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Tourism and Recreation in Vermont
Promoting Conservation and Sustainable Development
Lisa C. Chase
Natural Resources Specialist, UVM Extension
Director, Vermont Tourism Data Center March 13, 2009
Logic Model
Source: University of Wisconsin Extension website. Accessed: April 18, 2008.
http://www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html
Situation
Recreation and tourism in Vermont have a long history of contributing to the economy, influencing the culture of local communities, and impacting the natural environment. Although many communities are quick to embrace tourism for its perceived economic benefits, tourism development can result in negative social and environmental impacts and inequitable distribution of economic benefits.
OutputsOutputsActivities
Agritourism Support in the Northeast
Recreation on Private Lands
Vermont Travel Industry Conference
National Extension Tourism Conference
Economic Impacts of the Northern Forest Canoe Trail
Sustainable Transportation for Tourism
Source: USDA National Agricultural Statistics Service 2007 Census
Direct Sales
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
tho
us
an
d d
olla
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2007 Direct Sales by State
MA=9, CT=13, VT=17, ME=23, NH=25, RI=42
Source: USDA National Agricultural Statistics Service 2007 Census
Direct Sales by State
$0
$5
$10
$15
$20
$25
$30
$35
$40
thou
sand
dol
lars
2007 Direct Sales Per Capita by State
VT=1, ME=3, NH=4, CT=5, MA=12, RI=14
Source: USDA National Agricultural Statistics Service 2007 Census
Direct Sales by State
Direct Sales Per Capita
$0
$50,000
$100,000
$150,000
$200,000
$250,000
tho
us
an
d d
olla
rs
2007 Agritourism and Direct Sales by State
Direct Sales & Agritourism
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
pe
rce
nta
ge
2007 Percentage of Farms Involved in Agritourism
RI=3, NH=8, CT=9, MA=10, VT=16, ME=19
Source: USDA National Agricultural Statistics Service 2007 Census
Percentage of Farms
Addison$5,512,000.00
Orleans$1,592,000.00
Franklin$1,528,000.00
Orange$1,580,000.00
Windsor$2,557,000.00
Rutland$2,153,000.00
Windham$2,125,000.00
Essex$172,000.00
Bennington$489,000.00
Washington$1,345,000.00
Caledonia$1,209,000.00
Chittenden$2,957,000.00
Lamoille$582,000.00
Grand Isle$540,000.00
US County ranking:
Addison Co. ranked 28th
Chittenden Co. ranked 105th
Windsor Co. ranked 129th
Rutland Co. ranked 153rd
Windham Co. ranked 154th
2007 Census of Agriculture Combined Direct Sales and Agritourism Income by County
Source: USDA National Agricultural Statistics Service 2007 Census
County Breakdown
InputsInputs
USDA SARE grant
Extension faculty
Extension staff
Partners (VF!A)
Collaborators
OutputsOutputs
Participation
Farmers
Woodland owners
Tourism and recreation businesses
Extension colleagues and collaborators
OutputsOutputsActivities
1. Agritourism training modules are developed
2. 700 farm operators participate in workshops in the Northeast
3. 140 farm operators receive technical assistance
4. Publications include scholarly journal articles and mass media outreach.
OutcomesOutcomes - Short Term - Learning
Agritourism workshop 2/9/09
No opinion14%
Agree68%Strongly agree
18%
Increased knowledge of income-generating opportunities for agritourism businesses (86%).
OutcomesOutcomes - Short Term - Learning
Agritourism workshop 2/9/09
No opinion32%
Agree59%
Strongly agree9%
Given me the knowledge needed to implement these opportunities in my own agritourism business (68%).
OutcomesOutcomes - Short Term - Learning
Agritourism workshop 2/9/09
No opinion14%
Agree18%
Strongly agree68%
Helped me identify useful agritourism resources such as people knowledgeable in agritourism, publications, and websites (86%).
OutcomesOutcomes - Short Term - Learning
Agritourism workshop 2/9/09
Disagree5%
No opinion5% Agree
23%
Strongly agree68%
Expanded my contacts with other farmers, potential business partners, service providers, community leaders, and/or collabora-
tors (91%).
OutcomesOutcomes - Short Term - Learning
Agritourism workshop 2/9/09
No opinion18%
Agree65%
Strongly agree18%
Gained skills to better market and promote my business (83%).
OutcomesOutcomes - Short Term - Learning
Agritourism workshop 2/9/09
No opinion39%
Agree39%
Strongly agree22%
Gained skills to better assess the liability and risk associated with my business (61%).
OutcomesOutcomes - Short Term - Learning
Agritourism workshop 2/9/09
No opinion29%
Agree53%
Strongly agree18%
Gained skills to increase the profitability of my business (71%).
OutcomesOutcomes – Medium Term
Agritourism project
140 farmers will take actions that help them: (1) start a new agritourism venture; (2) improve an existing venture; or (3) decide not to begin a venture based on business analysis.
OutcomesOutcomes – Medium Term
Agritourism project
Not Likely11% Maybe
16%
Likely47%Definitely Will
26%
Thoroughly assess business to determine where improvements or new ventures are needed (73%).
OutcomesOutcomes – Medium Term
Agritourism project
Not Likely20%
Maybe35%
Likely35%
Definitely Will10%
Create a new or change an existing business plan to accommodate the improvements or new ventures identified today (45%).
OutcomesOutcomes – Medium Term
Agritourism project
Not Likely5%
Maybe20%
Likely65%
Definitely Will10%
Implement improvements or new ventures based on information provided in today’s workshop (75%).
OutcomesOutcomes – Medium Term
Agritourism project
• “Will increase being available to schools and organizations.”
• “Sell membership to farm club.”• “Maple tours for the off-season.”• “Pairing and tasting events.”• “Green Hotel certification.”• “Customer satisfaction survey.”• “Value added products.”
OutcomesOutcomes – Long Term
Agritourism project
70 farmers that have adopted new agritourism practices report improved farm viability
Next Steps
Follow-up survey
Regional collaboration
Complementary grants