 13) - by VTMchairman Leo Meets.

Like the television outlet, theradio station would be financedby newspaper groups. One of thefirst to have expressed interest isRoularta, whose directors includeFreddy Neyts, chairman of theRadio Contact network.

While Neyts claims that thereare no plans for Radio Contact tocollaborate with VTM on the newstation, Francis Lemaire, presi-dent of Radio Contact, says: "Weare now discussing the possibilityof collaborating. VIM may be in-terested in working with us, as wehave shown the necessary know-how in the past. But initially, Ithink they will try to work alone:'

VTM's announcement comesjust one week before the Flemishgovernment is scheduled todiscuss legislation which wouldseverely restrict private radio net-works in Flanders and, in parti-

Radio 10 Win OpensWay To New Formats

Andrews

Dutch commercial station Radio10 has confirmed that it plane tolaunch at least one new format,following its win over state broad-caster NOS in the protracted legalbattle about its right of access toHolland's cable network.

According to head of program-mes Jeroen Soer, one possibilityfor a new service is "somethingthat is a little bit less than a speedmetal station, and a little bit morethan CHR. The decision to putmore radio stations on cable andsatellite has been made. The onlything we don't know is whetherwe will tackle the market withone, two or three stations, andwhat form they will take'

Radio 10 already plans torelaunch its classical arm, nowcalled Concert Radio, at the endof October, once a decision hasbeen made over whether to use adigital or analog satellite feed.

Soar says the expansion planscan only now be fumed up,following the Dutch state council(Read van State) ruling that thegold -formatted Radio 10 was alegitimate foreign broadcaster."Running a company in this in-secure period has been very dif-ficult:' he says. "Only now can wemake the decisions that shouldhave been made six months ago!'

Although owned by an Italiancompany, RTO Rete Zero, Radiolit is based in Amsterdam andbroadcasts in Dutch. NOS origi-nally took action against Amster-dam's cable company, KTA, forcarrying the service claiming itwas in fact a Dutch operation.

MUSIC A MEDIA - October 21, MO

Dutch private commercial broad-casters are still banned from bothterrestrial and cable systems in thecountry.

NOS appealed to the statecouncil after the national mediacommission (Commissariaat voorde Media) ruled in favour of KTA.However, the council upheld theoriginal decision, ruling that thecommission had "justifiablyidentified Rete Zero as the broad-caster of the Radio ICI pm -gramme ...Rete Zero can be con-sidered as a foreign broadcaster!'

However, Matthijs Linnemann,a member of the NOS legaldepartment, has attacked thedecision. "We are disappointed bythe council's lack of motivation.It just looked at the media com-mission decision and said it wasunderstandable

"It did not examine the realcharacter of Radio 10, that it isonly a foreign broadcaster by ap-pearance. All the material, ac-tivities and people are Dutch, sail-ing under a flag of convenience'

NOS can appeal to the Euro-pean Court, though Linnemannsays no decision has yet beenmade. "Personally, I don't thinkit's likely. Considering the dura-tion of European procedures, thematter will probably be obsolete,with the proposed changes inDutch media law!'

Soar is more blunt: "If they goto Strasbourg, they'll be slaugh-tered. Everybody agrees on that.Anyway it would take them years,and wed still be broadcasting inthe meantime!'

cular, Radio Contact, which has22 stations in the region.

Observers believe that, ifapproved, the legislation will actas a catalyst for co-operation bet-ween Contact and the proposedVIM radio station.

Vebom, a private lobby grouprepresentating 100 stations, hasissued a statement which describ-es VTM's plans as "the closingpiece in a Machiavellian gamewith Eric van Rompuy as the staractor". Van Rompuy, who draftedthe anti -network legislation, is amember of the ruling CVP(Catholic) party, which has nofinks with any of the networks inFlanders.

Meanwhile, Patrick Herroelen,chairman of the Vlaamse Fede-ratio Lokale Radios, whichrepresents 189 private stations inFlanders, believes that VTM'splans are not feasible in the nearfuture

Herroelem "The advertisingcake has already been divided -the Flemish government hasgranted VTM permission for TVadvertising, and BRT radio theright to air radio advertising, withthe privates having regional orlocal advertising. There isn'tanything left. And the legal struc-ture needed for VTM to launch acommercial radio station does notexist at the moment:'

Piet Keiser, owner and MD of

Radio Antigoon, says that iflegislative changes are made toallow VTM to start a commercialradio outlet, they should also bemade for his station.

Keiser: "We want to have asimilar permit to broadcastthroughout Flanders. If the legi-slation is changed for VTM, theycan do it for us as well!'

At BRT, the head of the exter-nal affairs department and co-ordinator of radio advertising,Paul Driesen, says that VTM's an-nouncement does not represent athreat to the Flemish state broad-caster. "We are not afraid at all.The current political situationdoes not allow VTM to launch aradio station, though this maychange in the future!'

He adds: "The application hasto be viewed in the context of theon -going discussion over the anti -network legislation. Networkswill suffer if it goes through andobviously people are looking forother possibilities!'

If the legislation is approved,private stations will be restrictedto a broadcasting radius of eightkilometres and will not be allowedto share the same name jingles,logos or IDs. Meanwhile 8097o ofprogramming will have to bemade in-house while news andadvertising must be based on thebroadcast area (M&M July 28).0

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City 103 To SetUp Rock Station

by Day, Rowley

Gothenburg's City 103 is to set upa new station in the city, called Ci-ty Rock, probably by the end ofthe year.

As the new outlet's name im-plies it will be playing rock music,which includes, according to City103's head of music, RolfLegefors, "everything from theBeatles to Richard Marx.

"Well be trying out the rockformat combined with a bit of ACand we'll be using Selector to putthe whole thing together!'

The station will initially haveno disc jockeys. The only talk willcome from hourly th.-mhrete-long news bulletins.

"It will be mostly automatic tostart with!' says Legefors, "but weaim to introduce disc jockeys at alater stage if it is successful.

"We really wanted to test out

how the format would do. We'vegot the studios and the organisa-tion and now were got a fre-quency".

The introduction of the newstation will also mean a shift inemphasis for City 103, saysLegefors, to a tougher, mom con-temporary pure top 40 format.

Legefors: "Since we've been go-ing we've operated as three sta-tions in one - AC, top 40 andoldies. Now we can sharpen ourprofile If were going to have anycompetition in Gothenburg, it.ms we have to come up with itourselves.

"The time to try this type ofexperiment is before commer-cial radio is introduced. We cannow try out the format withoutthe risk of losing too muchmoney!'

SGA BankruptSGA, Sweden's largest indepen-dent record distribution firm, hasbeen declared bankrupt. Thecompany, which distributed about25 labels and had en annual tur-nover of Skr 60 million (app. US$10.5 million) last year, went intoreceivership on October 5, havingceased trading some three weekspreviously.

Previously called MariannDistribution, SGA specialised indistributing popular dance musicfrom labels including HawkRecords, Planet, Scranta, EagleRecords, VIP and Little Big

Apple A year ago, SGA took overthe distribution of labels affectedby the failure of Electra Distribu-tion, and owner Kiel Janssen alsobought into some of them.

1Wo of these, Little Big Appleand VIP, have also gone into li-quidation. With their stocksfrozen, others are also reported tobe facing difficulties. Larger com-panies such as MNW have alsobeen hit, though less seriously,since SGA was also a maindistributor of records to petrolstations, one of their main retailmarkets in Scandinavia.

Danes To Abolish Radio Ad LevyThe Danish government is look-ing to abolish its 10% levy onradio advertising income soon, asNorway is in the process ofslashing its own levy from 161/4 to5°78.

The Danish levy came into be-ing when commercial privateradio began in May 1988, and hasrun in parallel with the Norwe-gian experience, and similarly hasbeen a source of complaints fromthe private stations ever since

The levy was introduced as anintended "rescue" fund for smal-ler stations in financial diffi-culties.

However, according to a spokes-man, for communications minis-ter Torben Rechendorff, theincome to the fund is very smalland, in additon, many of thelarger, more profitable private sta-tions are Set up as shells with theprofit centre outside the boundsof the tax.

"Steps will be taken to abolishthe tax and I expect talks to beginon this within two or three weeks!'he says.

"However we will have to lookat how to make another arrange-ment for support - possibly on alocal level!'

Sopena Calls ForRNE Image ChangeEnrico Sopena, head of Spain'sstate -run Radio Nacional deEspana (RNE), says that RNEmust stop being a "venerablerelic" and regain its formerprestige by competing for a wideraudience.

Speaking in Valencia, where heannounced the appointment ofJesus Montesinos as RNE's direc-tor for the region, Sopena addedrent the privatisation of RNE'ssix stations is not part of hisplans, and explained that the

restructuring of RNE needs timebecause systematic changes arenot possible.

Sopena also admitted thatmany listeners cannot distinguishthe stations from one another,and said that his priority to pro-mote RNE 3, which was begun inOctober, has led to criticism -evenfrom his own staff. Sopena aimsto reduce the age of the station'slisteners and to raise cash fromadvertising.

Spanish Megastore DebutSpain's first purpose -designedmegastore is due to open inMadrid in time for Christmas.Pepe Amedo, owner of recorddistributors Discos Arnedo andMadrid Rock record stores, saysthe three -floor 1.500 square metreoutlet will be located on Madrid'scentral Gran Via.

The new store will see MadridRock's activities expand intovideo and classical music Arne -do, who declines to reveal the costof the project, already has twoother retail outlets - in centralMadrid and Seville.

Meanwhile, Virgin is reportedto have purchased a site in

Madrid, where the departmentstore Almacenes Arias was locat-ed before it was destroyed by fire.However, Virgin Retail's financedirector Mike Bursar refuses toconfirm the reports, saying onlythat the company "has looked atsome sites" in the capital.

Spain's leading record retailer,department store El Corte Ingles,has anticipated the changes in themarket and increased the size ofits central Madrid Disco Trends,which now stocks videos andmusical instruments in additionto records, tapes, T-shirts andposters.

Private Network LaunchedOn The Canary IslandsThe Canary Islands' first privateradio network has been launched.Called Canal 28 FM, the mixedformat network includes sevenstations, with four on the mainisland of Las Palmas de GranCanaria and three on Tenerife.

MD Jose Manuel Gonzalo saysCanal 28 FM has arranged pro-gramme exchanges with about 10foreign stations. They includeRadio Netherlands, UN Radio,The Voice of Germany and state -run radios in Switzerland, Aus-tria, Canada and Korea.

"We'll be airing Radio Nether-lands' weekly hits programme'Euro Parade' and Swiss nationalradio's 'Musical Horizons', amongothers" says Gonzalo.

UN Radio's Spanish news ser-vice and Korean science reports

will also broadcast. Gonzalo:

"Some programmes are beingprepared by Spanish speakingpresenters, while we will have toedit others!' In exchange Canal28 is offering its own locallyproduced programmes to theco-operating outlets.

Canal 28 FM is also collabo-rating with Cadena lberica, agroup of 18 independent stations -including Madrid's Radio Espa-na, which share programmes.

Meanwhile the network is pro-ducing its own 'Tap Hits' showand each of the seven stations arealso making programmes. Gon-zalo adds that the network'sowners, Corporacion Canaria defnformacion y Radio, which isbacked by local businessmen and .media professionals, has appliedto launch a TV station. L

MEDIA

music a MEDIA - October 27, MOAmericanRadioHistory.Com

MUSIC

IrtAMEDIA Stereo Launches Gold Graffiti

Imperia Radio, the San Remo -based company which owns theprovincial station's Radio Stereo103 and Stereo 103 Italia, haslaunched its third station, Stereo103 Graffiti.

Programme director CarloDeblasi describes the outlet as

by David Suns field

being: "completely dedicated tomusic of the past, a hit parade ofmemories". Its format is devotedto music from 1950 to 1980. Thestation is fully automated andbroadcasts throughout the regionof Imperia 24 hours a day.

The idea for Stereo 103 Graffiti

Ratings Rise 35%For New Age ShowsRatings for Radio Monte Carlo'slate night new age programmes(21.00-01.00) have risen 359a dur-ing the last year, according tofigures published by Audiradio.

The station's nightly 'New Age'and 'New Sounds' programmesare attracting an audience of92.000 compared to 68.000 a year

ago.Novella Hazan, programme

controller for the station's newage music content: "I believe ouraudiences have grown because,besides the new 105 Classics andthe Italian music -only stations,listeners who want something dif-ferent from contemporary hitradio have very little to tune into!'

Anya Plate, national label

manager for the specialist new agelabel Private Music, believes thatRadio Monte Carlo is the only na-tional station to broadcast newage regularly. Plate: "It is very im-portant for us to have outlets likethis. At one time it was difficult tolocate anything but now we'vefinally found a station playing ourtype of music we like to work veryclosely with it in order to promoteour product!'

Private Music collaboratedwith Radio Monte Carlo earlierthis year with a special compila-tion album which sold 15.000units. Plate confirms a secondcompilation will be released inJanuary.

Los Dago (right), currently Augn high in the Italian album charts mtb Lambe, ispictured with Angela Barabli, whose selpdoed debut album was produced by Dalt.The pair met up recently ate 13MG {Viola party in Bologna, at which Tv presenter RedRonnie was also present.

'VIVAif

started earlier this year. Impedeowner Massimo Cremieux alsoowns Radiobait, a CHR station.Radiobait experimented with anoldies format in the eveningswhen it also linked up to Stereo103.

Deblasi claims that the publicresponse was so good that theydecided to launch Stereo 103Graffiti.

Deblasi t "Most stations in thenational radio sector play newreleases of both international andnational pop. One own RadioStereo 103 is no different to thoseAbout one -and -a -half years agothere was an upsurge in Italian -language music only stations andnow they are fashionable

"But I believe there is a needfor something else which is newand I feel this could be gold. Thetime is right in Italy for oldies tobecome fashionable, althoughhow long that fashion will last isanybody's guess. We have a vastarchive of records which includessome that people want to hearagain and some that youngerlisteners have never heard before!'

Stereo 103 Graffiti programmesits music content through fourdifferent tape reels, each devotedto a decade. Deblasi says that coreartists include Elvis Presley, theBeatles, Ben E King, Donna Sum-mer, Led Zeppelin and Genesis.

Group ClaimWorld BestNational act Elio E Le Storie Teseare claiming a world record forplaying the same song for 12hours. The group chose the two -chord song Ti amo for theirrecord attempt at Milan's RollingStone Club. Yet, despite thepresence of a representative fromthe Guiness Book of Records,their world best claim remainsunofficial.

According to Claudio Buja,A&R director at the band's CBSPsycho label: "The group werescheduled to perform from12.00 -midnight but they infringedthe rules by starting half -an -hourlate. The record needs to beachieved within the same day andthe Guiness Book of Recordsseem very strict about this!'

The band's self -titled debutalbum for the company has justgone gold after selling mom thantoo.00a units. This was achievedwithout any major promotioncamapign by CBS. But they havetoured extensively and have beenchampioned by certain radio sta-tions including Rete 105 andRadio Kiss Kiss.

Their music is a fusion of rock,humour and vulgarity. The lyricsto the record -breaking song wereimprovised and, while no liverecording is envisaged, Buja hintsthe company may release abooklet devoted to the text. 0

Dondoni Leaves Radio For CBSLuca Dondoni, PR manager andDJ at Radio Milan International,has quit the station suddenly tobecome marketing manager atCBS Italy.

Dondoni has been active in theprivate radio sector for 14 yearsand describes his sudden depar-ture as a "career move".

Dondoni: "I know everything

there is to know about the Italianradio sector and I felt that Icouldn't learn any mom I alsohad 10 years experience in jour-nalism and know that sector verywell. There were possibilities withtelevision but I have no desire tobecome an on -screen celebrity!'

Dondoni says he still maintainsgreat affection for the nationalradio market and believes in itsfuture "But',' he adds, "its growthwill be very slow. There are only afew stations which can competeon the market in a real way. Radiofor the masses is still a new thing.The general concept of radio isthat it is just a bunch of peoplewho enjoy themselves speakinginto a microphone. This is bad,but the major networks will even-tually persuade people that radiois an important medium".

Dondoni's position at RadioMilan International has not yetbeen filled.

MUSIC 6 MEDIA - October 27, 1620

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Enrd,..)111tV is sent every month on a subscription basis to over 4,000 radios,600 Tv stations, the main national radio and TV networks, equipment suppliers,production and postproduction facilities as well as the most importantadvertising agencies, adding up to a total circulation of about 15,000 copiesincluding distribution through selected newsstands.

, the magazine thatkeeps you informed on the marketing,legal and political aspects, as well as onthe general trends, of the Italianbroadcasting world.

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MUSIC

MEDIA

F-ZA

Pet ShopThe new Pet Shop Boys

album, 'Behaviour: isreleased throughout

Europe this week.As Chris White reports,EMI Records hopes that

European sales of the LPwill top the 1.2 million

copies registeredby the duo's 1988

album, 'Introspective:

The first single fromBehaviour, So Hard,reached no. 10 in the

Eurochart Hot 1W Singles afterjust two weeks, with chart posi-tions in the UK, Germany, Bel-gium, Sweden, Denmark, Ireland,Norway and Finland. Neil Cox,EMI Records International mar-keting manager for Europe: "Thealbum launch has got off to agreat start with So Hard, whichentered the UK chart at no. 4 andhas been picking up heavy radioairplay elsewhere in Europe

"Neil Tennant and Chris

because it is such commercial pomusic - they are very muchradio -orientated band!'

And radio programmers acresEurope seem to agree, with 7stations adding So Hard to theiplaylists in recent weeks. Theyinclude: BBC Radio 1, CapitalMetro FM, GLR, RTL 102Piccadilly (UK); SWF, SR, ffn,WDR, RIAS, Bayern 3, RSH,Charivari, Radio Salu (Germany).RIL, Fun (France); Radio 21,Contact, BRT (Belgium); Dimen

SPOTLIGHTBoyssione Seams Milan International,Rete 105, Dearay Network (Italy);SAF, City 103, P3 (Sweden);Voice Uptown (Denmark); YLE2/Radiomafia, Musa, Radio I(Finland); ERA 2 (Greece); NRK,Radio I, (Norway); Century (Ire-land); SER, Canal SUR (Spain);Veronica, AVRO (Holland); Cor-reio da Manha (Portugal); andPolski 1 & 2 (Poland).

As a result, the track is quicklymoving up the European AirplayTop 50 -after entering at no. 39 itmade the top 10 within threeweeks.

Behaviour is the duo's fifthalbum in four years, followingPlease in 1986, the mini 12"Disco (featuring remixes of theirearly hits) in 1987, Actually in1987, and the six -track Intro-spective, which also featuredremixes of earlier recordings, thefollowing year.

Cox: "The consensus of opin-ion about Behaviour is that it ismuch more mature than Pet ShopBoys' previous albums, but at the

ingredients that have broughtthem such international success inthe past. They teamed up withrecord producer Harold Falter-meyer, who had a huge hit in hisown tight several years ago withAxel F (from the film BeverlyHills Copy'

Tennant and Lowe have alreadybeen doing major press promo-tion for the new album, coveringGermany, Spain, Sweden, Italyand France, and will be doingfurther radio and television pro-motion between now and the endof the year.

Cox: "The second phase of thepromotion campaign for Beha-viour will focus around a plannedworld tour early next year. It willstart in February with dates inJapan, and then they will move onto Australia, the US and Canadabefore arriving in Europe nextApril. It is really their first majorworldwide tote

The second single from thealbum, Being Boring, will bereleased in mid -November andwas also written by Tennant andLowe and produced by Falter-meyer. The album's 10 tracks wererecorded at Red Deer Studios inMunich and Sarm West inLondon, with the orchestralarrangements recorded at AbbeyRoad Studios. El

Steel heart Signed to MCA Records

International (worldwide) Publisher: MCA Music Management: United

Entertainment, New York Group members: Michael

Matijevic (lead vocals), ChrisRisola (lead guitar), Frank DiCostar= (rhythm guitar),James Ward (bass), JohnFowler (drums)

Current album: Steelheart,released June 23 (US, Europe)

Current single: I'll Never LetYou Go, released October 8

Production: produced byMark Opitz, executiveproducer Bruce Dickinson.Recorded at OceanwayStudios, Los Angeles, andMaster Control, BurbankPromotion: radio/TVappearances; promotional 3"CD, manufactured in Japanand featuring She's Gone andI'll Never Let You Co;concert posters; leaflets. Allpromotion co-ordinated byFlying Rockmao, a sub-

division of Amsterdam -basedHying Dutchman

Marketing: TV advertising onGerman private channel lkle 5and MTV; ads in MetalHammer and Metal Gear; freepatches/stickers to the first200 fans at each concert;merchandising

Tour: following three selloutdates in Japan, the band arenow on a European tour(October 17-25), which beganat the Marquee in London.They will tour the US inNovember/December and willreturn to Europe for moredates early next year

Steelheart is the debut album bythis US rock act and has soldnearly 100.000 copies outside theUS. The LP was released in Japanon April 10 and entered Japan'sinternational chart at no. 5 afterjust one week. It went on to hit theno 1 spot and even reached the top10 of the country's domestic chart.

Following TV advertising onTele 5 and MTV, the LP has alsocharted in Germany and Sweden.

Queen Of Spades Signed to Chrysalis through

Big Bang productions Publisher: Big Bang,

administered by Warner -Chappell

Management: Kick, Cologne Group members: Ina & Frank

Lippmaan Current album: Make It

Happen, released August 30 Current single Here I Am,

released August 30 Production: recorded at

Hammertone Studios inDusseldorf and Pilot Studiosand Sky Studios in Munich.Produced by Henry Staroste(Warlock, Kristina Levy).Mixed at Wisseloord Studio,Hilversum, Holland

Promotion: media/retailerpresentations at a nationwideseries of parties held ingambling casinos, drawing on

the group's name; media tomunder way

Marketing: TV advertising onTele 5 and an extensive printad campaign in October

Foreign release: Austria,Switzerland

Siblings Ina and Frank Lippmannwere playing in separate local bandswhen ex -Chrysalis ARE managerJoerg Eiben convinced producerHenry Staroste to attend a concertby Ina and her group. Starostedecided on the spot to make somedemos with the singer and then,during free studio time askedFrank to mix a demo of his band.

They then decided to continueas a duo. They wrote all the trackson Make It Happen, their debutLP, with the lyrical help ofCharles Woodward and inputfrom Staroste. El

PREVIEWSSINGLES

SINGLE OF THE WEEKBeats InternationalBurundi Blues - Go Beat/Go' DiscsThe new single by the makers 01Dub Be Good 76 Me is a challeng-ing mix of blues, African rhythmsand contemporary dance. Sung byUK reggae singer Janet Key, withbacking -vocals by Cindy Layton,this is one of the most irresistible

swing records to have been released for a long time With its earlyR&D feel. its jazzy breaks, the boogie-woogie style piano and stir-ring beats, this is bound to be a hit in a big way.

Matt BiancoFire In The Blood - East WestA good party record in thefamiliar Latin mould with anadded touch of ska. Mixed byHarding and Curnow for PWL.Taken from the forthcomingLP The Best Of Mall Bianco.

Mica ParisContribution -96,18'way/IslandFunky dance music from thisgreat British soul singer. Abrooding and addictive track,topped off by a rap fromRakim and featuring NileRodgers on guitar.

Inge HumpeDo I Have To - WEAWritten by Neil Tennant andChris Lowe, this is as commer-cial as anything released by thePet Shop Boys. Humpe'sbreathy voice is the perfectvehicle for such a slick andbreezy pop tune

PILDon't Ask Me - *yin

Tough beats coupled with asurprisingly cheerful tune Acynical track, but chart -bound.

Clara & Black CarsChi Ha Nara Di Chi - EMIClara's gutsy vocals, thebeefed-up guitar solo and thetight band sound of the ItalianBlack Cars make up a solid, ifsomewhat predictable, heavyrock track.

Kim WildeWorld In Perfect Harmony - MCAA vague Motown beat and aPWL-like production whichhas the word pop written allover it. Top 40 radio will love it.

Nathalie SimardLui - Trema

Commercial Euro-pop fromthis French singer. The recordrelies heavily on a bouncy beat,a modest tune and lots of

TiffanyNew Inside - MCA

A hard-core dance beat, donein the Jackson/Abdul traditionwith the singer sounding a lotrougher than usual.

Ben Liebrand feat. Tony ScottMove To The Bigband - Epic

A live big band, a solid grooveand Scott's cool rhymes makethis one as commercial and cat-chy as one could get.

XpansionElevation - OptimismAriga

Monotonous sampled vocalparts, 70s style violins and avery addictive groove make thisan instant club favourite.

Ruby TurnerIts A Cryin' Shame -liveSophisticated soul with a verystrong dance beat, a short rapinsert and a striking trumpetsolo.

John HiattStolen Moments - AOMA beautiful piece of country -rock by this gifted singer/com-poser. His ringing guitar andwarm voice have been wellcomplemented by the work ofproducer Glyn Johns.

ALBUMSALBUM OF THE WEEKFuguesHell's Ditch WEAThe Popes are responsible formaking folk fashionable again.Traditional folk instruments like

-e.' the banjo, mandolin and tinA1^".., whistle tingle along, while Shane

- MacGowan croons his tales of. drunks, loneliness and sad good-

byes. The songs ore mast ly up -tempo, while oriental influencesmix perfectly with the Irish setting. Honest music with a highsing -along factor.

A -haEast Of The Sun, West Of TheMoon - Warner Brothers

Moving onwards from being ateenybopper band towards a'serious', more 'adult' group,takes insight and courage. Thisis a remarkable album withechoes of U2 and Roy Orbisonin sophisticated, but neversterile, mix. Melancholy andsadness -ridden but not depres-sive or annoyingly dramatic.Top 40 as well as AC material.

Lori BiancoLonely Is The Night - WEAA mixed bag of MOR ballads,rocking dance tracks andsoulful pop songs. The creditlist of writers and producers is arow of hit expertise, includingnames like Jeff Lorber, DianeWarren, Albert Hammond andMende/de Rouge Biancoherself shares a good deal ofthe credits. Try: Heartbreaker,Sorry Seems To Be The HardestWord and Talking Eyes.

The Jeremy DaysCrcushead - Polydor

The second U. by the Ham-burg -based five -pica featuresan intriguing variety of styles.Like their previous record, thenew material is produced byLanger/Winstanley. With allsongs equally recommended,the material is well -craftedsporting jangly and poppymelodies, in the 70s sense of theword.

The CureMixed Up - Fiction

A great idea - a Cure -compila-tion with full dance -floorcredibility. And with goodresults. Apart from the newtrack, Never Enough, the LPconsists of re -recordings, re -

and authentic 12" mixesthat create a breathy and hyp-notic atmosphere.

Paul SimonThe Rhythm OlThe Same Warner Brothers

Simon continues his expeditioninto the heartlands of worldmusic. The keyword is rhythm,spiced up with Brazilian styleelements and topped off bySimon's unique songwritingstyle With the single The Ob-vious Child currently top 10airplay in Europe, it will be in-teresting to see what othertracks off the LP will be airedthroughout Europe. A must foralbum programmers.

Gerard AlstonOpen Invitation - MotownA well-balanced album ofsmouldering soul, perfect forAC and late -night formats.Alston has a sensual voice, withthe accompaniments beingshamelessly slick, but withoutpreventing the soul frombursting out of the speakers.Best: Slow Motion, GettingBack Into Love, Tell Me ThisNight Won't End (a duet withBrenda Russell) and the titlecut.

StyxEdge Of The Century -ALMStyx are back with a strongalbum, full of solid, hard-hitting and dramatic songs.Produced by band memberDennis De Young, the sound isoften majestic, but there are in-timate and moving moments aswell. Try Love Is The Ritual,Show Me The Way and CarryAnn.

Editor. Jerry Goossensbus., Moo- de Broyn

MUSIC

Mann

20 MUSIC L MEDIA- October 27. 1990 MUSIC Si MEDIA - October 27, 1990 21AmericanRadioHistory.Com

MUSICnWEEK

43MEDIA

MYOUR WEEKLY PROGRAMMING GUIDETASTER CHAR October 27,

bumsatemre CP Car ti

EUROPE'S MOST RADIO ACTIVE HIT MATERIAL

IT'S NO I!

1990

SINGLESLondon Beat AirplayLondon Beat Sales

ALBUMSPaul Simon AirplayCarreras/Domingo/Pavarotti Sales

E X P L 0 S I V E S CHART BUSTERSExplosives features the major new releases by established and new artists.It includes recent releases still in need or support on European radio.

Chart Busters is c quick reference to this week's Hot 100 Singles/Albums and theEuropean Top 50 charts. Chart positions are indicated where appropriate.

(SINGLES OF THE WEEK I tr - , 4,...-r rni-r-RIES-1Kim Wilde - World In Perfect Harmony ("')Tiffany - New Inside (MCA)Cheap Trick - Wherever I Should Be (E&A)John Hiatt - Stolen Moments (Agm)Xpansion - Elevation (AristeOpdmism)Ruby Turner- It's A Cryin' Shame 6),o)Iron Maiden - Holy Smoke (Fmt)

Airplay Top 50Prefab Sprout - We Let The Stars Go (38) (Kitchenware)Elton John - You've Got To Love Someone (40) (RockepBelinda Carlisle - (We Want) The Same Thing (41) (WedThe Soup Dragons - Mother Universe (42) (Raw TV)Cliff Richard - From A Distance (43) (EMI)

Hot 100 SinglesWhitney Houston - I'm Your Baby Tonight (44) (AM.)Morrissey - Piccadilly Parlare (5/) (HMV)Happy Mondays - Kinky Afro (57) (Fact,)Atawalpa - Ultimo Imperio (67) (Ginger Music)

Top 100 AlbumsThe Charlatans- Some Friendly (9) (Situation Two)Status Quo - Rocking All Over The Years (12) (vertigo)F--Van Morrison - Enlightenment (23) (Poi)doP

.

Beats International- Burundi Blues G. Beak Go' Do,Matt Bianco - Fire In The Blood West)Mica Paris -Contribution (MA a (1,y/Islaml)P.I.L. - Don't Ask Me (.7.)Fine Young Cannibals- It's OK (It's Alright) (London)

(S --1

(INEA)

Clara & Black Cars - Chi Ha Paura Di Chi (0Nathalie Simard - LuiBen Liebrand feat. Tony Scott - Move To The Bigband (T7Enmic'))

II FAST MOVERS.

Airplay Top 50Whitney Houston - I'm Your Baby Tonight (2-20) (Arno)Maria McKee -Show Me Heaven (6-16) (Ex)Matthias Reim -!eh Hab' Getraeumt Von Dir (15-22) (Polydor)Steve Miller Band - The Joker (18-35) (Cacao))Aztec Camera