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Tourism Fiji Strategy: • Shareearnedmediatoshowcasefeaturedindustrypartnersandmedia partnerships• ShareTourismFijiblogpoststodrivetraffictoTourismFijiwebsite
Results:• Increasedengagementofearnedmediaarticlesandclickthroughto partnersby78%• IncreasedclickthroughstoTourismFijiwebsiteby97%
Example Social Media Storytelling
Example posts:Earned media posts and website blog posts
Assignment:CreateregularFacebookpoststogeo-targetNZaudienceGoal:InspireNewZealanderstotraveltoFiji
Example posts:Earned media posts and website blog posts To
urism
Fiji
Christchuch Airport Strategy: • Instagramposts:UGCforInstagramfeed• Instagramstories:permanenthighlightswithabalanceofairport information,marketingcampaignsandUCG• Instagramtone:friendly,personableandcheeky
Results:• Increaseoffollowersby300%• Increaseofengagementby175%
Example Social Media Storytelling
Assignment: CreateInstagramstrategyandregularlyimplementGoal: Showcasebrandpersonalityinanauthenticway
Feed example:Showcase balance of people, planes and brand personality
Post example: UCG post
Chris
tchurc
h Arip
ort
Instagram stories examples: Showcasing new happenings at the airport in a basic manner for the entire audience to understand.