Upload
diakbara
View
193
Download
1
Tags:
Embed Size (px)
Citation preview
Tourism entrepreneurship
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor2
Those who know how,
shall always have a job!
Those who know why,
shall be their boss!!
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor3
Agenda!
Tourism scenario Opportunities in tourism Entrepreneurship option
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor4
Concept
Entrepreneur EntrepreneurshipInnovativecreation
PersonProcess of
actionObject
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor5
Tourism galore!
Largest industry in the world! Tourism has advanced as commitment to
general development. It touches not only the economic fabric of
the society but also has significant impact on social norms and moral values.
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor6
DemandDomestic and international tourists
SupplyTourist destinations and facilities
Tourism intermediaries
Travel
Regulatory framework
Influences on demand
Tourism impacts
Tourism scenario!
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor7
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor8
Tourism today!
Tourism today is a regular, organized and reoriented promising industry having a flow of human contracts. The entire gamut of travel and trade activities seems to have combined adventure with the element of tourism thereby offering exciting opportunities for entrepreneurs.
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor9
Opportunity! To add value, all these components must be
addressed A comprehensive development in terms of
having all these service providers is a prerequisite to development of tourism.
Conversely as tourism grows at a destination there will be demand for these services.
This in turn is an opportunity for entrepreneurs.
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor10
Ideas!Tourism-related businesses Travel and tour operators Hotels Motels Backpacker’s hostels Guest houses, B&B Travel/tour agencies. Sub
agencies Guiding services Traditional cuisine-
restaurants, cafes, food stalls/ outlets, etc.
Transport/ transfer services for tourists
Horse/ camel/ elephant riding Tourist campsites/ picnic
sites Houseboats Camping equipment hire Boat station Traditional bars Cultural centers Dance and theatre groups
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor11
IdeasUnconventional tourism-related businesses
Photographic safaris Walking trails Bird watching tours Ranch, farm, cattle post
lodgings Film industry outfitters Traditional storytelling and
games
Hot air ballooning Parachuting Desert 4X4 trails, and 4-
wheelers Desert/ bush survival
courses Fishing camps (commercial) Traditional music (Hunting safaris)
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor12
IdeasUnconventional tourism-related businesses
Curio and craft factories Curio and craft outlets Visit to traditional healers-
medicine Game parks/ reserves/ farms Gathering products and
tracking wildlife Museums
Snake/reptile parks, aviaries, butterfly farms
Botanical gardens
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor13
IdeasSubsidiary or secondary activities
Filling stations/ convenience stopovers
Supply of fire woods to camps/ lodge/hotels, etc.
Waste collection from camps/ lodges, hotels, etc.
Thatching services Supply of natural minerals
Bottling and supply of spring or natural water
Supply of traditional food items
Supply of decorative and ornamental plants
Horticulture Landscaping Training and HRD Tourism and wildlife
consultancy
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor14
Idea is a funny thing!
It doesn’t work unless you do!!
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor15
What is entrepreneurship?
“Entrepreneurship is offering creative yet viable solutions to
society’s needs…”
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor16
A model of entrepreneurship
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor17
What are entrepreneurs like?Information seeking Takes action on own to get
information to help reach objectives or clarify problems
Systematic planning Develops and uses logical step-by-step plans to reach goals
Problem solving Identifies new and potentially unique ideas to reach a goal
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor18
What do entrepreneurs do? Entrepreneurs introduce a new product or
service into the marketplace; Entrepreneurs discover new resources or
new uses for old resources; Entrepreneurs develop new technologies; Entrepreneurs open new markets; and Entrepreneurs organise existing
enterprises.
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor19
What does is take?Skills
Critical and creative thinking; Goal setting; Decision making; Human relations and communication; Management skills; and Problem solving.
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor20
Entrepreneurial competencies
Initiative Entrepreneurs take actions that go beyond job requirements or the demand of situation
Sees and acts on opportunities
Looks for and takes action on opportunities
Persistence Takes repeated actions to overcome obstacles that get in the way of reaching goals
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor21
Entrepreneurial competencies
Self confidence Has strong belief in self and own abilities
Assertiveness Confronts problems and issues with others directly
Persuasion Successfully persuades others
Use of influence strategies
Uses of variety of strategies to affect others
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor22
Entrepreneurial competencies
Concern for high quality work
Acts to do things that meet or beat existing standards of excellence
Commitment to work contract
Places the highest priority on getting the job completed
Efficiency orientation Finds ways to do things faster or with fewer resources or at a lower cost
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor23
Vantage tourism!
Provides employment opportunities, both skilled and unskilled, because it is a labour intensive industry
Generates foreign exchange Increases incomes Creates increased gross national product Can stimulate infrastructural development
(roads, etc.)
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor24
Vantage tourism!
Can be linked with local products and resources
Helps to diversify the economy Increases governmental revenues Broadens educational and cultural
horizons and improves feelings of self-worth
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor25
Vantage tourism!
Improves the quality of life related to a higher level of income and improved standards of living
Reinforces preservation of heritage and tradition
Justifies and enables environmental protection and improvement
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor26
Vantage tourism!
Visitor interest in local culture provides employment for artists, musicians, and other performing artists, enhancing the cultural heritage
Provides tourist and recreational facilities that may be used by a local population
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor27
Vantage tourism!
Breaks down language barriers, socio cultural barriers, class barriers, racial barriers, political barriers, and religious barriers
Creates a favourable worldwide image for a destination
Promotes a global community- international understanding and peace
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor28
Look before you leap! Community sentiment on tourism (will
other members of the community approve developments in their area?);
Organizational and financial capabilities; Public safety and security (crime levels,
violence, etc.); and Public health, sanitation and hygiene
(visitors to Asia (and sometimes India) are always afraid of contracting diseases, like malaria, cholera, etc.).
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor29
Look before you leap! Existing and potential tourist markets; Cost and convenience of travel to the
area; Accessibility to tourist destinations, i.e. by
road, water, rail, air, etc.; Competing destinations (these could be
local or regional like, Rajasthan, UP, etc.); Competing businesses in the same field; Political stability;
Tourism Entrepreneurship
Dr. Nimit Chowdhary, Professor30
So, do
you have
it in you?