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 1 PAPER 3 - TOURISM TOURISM: All temporary visits to another region domestically or internationally which lasts for more than 24 hours. This includes visits for holidays, sport, health, education, religion, business and visits to friends and family. LEISURE: All recreational and tourists activities whether they are home-based or not (free-time). RECREATION: All activities that are undertaken voluntar ily for personal pleasure or enjoyment in a person’s leisure time. FACTORS AFFECTING GROWTH OF TOURISM: 1. NATURAL LANDSCAPE Mountain    the Alps. Natural history   the Galapagos Islands. Coasts    the Great barrier Reef. Forests    Amazon Rainforest. Deserts    Tunisia. Polar areas   Iceland. Rivers    Grand Canyon. Wildlife    Safari in Kenya. 2. CLIMATE Hot, sunny and dry areas are very attractive to most tourists such as Kenya which has tropical climate. 3. CULTURAL Language. Customs. Clothing. Food. Architecture. Theme parks for examples recreation   Paris. Religion    Mecca. Education    Oxford. 4. SOCIAL FACTORS Increasing affluence   people in employment earns high salaries and greater income, people in full-time employment receive pay allowing them to travel further. Leisure time - shorter working week, flexitime, more people working from home, more firms employing part-time workers, ageing population still active. Longer holiday. Paid holiday. Better mobility and transport. More working women. Age of tourists. 5. ECONOMIC FACTORS Exchange rates   cheaper places e.g. Spain and Turkey attract tourist. Foreign exchange    foreign currency earned. Multiplier effects   the processes that increase the amount of new investment and development in one area compared with others. Employment. Infrastructure. Leakages. 6. TECHNOLOGICAL FACTORS Improvements in air transport e.g. Jet aircrafts. Improvements in communication. Improvements in information t echnology e.g. internets. 7. POLITICAL FACTORS Political instability e.g. in 1992   military coup in Thailand led to a 20% to 30% drop in the occupancy rate in luxury hotels. In 1999 the Kosovo crisis led to a reduction in US tourists to Europe. Terrorism e.g. in Egypt. 8. DISEASES Malaria. AIDS. Cholera. In 1995 Ebola virus in Zaire. 9. SPORTING EVENTS Events such as World Cup e.g. France in 1998. Olympic games e.g. Sydney in 2000. The Cricket World Cup e.g. Britain in 1999. DEMAND AND SUPPLY OF TOURISM Fluctuation in demand (tourist visit): depend on the season e.g. high demand during school holidays or public holidays. How to increase the low demand? Promotion in new non-traditional source areas. Diversifying the product e.g. the conference trade, off- peak deals, packages, special holidays e.g. fitness. Raising the game e.g. exclusivity, luxury, eco-tourism?

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1 PAPER 3 - TOURISM

TOURISM:

All temporary visits to another region domestically or internationally which lasts for more than 24 hours. This

includes visits for holidays, sport, health, education, religion, business and visits to friends and family.

LEISURE:

All recreational and tourists activities whether they are home-based or not (free-time).

RECREATION:All activities that are undertaken voluntar ily for personal pleasure or enjoyment in a person’s leisure time. 

FACTORS AFFECTING GROWTH OF TOURISM:

1.  NATURAL

LANDSCAPE

Mountain  –  the Alps. Natural history –  the Galapagos Islands. Coasts  –  the Great

barrier Reef. Forests  –  Amazon Rainforest. Deserts  –  Tunisia. Polar areas –  Iceland.

Rivers  –  Grand Canyon. Wildlife  –  Safari in Kenya.

2.  CLIMATEHot, sunny and dry areas are very attractive to most tourists such as Kenya which

has tropical climate.

3. 

CULTURAL

Language. Customs. Clothing. Food. Architecture. Theme parks for examples

recreation –  Paris. Religion  –  Mecca. Education  –  Oxford.

4.  SOCIAL FACTORS

Increasing affluence –  people in employment earns high salaries and greater

income, people in full-time employment receive pay allowing them to travel

further. Leisure time - shorter working week, flexitime, more people working from

home, more firms employing part-time workers, ageing population still active.

Longer holiday. Paid holiday. Better mobility and transport. More working women.

Age of tourists.

5.  ECONOMIC

FACTORS

Exchange rates –  cheaper places e.g. Spain and Turkey attract tourist. Foreign

exchange  –  foreign currency earned. Multiplier effects –  the processes that

increase the amount of new investment and development in one areacompared with others. Employment. Infrastructure. Leakages.

6.  TECHNOLOGICAL

FACTORS

Improvements in air transport e.g. Jet aircrafts. Improvements in communication.

Improvements in information technology e.g. internets.

7.  POLITICAL

FACTORS

Political instability e.g. in 1992 –  military coup in Thailand led to a 20% to 30% drop

in the occupancy rate in luxury hotels. In 1999 the Kosovo crisis led to a reduction

in US tourists to Europe. Terrorism e.g. in Egypt.

8.  DISEASES Malaria. AIDS. Cholera. In 1995 Ebola virus in Zaire.

9.  SPORTING

EVENTS

Events such as World Cup e.g. France in 1998. Olympic games e.g. Sydney in

2000. The Cricket World Cup e.g. Britain in 1999.

DEMAND AND SUPPLY OF TOURISM

Fluctuation in demand (tourist visit): depend on the season e.g. high demand during school holidays or

public holidays.

How to increase the low demand?

Promotion in new non-traditional source areas. Diversifying the product e.g. the conference trade, off-

peak deals, packages, special holidays e.g. fitness. Raising the game e.g. exclusivity, luxury, eco-tourism?

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2 PAPER 3 - TOURISM

IMPACT OF TOURISM

POSITIVE/ADVANTAGES/BENEFITS  NEGATIVES/DISADVANTAGES/PROBLEMS 

ECONOMIC

  Increase gross domestic product (GDP) directly

and indirectly via multiplier. For example;

Jamaica in 2007 reached GDP of $1.2 billion.

  Taxes on tourism increase government revenue.

  Increased foreign exchange earnings.

  Foreign investment. For example in Jamaica

during 1970s, the government introduced the

‘Jamaicanisation’ policies to attract much

foreign investment in tourism.

  Created employment, including in unskilled

occupation; labour-intensive.

  Helps fund new infrastructure and facilities

which local people can also use.

  Stimulates and diversifies economic activity in

other sector –  local craft revival, manufacturers,

services and agriculture.

 

May act as a seedbed for entrepreneurship,with spin-offs into other sectors.

  Improves balance of payments through

increased trade.

  May divert government expenditure from other

needy areas of the economy.

  Requires government expenditure on tourism.

  Over-dependence on outside agencies and

some external control on the economy.

  Leakages: the money earned by tourism is

transferred back to the other country. For

example in Kenya, up to 17% of tourist

expenditure leaks out, often to developed

country.

Leakages can take place in five ways:

1.  Foreign workers send the money home.

2.  Travel costs to airlines and ships.

3.  Payment for goods and services imported

for tourism payment to foreign owners of

hotels and other amenities.

4.  Foreign debt in developing the

infrastructure for tourism.

  Profits may go overseas.

 

Overstretches infrastructure.

  Spread effects limited and may therefore

increase regional inequalities between tourist

growth areas and less developed periphery.

  Divert labour and resources away from non-

tourist regions and may affect peripheral areas,

leading to out-migration to tourist resort

opportunities.

  Labour unskilled and seasonal.

  Foreign personnel and firms dominate

managerial and higher-paid posts, reducing

opportunities for local people.

  Inflated prices for land, housing, food and

clothes.

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3 PAPER 3 - TOURISM

SOCIAL

  Cultural exchange stimulated with broadening

of horizons and reduction of prejudices

amongst tourist visitors and host population.

  May enhance role and status of women in

society, as opportunity for goals in tourism is

created and outlook widened.

  Encourages education.

  Encourages travel, mobility and social

integration.

  Improves services (electricity and health),

transport (new roads, airports) and widens

range of shops and leisure amenities.

  May cause polarization between population in

advancing tourist regions and less developed

areas, creating a ‘dual society’. 

 

Increases rift between ‘rich’ and ‘poor’. 

  Breakdown of traditional family values creates

material aspirations.

  Breakdown of families due to stress between

younger generation, who are affected by

imported culture, and older members of

household.

  Social pathology, including an increase in

prostitution, drugs and petty crime.

  Increases health risk e.g. AIDS.

CULTURAL

  May save aspects of indigenous culture due to

tourist interest in them.

  Contact with other cultures may enrich

domestic culture through new ideas andcustoms being introduced.

  Encourages contact and harmonious relations

between people of different cultures.

  Increases international understanding.

  Impact of commercialization may lead to

pseudo-cultural activities to entertain tourists

and, at extreme, may cause disappearance or

dilution of indigenous culture.

  Mass tourism may create antagonism from host

population who are concerned for traditional

values, e.g. dress, religion.

  Westernization of culture, food (McDonalds)

and drink (Cola-Cola).

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4 PAPER 3 - TOURISM

ENVIRONMENT

  Improved landscaping and architectural

standards in resort areas, including increased

local funding for improvement of local housing,

etc.

 

Promotes interest in monuments and historic

buildings, and encourages funding to conserve

and maintain them.

  May induce tighter environmental legislation to

protect environment i.e. landscape, heritage

sites (Taj Mahal), wildlife (Safari).

  Establishment of nature reserves and National

Parks; growing tourist interest and awareness

protect areas from economic and building

encroachment.

  Poor building and infrastructure development –  

tourist complexes do not integrate with local

architecture.

 

Destruction of natural environment and wildlifehabitat –  marine, coastal and inland.

  Excessive pressure leads to air, land, noise,

visual and water pollution, and breakdown in

water supplies, etc.

  Traffic congestion and pollution.

  Clearance of natural vegetation, loss of

ecosystems

CARRYING CAPACITY:

The number of visitors that can be catered for in a resort before the tourist experiences declines and the

resort becomes less attractive as a destination.

It is also called the ceiling or saturation level whereby the population is the largest which can be

supported without causing irreversible damage to the environment.

Overpopulation occurs when there are too many people relative to the resource and the tourists ruin the

attraction. These ties in with Doxey’s irritation index of residents’ attitudes to tourism. 

DOXEY’S IRRITATION INDEX 

It shows how residents’ attitudes to tourists change over time. After initial phase of acceptance and

welcome, the atmosphere becomes hostile.

Stages of development

EUPHORIAInitial phase of development, visitors and investors welcome, little planning or

control mechanism.

APATHYVisitors taken for granted, contacts between residents and outsiders more

formal (commercial), planning concerned mostly with marketing.

ANNOYANCE

Saturation points approached, residents have misgivings about tourist industry,

policy makers attempt solutions via increasing infrastructure rather than limiting

growth.

ANTAGONISM

Irritations openly expressed, visitors seen as cause of all problems, planning now

remedial but promotion increased to offset deteriorating reputation of

destination.

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5 PAPER 3 - TOURISM

MULTIPLIER EFFECTS:

The processes of that increase the amount of new investment and development in one area compared

with others. It is geographical equivalent of the rich getting richer, while the poor getting poorer. The

theory is based on the work of Gunnar Myrdal (1957). He believed that over time, multiplier effects cause

economic forces to reinforce and increase regional inequalities rather than reduce them.

Initial comparative advantages such as location, natural resources or labour, provide the stimulus for

development in a particular location. In turn, cumulative causation (the multiplier effect) occurs as a

acquired advantages are developed and reinforce the area’s reputation thereby attracting further

investment. The acquired advantages include improvements in infrastructure, skilled workforce and

increased tax revenues. Further investments makes the area increasingly attractive compared with other

areas, thus attracting more investment.

LIFE CYCLE MODEL

What?

  According to Butler (1980), there is a cycle in the development of tourist resorts.

  Initially visitors come in small numbers.

  Numbers are restricted by lack of access, facilities and knowledge, but as awareness increases,

visitors’ numbers increase.  With marketing and improved facilities, the popularity of the resort increases and more tourists

visit.

  However as the numbers increase, the carrying capacity is reached and the attractiveness of the

area declines.

EXPLORATION

  A small number of tourists visit a destination.

 

There are no impacts on the area.

  There are physical and cultural attractions.

Example:

1735 –  Blackpool’s first guesthouse opened, owned by Edward Whiteside. The

only visitors were the landed gentry (rich people) who would ride on the beach

and bathe in the sea. 

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6 PAPER 3 - TOURISM

INVOLVEMENT

  Visitors’ numbers start to increase. 

  More hotels are built.

  Transport is improved, railway lines built to the resort.

Example:

1819 –  Henry Banks opened the Lane’s End Hotel which was Blackpool’s first

hotel. In 1846, the railway line was completed to Blackpool, cutting the costs

and time. It became cheaper to travel so many working class visitors began

coming to Blackpool every weekend. 

DEVELOPMENT

  Visitor numbers continue to increase.

  There are still mainly physical and cultural attractions.

  Some built attractions are beginning to develop.

  The host community is becoming more involved with tourism.

  Package holidays will be offered.

Example:

1870 –  Central pier opened with open-air dancing for everyone. A new

promenade was opened to the South which linked the different areas ofBlackpool together. 

CONSOLIDATION

  The numbers of the tourists continue to increase but not as quickly.

  Transport routes and access to the resort have been improved.

  The majority of the local people now work in the tourist industry and the

local economy relies on tourism income.

  There are many facilities for tourists which are beginning to impact on the

environment.

Example:

1912 –  Many attractions were built such as the Grand theatre, Church Street.

Blackpool illuminations were first switched on in 1912. 

STAGNATION

  The facilities and services become old and run down.

  The negative impacts on the environment are becoming more obvious.

  Visitor numbers are declining.

  The host community begins to resent the tourists who have taken over their

town.

Example:

1986 –  The Sandcastle (an indoor swimming pool) and Blackpool Zoo opened.

But visitor numbers were starting to decline. 

DECLINE

  Tourist numbers start to decline dramatically.

  The local economy is severely affected and many people lose their jobs.

  The image of the resort suffers and as a result fewer people visit.

Example:

1987 –  Blackpool has run down areas. Annual day visits declined from 7.4 million

to 3l.9 million. 

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7 PAPER 3 - TOURISM

REJUVENATION

  Once in decline many resorts fail to recover.

  Other destinations are really successfully regenerated. This usually involves

investing a lot of money to improve facilities and amenities.

  The resorts have to be made up-to-date.

Example:

2004 –  St John’s Square is an important public space in the centre of Blackpool.This area has been pedestrianized and new planting, paving and lighting has

been added. This is to attract and enhance the character, appearance and

atmosphere of the area. A Wave sculpture has been added and Wi-Fi

connectivity included too. Houndshill Shopping Centre has been redeveloped

to improve shopping in the town centre. Coastal Protection the Sea defenses

had been damaged ion Blackpool. They have been replaced with 'Spanish

steps' leading down to the sea that will protect the coastline and increase

public access to the seafront. Pleasure beach at Blackpool attracts visitors. 11

million people came to visit Blackpool.

ECO-TOURISM:

Describe as a ‘green’ or ‘alternative’ (unconventional) form of sustainable tourism. It generally takes

place in remote areas, with low density of tourists; the facilities were originally at a fairly basic level, but

gradually becoming more comfortable. It often involves tourism that explorer’s ecology and ecosystems

such as game parks, nature reserves, coral reefs and forest parks.

It aims to give people first-hand experience of natural environments and to show them the importance of

conservation.

Characteristics include:

  Planning and control of tourist developments so that they fit in with local conditions.

 

Increasing involvement and control by local or regional communities.

  Activities appropriate to the local area.

  A balance between conservation and development and between environment and economies.

The key objectives for sustainable tourism are:

  Maintaining the quality of the environment whilst.

  Maximizing the economic benefit.

However, in areas where ecotourism occurs there is often a conflict between:

  Allowing total access to visitors and providing them with all the facilities they desire and

  conserving the landscape, plants and animals of the area.

Another conflict arises when local people wish to use the resources for their own benefit rather than for

the benefit of wildlife or conservation.

SUSTAINABLE TOURISM  –  it is that which can continue without damaging the environment, as well as

integrating the local community and involving them in the planning and implementation of tourist

development.

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8 PAPER 3 - TOURISM

PRINCIPLES OF SUSTAINABLE TOURISM:

  Operates within natural capacities for the regeneration and future productivity of natural

resources.

  Recognizes the contribution of people in the local communities, with customs and lifestyles linked

to the tourism experience.

  Accepts that local people must have an equitable share in the economic benefits of tourism.

This includes:

  Using resources sustainably –  the sustainable use of natural, social and cultural resources is crucial

and makes long term business sense.

  Reducing over-consumption and waste –  this avoids the cost of restoring long-term environmental

damage and contributes to the quality of tourism.

  Maintaining biodiversity –  maintaining and promoting natural, social and cultural diversities is

essential for long-term sustainable tourism and creates a resilient base for industry.

  Supporting local economies –  tourism that supports a wide range of local economic activities and

which takes environmental costs and values into account both protects these economies and

avoids environmental damage.

  Involving local communities –  the full involvement of local communities in the tourism sector not

only benefits them and the environment in general but also improves the quality of the tourism

experience.

  Consulting stake holders and the public –  consultation between the tourism industry and local

communities, organizations and institutions is essential if they are to work alongside each other

and resolve potential conflicts of interest.

  Training staff –  staff training which integrates sustainable tourism into work practices, together with

the recruitment of local personnel at all level improves the quality of the tourism product.

  Marketing tourism responsibly –  encouraging tourists to visit sites during off-peaks periods to

reduce visitor numbers or to visit when ecosystems are most robust helps preserve the

environment; it provides tourists with complete and responsible information, increases respect for

the natural social and cultural environments of destination areas and enhance customer

satisfaction.

  Undertaking research –  on-going monitoring by the industry using effective data collection

analysis is essential to help solve problems and to bring benefits to destinations, the industry,

tourists and the local community.

  Integrating tourism into planning –  integrating tourism development into national and local

planning policies, and producing management plan which undertake environmental impact

assessments projects plans and policies increases the long-term viability of tourism.

  Better information provision –  providing tourists with information in advance and in situ, for

example, through visitors centres about tourist destination.

BENEFITS OF SUSTAINABLE TOURISM:Benefits to the environment

  Safe guarding the resource for the benefit of future generations.

  The protection and enhancement of the special landscapes and features which appeal to

visitors.

Benefits to the community

  Real opportunities for community involvement in tourism and the creation of a better climate for

development.

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9 PAPER 3 - TOURISM

  Supporting the local economy and local services –  for instance helping to support local transport

systems in rural areas.

  Creating new business opportunities.

Benefits to the tourism industry

  Economic benefits for operators –  for example, reducing energy bills by as much as 20% by

installing efficient insulation, and spending less on consumables, such as paper and plastic goods,

by choosing reusable containers, washable table line etc.

  Better working relationship with the local community.

  Enhanced appeal for visitors from those market areas which have a high proportion of discerning

and ecologically aware consumers.

  Opportunities for the development and promotion of environment-friendly activity tourism such as

cycling, walking, bird watching, many water-based activities and newer interests including

conservation holidays.

Benefits for the visitor

  The development of a quality tourism service.

  Better relationships with local community.

 

Closer involvement with and better understanding of both the people and the holiday

destination.

CASE STUDY 1 –  Eco-Tourism in Belize

  Located at Central America.

  Belize has encouraged tourism but until 1983, the Belize government limited tourism to reduce

foreign impact and due to not have the infrastructure to deal with an influx of tourists.

 

Government then encourages eco-tourism by the needs of local people to safeguard the naturalenvironment and brings in foreign currency.

  Belize has many attractions such as:

  Coral barrier reefs.

  450 cayes (low-lying land) favoured by scuba divers.

  Antiquities from Mayan Civilisation.

  Political stability.

  Sub-tropical climate.

  Close to the cities of Southern USA.

  Alternative to the resorts of Mexico.

  After agricultural exports, tourism is most important source of foreign currency in Belize.

  In 1980, it earned £40 million.

  The attempt to develop ecotourism was success.

  Hopkins village the Sandy Beach Lodge Hotel and cultural centre was developed by the Sandy

Beach Women’s Cooperation. 

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10 PAPER 3 - TOURISM

  Local community was involved in the planning and management of the new facilities.

  Up to one-quarter of the country has been designated as a nature reserve.

  There have been a number of private initiatives, which successful in preserving wildlife.

  However, there are many signs that eco-tourism is failed:

 

90% of recent developments are foreign owned.

  There has been shift away from small, to large overseas chain.

  There was also environmental degradation.

  Coral at the Hoi Chan Marine Reserve has been damaged.

  There is overfishing as stock of conch and lobster decline.

  Mangrove swamps being drained.

  Part of the Caye Caulker was levelled to make a landing ship.

  Unsupervised groups of tourists fail to take sufficient care of the environment.

  Expansion of logging in the rainforest and the arrival of refugees from Guatemala and El

Salvador who clear the rainforest and use the land for shifting cultivation thus threatening the

environment.

CASE STUDY 2 –  The Management of Tourist in Jamaica

  Jamaica is the third largest of the Carribean Islands.

  Tourism in Jamaica originated in the latter part of the nineteenth century when a limited number

of affluent people, many with medical conditions, came to Jamaica to avoid cold winters in the

UK and North America.

  First tourist hotels were built in Montego Bay and Port Antonio.

  Visitors’ numbers increase every year due to the increase in the arrivals of cruise-ship passenger.

  Jamaica has many attractions such as:

  Sun and sand are the main attractions.

  Pleasant weather and white-sand beaches.

  Modern high-rise hotels, elegant old world style buildings, villas, apartments and

guesthouses.

  Good road network with highway.

  Private jet centre in Montego Bay and four aerodromes serving small carriers for inter-island

travel.

 

Cruise passenger terminal located in Ocho Rios, Montego Bay, Port Antonio and Kingston.  Dolphin parks, Marine Parks such as the Negril Marine Park and the Marin Park at Montego

Bay.

  Nature reserves, museums such as Bob marley Museum in Kingston, galleries, national park

such as Blue and John Crow Mountains National Park.

  Wide variety of flora and fauna.

  Excellent facilities for a range of sports.

  Protected areas; the Cockpit Country, Hellshire Hills and Litchfield Forest Reserves.

  There are the development of adventure tourism and ecotourism.

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11 PAPER 3 - TOURISM

  As tourist industry expanded, there is an impact on the environment.

  The careful management of tourism can do much to mitigate the impact. This include:

  Trying to avoid the pitfalls of mass tourism, such as the construction of high-rise hotels.

  Design National Park, Marine Park and other protected areas such as the three national

parks include Negril Marin Park, Montego Bay Marine Park and Blue and John Crow

Mountain National Park.

  Entry fees to the national park pay for conservation.

  Two marine parks attempt to conserve coral reef environments off west coast Jamaica.

  Jamaica conservation and Development trust responsible management of national parks

while National Environment Planning agency –  overseen government’s sustainable

development strategy since 2001.

  Ecotourism, development in Jamaica e.g. raft trips on River Rio Grande, where tourists are

taken downstream in very small groups. The rafts rely solely on manpower; therefore tourist

has no time to disturb peacefulness of forest.

  Linking the profits of tourism to social development in the country.

  Encouraging community tourism –  the Astra Country inn, Mandeville were recognized as a

pioneer hotel in community tourism. It works with surrounding communities;

i.  Promotion of B & B accommodation in private homes.

ii.  Training local guides.

iii.  Developing community base tourist attractions.

iv.  Encouraging the development of local suppliers.

However, there are also problems:

  The behavior of some tourist clashes with islands traditional morals.

  Some people has negative image on Jamaica because of its level of Violent crime and

harassment and despite recent initiatives of government to protect environment much of

biodiversity already been lost.

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12 PAPER 3 - TOURISM

TYPES OF TOURISM

Tourism takes place for a number of reasons. One of the most important distinctions is between

recreational tourism, where people travel for the pursuit of pleasure, and business tourism, where people

travel because of commercial interests. Tourism also occurs due to medical conditions, and for

educational reasons, social reasons and religious purposes. Four main types of tourism have been

described:

  Organized mass tourism  –  involves people who travel to destinations that are essentially familiar,

e.g. British tourists to the Mediterranean may drink English beer and eat fish and chips at mass

tourist locations. Many of the trips are package holidays priced competitively with minimal

organization required on the part of the traveler. This sector recreational tourists and may also

include people travelling abroad for the first time.

  Individual or small group mass tourists  –  will use accommodation and travel arrangements that

have been booked. However, at the destination they are more likely to show more

independence. Cultural and educational forms of tourism are common, mixing the familiar with a

little bit of exploration.

  Lone travelers and explorers  –  may use the tourist industry to arrange travel and accommodation

but there is a much greater attempt to make contact with the host community. Business travel

and religious travel feature prominently.

 

Drifters  –  are often pioneer travelers into previously untouched areas. They seek total immersions

with the host society and as such do not consider themselves as tourists.