Tourism and HospitalityDowntown Atlanta takes "southern hospitality" to a whole new level, boasting an array of activites, explorations, and unique experiences for all ages in the heart of the City.

From our renowned attractions to our lively sporting events, sold out concerts to our engaging conventions, there's always a reason to stay a while.

The hotel market has seen unprecedented growth in recent years. In 2014, the Metro Atlanta area ranked #1 in hotel occupancy growth, while the City of Atlanta shattered 70 percent occupancy levels - it's first time in our history.

Much of this growth and excitement is centered in the Downtown core, with over 12,000 hotel rooms, 8 million square feet of convention and event space, and 8 million annual visitors to our local attractions.

Where will you explore?

8,000,000

72%

Downtown Hotel Occupancy Rates

$3.2 billion

square feet of convention and event space

Downtown hospitality generates over

in economic impact

101+ million passengers in 2015 at Hartsfield Jackson Airport

The Center for Civic and Human Rights

10.6 milattractions

2.4 milconcerts & shows

1.4 milconventions

4.5 milsporting events

49 million visitors generating

$15 billion in spending

For every 1 visitor, $306 is generated in spending

Metro Atlanta Tourism

Sources: CAP Survey, ACVB, Georgia Dept of Tourism, Tourism Economics, Business Wise, Georgia World Congress Center FY 2015 Economic Impact Analysis, ESRI 2015 Reports

No.7 in nation for domestic hotel visitors

Over 20,000 jobs in Downtown support the hospitality industry

950,000 out-of-state guests

Downtown Tourism Attendance

$1.33 billion in economic impact

visited the Georgia World Congress Center, Georgia Dome, and Centennial Olympic Park in 2015 generating

Tourism and Hospitality

1,671

Current Inventory

Rooms Added 2016-2018

32hotels in Downtown

11,957 hotel rooms

3,055,050 nights demanded in 2015

The Glenn Hotel

$440.1 mil room revenue

Since 2011, over $375 million has been invested into Downtown's

hotel infrastructure. Another $389 million is under construction

or planned..

Sources: CBRE Hotels, ACVB

-

2,000

4,000

6,000

8,000

10,000

12,000

2011 2012 2013 2014 2015

Supply and Demand

Supply Tier 1 Demand Tier 1

Supply Tier 2 Demand Tier 2

Economy6%

Midscale2%

Upper Midscale

7%

Upscale35%

Upper-Upscale

35%

Luxury15%

Downtown Inventory Type

72.1

$108.31

58.6$64.06

74.2

$101.31

66.8

$43.94

0.0

20.0

40.0

60.0

80.0

100.0

120.0

Occupancy (%) RevPar ($)

Occupancy and RevPar, 2015

Downtown Tier 1 Downtown Tier 2 MSA Tier 1 MSA Tier 2

$136.40 $150.31

$116.29

$136.52

$95.87 $109.37

$54.21$65.78

$-

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

$160.00

2011 2012 2013 2014 2015

Average Daily Room Rate

Downtown Tier 1 MSA Tier 1 Downtown Tier 2 MSA Tier 2

Downtown has

40% of the City's hotels

and 54%of its hotel rooms

Tourism and Hospitality

By the Numbers

Downtown's Growing Demand