TOURISM & TECHNOLOGY

IN MYANMAR

Training Program on Tourism Policy and Strategy 19-22 March 2018, Kerala, India.

Presented by, Mr. Kyaw Kyaw Lwin

Assistant Director, Ministry of Hotels and Tourism

Nay Pyi Taw, Myanmar

Strengths • Tourism becomes a national priority. • Gradually increasing visitor arrivals. • Outstanding historic, natural, and cultural heritage. • High Internet penetration and Mobile subscription Rate

Weaknesses • Lack of trained human resources. • Insufficient public services, infrastructure, and financial systems. • Weak regulatory environment. • Lack of accurate tourism information.

Opportunities • Strategic location between India and China. • Increase foreign direct investment and public revenue. • Deepen regional cooperation. • Job creation and Technology transfer. • Know-How and Experiences • Growth in ICT Industry

Threats • Negative economic, social, and environmental impacts. • Speed of economic reform and liberalization. • Global economic instability and climate change. • Difference in technical standards • Natural disasters.

Name of Stakeholder Roles and Responsibilities

Ministry of Hotels and Tourism, State/Regional Governments

Play an important role in supporting tourism development

Myanmar Tourism Federation (MTF) Represents the private sector to promote Myanmar as a responsible world-class destination benefiting our communities, our culture, values and environment.

11 Associations (Part of MTF) Perform sustainable development in each and every sector such as delivering quality tourism services and experiences, satisfying visitor expectations and providing value for money.

Civil Societies Play an encouraging role in tourism development and enable meaningful engagement of communities in order to have very much capacity to participate and amplify the voice of community needs.

International Organizations / Development Partners

Support and assist in preparing and implementing tourism development projects, ranging from tourism and environ-mental awareness programs to human resource development programs and the implementation of community-benefit/ based tourism initiatives.

Responsible Tourism Policy 2012

Myanmar Tourism Master

Plan (MTMP) 2013-2020

Policy on Community Involvement In Tourism

2012

Myanmar Ecotourism Policy and

Management Strategy

2015

Myanmar Tourism Law

(New) Under Revision

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Six Main Strategic Programs of MTMP

Str

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Inst

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E

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Enhancing tourism awareness Digital Marketing

Expanding the availability of tourist VOA services:

Cooperating between PPP closely

Narrowing down the Digital Divide

T H A N K Y O U

Further Information, Please Visit http://www.tourism.gov.mm