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Tourism in the Age of Digitalisationand GlobalisationFrank Puettmann
Head of Public Policy, Group Corporate & External Affairs
22
The world’s number one tourism group – An overview
More than
20 million customerstravelling with us
Global group –headquartered in Germany
Turnover€18.5bn*
Underlying EBITA €1,1bn*
A FTSE 100 company
Marketcapitalisation€10bn**
67,000employees
380 hotels
15 cruise ships
Around 1,600travel shopsin Europe
33 TUI Corporate Communications
TUI in Greece – An overview
44 TUI Corporate Communications
TUI & the Destinations -The “production” of a holiday package
End-customer
Source Market –Travel Company
Destination Tourism -businesses
Destination Tourism-infrastructure
Accommodation
Transfers Incoming Services Restaurants, Bars Boat charters
Regional/ Local Government
Airports Transport Infrastructure
Culture, Traditions, Festivals, Museums
Health & Safety Local Communities & Nature
Communicate Cooperate Develop
Communicate Cooperate Develop
55 TUI Corporate Communications
The authentic holiday experience
• Project in Crete: Inter-connecting local sustainable agriculture with tourism
• One platform for all sustainability actions of the TUI Group• 10 million € annually in projects
• Empowering Young People
• Protecting Natural Environment
• Thriving Destinations
6
New customers – growing industry – growing relevance
7
88
How do we reach out to new customers?
9
Asia is important part of TUI strategy 2022
NEW Destinations + Markets
1010
1111
12
1313 TUI Corporate Communication
TUI in Greece
TUI CEO Fritz Joussen and Executive Board visited Athens in October 2017. Meeting with PM Tsipras
Success factors: • Stable environment for
investors• Modernization of public
infrastructure• Top education / qualification
14
German Trade Tax
EU-Emission Trading
EU-Package Travel Directive
Aviation Tax
Visa
Tourism Taxes
Nightflight ban
US Travel Ban
1515
Think Travel.Think TUI.