Slide 2 TOURISM Slide 3 Tourism GoTeam Co-chairs: Brent
Christensen (MDA) and John Hairston (Hancock Bank) Tourism Go Team:
15 appointed Commissioners and 9 team advisors Slide 4 Tourism
GoTeam The Go Team is segmented into 9 subcommittees Government
(legislative inventory and gaps) Attractions (Defense, Eco, Golf,
Museums, Music, Recreational, and Sports Workstreams) Food &
Beverage Gaming Lodging Retail Transportation Conventions and
Tradeshows Segment, Value Proposition and Product Gap Assessment
Slide 5 Major Phases Organization-Complete Planning and Timeline -
Complete Inventory of how to measure success using Key Performance
Indicators (KPIs)- Complete Determine KPI baseline of current
tourism book of business 20% Forecast book of business to 2020
(Envisioned Future) 5% Slide 6 The segments are driven not simply
by age and wealth, but also by changing desires and needs as
travelers move through lifestages. Age Income/Assets High Net Worth
Mass Affluent Just the Basics Retirement YearsPrime Time ClimbYoung
Families Kids leaving the nest Very high expense years trips are a
luxury, where cost to value is a premium driver. Adult and
childrens activities important. Time to think more about luxuries
longer stays, higher tickets. Income and asset levels that bring
them toward upper middle or affluent lifestyles and corresponding
spending habits. More likely than the other segments (except High
Net Worth) to have multiple travel venues for extended stays. Truly
wealthy, with extraordinarily complex second homes, high dollar
toys and homes very prone to travel where cost is not a driver. Of
traditional retirement age though some continue working. Lower
income and asset levels (and in some cases the lifestyles of the
young and single) result in less frequent or expensive travel.
Slide 7 Must understand life stage, condition, and purpose of
visitor to develop the value proposition. Visitors Focused on
Family, Group, Themselves Visitors Focused on Business, Passing
Through Can we offer all things to all people? Do we need to focus?
They chose the coast, here for an experience Target Segments,
Desired Experiences and Value Proposition to Deliver Experience
Segment A Experience 1 = VP A1 Segment A Experience 2 = VP A2
Segment B Experience 1 VP B1 Target Segments, Desired Experiences
and Value Proposition to Deliver Experience Segment A Experience 3
VP A3 Segment B Experience 2 VPB2 Have to be here Slide 8 Major
Phases Determine target tourism segments to teach the Envisioned
Future 5% Determine value propositions to capture those segments
Not Started Determine the gap between current reality and the
necessary value propositions Not Started Inventory the critical
initiatives to close the gap Not Started Slide 9 INFRASTRUCTURE
Slide 10 Mission Statement The GoCoast 2020 Infrastructure Team
will act quickly to assist in charting a 2020 vision for the Gulf
Coast by making sound recommendations to the Governor and MDEQ
regarding priority infrastructure needs in the Gulf Coast Region.
The Team will strive to distill the thinking and passion of the
entire Gulf Coast community into a living and lasting plan to
preserve and advance the unique MS Gulf Coast. Our portion of the
Mississippi Plan will give guidance to the Governor and MDEQ
regarding the criteria by which infrastructure projects funded with
State specific RESTORE Act monies should be vetted. Slide 11 Long
Term Priorities & Benefits Use these funds for Infrastructure
Projects which promote Economic Development through: Job Creation
and Retention Enhancement of Existing Industries Establish Future
Revenue Streams for Sustaining Infrastructure Implemented under
RESTORE Act funding. Slide 12 Leveraging Resources Infrastructure
projects overlap with other GoCoast Team objectives (Economic
Development, Tourism, etc.) Balance the goal of leveraging
available funds with goal of selecting projects which are outside
the box of normal funding avenues Slide 13 RESTORATION Slide 14 ECO
RESTORATION GoTeam Mission Statement What is Team Specific Mission
Statement or specific objectives? To Enhance Overall Eco-System
Health, Functions and Services by promoting projects which enhance
All Mississippi Coastal Ecosystem components Slide 15 Long Term
GoTeam Priorities What are the long term key priorities that the
Team has developed for their specific area of focus? To develop
projects that provide for long-term Conservation and Restoration of
Habitat and Natural Resources Healthy Water Resources Both Quality
and Quantity Habitat Conservation, Restoration and Enhancement
Sustainable Living Coastal and Marine Resources Resilient Coastal
Communities Slide 16 Benefits of Priorities What are the main
benefits of these priorities and their overall impact for the
Mississippi Gulf Coast? Restoring and preserving Mississippis
natural resources will benefit the Coast by fostering sustainable
economic development and attract additional investment in the area.
This will lead to long term resilience for our coastal communities
Slide 17 GoTeam Needs Analysis How are these priorities being
addressed now, if at all, and what are the main factors to ensure
future success for the Gulf Coast? Gulf Coast Ecosystem Task Force
Sciences Assessment Subgroup MS-CIP MS-CIAP DWH NRDA Early
Restoration Slide 18 Developed Working Groups Priorities Laura
Bowie LaDonn Swann Judy Steckler Funding Kay Kell Brandon Pike
Marine Industry and Resources Brice Wiggins Hank Zuber Localities
Les Filingame Aniece Liddell Hank Zuber Tommy Gollott RESTORE Act
Bob Fairbank Don Blancher Kay Kell Slide 19 Leveraging Resources
EcoRestoration Priorities Need to be central to all team project
goals Eco Restoration Workforce Development Eco-Tourism Eco-
engineered infrastructure Enhance Fisheries Resources Eco Education
& Research Small Business Economic Development Developing a
Project Rating System to categorize/prioritize projects Slide 20
SEAFOOD Slide 21 Our Vision Plan what we can do today in order to
make the seafood industry vibrant and sustainable long term along
the Mississippi Gulf Coast Region; To continue to foster and grow
the way of life the seafood industry has held on the MS Gulf Coast
for centuries; To further the development of a marine habitat and
industry that will be seen throughout the nation as healthy and
vibrant; To foster learning and education of our seafood habitats
and resources for our future generations of fisherman. Slide 22 Our
Priorities The following areas have been identified by the Seafood
Go Team as having priority in our long range planning: Seafood
Promotion Commercial and Recreational Fishing Habitat Development
and Restoration Infrastructure Workforce Development Seafood
Research Slide 23 Our Needs What are the main needs we need to
address for our long range plan? Promote MS Gulf Seafood as a
healthy, quality product ; Have adequate safe-harbor available for
MS fisherman, oysterman, shrimpers and crabbers; Further habitat
development for fin fish, shrimp, oyster and crab to increase
future marine populations; Continue marine re-stocking programs to
increase commercial and recreational supplies; Educational programs
for children the future of our fisherman; Develop workforce
training for seafood related jobs, from commercial fishing to
processing to retail/restaurant sales; Fund research programs that
develop sound science for use in making proper marine management
decisions. Slide 24 Our Today What is being done today? Seafood
Marketing Programs Tidelands Trust funds Funds generated from MS
Secretary of States water bottom leases, funds used for
developments, restaurants, marinas and harbors MS Coastal Preserves
Program (MSCIP) Funding for barrier island restoration, coastal
restoration and flood control MS Legislature Beneficial Use Statute
Requires all suitable dredged material be used beneficially,
generally by creating marsh wetland habitats suitable for birds,
shrimp, crab, etc. Artificial reef creation Mississippi Gulf
Fishing Banks, Inc. building inshore/offshore artificial fishing
reefs Industry Associations MS Gulf Coast Charter Boat Captain
Association Coastal Conservation Association Mississippi American
Shrimp Processors Association Slide 25 Our Future To see an
increased abundance of all marine resources from the development of
habitat and restocking programs; Regional and National promotional
programs for Gulf seafood; Funded research that keeps Gulf marine
seafood populations from experiencing population declines; Seafood
endowment program for use in leveraging private funds to further
the industry both commercially and promotionally. Slide 26 SMALL
BUSINESS Slide 27 Small Business Mission Statement The GoCoast 2020
Small Business Team will act quickly to assist in charting a 2020
vision for the Gulf Coast by creating a long term framework that
supports small business development and growth on the Mississippi
Gulf Coast. The Small Business portion of the GO Coast 2020 Plan
will give guidance to the Governor and MDEQ regarding the criteria
by which small business projects funded by State specific RESTORE
Act monies should be vetted and will be used as a foundation for
the Mississippi Plan as envisioned by the RESTORE Act. Slide 28
Long Term Objectives Establish a working knowledge of current and
on-going small business planning efforts throughout the Gulf Coast
Region and the country as a whole, including anticipated sources of
funding Define resources that can be leveraged to complement the
Teams efforts while not repeating existing programs Define Small
Business Categorize Small Business into two categories which may or
may not have overlapping requirements: Existing Small Businesses
Start-up New Businesses Host dialogue to define priority small
business needs throughout the Gulf Coast Region Develop a priority
listing for types of programs and example projects to be considered
Develop ranking criteria for priorities generated Assemble the
aforementioned points into a cohesive document complementary to
other GoTeam reports Slide 29 Incubator and Accelerator Programs
Assess current incubator and accelerator capacity, effectiveness
and identify gaps Tourism Emphasize advantages of the states gaming
tax and regulatory environment. Providing a sustainable hospitality
training course. Technology Transfer Center Identify opportunities
to enhance current capacity. Leverage NOARC Priorities Slide 30
Technology Assisting new and existing businesses with website
development, marketing and social networking Financing Access to
information on existing small business assistance programs
Insurance A factor/obstacle that every small business owner faces
Business/Management Succession Emphasize the need for pre-planning
when a Business owner and/or Management team is no longer in place
to continue to operate the business Priorities Slide 31 Leveraging
Resources Identify existing programs relevant to GoTeam priorities
Work together with other GoTeam to consolidate similar ideas Slide
32 WORKFORCE Slide 33 Workforce Mission Statement The Workforce
GoTeam will develop a plan that gives guidance regarding the types
of programs, projects, and priorities that should be accomplished
with State-specific RESTORE Act funding, in order to improve the
recruitment, preparation/training, and retention of a workforce of
Mississippians prepared for available careers along the Gulf Coast.
Objectives: Establish a working knowledge of current and on-going
workforce recruitment and training efforts throughout the Gulf
South Region Host dialogue to define priority workforce development
needs Develop a priority listing for implementable and sustainable
programs to be considered Assemble the aforementioned points into a
cohesive report that is complementary with other GoTeam efforts
Slide 34 Workforce Reality Nearly two-thirds of the jobs in todays
economy are middle-to-high skill positions that do not require a
four-year degree. By 2020, 74% of the job market will require high
skilled workers and only 26% of the jobs will be low-skilled.
Employers choose outsourcing, importing skilled workers, or
relocating due to lack of skilled workforce. A robust skilled labor
pool is required to remain competitive on Gulf Coast. Slide 35
GoTeam Needs Analysis How are these priorities being addressed now?
What are the main drivers required to ensure future workplace
success for the Gulf Coast? What needs or gaps should be addressed
by GoCoast2020? Slide 36 Long-Term GoTeam Priorities Programmatic:
Develop/implement a basic and consistently applied curriculum for
non-collegiate career paths (Dual Track) that integrates high
school, community college and four-year college Teacher
Prep/training assets and stakeholders aligned Coast employer needs
in existing/potential future business areas. Infrastructure: Create
Restoration Centers of Excellence to accomplish priorities,
supported by state-of-the art buildings, equipment, infrastructure,
and training resources. Collaboration/Partnerships: Collaborate
through Partnerships reinvention of the wheel not necessary! Slide
37 Sustainable Workforce Strategies Deliver attainable Dual Track
career pathways Advanced Manufacturing Shipbuilding,
aerospace/aviation, automotive Energy Production & Distribution
Hospitality/Tourism/Gaming Information Technology Transportation
& Logistics Health Care Environmental & Occupational Safety
Slide 38 Sustainable Workforce Strategies Basic life / workplace
skills must be a priority Basic reading / math / critical thinking
skills Workplace safety, attendance/timeliness, work ethics,
drug/alcohol implications, team skills Active lifestyle as job
issue not just health issue Funding mechanisms Low-income career
seekers Out-of-State workers in MS firms Parity in funding for
credit/workforce training Slide 39 Sustainable Workforce Strategies
Marketing campaign to focus on careers available now Replicate Best
Practices High School Senior Day programs for career path students
"Junior Achievement" style mentoring program craft leadership MGCCC
& PRCC Partnership to integrate three-county efforts Slide 40
ECONOMIC DEVELOPMENT Slide 41 Priorities for Economic Recovery Job
creation Position the Coast for growth through long term structural
improvements Support for existing job creators Target growth
industries unique to each county Provide environment that fosters
entrepreneurship Slide 42 Requirements for Job Creation
Infrastructure Hard infrastructure like roads, rail, ports,
airports, and technology Human Capital Soft infrastructure like
business support services, workforce development, education
Marketable locations Project-ready sites Leadership, business
environment, and legal climate Quality of Life / Place Civic
leadership Attractions, cleanliness, community Slide 43 Business
and Industry Recruitment Chaired by George Freeland Priorities:
Prepare the Coast to attract new development through long term
investments in: Site, Airport, and Port improvements Transportation
infrastructure Technology infrastructure Target growth industries
in each county and prepare and/or improve marketable sites tailored
to each Other topics discussed: Bringing a low-cost carrier to GPT
Addressing insurance costs Slide 44 Business Retention &
Expansion Chaired by Jack Norris Priorities: Maintain positive
coastal business environment for existing industries (85% of
existing businesses on Coast would recommend the area to another
company looking to locate) Improve transportation infrastructure
(plurality of businesses cite transportation issues as largest
obstacle to growth) Educate and train a productive workforce
Improve access to and adoption of broadband Enhance Quality of Life
(critical to talent recruitment and retention) Slide 45
Entrepreneurship Chaired by Clay Wagner Priorities: Improve access
to and adoption of high speed broadband Provide a network of
training and support services for Entrepreneurs Foster
highly-impactful Incubators and Accelerators so Entrepreneurs from
targeted industries are drawn to MS coast to get their start Ensure
education system provides a pipeline of motivated and highly
skilled workforce Slide 46 Metrics In order to fund potential
projects, they must: Have a Return on Investment from job creation
and new investment Leverage other sources of funding or an existing
competitive advantage Improve the competitiveness of the Coasts
major assets and industries Position the coast for growth in
targeted areas Improve quality of life Be validated from a
knowledgeable third party Slide 47 RESEARCH & EDUCATION Slide
48 Vision We understand the value of the Gulfs resources and the
industrial base it supports. We desire the development of
professional capacity and capability to conduct sustainable
research and education that will benefit this and future
generations of Mississippians. We envision RESTORE Act funds to
build a sustainable economic environment in Mississippi based on
jobs demanding a well-trained, technology-capable workforce to
improve our understanding of the Gulf, its natural resources, and
its future. Slide 49 Research Goals Foster research capacity, both
multi-disciplinary and technological in nature, with emphases on
building local expertise and infrastructure that will position
Mississippi as a national leader in coastal and oceanographic
research and development: Fisheries Aquaculture Ecosystem-based
management Endangered, threatened, and protected species
Comprehensive observation, monitoring, and mapping Habitat
restoration Coastal and ocean ecosystem forecasting Slide 50
Implementation Guidelines Create science and technology
partnerships between research institutions, private sector,
non-governmental organizations, State of Mississippi agencies, and
U.S. government agencies to leverage capabilities and RESTORE
funds: Collaborative Stakeholder-based Research Clusters Research
Center of Excellence Marine Technology and Aerospace Corridor
Engineering solutions for safe and sustainable resource utilization
Slide 51 Educational Goals Enhance educational opportunities
including K-PhD and public outreach, with emphases on STEM
(Science, Technology, Engineering, and Mathematics) needs within
State curricula and IHL guidelines: Workforce development through
technology-targeted programs to compete on regional to global
scales Outreach programs that increase public awareness concerning
ecological and economic importance of a healthy, sustainable Gulf
Infrastructure and technology upgrades to meet the needs of a
STEM-focused workforce Slide 52 Implementation Guidelines: Formal
Education Priorities K-12 education Community colleges Universities
post-graduate education Workforce development to compete on
regional to global scales Infrastructure and technology upgrades to
meet the needs of a STEM-focused workforce Slide 53 Sustainable
Programs Leverage existing programs, expertise and partnerships to
prepare for RESTORE Build on programs that span across GoCoast
themes to maximize effectiveness and return on RESTORE investment
Develop and implement strategies to fund program beyond the RESTORE
time-line
