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T O U R I S M I S A G R O W I N G S O U R C E O F E X P O R T R E V E N U E A N D A S I G N I F I C A N T E M P L O Y M E N T P R O V I D E R I N F I N L A N D T O U R I S M H A S
A M U L T I P L I E R E F F E C T O N O T H E R S E C T O R S . 1 E U R O I N T O U R I S M A D D S 5 6 C E N T S V A L U E T O T H E O T H E R S E C T O R S .
2 1 . 9 M I L L I O N O V E R N I G H T S T A Y S A T F I N N I S H A C C O M M O D A T I O N
8 . 3 M I L L I O N F O R E I G N
V I S I T O R S I N F I N L A N D I N
2 0 1 7
O V E R N I G H T S T A Y S ( 6 . 7
M I L L I O N ) O F F O R E I G N
V I S I T O R S I N 2 0 1 7 :
Foreign overnight stays 31%
Domestic overnight stays 69%
EU-28 53%Other countries 13%
America 6%
Russia 12%
Asia 16%
S P E N D I N G P E R V I S I T I N 2 0 1 7
1. China EUR 1,1862. Spain EUR 7543. Belgium EUR 6544. France EUR 6505. India EUR 6056. USA EUR 5987. South Korea EUR 5688. Japan EUR 5589. Australia EUR 52410. Canada EUR 516
B R E A K D O W N O F C O N S U M P T I O N B Y F O R E I G N
V I S I T O R S I N 2 0 1 7
Other countries 33% Russia 24%
China 17%
Sweden 8%Germany 6%
Estonia 4%UK 4%
Japan 3%
Sources: Visit Finland, Statistics Finland
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Market Volume
Share of overnights by regions 2017
68% 12% 9% 11%
Indian visitor rankings in Finland• No. 18 in overnights in 2017 (78 600, +44%)
• Population 1,3 billion people
• Outbound travel from India18,4 million arrivals to all destinations in 2017 +10% compared to 2016
ØEurope’s share of Indian outbound travel is 15%ØFinland’s share of Indian outbound travel is 0,2% • Travel expenditure (total outbound travel from India)
14 billion EUR
4 %
18 %
4 %0 %
44 %
0 %5 %10 %15 %20 %25 %30 %35 %40 %45 %50 %
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
80 000
90 000
2013 2014 2015 2016 2017
Indian overnights in Finland 2013-2017
76%
8%
1%
3%
1%
3%1%
2%
1%
1% 1%
1%
68%
13%
3%
3%
3%
3%
1%
2%1%
1%
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Indian overnights in Finland 2017
Winter (Nov-Apr): 30 300 (+42%) Summer (May-Oct): 44 300 (+45%)
41 %
59 %
0
5 000
10 000
15 000
20 000
25 000
2010 2011 2012 2013 2014 2015 2016 2017
India
High winter season (12-02) Spring season (03-05)
High summer season (06-08) Autumn season (09-11)
Indian overnights in FinlandSeasonal overnights in 2017
Source: Rudolf data base, Statistics Finland
Whole Finland No. of Indian overnights
Actual seasonalchange
2017 2017 vs. 2016
Winter (Dec-Feb) 15 600 +59%
Spring (Mar-May) 19 400 +31%
Summer (Jun-Aug) 22 600 +43%
Autumn (Sep-Nov) 19 700 +58%
Year 2017
Indian overnights in Finland by season in 2017
Helsinki 75%Espoo 17%
Turku 17%Oulu 11%Vaasa 10%
In addition:Uusimaa (excl. larger Helsinki area) 45%(destinations which are outside the main travel dest.)
Tampere 35%Joensuu 13%Jyväskylä 11%Lahti 8%Sotkamo 7%Lappeenranta 6%
Rovaniemi 65%Inari/Saariselkä 17%Sodankylä 5%
Denmark**79 80020 %
Finland78 60020 %
Sweden216 000
54 %
Iceland24 700
6 %
Nordic countries' share of India overnights 2017
78 600
50 000
100 000
150 000
200 000
250 000
2009 2010 2011 2012 2013 2014 2015 2016 2017
Development of Indian overnights 2009-2017
Denmark**
Finland
Sweden
Iceland
India
7
-2%
44%
23%
63%
9% 4% 18%
65%
Denmark** Finland Norway* Sweden Iceland
Indian overnights, change %
Change 2017/16 Average annual change 2009-2017
0%
44%
15%
-8%
43%
30%
Denmark Finland Norway* Sweden
Change of Indian overnights by season 2017/16
Winter (Dec-Apr) Summer (Jun-Aug)
22 600
10 000
20 000
30 000
40 000
50 000
60 000
70 000
80 000
90 000
2009 2010 2011 2012 2013 2014 2015 2016 2017
Indian overnights in the Nordic countries, summer season (Jun-Aug) 2009-2017
Denmark**
Finland
Sweden
26 000
10 000
20 000
30 000
40 000
50 000
60 000
70 000
80 000
90 000
2009 2010 2011 2012 2013 2014 2015 2016 2017
Indian overnights in the Nordic countries, winter season (Dec-Apr) 2009-2017
Denmark**
Finland
Sweden
India
8
Corresponding seasonal overnights not available for Iceland
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Statistics Sweden, Norway and Denmark
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Indian visitors in Finland
0
2 000
4 000
6 000
8 000
10 000
12 000
Janu
ary
Februa
ryMarch Apri
lMay
June Ju
ly
Augus
t
Septem
ber
Octobe
r
Novem
ber
Decem
ber
Indian overnights in Finland by month
2013 2014 2015 2016 2017
-40 %
-20 %
0 %
20 %
40 %
60 %
80 %
100 %
Janu
ary
Februa
ryMarch Apri
lMay
June Ju
ly
Augus
t
Septem
ber
Octobe
r
Novem
ber
Decem
ber
Indian overnights change % in Finland by month
2013 2014 2015 2016 2017
