Tourism Exam

Review

5 Sectors You need to stay somewhere

You Need to Get there

You have to have something to do

You have to eat

You may need assistance

AccommodationsTransportation

Recreation & Entertainment

Food & Beverage

Travel Services

5 Reasons for Growth Increase in Disposable Income

Increase in leisure time

Technological Advances - online booking, transportation

Globalization and communication/media

Safety of Travel

Stress, Stress and more Stress

Terms and Definitions Tourism Illiteracy Leakage Trip Foreign and Domestic Tourist

Tourism Illiteracy

This can happen because of TOURISM ILLITERACY- this is an educational deficiency about tourism.

Closed Minded?

Leakage is a community’sneed to import workersand goods in order to

sustain its tourism industry

What is a Trip?

A trip is defined as any travel that takes a person 80kms from their home for any reason other than:

For school For work Hospital Or for more than one year

Tourist Terms

Foreign Tourist – outside of country Domestic Tourist – inside of country

Outbound Inbound

Types of Travellers Free Spirit No Hassel Cultural History Buff Etc

Independent and curious, you love to immerse yourself in the places you visit, before, during and after.

Authentic Experiencer

Easy-going and creative, you talk to the locals, get in on the action and take the road less travelled.

Cultural Explorer

Focusing on the cultures of others, you follow your interests with an open and detailed-oriented mind.

Cultural History Buff

Explore your family heritage and share your discoveries with your friends when you get home.

Personal History Explorer

Leave work behind, sit back and relax. There’s no time for stress when you’re busy getting comfortable.

Rejuvenator

Follow your own schedule and keep things flexible and close to home.

Virtual Traveller

Travel Types - Psychographics

1. Allo - Centric2. Mid - Centric3. Psych - Centric

What are some of the thingsthat make a vacation memorable?

Think Back

5 Scenic Drives River Valley Scenic Drive Fundy Coastal Drive Acadian Coastal Drive Appalachian Range Route Miramichi River Route

Types of Advertising Broadcast News/Print Online Advertising Outdoor or On-the-Go advertising

What is E-Business?

Marketing Mix• What are the 4 P’s of Marketing Mix

1.2.3.4.

S.T.P. – Marketing Planning

• S• T• P

What is Positioning?• Give an Example - Business: - Positioning Statement:

Tourism and Web Design

Color Schemes Navigation Photography Video Quality and Use

Map of New Brunswick