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This diagram helps you map out the touchpoints along the unfunnel lifecycle. There are both marketing blast and triggered communications. This approach shows a more rapid conversion to advocate during the first month and ongoing cultivation with loyalty rewards and affiliate programs.• Number of touchpoints in each lifecycle stage• Triggered vs. marketing communications• Content needs & development• Timeline for promotions and programshttp://unfunnel.com/go/unfunnel-lead-nurturing-part-4-template/
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Campaign Multi-Channel Touchpoints - unFunnel Lifecycle Part 4 Diagram
Lead/Target (1 month) Active (3 months) Advocate (until unEngaged)
Touch Points 5 touchpoints 6 touchpoints 3 touchpoints
1 2 3 4 5 7 8 9 10 11 12 13 14 15 16 17 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
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Customer Stage
Weeks Since 1st
Conversion
Personalized Thank You Email -
unAutomated (Current Target
after first conversion)
CTAView Rewards
Program
One Exclusive Deal a Week for 4 Weeks
(Current Customer)
CTA$$ Special Offer
Social Product 1
(Peer 2 Peer, Social Contest, On or Offline Event, Game or App
etc.)
Social Product 2
(A different platform for engagement)
Social Product 3
(New platform based on feedback from Product 1&2)
Poll/Survey 1
(Feedback)
Poll/Survey 2
(Feedback)
Poll/Survey 3
(Feedback)
Triggered Thank You (After All Conversions) CTA View Your Total Rewards Earned
Mar
ketin
g M
essa
geTr
igge
red
Com
mun
icatio
n
Loyalty Program personalized based on industry or persona Affiliate Referal Program - personalized based on industry or persona
Co-Branded Campaign (Secondary Targets, Constituents & Allies) CTA Brand Integration Opportunities
